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Show Results For
- All HBS Web
(14,375)
- People (57)
- News (2,308)
- Research (9,385)
- Events (22)
- Multimedia (382)
- Faculty Publications (7,767)
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- 1987
- Book
Business Policy: Text and Cases
By: C. Roland Christensen, Kenneth R. Andrews, Joseph L. Bower, Richard G. Hamermesh and Michael E. Porter
Christensen, C. Roland, Kenneth R. Andrews, Joseph L. Bower, Richard G. Hamermesh, and Michael E. Porter. Business Policy: Text and Cases. 6th ed. Richard D. Irwin, 1987.
- 1978
- Book
Public Management: Text and Cases
By: Joseph L. Bower
Bower, Joseph L. Public Management: Text and Cases. Homewood, IL: Richard D. Irwin, 1978.
- October 2015
- Teaching Plan
The Coca-Cola Company's Case for Creative Transformation
By: Thales Teixeira
This Teaching Plan is to be used with the Video Case "The Coca-Cola Company's Case for Creative Transformation" (HBS No. 815-714) View Details
Keywords: Attention Economics; Creating Connections; Digital Marketing; Marketing Innovations; Social Networks; Advertising Content; Networked Brand; Beverage Industry; Coca-Cola; Digital Innovation; Digital Transition; Marketing; Marketing Communications; Innovation Strategy; Social and Collaborative Networks; Advertising; Creativity; Consumer Products Industry; Media and Broadcasting Industry; Food and Beverage Industry
- June 1998 (Revised September 1998)
- Case
Case for Brand Loyalty, A
Brand loyalty is one of the core concepts of the marketing discipline that has enjoyed practical and academic attention for over 75 years. The era of relationship marketing, with its focus on retaining customers for life, has instilled yet greater interest in the... View Details
Fournier, Susan M., and Julie Yao. "Case for Brand Loyalty, A." Harvard Business School Case 598-023, June 1998. (Revised September 1998.)
- July 1989
- Background Note
Learning by the Case Method in Marketing
Introduces learning by the case method, with application to marketing learning. Places case learning in the stream of experiential learning and explains the advantages and disadvantages of experiential learning methods. Turning to case learning specifically, the note... View Details
Bonoma, Thomas V., and Thomas J. Kosnik. "Learning by the Case Method in Marketing." Harvard Business School Background Note 590-008, July 1989.
- March–April 2024
- Article
Case Study: Navigating Labor Unrest
By: Jorge Tamayo
Paulo Ferreira, the president of Luna Brazil, has an ambitious plan to turn around the dismal performance of the plant he oversees in Campinas. The wrinkle is, he needs the buy-in of the powerful local union, which is still smarting from a 10-year-old labor conflict... View Details
Keywords: Strategy And Execution; Layoffs; Manufacturing; Labor and Management Relations; Labor Unions; Negotiation Tactics; Conflict and Resolution; Performance Improvement; Corporate Strategy; Manufacturing Industry; Brazil
Tamayo, Jorge. "Case Study: Navigating Labor Unrest." Harvard Business Review 102, no. 2 (March–April 2024): 144–149.
- Article
The Business Case for Curiosity
By: Francesca Gino
Although leaders might say they value inquisitive minds, in reality most stifle curiosity, fearing it will increase risk and inefficiency. Harvard Business School’s Francesca Gino elaborates on the benefits of and common barriers to curiosity in the workplace and... View Details
Keywords: Organizational Culture; Employees; Creativity; Cognition and Thinking; Learning; Decision Making; Performance Effectiveness
Gino, Francesca. "The Business Case for Curiosity." Harvard Business Review 96, no. 5 (September–October 2018): 48–57.
- August 2011
- Course Overview Note
The Case Method of Instruction
By: John Deighton
Deighton, John. "The Case Method of Instruction." Harvard Business School Course Overview Note 512-027, August 2011.
