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  • 05 Sep 2018
  • Research & Ideas

The Hidden Benefit of Giving Back to Open Source Software

anyone. As part of the open source ethos, it is expected that people or companies who use open source code will “give back” to the community in the form of code improvements and enhancements. And that presents an interesting dilemma for... View Details
Keywords: by Kristen Senz; Computer
  • April 2013
  • Teaching Note

Bluefin Labs: The Acquisition by Twitter

By: John Deighton and Leora Kornfeld
What is the value of Bluefin Labs's social listening data to Twitter? Acquired by Twitter in 2013, Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter and... View Details
Keywords: Knowledge Use and Leverage; Knowledge Acquisition; Marketing; Television Entertainment; Mobile Technology
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Deighton, John, and Leora Kornfeld. "Bluefin Labs: The Acquisition by Twitter." Harvard Business School Teaching Note 513-094, April 2013.
  • Research Summary

A major area of Professor Torfason's research is the behavior of individual social network structures. He studies the violation of norms – specifically the use of excessive force in conflict situations – within the empirical context of a large online... View Details

  • 17 Jun 2013
  • Research & Ideas

Advertising Symbiosis: The Key to Viral Videos

Teixeira, which identifies the ingredients necessary to create online videos so compelling that viewers will not only want to watch them but also actively seek them out and share them with friends, family, and coworkers. The research... View Details
Keywords: by Carmen Nobel; Advertising
  • October 2001 (Revised April 2002)
  • Case

America Online, Inc.: Disclosure Strategy

By: Amy P. Hutton and David Lane
Since going public, AOL had disclosed on a quarterly basis supplemental metrics meant to give analysts and investors a way of tracking growth in its subscriber base and the value created through its marketing efforts. These metrics gave management's conversations with... View Details
Keywords: Business Model; Internet and the Web; Change Management; Internet and the Web; Corporate Disclosure; Media; Digital Marketing; Information Technology Industry; Media and Broadcasting Industry
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Hutton, Amy P., and David Lane. "America Online, Inc.: Disclosure Strategy." Harvard Business School Case 102-004, October 2001. (Revised April 2002.)
  • November–December 2023
  • Article

Network Centralization and Collective Adaptability to a Shifting Environment

By: Ethan S. Bernstein, Jesse C. Shore and Alice J. Jang
We study the connection between communication network structure and an organization’s collective adaptability to a shifting environment. Research has shown that network centralization—the degree to which communication flows disproportionately through one or more... View Details
Keywords: Network Centralization; Collective Intelligence; Organizational Change and Adaptation; Organizational Structure; Communication; Decision Making; Networks; Adaptation
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Bernstein, Ethan S., Jesse C. Shore, and Alice J. Jang. "Network Centralization and Collective Adaptability to a Shifting Environment." Organization Science 34, no. 6 (November–December 2023): 2064–2096.
  • 01 Jun 2007
  • What Do You Think?

How Should Pay Be Linked to Performance?

required." Whether this is the case or not, several voiced the need to link pay to both financial and non-financial performance measures. As Ellis Baxter put it, " sanity is paying for what you want to have done ." Karla Ortega commented that " a... View Details
Keywords: by Jim Heskett
  • Research Summary

Cooperation and Solidarity

A third line of work explores the determinants of cooperative behavior within groups specifically the phenomenon of solidarity, which is understood as pro-social helping behavior which is not likely to be reciprocated directly by the receiver. Such behavior can be... View Details
  • April 2015
  • Teaching Plan

Codecademy: Monetizing a Movement?

By: Jeffrey J. Bussgang and Lisa Mazzanti
This is a Teaching Plan for the case on Codecademy, an open-platform, online community for learning computer programming, launched in 2011. By 2014, the company had raised a total of $12.5 million in funding and was, on many fronts, an overwhelming success. However,... View Details
Keywords: Business Model; Internet and the Web; Open Source Distribution; Social Entrepreneurship; Education
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Bussgang, Jeffrey J., and Lisa Mazzanti. "Codecademy: Monetizing a Movement?" Harvard Business School Teaching Plan 815-117, April 2015.
  • 02 Aug 2007
  • What Do You Think?

