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  • All HBS Web  (6,412)
    • People  (41)
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  • July 1982 (Revised April 1984)
  • Background Note

Some Avenues for Ethical Analysis in General Management

Provides a general framework for the analysis of ethics-related case studies in business policy, drawing upon categories from the discipline of moral philosophy. View Details
Keywords: Management; Analysis; Ethics
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Goodpaster, Kenneth E. "Some Avenues for Ethical Analysis in General Management." Harvard Business School Background Note 383-007, July 1982. (Revised April 1984.)
  • August 1998
  • Case

General Motors Corp. (D),The : 1993-1996

By: Peter Tufano
The fourth in a four-part series, the case details the financial policies and practices at General Motors from 1990 to 1996. This case describes the set of financial decisions taken by the firm as its business recovered, and focuses on an immediate decision faced by... View Details
Keywords: Corporate Finance; Auto Industry; United States
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Tufano, Peter, Markus Mullarkey, and William J Widlern. "General Motors Corp. (D),The : 1993-1996." Harvard Business School Case 299-009, August 1998.
  • 01 Jun 2009
  • News

HBS Faculty Comment on the General Motors Bankruptcy

  • February 1985
  • Case

General Electric--Thermocouple Manufacturing (B)

By: David A. Garvin
Describes what has happened since the introduction of just-in-time production techniques were developed to reduce inventory. Reviews the progress to date in such areas as process rationalization; set-up reduction; quality improvement and leveling the scheduling; and... View Details
Keywords: Supply Chain; Logistics; Production; Business Processes; Technological Innovation; Quality; Performance Improvement; Management Analysis, Tools, and Techniques; Manufacturing Industry
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Garvin, David A. "General Electric--Thermocouple Manufacturing (B)." Harvard Business School Case 685-062, February 1985.
  • November 2023
  • Case

Copilot(s): Generative AI at Microsoft and GitHub

By: Frank Nagle, Shane Greenstein, Maria P. Roche, Nataliya Langburd Wright and Sarah Mehta
This case tells the story of Microsoft’s 2018 acquisition of GitHub and the subsequent launch of GitHub Copilot, a tool that uses generative artificial intelligence to suggest snippets of code to software developers in real time. Set in late 2021, when Copilot was... View Details
Keywords: Business Ventures; Strategy; AI and Machine Learning; Applications and Software; Product Launch; Information Technology Industry; Technology Industry; Web Services Industry; United States; California
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Nagle, Frank, Shane Greenstein, Maria P. Roche, Nataliya Langburd Wright, and Sarah Mehta. "Copilot(s): Generative AI at Microsoft and GitHub." Harvard Business School Case 624-010, November 2023.
  • September 2012 (Revised September 2014)
  • Case

Doing Business in Malaysia

By: C. Fritz Foley, Michael Shih-Ta Chen and Keith Chi-Ho Wong
This case focuses on the current business environment in Malaysia as of 2012 by introducing the main economic, political and cultural aspects of the country for those interested in doing business there. The advantages and challenges of investing and doing business in... View Details
Keywords: Emerging Market Finance; Emergent Countries; Business History; Economic History; Fieldwork; Emerging Markets; Business Ventures; Strategy; Malaysia
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Foley, C. Fritz, Michael Shih-Ta Chen, and Keith Chi-Ho Wong. "Doing Business in Malaysia." Harvard Business School Case 713-431, September 2012. (Revised September 2014.)
  • January 2000 (Revised June 2000)
  • Case

Alloy.com: Marketing to Generation Y

By: John A. Deighton and Gil McWilliams
A profitable dot com company? Alloy.com retails clothing to teens by catalog. Alloy uses a Web site to convert prospects and build community. The result is a business with the economics of a direct marketer and the market capitalization of an Internet start-up. The... View Details
Keywords: Marketing Strategy; Internet and the Web; Business and Community Relations; Partners and Partnerships; Customer Relationship Management; Decision Choices and Conditions; Business Startups; Information Technology Industry; Consumer Products Industry
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Deighton, John A., and Gil McWilliams. "Alloy.com: Marketing to Generation Y." Harvard Business School Case 500-048, January 2000. (Revised June 2000.) (request a courtesy copy.)
  • July 2023
  • Supplement

Honeycomb (B): Jumping on The Generative AI Bandwagon?

By: Jeffrey J. Bussgang and Kumba Sennaar
Honeycomb, an audio app enabling users to record stories and save family memories, considers pivoting to embrace generative AI. What should the co-founders business model look like if they pursued this new direction? View Details
Keywords: Entrepreneurship; Venture Capital; Operations; Business Startups; Business Model; AI and Machine Learning; Technology Industry; United States
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Bussgang, Jeffrey J., and Kumba Sennaar. "Honeycomb (B): Jumping on The Generative AI Bandwagon?" Harvard Business School Supplement 824-013, July 2023.
  • June 1991 (Revised April 1993)
  • Case

General Electric: Jack Welch's Second Wave (A)

By: Christopher A. Bartlett
By the mid 1980's Jack Welch had completely transformed General Electric with more than 300 divestitures and acquisitions since the beginning of the decade. Welch insisted that his business units be number one or number two in their markets, and have the strength of... View Details
Keywords: Business Conglomerates; Transformation; Employee Relationship Management; Planning; Corporate Strategy
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Bartlett, Christopher A. "General Electric: Jack Welch's Second Wave (A)." Harvard Business School Case 391-248, June 1991. (Revised April 1993.)
  • Web

