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March 2018
Teaching Note

Mavi: Fashioning a Path to Brand Growth

By: Jill Avery and Gamze Yucaoglu

Mavi, a leading Turkish apparel retailer, had sales of $419 million in 2015, up 20%. Growth rates like these were becoming routine at Mavi. But, its path to growth was getting more challenging, and Turkven, Mavi’s private equity partner, was planning its exit options... View Details

Keywords: Retailing; Fashion; Brand; Brand Management; Brand Extension; Brand Equity; Private Equity; Marketing; Marketing Strategy; Brands and Branding; Growth and Development Strategy; Decision Choices and Conditions; Retail Industry; Fashion Industry; Turkey; Europe

September 2013 (Revised November 2015)
Case

Living Proof: Are We a Technology Company or a Beauty Company?

Jon Flint came up with the idea of a science-based beauty company while talking with his hairdresser about the problems with typical hair and skin care products. Together with a small team that included Professor Robert Langer of MIT, he committed to assemble a team... View Details

2010
Book

Builder’s Apprentice: A Memoir

By: Andrew J. Hoffman

In 1986, Andrew (Andy) Hoffman quit an engineering job, declined acceptances for graduate school at Harvard and Berkeley and accepted a carpenter's job in Nantucket. Unbeknownst to him, he had entered the world of high-end custom building. Within four years, he was... View Details

Keywords: Personal Development and Career; Construction Industry

July 2017 (Revised December 2018)
Case

Populism in America: Fake News, Alternative Facts and Elite Betrayal in the Trump Era

By: Rafael Di Tella and Sarah McAra

During the 2016 U.S. election, long-time politician Hillary Clinton, a Democrat, and celebrity billionaire Donald Trump, a Republican, faced off in a contentious race for president. In the primaries, candidates from both major political parties used anti-establishment... View Details

Keywords: Populism; Elites; Income Inequality; Government and Politics; Globalization; Political Elections; News; Media; Labor; Prejudice and Bias; Public Opinion; Social Issues; Wealth and Poverty; Social Media

December 2021
Article

Negativity Spreads More Than Positivity on Twitter after Both Positive and Negative Political Situations

By: Jonas Paul Schöne, Brian Parkinson and Amit Goldenberg

What type of emotional language spreads further in political discourses on social media? Previous research has focused on situations that primarily elicited negative emotions, showing that negative language tended to spread further. The current project extends existing... View Details

Keywords: Negative Emotions; Emotional Influence; Emotional Resonance; Political Discourse; Emotion Contagion; Intergroup; Interactive Communication; Emotions; Government and Politics; Social Media

January 2018 (Revised October 2019)
Case

Christie's and Leonardo da Vinci's Salvator Mundi: The Value of a Brand

A 16th century Renaissance masterpiece, missing for 137 years, believed by many to have been destroyed and then rediscovered less than a decade ago, becomes the most expensive painting ever sold, all the while surrounded by controversy. Did the buyer of Leonardo da... View Details

August 2019
Case

Volkswagen and Suzuki (A): A Match Made in Heaven?

By: Ranjay Gulati and Saloni Chaturvedi

The alliance between Volkswagen and Suzuki in 2009 was expected to help Volkswagen become the world’s largest carmaker and Suzuki gain expertise in fuel-efficient technologies. In addition, each promised to help the other in the two largest emerging markets. While... View Details

Keywords: Alliances; Problems and Challenges; Auto Industry

May 2017 (Revised August 2021)
Case

Mavi: Fashioning a Path to Brand Growth

By: Jill Avery and Gamze Yucaoglu

This case examines the strategic choices and business model with regards to branding at Mavi, a leading Turkish apparel retailer. The case is presented from the perspective of the company CEO and its global brand director who is also part owner. In 2015, Mavi had sales... View Details

March 2018 (Revised October 2019)
Case

Yo-Yo Ma and Silkroad

By: Rohit Deshpandé, Paul A. Gompers and Scott Duke Kominers

Silkroad—a cross-cultural music collaboration that world-famous cellist Yo-Yo Ma had spearheaded since 1998, was preparing to celebrate its 20th anniversary. In parallel, Ma was stepping back from his role as the organization’s Artistic Director. Silkroad had come of... View Details

Keywords: Managing Diverse Teams; Leadership Transitions; Global Innovation; Music; Cultural Entrepreneurship; Nonprofit Organizations; Music Entertainment; Leadership; Transition

January 2022 (Revised November 2023)
Supplement

Uber in China (C): The Cost of Success for Didi

By: William C. Kirby and Noah B. Truwit

On June 30, 2021, ride-hailing giant Didi Chuxing (Didi) raised $4.4 billion in its initial public offering (IPO) on the New York Stock Exchange (NYSE), the largest IPO of a Chinese company listed on an American exchange since Alibaba raised $25 billion in 2014.... View Details

Keywords: Uber; Didi Chuxing; Start-up Growth; Regulation; Ride-sharing; Transportation; Business Startups; Business and Government Relations; Cross-Cultural and Cross-Border Issues; Growth and Development; Policy; Competition; Laws and Statutes; Transportation Industry; Technology Industry; China

