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Show Results For
- All HBS Web
(4,523)
- People (5)
- News (892)
- Research (2,756)
- Events (26)
- Multimedia (24)
- Faculty Publications (1,323)
- 2014
- Article
Wall Street Research
By: Paul M. Healy
This article discusses a research program investigating the workings of both the sell and buy sides of financial analysis, tackles how the U.S. securities industry research adds value in financial markets, and evaluates the business model problems that the industry... View Details
Healy, Paul M. "Wall Street Research." Journal of Applied Finance 24, no. 2 (2014): 6–16.
- October 2019
- Case
Feeling Machines: Emotion AI at Affectiva
By: Shane Greenstein and John Masko
In 2016, Affectiva—a Boston-based emotion AI software company with a long track record of building emotion-sensing software for market research—had attempted to expand into new verticals by releasing a mobile software development kit (SDK) that downloaders could adapt... View Details
Keywords: Artificial Intelligence; Market Research; Business Model; Finance; Revenue; Decision Making; Risk and Uncertainty; Market Entry and Exit; Applications and Software; AI and Machine Learning; Information Technology Industry; Auto Industry; United States
Greenstein, Shane, and John Masko. "Feeling Machines: Emotion AI at Affectiva." Harvard Business School Case 620-058, October 2019.
- April 2014
- Tutorial
Conjoint Analysis: Online Tutorial
By: Elie Ofek and Olivier Toubia
The Conjoint Analysis: Online Tutorial is an interactive pedagogical vehicle intended to facilitate understanding of one of the most popular market research methods in academia and practice, namely conjoint analysis. The aim is to provide students or executives going... View Details
- Web
Faculty & Research
Disruptive Innovations." Harvard Business School Background Note 526-002, July 2025. Using Gen AI for Early-Stage Market Research By: James Brand, Ayelet Israeli and Donald Ngwe July 18, 2025 | Article |... View Details
- 1981
- Article
Attributes Affecting the Use of Market Research in Decision Making: An Exploratory Study
By: Rohit Deshpandé and S. Jeffries
Deshpandé, Rohit, and S. Jeffries. "Attributes Affecting the Use of Market Research in Decision Making: An Exploratory Study." AMA Educators' Proceedings (1981): 1–4.
- December 1981 (Revised September 1986)
- Background Note
Research Methods in Marketing: Survey Research
By: Robert J. Dolan
Presents basic issues in survey research, covering both measurement and sampling error. The intention is to consider each element of the survey process: problem statement, questionnaire design, sampling, and data analysis. View Details
Dolan, Robert J. "Research Methods in Marketing: Survey Research." Harvard Business School Background Note 582-055, December 1981. (Revised September 1986.)
- Research Summary
Customer-Centric Marketing Strategy
By: Rohit Deshpande
Rohit Deshpandé's research program focuses on Customer-Centricity. A stream of projects examines the interaction between corporate and national culture as they influence the development and implementation of global marketing strategies in high performance firms. This... View Details
- June 2025
- Article
Collusion in Brokered Markets
By: John William Hatfield, Scott Duke Kominers and Richard Lowery
High commissions in the U.S. residential real estate agency market present a puzzle for economic theory because brokerage is not a concentrated industry. We model brokered markets as a game in which agents post prices for customers and then choose which other agents to... View Details
Keywords: Real Estate Agents; Real Estate; Realtors; Broker Networks; Brokerage; Brokerage Commissions; ＂Brokerage Industry; Brokered Markets; Brokering; Brokers; Industrial Organization; Repeated Game Framework; ＂Repeated Games＂; Collusion; Antitrust; Microeconomics; Market Design; Theory; Game Theory; Real Estate Industry
Hatfield, John William, Scott Duke Kominers, and Richard Lowery. "Collusion in Brokered Markets." Journal of Finance 80, no. 3 (June 2025): 1417–1462.