General Management - Faculty & Research

General Management Overview Faculty Curriculum Awards & Honors Doctoral Students June 1, 2025 Article How Universities Die: It Has Happened Before in Centers of Learning Such as Berlin and Beijing. Is Boston Next? By: William C. Kirby... View Details
  • 29 Feb 2024
  • News

Harvard Business School Students Are Being Encouraged To Use Generative AI In The Classroom

  • July 2003 (Revised September 2003)
  • Case

Refinancing of Shanghai General Motors (B), The

By: Mihir A. Desai and Mark Veblen
This case provides the outcome to "The Refinancing of Shanghai General Motors (A)" in which the CFO of General Motors' joint venture in Shanghai, Shanghai General Motors (SGM), wants to refinance almost $900 million of project finance it raised to begin operations. The... View Details
Keywords: Business Subsidiaries; Multinational Firms and Management; Joint Ventures; Financing and Loans; Auto Industry; Shanghai
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Desai, Mihir A., and Mark Veblen. "Refinancing of Shanghai General Motors (B), The." Harvard Business School Case 204-025, July 2003. (Revised September 2003.)
  • July 2020 (Revised September 2020)
  • Case

Property Finder's Strategy for Online Classifieds in the MENA Region

By: Krishna G. Palepu, Gamze Yucaoglu and Fares Khrais
The case opens in 2020 as Michael Lahyani, founder and CEO of Property Finder, Dubai’s leading online real estate classifieds portal, contemplates the company’s five-year growth strategy.
Since its founding in 2005 in the United Arab Emirates (UAE), Property... View Details
Keywords: General Business; Real Estate; Entrepreneurship; Property; Strategy; Emerging Markets; Growth Management; Online Technology; Real Estate Industry; Technology Industry; United Arab Emirates; Saudi Arabia; Egypt; Turkey
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Palepu, Krishna G., Gamze Yucaoglu, and Fares Khrais. "Property Finder's Strategy for Online Classifieds in the MENA Region." Harvard Business School Case 321-009, July 2020. (Revised September 2020.)
  • September 2009 (Revised November 2021)
  • Case

OnStar: Not Your Father's General Motors

By: Clayton M. Christensen
After two years of less than stellar performance resulting in sales well below plan, senior management at General Motors (GM) mobile telecommunications service start-up, OnStar, recognized that without a substantial change in their strategy, support for the venture... View Details
Keywords: Change Management; Decision Choices and Conditions; Growth and Development Strategy; Corporate Strategy; Technology; Risk and Uncertainty; Joint Ventures; Corporate Entrepreneurship; Product Positioning; Risk Management; Auto Industry; Telecommunications Industry
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Christensen, Clayton M. "OnStar: Not Your Father's General Motors." Harvard Business School Case 610-029, September 2009. (Revised November 2021.)
  • 09 Sep 2015
  • News

Alumni Survey on U.S. Competitiveness: U.S. Economy’s Failure to Generate Shared Prosperity a Concern for Business

  • 13 Jun 2013

General Outreach Event in Beijing

This event is for prospective students to learn more about the MBA program at Harvard Business School. It will take place from 7:00-9:00pm CET. Registration is required. View Details
  • 12 Jun 2013

General Outreach Event in London

This event is for prospective students to learn more about the MBA program at Harvard Business School. It will take place from 7:00-9:00pm GMT. Registration is required. View Details
  • 06 Nov 2013

General Outreach Event in Paris

This event is an opportunity to learn more about the MBA program at Harvard Business School. The event will include a short presentation from an Admissions Board Member followed by an alumni panel. Registration is Required. View Details
  • July 1999
  • Case

Restructuring General Motors North America (A): Pay-for-Performance

By: Malcolm S. Salter
Presents the new pay-for-performance scheme adopted by General Motors (GM) in its 1999 reorganization of its sales and marketing organization. Once in operation, many administrative problems developed requiring a reconsideration of the scheme's basic architecture. View Details
Keywords: Restructuring; Compensation and Benefits; Marketing; Organizational Change and Adaptation; Problems and Challenges; Sales; Auto Industry; North America
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Salter, Malcolm S. "Restructuring General Motors North America (A): Pay-for-Performance." Harvard Business School Case 800-027, July 1999.
  • 2024
  • Working Paper

The Uneven Impact of Generative AI on Entrepreneurial Performance

By: Nicholas G. Otis, Rowan Clarke, Solène Delecourt, David Holtz and Rembrand Koning
Scalable and low-cost AI assistance has the potential to improve firm decision-making and economic performance. However, running a business involves a myriad of open-ended problems, making it difficult to know whether recent AI advances can help business owners make... View Details
Keywords: AI and Machine Learning; Performance Improvement; Small Business; Decision Choices and Conditions; Kenya
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Otis, Nicholas G., Rowan Clarke, Solène Delecourt, David Holtz, and Rembrand Koning. "The Uneven Impact of Generative AI on Entrepreneurial Performance." Harvard Business School Working Paper, No. 24-042, December 2023.
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