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      • Faculty Publications  (131)

      by Joseph B. FullerRemove by Joseph B. Fuller →

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      • October 2011 (Revised November 2011)
      • Case

      Verengo Solar Plus!

      By: William A. Sahlman, Joseph B. Lassiter III and Liz Kind
      In the three years since Bishop and Button purchased Verengo in a leveraged buyout (LBO), the company had gone through dramatic changes. Initially a residential windows and insulation firm, after the economic recession of 2008 the company switched gears and began... View Details
      Keywords: Venture Capital; Private Equity; Growth Management; Restructuring; Renewable Energy; Corporate Entrepreneurship; Corporate Finance; Product Development; Energy Industry; California
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      Sahlman, William A., Joseph B. Lassiter III, and Liz Kind. "Verengo Solar Plus!" Harvard Business School Case 812-049, October 2011. (Revised November 2011.)
      • September 2011 (Revised July 2012)
      • Case

      Khosla Ventures: Biofuels Gain Liquidity

      By: Joseph B. Lassiter III, William A. Sahlman, Alison Berkley Wagonfeld and Evan Richardson
      Samir Kaul, a Partner at Khosla Ventures, looked out his office window. It was late June, 2011, and like almost every day in Menlo Park, the sun was shining. Kaul was reflecting on what had been a very positive 10 months in the venture capital business. Over that span,... View Details
      Keywords: Venture Capital; Financial Strategy; Business or Company Management; Partners and Partnerships; Product Development; Investment Portfolio; Financial Services Industry
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      Lassiter, Joseph B., III, William A. Sahlman, Alison Berkley Wagonfeld, and Evan Richardson. "Khosla Ventures: Biofuels Gain Liquidity." Harvard Business School Case 812-035, September 2011. (Revised July 2012.)
      • September 2011
      • Article

      Global Capitalism at Risk: What Are You Doing About It?

      By: Joseph L. Bower, Herman B. Leonard and Lynn S. Paine
      Market capitalism, a system that has proven to be a remarkable engine of wealth creation, is poised for a breakdown. That sounds dire, and it is. Increasing income inequality, migration, weaknesses in the global financial system, environmental degradation, and... View Details
      Keywords: Disruption; Economic Systems; Globalization; Corporate Governance; Markets; Risk and Uncertainty
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      Bower, Joseph L., Herman B. Leonard, and Lynn S. Paine. "Global Capitalism at Risk: What Are You Doing About It?" Harvard Business Review 89, no. 9 (September 2011).
      • March 2011 (Revised April 2018)
      • Case

      1366 Technologies: Scaling the Venture

      By: Joseph B. Lassiter III, Ramana Nanda, David Kiron and Evan Richardson
      For some time, 1366's co-founders, Frank van Mierlo and Ely Sachs, had faced a choice, which was now made all the more stark: 1366 could expand to produce silicon wafers itself, raising the required capital from "friendly" investors and building shipment volume slowly,... View Details
      Keywords: Information Technology; Innovation Strategy; Corporate Strategy; Intellectual Property; Management Teams; Renewable Energy; Financial Strategy; Growth and Development Strategy; Corporate Finance; Energy Industry; Technology Industry; United States
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      Lassiter, Joseph B., III, Ramana Nanda, David Kiron, and Evan Richardson. "1366 Technologies: Scaling the Venture." Harvard Business School Case 811-076, March 2011. (Revised April 2018.)
      • August 2009 (Revised August 2010)
      • Case

      Calera Corporation

      By: Joseph B. Lassiter III, Thomas J. Steenburgh and Lauren Barley
      Brent Constantz, founder, CEO, and president of Calera Corporation, felt a surge of optimism as he gazed at the recently commissioned prototype flue gas processing line at Calera's R&D facility in Moss Landing, California. It was late May 2009, and Calera was an... View Details
      Keywords: Business Startups; Entrepreneurship; Product Design; Product Development; Environmental Sustainability; Commercialization; Green Technology Industry
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      Lassiter, Joseph B., III, Thomas J. Steenburgh, and Lauren Barley. "Calera Corporation." Harvard Business School Case 810-030, August 2009. (Revised August 2010.)
      • September 2008 (Revised July 2012)
      • Case

