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Show Results For
- All HBS Web
(523)
- News (143)
- Research (310)
- Multimedia (20)
- Faculty Publications (233)
- 20 Dec 2018
- News
Consumer Rating Algorithms Score Big with Businesses, Governments
- 26 Feb 2018
- News
The quest to win over Amazon
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
conveying long-lasting brand values in the minds of consumers, says Sunil Gupta, the Edward W. Carter Professor of Business Administration. As an example, take a look at location-based mobile marketing. “You walk past a restaurant, and... View Details
- 15 May 2017
- Sharpening Your Skills
The Promises and Limitations of Big Data
article by Professor Sunil Gupta in the European Business Review highlights the potential impact of big data on business practices in three broad areas: applications, methods,... View Details
- 23 Jul 2020
- News
The Paradox Of Layoffs: Engagement Drops When You Need It Most
- 29 May 2006
- What Do You Think?
How Important Is the “Service Sector Effect” on Productivity?
sides can't win, with better service and more satisfied employees." On the other hand, E. Hassen cautioned, that "Before criticizing, we should examine carefully the social sector effects of wage deflation and higher productivity. In all ecologies things are... View Details
- 30 Nov 2007
- What Do You Think?
What Is Management’s Role in Innovation?
Summing Up Can creativity and innovation be managed? Judging from responses to questions posed by practitioner panelists at a recent colloquium on "Creativity, Entrepreneurship, and Organizations of the Future" at Harvard... View Details
Keywords: by Jim Heskett
- 21 Aug 2018
- First Look
New Research and Ideas, August 21, 2018
2018 Boston: Harvard Business Review Press Driving Digital Strategy: A Guide to Reimagining Your Business By: Gupta, Sunil Abstract—Disruption and transformation get a lot of hype and for good reason. Digital technologies have disrupted... View Details
Keywords: Dina Gerdeman
- 16 Nov 2010
- First Look
First Look: November 16, 2010
be avoided by using a more deliberative, analytical decision-making process. In this paper, we describe joint evaluation as an effective tool to help decision makers manage their emotional assessments of morality. Bounded Ethicality in... View Details
Keywords: Sean Silverthorne
- 24 Oct 2018
- News
Going Digital Requires A Complete Overhaul Of The Business
- 11 Apr 2017
- First Look
First Look at New Research, April 11
biased forecasts for potential future employers are more likely to face favorable career outcomes and bank executives appear to profit from the analysts' bias since the bias is associated with higher levels of insider trading. Our results highlight the bias created... View Details
- 04 Aug 2011
- What Do You Think?
How Dangerous Is Common Sense to Managers?
Summing Up Does Common Sense Impede Change? Common sense is the decision-maker's friend when the decision has to be made rapidly, with a minimum of research or formal theory, with no more than moderate risk or consequences, and by... View Details
Keywords: by James Heskett
- 01 Jan 2007
- News
Berry-AMA Book Prize, American Marketing Association
- 30 Dec 2013
- Research & Ideas
Most Popular Articles of 2013
Advertising Authors Pavel Kireyev, Koen Pauwels, and Sunil Gupta find that popular Web metrics do not adequately capture consumer behavior online and lead marketers to create less effective marketing... View Details
Keywords: by Staff
- 02 Dec 2010
- What Do You Think?
Making Right Choices: Art or Science?
answers to the question depend on "the magnitude and complexity of the choices to be made " Yedendra Chouksey and S. Huang appear to agree that, in the words of Chouksey, "creation of choices is more of an art and evaluation (of alternatives) a... View Details
Keywords: by Jim Heskett
- 05 Feb 2018
- What Do You Think?
Should Companies Disclose Employee Compensation?
would avoid a "one size fits all" approach to the practice of making compensation known. These are the views put forth by participants in this month's discussion of transparency in compensation. Disclosing pay ranges vs.... View Details
- 05 May 2011
- What Do You Think?
How Ethical Can We Be?
them, probably through a process, as Mike Flanagan put it, of "more open discussion at home, work and at play." Other suggestions came from C. J. Cullinane when he said "we can make better, fairer decisions by being aware... View Details
Keywords: by Jim Heskett
- 2021
- Book
The Power of Trust: How Companies Build It, Lose It, Regain It
By: Sandra J. Sucher and Shalene Gupta
Trust is the most powerful force underlying the success of every business. Yet it can be shattered in an instant, with a devastating impact on a company’s market cap and reputation. How to build and sustain trust requires fresh insight into why customers, employees,... View Details
Keywords: Power; Corporate Culture; Future Of Work; Innovation; Technology Strategy; Automation; Stakeholder Engagement; Employee Attitude; Customer Behavior; Shareholder Value; Government And Business; Impact Investing; Corporate Change And Sustainability; Trust; Power and Influence; Globalization; Leadership; Organizational Culture; Innovation and Invention; Human Resources; Information Technology; Strategy; Corporate Accountability; Asia; Europe; South America; Middle East; North and Central America
Sucher, Sandra J., and Shalene Gupta. The Power of Trust: How Companies Build It, Lose It, Regain It. New York: PublicAffairs, 2021.
- 12 Dec 2022
- Research & Ideas
Buy-In from Black Patients Suffers When Drug Trials Don’t Include Them
coauthored the study with Marcella Alsan, a professor at Harvard Kennedy School; Heidi Williams, a professor at Stanford University; and Harsh Gupta and Maya Durvasula, doctoral candidates at Stanford. Why might representation matter? One... View Details
- 01 Oct 2014
- What Do You Think?
Is Too Much Focus a Problem?
process, they provoked a new round of questions. David Physick teed up the discussion nicely by commenting, "The wonderful American motor racing driver, Mario Andretti, who was as focused an individual as any racer, remarked he'd... View Details
Keywords: by James Heskett