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  • All HBS Web  (1,718)
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    • News  (228)
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    • Events  (3)
    • Multimedia  (2)
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  • 01 Jun 1996
  • News

Reinventing Marketing

such as telecommunications and financial services are replacing the consumer goods industry as the testing ground of marketing innovation. To keep pace with these dramatic shifts in the business world, says Quelch, "marketing researchers... View Details
Keywords: Mary Jane Higgins; Illustration by Peter Hoey
  • 01 Jun 2014
  • News

@Soldiers Field

invention. Who better to teach students how to give consumers a magical experience? Recipes Chili Cook-Off recipes Matt Ashbaugh's (MBA 2014) traditional Texas recipe took first place in the beef category of the Texas Club's 21st annual... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 01 Mar 2017
  • News

Alumni Take Cold Calls in New York City

focused on 23andMe, whose sale of genetic testing kits directly to consumers was challenged by the Food & Drug Administration. Quelch, who coauthored the case, is also on the faculty of the Harvard T.H. Chan School of Public Health. The... View Details
  • 01 Jun 2014
  • News

Screen Saver

would be stadium seating, but that's about it. It's remarkable. And not in a good way." Lopez, it seems, is just getting warmed up. "Can you imagine driving the same car in 2010 that you drove in 1977, with the same features? There's almost nothing in the 2010 View Details
Keywords: Julia Hanna; Arts, Entertainment
  • 15 Oct 2019
  • News

Understanding Challenges Across the Supply Chain

Sylvia Wachsner (PMD 35, 1978), director of Sociedade Nacional de Agricultura in Rio de Janeiro, Brazil. “Drawing from the faculty’s industry knowledge, I have learned about consumer behavior and have... View Details
  • 11 Jan 2019
  • News

Case Study: Beating Bias

school years and more recently at Nickelodeon’s strategy department, Patel realized he (like many others) had been consuming media that only confirmed his own political bias and, in so doing, had failed to get the full picture of the... View Details
Keywords: Jen McFarland Flint
  • 29 Jan 2021
  • News

Holding Business to Account

consumer and employee loyalty, the brand equity it has built. And if you take a slightly longer-term view, you see that,” she observes. “We’re in the business of asking our companies for more accountability and transparency, and really... View Details
  • 01 Mar 2023
  • News

Is AI OK?

willing to pay more for the latter. Unfortunately, by purposefully ignoring real differences in what consumers were willing to pay for Black-owned rentals and basing its calculations on data from predominantly white-owned properties, the... View Details
Keywords: Alexander Gelfand; Funds, Trusts, and Other Financial Vehicles; Finance
  • 01 Mar 2012
  • News

Making Finance Personal

inspire, formulate, and drive new and improved product design and development, even without specialized knowledge. With its consumer base, for example, Intuit went from conducting a single experiment with customers of TurboTax, its... View Details
Keywords: Garry Emmons; Management of Companies and Enterprises; Management; Computer Systems Design and Related Services; Professional Services
  • 01 Dec 2014
  • News

3-Minute Briefing: Nagisa Manabe (MBA 1991)

package delivery. The American consumer has rising expectations about the speed and quality of package delivery. So what we’re working toward is a 7-day, 364-days-of-the-year schedule. Do you know the one day we’re not going to deliver?... View Details
Keywords: Julia Hanna
  • 01 Feb 2001
  • News

Ready for Take-Off

(MBA '77) of Communispace, a software environment for virtual collaboration within companies. Tracy A. Lawrence (MBA '99) of GetConnected.com, Inc., an Internet channel where consumers can comparison-shop among telecommunications... View Details
Keywords: Spingboard
  • 01 Sep 2017
  • News

Read All About It: Journalism Can Be Profitable

You have access to a wider diversity of ideas than you ever had before. But it’s up to the consumer whether to take advantage of that. Facebook and Twitter don’t cause the filter bubble—even though they provide the tools that make it easy... View Details
Keywords: April White; New York Times; newspapers; Google; Wirecutter; social media; Facebook; News, Library, Internet, and Other Services; Information
  • 01 Mar 2012
  • News

Get Creative

a job. It’s that exact sort of thing. You don’t need to add features that really aren’t delivering on the job that consumers are hiring the product to do. So relative advantage is something you can play around with. The other big question... View Details
Keywords: Garry Emmons;Julia Hanna;Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services; Management of Companies and Enterprises; Management; Management, Scientific, and Technical Consulting Services; Professional Services
  • 01 Jun 2018
  • News

June 2018 Alumni and Faculty Books

Consumers Make Decisions (and Why Clinicians and Managers Should Care) by Gordon Moore (AMP 79, 1978), John A. Quelch, and Emily Boudreau Oxford University Press The direct-to-consumer business model has transformed how people seek out... View Details
  • 01 Jun 2007
  • News

Up from the Ashes

Schumpeter (pronounced “SHOOMpayter”) to the study of economic behavior was to humanize it. In part because of his own turbulent life, he came to understand that mathematical certitude could not always prevail where “indeterminate human... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 01 Jun 2017
  • News

Better Hiring Through Brain Science

to a current tally of 25—and counts about two dozen clients. Among them is consumer goods giant Unilever, which has seen a 75 percent drop in hiring time since it started working with Pymetrics. “It used to take them four months to make a... View Details
Keywords: Dan Morrell
  • 01 Aug 2001
  • News

Amy Schiffman Langer (MBA '77)

in terms of its capacity for consumer impact, social change, and policy influence." Langer's unflagging dedication to her work and those whom she serves would be remarkable under any circumstances. But incredibly, five years ago, her... View Details
Keywords: Alumni Achievement Award; Health, Social Assistance
  • 01 Jun 2022
  • News

Blissful Thinking

professional French-horn player, Brooks came to the subject of happiness by way of art. His early research focused on why people produce and consume art and beauty as well as the motives behind human generosity. He discovered that... View Details
Keywords: Dan Morrell; illustration by Dan Winters
  • 01 Jun 2020
  • News

Keeping the Beat

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes “I definitely don’t think that virtual will ever cannibalize the real thing. I genuinely don’t see that happening. That’s some people’s fear. But I do think the benefit is that we are educating the View Details
Keywords: Motion Picture and Sound Recording Industries; Information
  • 15 Jun 2021
  • News

Turning Point: Tell Me More

major brands get insight and advice from consumers via the Internet. (Think: focus groups on steroids.) My friend asked whether I missed the market research field (I did), and after a long conversation, asked if I would be willing to help... View Details
Keywords: politics; communication; voting; demographics
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