      Khosla Ventures: Biofuels Strategy

      By: Joseph B. Lassiter III, William A. Sahlman and Alison Berkley Wagonfeld
      By 2008, a number of the firm's early cleantech investments were showing promise, and the companies were starting to need significantly more money to create the massive scale required in the energy sector. As Khosla thought about the hundreds of millions of dollars... View Details
      Keywords: Entrepreneurial Marketing; Entrepreneurial Finance; New Product Development; Partnerships; Entrepreneurial Management; Venture Capital; Strategy; Partners and Partnerships; Renewable Energy; Entrepreneurship; Investment Funds; Environmental Sustainability; Product Development; Biotechnology Industry; Financial Services Industry
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      Lassiter, Joseph B., III, William A. Sahlman, and Alison Berkley Wagonfeld. "Khosla Ventures: Biofuels Strategy." Harvard Business School Case 809-004, September 2008. (Revised July 2012.)
      • July 2008 (Revised January 2010)
      • Case

      Affinity Labs, Inc.

      By: Joseph B. Lassiter III and Elizabeth Kind
      In November 2006, Chris Michel left Military.com, which he founded in 1999, to start Affinity Labs, a global network of online communities. That month, Michel raised a Series A round of venture funding and established a partnership with Monster, which he had sold... View Details
      Keywords: Mergers and Acquisitions; Business Startups; Entrepreneurship; Demand and Consumers; Partners and Partnerships; Social and Collaborative Networks; Online Technology
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      Lassiter, Joseph B., III, and Elizabeth Kind. "Affinity Labs, Inc." Harvard Business School Case 809-019, July 2008. (Revised January 2010.)
      • Spring 2008
      • Article

      The Beneficent Dragon

      By: Joseph B. Fuller
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      Fuller, Joseph B. "The Beneficent Dragon." MIT Sloan Management Review 49, no. 3 (Spring 2008): 88.
      • March 2008 (Revised September 2008)
      • Case

      FREEJ

      By: Joseph B. Lassiter III and Firas Alkhatib
      Mohammed Harib placed his phone on the desk in front of him. As he sat back in his chair and looked out the window, he began to take stock of how his life had taken such a dramatic path over the last few years. Life was good for the founder and CEO of Lammtara... View Details
      Keywords: Animation Entertainment; Entrepreneurship; Emerging Markets; Opportunities; Entertainment and Recreation Industry; Arabian Peninsula; United Arab Emirates
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      Lassiter, Joseph B., III, and Firas Alkhatib. "FREEJ." Harvard Business School Case 808-121, March 2008. (Revised September 2008.)
      • October 2006 (Revised November 2006)
      • Case

      Integrated Packaging Corporation: Struggling to Do the Right Thing (A)

      By: Herman B. Leonard and Orson Watson
      As a child, Al Fuller had seen his working-class, African-American neighborhood disintegrate as factory jobs moved away. He resolved to help inner-city communities do better when he grew up. Some years later, as an accomplished university graduate with several years... View Details
      Keywords: Business and Community Relations; Corporate Entrepreneurship; Social Issues; Factories, Labs, and Plants; Strategy; Management Style; Pulp and Paper Industry; Manufacturing Industry
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      Leonard, Herman B., and Orson Watson. "Integrated Packaging Corporation: Struggling to Do the Right Thing (A)." Harvard Business School Case 307-064, October 2006. (Revised November 2006.)
      • May 2006 (Revised July 2007)
      • Case

      Tropos Networks

      By: Joseph B. Lassiter III and Elizabeth Kind
      As Ron Sege, president and CEO of Tropos Networks, walked through the halls of the firm's offices, he realized that the space they had moved into only about a year ago was already becoming too small. The company, based in Sunnyvale, California, was founded in late 2000... View Details
      Keywords: Business Startups; Entrepreneurship; Growth Management; Wireless Technology; Sunnyvale
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      Lassiter, Joseph B., III, and Elizabeth Kind. "Tropos Networks." Harvard Business School Case 806-201, May 2006. (Revised July 2007.)
      • March 2006 (Revised February 2007)
      • Case

      Massive Incorporated (A)

