Publications

February 2010 (Revised January 2013)
Case

The Dabbawala System: On-Time Delivery, Every Time

By: Stefan H. Thomke and Mona Sinha

Describes the Mumbai-based Dabbawala organization, which achieves very high service performance (6 Sigma equivalent or better) with a low-cost and very simple operating system. The case explores all aspects of their system (mission, information management, material... View Details

Keywords: Information Technology; Service Operations; Service Delivery; Logistics; Alignment; Management Systems; Human Resources; Innovation and Invention; Mumbai

Web

Europe - Global

Case Featured on Cold Call What does it take for a legendary brand like Porsche to stay ahead in a rapidly evolving auto industry? In this Cold Call episode, Harvard Business School Professor Stefan Thomke... View Details

Web

Placement - Doctoral

studies, are uniquely individualized. Factors like departmental fit, location preferences, dual career choices, and family needs shape these decisions. We celebrate when students secure a position that brings them joy! Students are supported throughout their job search... View Details

Awards

Lemelson-MIT Doctoral Fellowship for Invention and Innovation

By: Stefan H. Thomke

Awarded the 1993 Lemelson-MIT Doctoral Fellowship for Invention and Innovation. View Details

October 2018
Case

Booking.com

By: Stefan Thomke and Daniela Beyersdorfer

The case reveals how Booking.com has become the world's leading travel accommodation platform. The company has put online experimentation at the heart of how it designs digital experiences for its customers and partners. To unlock the potential of large-scale testing,... View Details

Keywords: Travel; Product Innovation; Experimentation; A/B Testing; User Experience Design; Product Development; Product Design; Innovation and Management; Transformation; Information Technology; Digital Transformation; Travel Industry

04 Sep 2019
News

How to (Inadvertently) Sabotage Your Organization

October 2012 (Revised September 2013)
Teaching Note

The Dabbawala System: On-Time Delivery, Every Time

By: Stefan H. Thomke

The Mumbai-based dabbawalas are a 5,000 or so person organization that achieves exceptional service performance with a semi-literate workforce. Every working day, they deliver and return about 130,000 lunchboxes to offices throughout Mumbai. This entails more than... View Details

Keywords: Systems Design; Organization Design; Service; Organizational Design; Service Operations; Service Delivery; Mumbai

Web

2023 Reunion Presentations - Alumni

Recording The Power of Business Experimentation Professor Stefan Thomke + More Info – Less Info When it comes to improving customer experiences, trying out business models, or developing new products, even... View Details

Web

Behavioral Finance & Financial Stability

Info Do Fire Sales Create Externalities? By: Sergey Chernenko & Adi Sunderam DEC 2018 How do cash policies affect stock returns? A mutual fund that uses its cash reserves to accommodate outflows will lower the volatility of its underlying holdings View Details

05 May 2022
News

Capture New Value from Your Existing Tech Infrastructure

Web

Ways to Give Today - Alumni

and Discover. Online Give Online Give online via Harvard's secure donation form Online LOG IN TO GIVE Recommended for all alumni and required for international credit card gifts Give Without Login For US-based donors only—no personal information will be pre-filled... View Details

July 2012
Case

LEGO

By: Jan W. Rivkin, Stefan Thomke and Daniela Beyersdorfer

LEGO has emerged as one of the most successful companies in the toy industry. The case describes LEGO's gradual rise, rapid decline, and recent revitalization as it is keeping up with a changing market place. Central to LEGO's management model is the ability to find... View Details

Keywords: Innovation Management; Innovation; Operations Management; Organizational Change And Transformation; Operations; Competitive Strategy; Innovation and Management; Innovation Strategy; Organizational Change and Adaptation; Entertainment and Recreation Industry

March–April 2020
Article

Building A Culture of Experimentation

By: Stefan Thomke

Why don’t organizations test more? After examining this question for several years, I can tell you that the central reason is culture. As companies try to scale up their experimentation capacity, they often find that the obstacles are not tools and technology but... View Details

Keywords: Experimentation; Culture; Innovation; Online; Customer Experience; Organizational Culture; Innovation and Invention; Internet and the Web; Attitudes; Decision Making; Change; Leadership

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October 2001
Supplement

BMW AG: The Digital Auto Project-An Interview With Chris Bangle, Head of Global Design

By: Stefan H. Thomke

Chris Bangle describes how BMW is trying to reduce its development time by half with the aid of computer-aided technologies. To leverage these technologies in the very competitive automotive industry, he talks about how BMW is faced with the challenges of changing its... View Details

Keywords: Interpersonal Communication; Management Practices and Processes; Time Management; Product Development; Organizational Change and Adaptation; Problems and Challenges; Competition; Information Technology; Auto Industry

Web

Measure Outcomes & Cost for Every Patient - Institute For Strategy And Competitiveness

in Publications on Cost Measurement Learn About Cost Measurement research The International Consortium for Health Outcomes Measurement (ICHOM) Launched in 2012 by founders Michael Porter, HBS, Stefan... View Details

Web

Technology & Operations Management Awards & Honors - Faculty & Research

Wu, and Yun William Yu. Stefan H. Thomke : Awarded an Honorary Doctorate in Sciences by the Technical University Graz in 2022. 2021 Prithwiraj Choudhury : Winner of the AI/ML... View Details

August 1998 (Revised July 2002)
Case

Innovation at 3M Corporation (A)

By: Stefan H. Thomke and Ashok Nimgade

Describes how 3M Corp. introduces and learns a new and innovative methodology called Lead User research to understand future customer and market needs. A team from 3M's Medical-Surgical Markets Division applies the Lead User methodology to the field of surgical... View Details

Keywords: Innovation and Management; Innovation Strategy; Managerial Roles; Marketing Strategy; Demand and Consumers; Market Timing; Product Development; Problems and Challenges; Business Strategy; Medical Devices and Supplies Industry

2003
Book

Experimentation Matters: Unlocking the Potential of New Technologies for Innovation

By: Stefan Thomke

Keywords: Information Technology; Innovation and Invention

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Article

Seize the Power

By: Stefan Thomke

A company’s ability to create and refine its products, customer experiences, processes, and business models—in other words, to compete—is deeply affected by its ability to experiment. Digital giants such as Amazon, Facebook, Google, and Booking.com have found... View Details

Keywords: Experimentation; Competitiveness; Competition; Innovation and Invention; Marketing; Organizational Change and Adaptation