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  • All HBS Web  (464)
    • News  (155)
    • Research  (243)
    • Multimedia  (8)
  • Faculty Publications  (155)

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  • All HBS Web  (464)
    • News  (155)
    • Research  (243)
    • Multimedia  (8)
  • Faculty Publications  (155)
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  • 2022
  • Working Paper

Buy Now, Pay Later Credit: User Characteristics and Effects on Spending Patterns

By: Marco Di Maggio, Justin Katz and Emily Williams
Firms offering "buy now, pay later" (BNPL) point-of-sale installment loans with minimal underwriting and low interest have captured a growing fraction of the market for short-term unsecured consumer credit. We provide a detailed look into the US BNPL market by... View Details
Keywords: Household Finance; Fintech; Consumer Credit; Credit; Consumer Behavior
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Di Maggio, Marco, Justin Katz, and Emily Williams. "Buy Now, Pay Later Credit: User Characteristics and Effects on Spending Patterns." NBER Working Paper Series, No. 30508, September 2022.
  • April 2013
  • Case

Managing with Analytics at Procter & Gamble

By: Thomas H. Davenport, Marco Iansiti and Alain Serels
Senior management at P&G has put a strong emphasis on using data to make "better, smarter, real-time business decisions." The Global Business Services (GBS) organization has developed tools, systems and processes to provide managers throughout P&G with direct access to... View Details
Keywords: Analytics; Data Management; Forecasting; Shared Services; Procter & Gamble; Laundry Detergent; Information Management; Forecasting and Prediction; Information Technology; Mathematical Methods; Consumer Products Industry; North America
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Davenport, Thomas H., Marco Iansiti, and Alain Serels. "Managing with Analytics at Procter & Gamble." Harvard Business School Case 613-045, April 2013.
  • October 2018 (Revised July 2023)
  • Case

The Boston Beer Company (A): New CEO

By: Christina R. Wing and Marco Iansiti
In 1984, when the Boston Beer Company’s Samuel Adams Boston Lager was first sold, founder Jim Koch had helped ignite a craft beer movement by making small-batch premium beers in an era of industry consolidation. By 2018, Boston Beer was a publicly traded company that... View Details
Keywords: Beer/brewing Industry; Succession; Leadership; Change; Supply Chain; Change Management; Entrepreneurship; Supply Chain Management; Management Succession; Food and Beverage Industry; United States; Boston
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Wing, Christina R., and Marco Iansiti. "The Boston Beer Company (A): New CEO." Harvard Business School Case 619-021, October 2018. (Revised July 2023.)
  • November 2015 (Revised May 2016)
  • Case

Aspiring Minds

By: Karim R. Lakhani, Marco Iansiti and Christine Snively
By 2015, India-based employment assessment and certification provider Aspiring Minds had helped facilitate over 300,000 job matches through its assessment tools. Aspiring Minds' flagship product, the Aspiring Minds Computer Adaptive Test (AMCAT), used machine learning... View Details
Keywords: Information Technology; Strategy; Higher Education; Technological Innovation; Employment; Technology Industry; India; China
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Lakhani, Karim R., Marco Iansiti, and Christine Snively. "Aspiring Minds." Harvard Business School Case 616-013, November 2015. (Revised May 2016.)
  • July 2020 (Revised November 2020)
  • Case

Pricing at Netflix

By: Elie Ofek, Marco Bertini, Oded Koenigsberg and Amy Klopfenstein
Since its launch in 1998 as “the Amazon.com of DVDs,” Netflix had evolved from a DVD rental company to a video streaming platform and producer of original films and television shows. As the company matured, it regularly increased prices and adjusted its product... View Details
Keywords: Pricing; Marketing; Marketing Strategy; Entertainment; Film Entertainment; Television Entertainment; Finance; Price; Strategy; Competition; Competitive Strategy; Business Strategy; Adaptation; Information Technology; Internet and the Web; Digital Platforms; Customers; Customer Satisfaction; Customer Value and Value Chain; Entertainment and Recreation Industry; North and Central America; United States
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Ofek, Elie, Marco Bertini, Oded Koenigsberg, and Amy Klopfenstein. "Pricing at Netflix." Harvard Business School Case 521-004, July 2020. (Revised November 2020.)
  • 2020
  • Working Paper

Design in the Age of Artificial Intelligence

By: Roberto Verganti, Luca Vendraminelli and Marco Iansiti
Artificial Intelligence (AI) is affecting the scenario in which innovation takes place. What are the implications for our understanding of design? Is AI just another digital technology that, akin to many others, will not significantly question what we know about... View Details
Keywords: Artificial Intelligence; Design Thinking; Technological Innovation; Design; Change; Theory; AI and Machine Learning
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Verganti, Roberto, Luca Vendraminelli, and Marco Iansiti. "Design in the Age of Artificial Intelligence." Harvard Business School Working Paper, No. 20-091, February 2020.
  • 2019
  • Working Paper

Racial Heterogeneity and Local Government Finances: Evidence from the Great Migration