- June 2022 (Revised February 2024)
- Teaching Note
A Case in Point: Shared Home Equity
By: Daniel Green, Boris Vallee and Sean Bracken
Teaching Note for HBS Case No. 221-026. View Details
- 1991
- Book
Business Policy: Text and Cases
By: J. L. Bower, Christopher A. Bartlett, C. Roland Christensen, Andrall E. Pearson and Kenneth R. Andrews
Bower, J. L., Christopher A. Bartlett, C. Roland Christensen, Andrall E. Pearson, and Kenneth R. Andrews. Business Policy: Text and Cases. 7th ed. Homewood, IL: Irwin, 1991.
- January 2018
- Supplement
Interview with Case Protagonist Wen Li
By: Willy C. Shih
In today's global economy, what are the factors that go into production location choice? This case is set in the world's largest automotive glass producer as it expands from China into the United States. To meet a very aggressive cost target, management is faced with... View Details
Keywords: Globalization Of Supply Chain; Production Management; Production; Globalization; Global Strategy; Auto Industry; China; United States
Shih, Willy C. "Interview with Case Protagonist Wen Li." Harvard Business School Multimedia/Video Supplement 618-704, January 2018.
- September 2020
- Case
The Reinvention of Kodak (A) Multimedia Case
By: Ryan Raffaelli
This case includes links to case supplement videos for students to view with the written case before class, and also supplement videos for faculty to use exclusively during class. View Details
Keywords: CEO; Leadership; Asset Management; Transformation; Organizational Change and Adaptation; Competitive Strategy
Raffaelli, Ryan. "The Reinvention of Kodak (A) Multimedia Case." Harvard Business School Multimedia/Video Case 421-704, September 2020.
- 1978
- Book
Business Policy: Text and Cases
By: C. Roland Christensen, Kenneth R. Andrews and Joseph L. Bower
Christensen, C. Roland, Kenneth R. Andrews, and Joseph L. Bower. Business Policy: Text and Cases. 4th ed. Homewood, IL: Richard D. Irwin, 1978.
- 2008
- Casebook
The Rules of Globalization: Case Book
By: Rawi Abdelal
This is a book about the politics of the global economy — about how firms prosper by understanding those politics, or fail by misunderstanding them. Understanding the politics of globalization may once have been a luxury; it is now, for most high-level managers, simply... View Details
Keywords: Trade; International Finance; Globalized Economies and Regions; Governing Rules, Regulations, and Reforms; Policy; Government and Politics; Business and Government Relations
Abdelal, Rawi, ed. The Rules of Globalization: Case Book. Singapore: World Scientific Publishing, 2008.
- May 1986
- Case
Cooper Industries, Inc., Software Case
By: Thomas R. Piper
Piper, Thomas R. "Cooper Industries, Inc., Software Case." Harvard Business School Case 286-096, May 1986.
- May 1986
- Case
Economy Shipping Co., Software Case
Mullins, David W., Jr. "Economy Shipping Co., Software Case." Harvard Business School Case 286-092, May 1986.
- May 1986
- Case
Sunshine Toy Co., Software Case
By: Thomas R. Piper
Keywords: Entertainment and Recreation Industry
Piper, Thomas R. "Sunshine Toy Co., Software Case." Harvard Business School Case 286-088, May 1986.
- March 29, 1999
- Article
Making the Case for IT
By: L. M. Applegate
Keywords: Information Technology
Applegate, L. M. "Making the Case for IT." Mastering Information Management Series Financial Times (March 29, 1999).
- April 29, 2020
- Article
The Case for AI Insurance
By: Ram Shankar Siva Kumar and Frank Nagle
When organizations place machine learning systems at the center of their businesses, they introduce the risk of failures that could lead to a data breach, brand damage, property damage, business interruption, and in some cases, bodily harm. Even when companies are... View Details
Keywords: Artificial Intelligence; Machine Learning; Internet and the Web; Safety; Insurance; AI and Machine Learning; Cybersecurity
Kumar, Ram Shankar Siva, and Frank Nagle. "The Case for AI Insurance." Harvard Business Review Digital Articles (April 29, 2020).