      By: Joseph B. Lassiter III, Clark Gilbert and Victoria Winston
      How do you go to market with a brand new product in a new industry? How does a business develop an opportunity and then adapt its strategy to ensure success? Who are the early adopters and how does a business work with them? Katherine Hays, chief operating office at... View Details
      Keywords: Emerging Markets; Product Launch; Digital Marketing; Business Startups; Advertising Industry
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      Lassiter, Joseph B., III, Clark Gilbert, and Victoria Winston. "Massive Incorporated (A)." Harvard Business School Case 806-126, March 2006. (Revised February 2007.)
      • June 2004 (Revised May 2006)
      • Case

      Millennial Net

      By: Joseph B. Lassiter III and Johanna Regine Naunton Blaxall
      Millennial Net created self-organizing, ultra-low-power, wireless sensor networks, a space that was getting a lot of attention in 2004. The company was founded in 2000 and in early 2004 was looking for a second round of funding. The area had attracted a number of new... View Details
      Keywords: Information Infrastructure; Technological Innovation; Entrepreneurship; Investment; Information Technology Industry; Telecommunications Industry
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      Lassiter, Joseph B., III, and Johanna Regine Naunton Blaxall. "Millennial Net." Harvard Business School Case 804-173, June 2004. (Revised May 2006.)
      • April 2004 (Revised July 2007)
      • Case

      OfficeTiger

      By: Joseph B. Lassiter III and Johanna Regine Naunton Blaxall
      OfficeTiger was founded in late 1999 with an innovative approach to global outsourcing. The company's employees, located primarily in India, provided services for corporations, investment banks, and professional services firms throughout the United States, Europe, and... View Details
      Keywords: Mergers and Acquisitions; Globalized Markets and Industries; Job Cuts and Outsourcing; Growth and Development Strategy; Service Operations; India
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      Lassiter, Joseph B., III, and Johanna Regine Naunton Blaxall. "OfficeTiger." Harvard Business School Case 804-109, April 2004. (Revised July 2007.)
      • March 2004 (Revised April 2004)
      • Background Note

      Seeing What's on Red Auerbach's Mind

      By: Joseph B. Lassiter III and John T. Gourville
      Analysis of an interview with Red Auerbach, HBR No. 87201. Alan M. Webber, who conducted the interview, probed for the lessons that Auerbach has learned from a long and productive career coaching and managing the Boston Celtics, a professional basketball team in the... View Details
      Keywords: Markets; Research; Sports; Product Development; Communication Intention and Meaning; Sports Industry
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      Lassiter, Joseph B., III, and John T. Gourville. "Seeing What's on Red Auerbach's Mind." Harvard Business School Background Note 804-160, March 2004. (Revised April 2004.)
      • February 2004
      • Article

      Breakthrough Ideas for 2004: Requiem for the Public Corporation

      By: Joseph B. Fuller
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      Fuller, Joseph B. "Breakthrough Ideas for 2004: Requiem for the Public Corporation." Harvard Business Review 82, no. 2 (February 2004): 22.
      • Article

      How Bigger Dividends Build Trust

      By: Joseph B. Fuller
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      Fuller, Joseph B. "How Bigger Dividends Build Trust." Financial Times (October 7, 2003).
      • June 2003 (Revised October 2004)
      • Case

      StorageNetworks: Restarting a Public Company (A)

      By: Joseph B. Lassiter III and Todd H Thedinga
      Peter Bell, founder and CEO of StorageNetworks, faces the problem of "restarting" a public company by changing its business model from being a storage-services provider to being a storage software developer. The task seems challenging, but surely doable, with $200... View Details
      Keywords: Business Model; Diversification; Change Management; Cash; Entrepreneurship; Problems and Challenges; Corporate Finance; Information Technology Industry
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      Lassiter, Joseph B., III, and Todd H Thedinga. "StorageNetworks: Restarting a Public Company (A)." Harvard Business School Case 803-198, June 2003. (Revised October 2004.)
      • 2003
      • Chapter

      What's a Director to Do?

      By: Joseph B. Fuller and Michael C. Jensen
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      Fuller, Joseph B., and Michael C. Jensen. "What's a Director to Do?" In Best Practice: Ideas and Insights from the World’s Foremost Business Thinkers, edited by Tom Brown and Robert Heller, 243–250. Basic Books, 2003.
      • Article

      A Letter to the CEO

      By: Joseph B. Fuller
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      Fuller, Joseph B. "A Letter to the CEO." Harvard Business Review 80, no. 10 (October 2002).
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