By: Marco Tabellini
Between 1915 and 1930, during the First Great Migration, more than 1.5 million African Americans migrated from the South to the North of the United States, altering the racial profile of several northern cities for the first time in American history. I exploit this... View Details
Keywords: Migration; Race; City; Financial Condition; Government and Politics; History; United States
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Tabellini, Marco. "Racial Heterogeneity and Local Government Finances: Evidence from the Great Migration." Harvard Business School Working Paper, No. 19-006, July 2018. (Revised September 2019. Featured in Harvard Magazine.)
  • August 2019 (Revised April 2021)
  • Case

Zillow Offers: Winning Online Real Estate 2.0

By: Luis Viceira, Marco Di Maggio and Allison Ciechanover
Founded in 2005, Zillow had become the leading online real estate and home-related marketplace. The brand was recognized as a trusted resource for players in the real estate market, providing information and transparency on home prices. Revenue, which was historically... View Details
Keywords: Real Estate; Corporate Culture; Intermediation; Brokerage; Startup; Evaluating Business Investments; Property; Information Technology; Business Model; Expansion; Business Startups; Real Estate Industry; Media and Broadcasting Industry; United States
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Viceira, Luis, Marco Di Maggio, and Allison Ciechanover. "Zillow Offers: Winning Online Real Estate 2.0." Harvard Business School Case 220-021, August 2019. (Revised April 2021.)
  • October 2021 (Revised September 2022)
  • Case

GoPro: Becoming a Subscription Hero

By: Elie Ofek, Marco Bertini and Nicole Tempest Keller
In 2021, Nick Woodman, founder and CEO of GoPro, was reviewing the company’s subscription offering, considering whether to extend it beyond benefits that were directly related to the company’s iconic camera. Founded in 2002, GoPro had gained renown for its innovative... View Details
Keywords: Subscription Model; Pricing; Lifestyle Brands; Value Proposition; Business Model; Growth and Development Strategy; Marketing Strategy; Consumer Products Industry; California
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Ofek, Elie, Marco Bertini, and Nicole Tempest Keller. "GoPro: Becoming a Subscription Hero." Harvard Business School Case 522-022, October 2021. (Revised September 2022.)
  • 2023
  • Working Paper

Local Shocks and Internal Migration: The Disparate Effects of Robots and Chinese Imports in the U.S.

By: Marius Faber, Andres Sarto and Marco Tabellini
Do local labor markets adjust to economic shocks through migration? In this paper, we study this question by focusing on two of the most important shocks that hit U.S. manufacturing since the 1990s: Chinese import competition and the introduction of industrial robots.... View Details
Keywords: Migration; Employment; Information Technology; Trade; System Shocks; United States
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Faber, Marius, Andres Sarto, and Marco Tabellini. "Local Shocks and Internal Migration: The Disparate Effects of Robots and Chinese Imports in the U.S." Harvard Business School Working Paper, No. 20-071, December 2019. (Revised February 2023. Also appears in HBS Working Knowledge. Longer NBER working paper version here. Revise and resubmit at the European Economic Review.)
  • 2025
  • Working Paper

Extractive Taxation and the French Revolution

By: Tommaso Giommoni, Gabriel Loumeau and Marco Tabellini
We study the fiscal determinants of the French Revolution, exploiting plausibly exogenous variation in the salt tax—a large source of royal revenues and one of the most extractive forms of taxation of the Ancien Régime. Implementing a Regression Discontinuity... View Details
Keywords: Extractive Taxation; Regime Change; French Revolution; State Capacity; Taxation; History; Government Administration; Attitudes; Public Opinion
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Giommoni, Tommaso, Gabriel Loumeau, and Marco Tabellini. "Extractive Taxation and the French Revolution." Harvard Business School Working Paper, No. 25-047, April 2025. (Featured at VoxEU and HBS Working Knowledge.)
  • 2018
  • Working Paper

Black Out-Migration and Southern Political Realignment

By: Leah Boustan and Marco Tabellini
Can emigration from less democratic and economically less developed areas induce political and economic change? We study this question in the context of the second Great Migration of African Americans (1940–1970), when more than 4 million blacks left the U.S. South and... View Details
Keywords: Great Migration; Immigration; Race; Government and Politics; Economics; United States
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Boustan, Leah, and Marco Tabellini. "Black Out-Migration and Southern Political Realignment." Working Paper, 2018.
  • July 2025
  • Article

Economic Integration and the Transmission of Democracy

By: Marco Tabellini and Giacomo Magistretti
In this paper, we study the effects of economic integration with democratic partners on democracy. We assemble a large country-level panel dataset from 1960 to 2015, and exploit improvements in air, relative to sea, transportation to derive a time-varying instrument... View Details
Keywords: Democratization; Institutional Development; Economic Integration; International Trade; Democracy; Political Preferences; Institutions; Trade; Global Range; Economics; Government and Politics
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Tabellini, Marco, and Giacomo Magistretti. "Economic Integration and the Transmission of Democracy." Review of Economic Studies 92, no. 4 (July 2025): 2765–2792. (Available also from VOX, VOXEU, Atlantico, The Economist, Domani, and Ideas for India. Longer NBER working paper version available here.)
  • 2021
  • Chapter