How Will Millennials Manage?

that millennials will come to appreciate their predecessors over time, Fred Olande commented, " life is just a circle and we all transit from one level to another ." And there were some worries as well. Mike Flanagan fears that because of the emergence of... View Details
Keywords: by Jim Heskett
  • 2020
  • Working Paper

Reinventing Retail: The Novel Resurgence of Independent Bookstores

By: Ryan Raffaelli
This study examines how community-based brick-and-mortar retailers can achieve sustained market growth in the face of online and big box retail competition. The appearance of Amazon.com in 1995 led to a significant decline in the number of independent bookstores in the... View Details
Keywords: Bookstores; Competitive Strategy; Business and Community Relations; Customization and Personalization; Growth and Development; Retail Industry; United States
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Raffaelli, Ryan. "Reinventing Retail: The Novel Resurgence of Independent Bookstores." Harvard Business School Working Paper, No. 20-068, January 2020.
  • 04 Feb 2014
  • First Look

First Look: February 4

From Crowds to Collaborators: Initiating Effort & Catalyzing Interactions Among Online Creative Workers By: Boudreau, Kevin J., Patrick Gaule, Karim R. Lakhani, Christoph Riedl, and Anita Williams Woolley Abstract—Online collaborative... View Details
Keywords: Sean Silverthlorne
  • 01 Sep 2009
  • First Look

First Look: September 1

  Working PapersWhat Should GAAP Look Like? A Survey and Economic Analysis Authors:S.P. Kothari, Karthik Ramanna, and Douglas J. Skinner Abstract Based on extant literature, we articulate a positive theory of GAAP under the assumption that GAAP's objective is to... View Details
Keywords: Martha Lagace
  • 24 Feb 2014
  • Research & Ideas

Uncovering Racial Discrimination in the ‘Sharing Economy’

Business School. "Now, rather than standing on its own, your comment is juxtaposed with a picture of you." While pictures have the potential to foster a sense of community in an online marketplace, they also... View Details
Keywords: by Carmen Nobel; Construction; Real Estate; Advertising
  • 17 Mar 2015
  • Research & Ideas

Where Did My Shopping Mall Go?

is down, therefore basket size is down—so everybody in the mall is affected by traffic being down. If you have two or three major traffic-driving tenants in trouble, this affects the entire mall. This then creates a domino effect in the entire View Details
Keywords: by Sean Silverthorne; Retail
  • 2013
  • Chapter

Privacy Breach Analysis in Social Networks

By: Frank Nagle
Over the past 5–10 years, online social networks have rapidly expanded, and as of March 2012 the largest online social network, Facebook, had over 901 million active members. The wealth of information users post in their social network profiles, as well as the... View Details
Keywords: Crime and Corruption; Social and Collaborative Networks; Social Media; Cybersecurity; Analytics and Data Science
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Nagle, Frank. "Privacy Breach Analysis in Social Networks." In Mining Social Networks and Security Informatics, edited by Tansel Ozyer, Zeki Erdem, Jon Rokne, and Suheil Khoury, 63–77. Springer Science + Business Media, 2013.
  • 15 Apr 2002
  • Research & Ideas

In the Virtual Dressing Room Returns Are A Real Problem

decision-making process—color, feel, and fit—are difficult, if not impossible, to communicate "virtually." Moreover, unlike books, music, and consumer electronics, the difficulty in describing the product cannot be offset easily... View Details
Keywords: by Jan Hammond & Kristin Kohler; Apparel & Accessories; Fashion; Consumer Products; Manufacturing; Retail
  • October 2017 (Revised April 2019)
  • Case

Eastern Bank: Innovating Through Eastern Labs

By: Karen Mills, Dennis Campbell and Aaron Mukerjee
Eastern Bank is a 200-year-old New England mutual bank with a community focus. Eastern specializes in small business lending, having made strategic investments to become the top SBA lender in New England in the midst of the Great Recession, when other banks were... View Details
Keywords: Banks and Banking; Technological Innovation; Entrepreneurship; Management
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Mills, Karen, Dennis Campbell, and Aaron Mukerjee. "Eastern Bank: Innovating Through Eastern Labs." Harvard Business School Case 318-068, October 2017. (Revised April 2019.)
  • June 2015 (Revised January 2017)
  • Case

Accor: Strengthening the Brand with Digital Marketing

By: Jill Avery, Chekitan S. Dev and Peter O'Connor
Accor, the world's leading hotel operator with a portfolio of fourteen hospitality brands (including Sofitel and Novotel) in 92 countries, prided itself on living up to its motto, "To open new frontiers in hospitality." Accor was indeed contemplating how to do just... View Details
Keywords: Digital; Hospitality; Branding; Brand Management; Marketing; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; E-commerce; Accommodations Industry; Travel Industry; Tourism Industry; Europe; France
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Avery, Jill, Chekitan S. Dev, and Peter O'Connor. "Accor: Strengthening the Brand with Digital Marketing." Harvard Business School Case 315-138, June 2015. (Revised January 2017.)
  • 25 Jul 2011
  • Research & Ideas

How Disruptive Innovation is Remaking the University

competition, but because they are are cheaper and easier to use. In The Innovative University, Christensen and Henry J. Eyring take the idea of disruptive innovation to the field of higher education, where new online institutions and... View Details
Keywords: by Clayton M. Christensen & Henry J. Eyring; Education
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