- Fast Answer
Field Course: Private Equity Projects and Ecosystems: Company, Industry, Market and Transaction Research
Answer: Where can I find information on small and/or private companies? Industry ABI/ProQuest
Business Monitor International Industry Reports - Click "Browse" and in the "Industry and Market Reports" section,... View Details
Business Monitor International Industry Reports - Click "Browse" and in the "Industry and Market Reports" section,... View Details
- Research Summary
Principal Research Interests
My research is principally focused on nineteenth- and twentieth-century subjects, with an emphasis on economic and especially financial history. I am interested in the role of banks and capital markets in the process of economic development as well as in the political... View Details
- 29 May 2014
- Research & Ideas
Research Symposium 2014
said. (To learn more about Edmondson's research on speaking up, see the Harvard Business Review article, Why Employees are Afraid to Speak.) Thin Political Markets Karthik Ramanna's presentation focused on... View Details
- 2020
- Book
Experimentation Works: The Surprising Power of Business Experiments
By: Stefan Thomke
Don’t fly blind. See how the power of experiments works for you. When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. They discover that intuition,... View Details
Keywords: Experimentation; Experiments; Market Research; Innovation and Invention; Innovation and Management; Customers; Research
Thomke, Stefan. Experimentation Works: The Surprising Power of Business Experiments. Boston, MA: Harvard Business Review Press, 2020.
- February 1985
- Case
Business Research Corp. (B)
Contains a description of a set of related decisions confronting the management and directors of Business Research Corp. (BRC) in April of 1984. BRC needs more capital to finance continued development of the market for a full-text database comprised of Wall Street... View Details
Keywords: Decisions; Finance; Capital Structure; Capital; Goals and Objectives; Conflict of Interests; Business Plan; Financing and Loans; Ethics
Sahlman, William A. "Business Research Corp. (B)." Harvard Business School Case 285-090, February 1985.
- Web
Research - Global
Research September 2025 Article Journal of Development Economics Using Satellites and Phones to Evaluate and Promote Agricultural Technology Adoption: Evidence from Smallholder Farms in India By: Shawn Cole , Tomoko Harigaya, Grady... View Details
- January 1985
- Case
Business Research Corp. (A)
Contains a description of a decision confronting an entrepreneur: which of two investment proposals should he accept to fund the creation and marketing of a database that comprises the full text of research reports produced by Wall Street investment banking firms? The... View Details
Keywords: Strategy; Cost vs Benefits; Valuation; Investment Banking; Negotiation Participants; Negotiation Deal; Financing and Loans; Financial Strategy; Corporate Finance; Service Industry
Sahlman, William A. "Business Research Corp. (A)." Harvard Business School Case 285-089, January 1985.
- 2025
- Working Paper
Generative AI Use by Capital Market Information Intermediaries: Evidence from Seeking Alpha
By: Mark Bradshaw, Chenyang Ma, Benjamin Yost and Yuan Zou
We study the use of generative AI for firm-specific financial analysis on the Seeking Alpha platform. We find that, after the initial launch of ChatGPT in November 2022, the share of AI-generated articles rose sharply to 13.4% of all articles, then declined in late... View Details
Keywords: Generative Ai; Seeking Alpha; Equity Research; Large Language Models; Gpt; AI and Machine Learning; Information Publishing; Financial Markets
Bradshaw, Mark, Chenyang Ma, Benjamin Yost, and Yuan Zou. "Generative AI Use by Capital Market Information Intermediaries: Evidence from Seeking Alpha." Harvard Business School Working Paper, No. 25-055, April 2025.
- Research Summary
General research interests
- Effects of marketing actions on food choices, energy intake, and obesity.
- Psychophysics of package and portion size perception and preferences.
- Mere-measurement and self-generated validity effects in survey research.
- Attention and choice... View Details
- 12 Mar 2008
- Working Paper Summaries
Allocating Marketing Resources
Keywords: by Sunil Gupta & Thomas J. Steenburgh
- 16 Jul 2014
- HBS Case
Marketing Obamacare
the others tallied up levels of enrollment far above the national average. How did they do it? Quelch looked at one of those success stories—Connecticut—for clues. In a new Harvard Business School case co-written with researcher Michael... View Details
- July 2008 (Revised May 2009)
- Case
The Springfield Nor'easters: Maximizing Revenues in the Minor Leagues
By: Frank V. Cespedes, Christopher H. Lovelock and Laura Winig
The marketing director of a new minor-league baseball team must design, conduct, and then interpret survey research to determine optimal ticket pricing that will yield large attendance figures and contribute to the owner's goal of breaking even in the first year of... View Details
Keywords: Market Research; Quantitative Analysis; Consumer Marketing; Pricing Strategy; Price; Marketing Strategy; Mathematical Methods; Product Launch; Sports; Sports Industry; Massachusetts
Cespedes, Frank V., Christopher H. Lovelock, and Laura Winig. "The Springfield Nor'easters: Maximizing Revenues in the Minor Leagues." Harvard Business School Brief Case 082-510, July 2008. (Revised May 2009.)