The Economic and Political Effects of Immigration: Evidence from the Age of Mass Migration

By: Marco Tabellini
Between 1850 and 1920, during the Age of Mass Migration, more than 30 million Europeans moved to the United States. European immigrants provided ample supply of cheap labor as well as specific skills and know-how, contributing to American economic growth. These... View Details
Keywords: Age Of Mass Migration; Political Ideology; Political Economy; Assimilation; Immigration; Economics; History; United States
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Tabellini, Marco. "The Economic and Political Effects of Immigration: Evidence from the Age of Mass Migration." In Oxford Research Encyclopedia of Economics and Finance, edited by Jonathan H. Hamilton. Oxford University Press, 2021. Electronic.
  • October 2021 (Revised May 2023)
  • Case

Project Maji: Pricing Water in Sub-Saharan Africa

By: Elie Ofek, Marco Bertini, Dilyana Karadzhova Botha and Esel Çekin
In July 2021, Sunil Lalvani, founder and CEO of Project Maji, a non-profit social enterprise headquartered in Dubai that had already provided sustainable, clean water solutions to 80,000 people living in rural communities across Ghana and Kenya, was facing an important... View Details
Keywords: Water; Pricing; Nonprofit Organizations; Projects; Price; Decision Making; Social Enterprise; Growth and Development Strategy; Equity; Green Technology; Social and Collaborative Networks; Africa; Dubai
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Ofek, Elie, Marco Bertini, Dilyana Karadzhova Botha, and Esel Çekin. "Project Maji: Pricing Water in Sub-Saharan Africa." Harvard Business School Case 522-043, October 2021. (Revised May 2023.)
  • 2017
  • Working Paper

The Importance of Unemployment Insurance as an Automatic Stabilizer

By: Marco Di Maggio and Amir Kermani
We assess the extent to which unemployment insurance (UI) serves as an automatic stabilizer to mitigate the economy's sensitivity to shocks. Using a local labor market design based on heterogeneity in local benefit generosity (defined as the percentage of household... View Details
Keywords: Unemployment Insurance; Automatic Stabilizers; Bartik Shocks; Aggregate Demand; System Shocks; Employment; Balance and Stability; Insurance; Volatility; Insurance Industry
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Di Maggio, Marco, and Amir Kermani. "The Importance of Unemployment Insurance as an Automatic Stabilizer." Harvard Business School Working Paper, No. 17-009, July 2016. (Revise and Resubmit to American Economic Journal: Macroeconomics.)
  • 01 Aug 2006
  • First Look

First Look: August 1, 2006

twenty-first century—race. As contributors to this volume, we were asked to focus on the relationship between race and mentoring. What do we learn about this important developmental relationship by examining the research on race and... View Details
Keywords: Sean Silverthorne
  • 2020
  • Book

The Ends Game: How Smart Companies Stop Selling Products and Start Delivering Value

By: Marco Bertini and Oded Koenigsberg
How some firms are rewriting the rules of commerce by pursuing “ends”—actual outcomes—rather than selling “means”—their products and services. View Details
Keywords: Commerce; Business Model; Design; Customer Relationship Management; Strategy
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Bertini, Marco, and Oded Koenigsberg. The Ends Game: How Smart Companies Stop Selling Products and Start Delivering Value. Management on the Cutting Edge. Cambridge, MA: MIT Press, 2020.
  • October 2019
  • Article

Partial Deregulation and Competition: Effects on Risky Mortgage Origination

By: Marco Di Maggio, Amir Kermani and Sanket Korgaonkar
We exploit the OCC's preemption of national banks from state laws against predatory lending as a quasi-experiment to study the effect of deregulation and its interaction with competition on the supply of complex mortgages. Following the preemption ruling, national... View Details
Keywords: Great Recession; Subprime; Complex Mortgages; Credit Supply; Household Debt; Preemption Rule; Competition; Mortgages; Government Legislation; Credit; Financial Crisis
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Di Maggio, Marco, Amir Kermani, and Sanket Korgaonkar. "Partial Deregulation and Competition: Effects on Risky Mortgage Origination." Management Science 65, no. 10 (October 2019).
  • January 2020
  • Article

Gifts of the Immigrants, Woes of the Natives: Lessons from the Age of Mass Migration

By: Marco Tabellini
In this paper, I jointly investigate the political and the economic effects of immigration and study the causes of anti-immigrant sentiments. I exploit exogenous variation in European immigration to U.S. cities between 1910 and 1930 induced by World War I and the... View Details
Keywords: Political Backlash; Age Of Mass Migration; Cultural Diversity; Immigration; History; Economy; Attitudes; Cross-Cultural and Cross-Border Issues; Diversity
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Tabellini, Marco. "Gifts of the Immigrants, Woes of the Natives: Lessons from the Age of Mass Migration." Review of Economic Studies 87, no. 1 (January 2020): 454–486. (Also Harvard Business School Working Paper, No. 19-005, July 2018. Available also from Cato Institute, Microeconomic Insights, VOX, Broadstreet, Cato Institute, and in Oxford University Press's Blog.)
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