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  • 16 Nov 2020
  • News

Driving Global Recovery

  • 20 Dec 2018
  • News

Consumer Rating Algorithms Score Big with Businesses, Governments

  • 18 Sep 2017
  • Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

conveying long-lasting brand values in the minds of consumers, says Sunil Gupta, the Edward W. Carter Professor of Business Administration. As an example, take a look at location-based mobile marketing. “You walk past a restaurant, and... View Details
Keywords: by Dina Gerdeman; Advertising; Technology
  • 03 Jan 2011
  • Research & Ideas

Most Popular Articles of 2010

Raghuram Iyengar, Sangman Han, and Sunil Gupta empirically assesses if friends indeed influence purchases. The answer: It depends. The End of Chimerica For the better part of the past decade, the world... View Details
Keywords: by Staff
  • 23 Jul 2020
  • News

The Paradox Of Layoffs: Engagement Drops When You Need It Most

  • 15 May 2017
  • Sharpening Your Skills

The Promises and Limitations of Big Data

article by Professor Sunil Gupta in the European Business Review highlights the potential impact of big data on business practices in three broad areas: applications, methods,... View Details
Keywords: by Sean Silverthorne; Financial Services; Utilities; Public Administration; Health
  • 16 Nov 2010
  • First Look

First Look: November 16, 2010

be avoided by using a more deliberative, analytical decision-making process. In this paper, we describe joint evaluation as an effective tool to help decision makers manage their emotional assessments of morality. Bounded Ethicality in... View Details
Keywords: Sean Silverthorne
  • 21 Aug 2018
  • First Look

New Research and Ideas, August 21, 2018

2018 Boston: Harvard Business Review Press Driving Digital Strategy: A Guide to Reimagining Your Business By: Gupta, Sunil Abstract—Disruption and transformation get a lot of hype and for good reason. Digital technologies have disrupted... View Details
Keywords: Dina Gerdeman
  • 11 Apr 2017
  • First Look

First Look at New Research, April 11

biased forecasts for potential future employers are more likely to face favorable career outcomes and bank executives appear to profit from the analysts' bias since the bias is associated with higher levels of insider trading. Our results highlight the bias created... View Details
  • 01 Jan 2007
  • News

Berry-AMA Book Prize, American Marketing Association

  • 01 Sep 2021
  • What Do You Think?

Can We Train for Trust?

experience. A new book by Sandra Sucher and Shalene Gupta examines trust at the institutional level. That is, it looks at relationships between a business organization and its stakeholders, including... View Details
Keywords: by James Heskett
  • 24 Oct 2018
  • News

Going Digital Requires A Complete Overhaul Of The Business

  • 05 Feb 2018
  • What Do You Think?

Should Companies Disclose Employee Compensation?

would avoid a "one size fits all" approach to the practice of making compensation known. These are the views put forth by participants in this month's discussion of transparency in compensation. Disclosing pay ranges vs.... View Details
Keywords: by James Heskett; Financial Services
  • 30 Nov 2007
  • What Do You Think?

What Is Management’s Role in Innovation?

Summing Up Can creativity and innovation be managed? Judging from responses to questions posed by practitioner panelists at a recent colloquium on "Creativity, Entrepreneurship, and Organizations of the Future" at Harvard... View Details
Keywords: by Jim Heskett
  • 2021
  • Book

The Power of Trust: How Companies Build It, Lose It, Regain It

By: Sandra J. Sucher and Shalene Gupta
Trust is the most powerful force underlying the success of every business. Yet it can be shattered in an instant, with a devastating impact on a company’s market cap and reputation. How to build and sustain trust requires fresh insight into why customers, employees,... View Details
Keywords: Power; Corporate Culture; Future Of Work; Innovation; Technology Strategy; Automation; Stakeholder Engagement; Employee Attitude; Customer Behavior; Shareholder Value; Government And Business; Impact Investing; Corporate Change And Sustainability; Trust; Power and Influence; Globalization; Leadership; Organizational Culture; Innovation and Invention; Human Resources; Information Technology; Strategy; Corporate Accountability; Asia; Europe; South America; Middle East; North and Central America
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  • 01 Oct 2014
  • What Do You Think?

Is Too Much Focus a Problem?

process, they provoked a new round of questions. David Physick teed up the discussion nicely by commenting, "The wonderful American motor racing driver, Mario Andretti, who was as focused an individual as any racer, remarked he'd... View Details
Keywords: by James Heskett
  • 30 Dec 2013
  • Research & Ideas

Most Popular Articles of 2013

Advertising Authors Pavel Kireyev, Koen Pauwels, and Sunil Gupta find that popular Web metrics do not adequately capture consumer behavior online and lead marketers to create less effective marketing... View Details
Keywords: by Staff
  • 02 Dec 2010
  • What Do You Think?

Making Right Choices: Art or Science?

answers to the question depend on "the magnitude and complexity of the choices to be made " Yedendra Chouksey and S. Huang appear to agree that, in the words of Chouksey, "creation of choices is more of an art and evaluation (of alternatives) a... View Details
Keywords: by Jim Heskett
  • 05 May 2011
  • What Do You Think?

How Ethical Can We Be?

them, probably through a process, as Mike Flanagan put it, of "more open discussion at home, work and at play." Other suggestions came from C. J. Cullinane when he said "we can make better, fairer decisions by being aware... View Details
Keywords: by Jim Heskett
  • 20 Oct 2011
  • Research & Ideas

Getting the Marketing Mix Right

when a company attempts to move in on its market share, perhaps by offering price discounts. Since this strategy is viewed as more threatening, the competitor can be expected to retaliate with prejudice—often View Details
Keywords: by Dina Gerdeman