August 2015 (Revised September 2015)
Case

Shareholder Activists and Corporate Strategy

By: David Collis and Ashley Hartman

By 2015, there had been an upsurge in activist shareholders arguing for radical changes in companies' corporate strategies. Personalities like Carl Icahn, Bill Ackman, and Daniel Loeb were feared and loathed in some quarters, celebrated in others. With nearly $120... View Details

Keywords: Scope; Activist Investors; Spin-offs; Synergy; Diversification; Consolidation; Hedge Fund; Corporate Strategy

Spring 2017
Article

Globalizing Latin American Beauty

By: Geoffrey Jones

This article discusses the growth over time of the beauty industry in Latin America and its bias towards celebrating whiter rather than darker skin. Although alleged Latin American fascination with beauty is regularly ascribed to culture, Latin sensuousness, and... View Details

Keywords: Latin America; Race And Ethnicity; Globalization; Race; Ethnicity; Prejudice and Bias; Beauty and Cosmetics Industry; Latin America

March 2020 (Revised February 2023)
Case

Political Legitimacy and Global Capital Markets: Malaysia's 1MDB (A)

By: Meg Rithmire and Courtney Han

In May 2018, Malaysia’s 14th General Election saw a change of power that many thought they would never witness in their lifetimes. The political party that had ruled Malaysia for 60 year was kicked out of office by a 92 year-old challenger, Mahathir Mohamed, who had... View Details

Keywords: Government Administration; Crime and Corruption; Financial Markets; Malaysia

November 2012
Case

New Balance Athletic Shoe, Inc. (Abridged)

By: H. Kent Bowen, Robert S. Huckman, Carin-Isabel Knoop and Matthew Preble

Considers whether New Balance, one of the world's five largest manufacturers of athletic footwear, should respond to Adidas' planned acquisition of Reebok—a transaction that would join the second- and third-largest companies in the industry. Highlights the unique... View Details

Keywords: Production; Competitive Strategy; Supply Chain; Brands and Branding; Apparel and Accessories Industry; Sports Industry; Retail Industry; Asia; United States

January–February 2021
Article

Making Space for Emotions: Empathy, Contagion, and Legitimacy’s Double-Edged Sword

By: Andreea Gorbatai, Cyrus Dioun and Kisha Lashley

Legitimacy is critical to the formation and expansion of nascent fields because it lends credibility and recognizability to once overlooked actors and practices. At the same time, legitimacy can be a double-edged sword precisely because it facilitates field growth,... View Details

Keywords: Legitimacy; Collective Identity; Emotional Contagion; Field-congifiguring Events; Empathy; Natural Language Processing; Mixed Methods; Organizational Culture; Emotions; Groups and Teams

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2013
Case

Career Pathways, Performance Pay, and Peer-review Promotion in Baltimore City Public Schools

By: Susan Moore Johnson, John J-H Kim, Geoff Marietta, S. Elisabeth Faller and James Noonan

In the fall of 2012, Dr. Andres Alonso had much to celebrate about in his five-year tenure as CEO of Baltimore City Public Schools, including the approval and implementation of an innovative teachers' contract with a jointly-governed four-tier career pathway that tied... View Details

Keywords: Labor Management; Public Education; PELP; Union; Compensation; Collaboration; Public Education Leadership Project; Education; Labor; Compensation and Benefits; Education Industry; United States

July 2024
Case

Negotiating in a Hurricane: John Branca and the Michael Jackson Estate

By: James K. Sebenius and Alex Green

When the "King of Pop," Michael Jackson, unexpectedly died in 2009, he left behind an estate that was over $500 million in debt, with largely illiquid assets, and legions of creditors poised to begin to seize assets in as soon as 60 days. The task of managing Jackson’s... View Details

Keywords: Bargaining; Dispute Resolution; Negotiation; Entertainment; Financial Management; Financial Condition; Assets; Music Industry

09 Apr 2024
Book

Why Work Rituals Bring Teams Together and Create More Meaning

discuss them or not, rituals are ubiquitous in all kinds of social occasions, from celebrating birthdays to paying respects to the dead. Couples often have rituals too—from setting the dinner table together every night to going grocery... View Details

Keywords: by Michael Blanding

29 Feb 2024
HBS Case

Beyond Goals: David Beckham's Playbook for Mobilizing Star Talent

specializes in the business of harnessing star power. Authentic boasted multiple fashion brands, such as Forever 21 and Aeropostale, and a growing fleet of celebrity “icons,” including living legends like Shaquille O’Neal and lasting... View Details

Keywords: by Avery Forman; Sports

May 2018
Article

Linda Babcock: Go-getter and Do-gooder

By: Max Bazerman, Iris Bohnet, Hannah Riley-Bowles and George Loewenstein

In this tribute to the 2007 recipient of the Jeffrey Z. Rubin Theory‐To‐Practice Award from the International Association for Conflict Management (IACM), we celebrate Linda Babcock's contributions to diverse lines of research, her tireless and effective efforts to put... View Details

Keywords: Personal Development and Career; Biography; Research; Negotiation; Leadership; Practice

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