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  • October 2003 (Revised January 2005)
  • Case

Microsoft: Launching the Smart Watch

By: John T. Gourville and Christina L. Darwall
Microsoft is on the verge of launching its Smart Watch technology, which will allow specially designed watches to receive up-to-date information on sports, business, traffic, news, etc. After several years of effort and millions of dollars spent, the questions now... View Details
Keywords: Customer Focus and Relationships; Information Management; Marketing Strategy; Product Launch; Product Positioning; Product Design; Product Development; Performance Effectiveness; Partners and Partnerships; Information Technology Industry
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  • February 2017 (Revised September 2017)
  • Case

Bringing Digital to Wimbledon

By: John T. Gourville and David Arnold
It was mid-December 2016 as Alexandra (Alex) Willis read with satisfaction that The All England Lawn Tennis & Croquet Club (AELTC) had won yet another award for its use of social media to reach its fan base. As the organizer and host of “The Championships, Wimbledon,”... View Details
Keywords: Wimbledon; London; Digital; Marketing; Marketing Communications; Online Technology
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  • 01 Sep 2023
  • News

Made in Italy

HBS faculty members and students visited Lamborghini’s headquarters in Bologna during the immersion to learn how the company became experts in electric car technology. Photo courtesy Lamborghini IMMERSIVE FIELD COURSES OFFERED AS ELECTIVES IN 2023 Denmark and... View Details
Keywords: April White
  • Web

Advisory Board - Entrepreneurship

Carnegie Mellon University and the Distinguished Teaching Award at Stanford University. He is a co-author (with Professors Charles T. Horngren and George Foster) of the leading cost accounting textbook,Cost Accounting: A Managerial... View Details
  • Web

James Sharpe | Baker Library | Bloomberg Center | Harvard Business School

with over 400 employees. He next served as president for Brown Machine Company, a subsidiary of John Brown, Inc., and then for a larger company within the same group. Jim had always wanted to own his own business, however, and View Details
  • Web

Winners & Runners-Up | New Venture Competition

Enterprise Track, 2024 New Venture Competition video Play Video duration: 1:32 2024 New Venture Competition Runner-Up, Social Enterprise Track: Trans Health HQ Trans Health HQ is a tool built by the trans community that addresses... View Details
  • 05 Mar 2013
  • First Look

First Look: March 5

issuers deteriorates during credit booms, and that this deterioration forecasts low excess returns to corporate bondholders. The key insight is that changes in the pricing of credit risk disproportionately affect the financing costs faced View Details
Keywords: Sean Silverthorne
  • Web

Globalization - Faculty & Research

Ray A. Goldberg Louis T. Wells Rosabeth M. Kanter Laura Alfaro Michael Y. Yoshino Michael E. Porter Rawi E. Abdelal See All HBS Working Knowlege 23 Jul 2024 The New Rules of Trade with China: Navigating Tariffs, Turmoil, and Opportunities... View Details
  • Web

Case Studies - Social Impact Collaboratory

Courses & Case Studies Case Studies Middlebury College: Energy2028 (320029) by Brian Trelstad , Michael Norris and John McKinley APRIL 2020 (REVISED MAY 2021) Not all social change happens with new... View Details
  • Web

Invention of the Polarizer - Edwin H. Land & Polaroid | Harvard Business School

Posthumous Lecture by R.W. Wood," Rowland-Wood Symposium, Johns Hopkins University, Baltimore, Maryland, November 21, 1975, in Mary McCann, ed., Edwin H. Land's Essays , vol. 3, Color Vision (Springfield,... View Details
  • Web

Technology & Operations Management Awards & Honors - Faculty & Research

Development Performance" (with T. Fujimoto, Journal of Product Innovation Management , March 2000). Roberto Verganti : Awarded the 2001 Compasso d'Oro, the most prestigious design award in Italy, by the... View Details
  • 01 Mar 2004
  • News

Derek Ferguson

Derek T. Ferguson (MBA 1990) could be mistaken for a minister by fellow commuters on the train from Connecticut to Manhattan. Yet his calling is not to the pulpit, but to the midtown headquarters of Bad Boy... View Details
Keywords: Julia Hanna; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 08 Aug 2017
  • First Look

First Look at Research and Ideas, August 8, 2017

subsumed by the other three. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53024 August 2017 Obstetrics & Gynecology Relationship Between Labor and Delivery Unit Management Practices and Maternal Outcomes By:... View Details
Keywords: Sean Silverthorne
  • 21 Oct 2014
  • First Look

First Look: October 21

well-established organizations to act in new ways is never easy. This book is designed to support business leaders and organizational scholars who are grappling with this challenge by pulling together leading-edge insights from some of... View Details
Keywords: Sean Silverthorne
  • Web

The Intersection of Public Relations and Photography | Baker Library | Bloomberg Center | Harvard Business School

Corporate Eye: Photography and the Rationalization of American Commercial Culture , 1884–1929 . “Businesses, especially manufacturing and communications industries at the forefront of both labor activism and welfare capitalism, responded to negative public opinion... View Details
  • 19 Jul 2011
  • First Look

First Look: July 19

perspective on Peterson's behavior and problems. This case can be handed out during class discussion of the (D) case. A redisguised and updated version of earlier case 494-009. Purchase this supplement:http://cb.hbsp.harvard.edu/cb/product/411035-PDF-ENG Hybrid... View Details
Keywords: Sean Silverthorne
  • October 2008
  • Class Lecture

Marketing as Competitive Advantage: Fundamentals

By: Das Narayandas, David E. Bell, Anita Elberse, John T. Gourville, David B. Godes, John A. Quelch, Gail J. McGovern, Luc R. Wathieu and Marta Wosinska
Marketing as Competitive Advantage: Fundamentals will help today's business executives and tomorrow's business leaders understand the key elements of a successful marketing strategy. The multimedia resource includes video lectures by Harvard Business School faculty,... View Details
Keywords: Customers; Framework; Marketing Strategy; Product Positioning; Planning; Competitive Advantage; Segmentation
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  • 01 Dec 2000
  • News

Faculty News

listed at right in their new positions. Kenneth S. Corts Associate Professor of Business Administration Paul A. Gompers Professor of Business Administration John T. Gourville... View Details
Keywords: H. Naylor Fitzhugh (MBA '33); Business Schools & Computer & Management Training; Educational Services
  • 11 May 2010
  • First Look

First Look: May 11

Invention of Data Privacy in the United States and France Author:J. Gunnar Trumbull Publication:In The Voice of the Citizen Consumer, edited by K. Bruckweh. Cambridge: Cambridge University Press, 2010 An abstract is unavailable at this... View Details
Keywords: Martha Lagace
  • Web

Entrepreneurial Management Awards & Honors - Faculty & Research

one of 100 Black Board Members Making a Difference by Board Prospects in 2024. Archie L. Jones : Received the 2024 Dr. James I. Cash Advancing Pathways Award. Olivia S. Kim : Winner of the 2024 Best Paper Award at the Red Rock Finance... View Details