Publications

Web

Technology & Operations Management - Doctoral

Alan D. MacCormack Edward McFowland III Antonio Moreno Kyle R. Myers Frank Nagle Seth Neel Elisabeth C. Paulson Gary P. Pisano Ananth Raman Maria P. Roche Willy C. Shih Stefan H. Thomke Michael W. Toffel... View Details

01 Jul 2008
First Look

First Look: July 1, 2008

alternative collaborative modes should be driven by a number of factors including characteristics of the technology, the capabilities of the firm, and the distribution of competences in the environment. We develop a set of guidelines for... View Details

Keywords: Martha Lagace

11 Sep 2018
First Look

New Research and Ideas, September 11, 2018

process helps improve the dealer's profit by at least $269. These estimates suggest a potentially high return to taking the "information-based" approach to pricing idiosyncratic products. Publisher's link:... View Details

Keywords: Dina Gerdeman

24 Jan 2012
First Look

First Look: Jan. 24

(Study 1). Product priming also increases the speed with which product-relevant individuals come to mind (Study 2). In Study 3, consumers felt subjectively closer to networks primed by specific products, and this felt closeness predicted... View Details

Keywords: Sean Silverthorne

12 Mar 2013
First Look

First Look: March 12

blend the two models? Paper: http://hbr.org/2013/03/do-you-really-want-to-be-an-ebay/ar/1 Prize-based Contests Can Provide Solutions to Computational Biology Problems Authors:Lakhani, Karim R., Kevin J. Boudreau, Eva C. Guinan, Carliss Y. Baldwin, View Details

Keywords: Sean Silverthorne

16 Apr 2013
First Look

First Look: April 16

profitable investment decisions. During the last ten years, Wall Street research has been battered by a series of shocks. As concerns over conflicts of interest mounted, the integrity of research output was questioned, leading to... View Details

Keywords: Sean Silverthorne

April 2006 (Revised September 2009)
Case

BYD Company, Ltd.

By: Robert S. Huckman and Alan D. MacCormack

Considers whether BYD Co., Ltd., the largest Chinese maker of rechargeable batteries, should enter the Chinese automobile industry by acquiring Qinchuan Auto, a state-owned car manufacturer. Set just after BYD's initial public offering on the Hong Kong Stock Exchange... View Details

Keywords: Mergers and Acquisitions; Labor; Production; Competitive Advantage; Diversification; Auto Industry; Battery Industry; Manufacturing Industry; China

04 Sep 2019
News

Deep Dive

1911; Edmund Hillary and Tenzing Norgay, the first to stand atop Mount Everest, in 1953; and Neil Armstrong, the first on the moon, in 1969. But Vescovo hadn’t gotten there by himself. To send one person to the most remote places on the... View Details

Keywords: April White; photo by Jeff Wilson; Scientific Research and Development Services

16 Oct 2012
First Look

First Look: October 16

location decisions of these firms upon moving to western Germany were driven by non-economic factors and heuristics rather than existing industrial conditions. Relocating firms increased the likelihood of incumbent failure in destination... View Details

Keywords: Sean Silverthorne

Web

Technology & Operations Management Faculty - Faculty & Research

Professor of Business Administration Alan D. MacCormack MBA Class of 1949 Adjunct Professor of Business Administration Rob Markey Senior Lecturer of Business Administration Edward McFowland III Assistant... View Details

August 2004 (Revised June 2005)
Case

Fate of the Vasa, The

By: Alan D. MacCormack and Richard Mason

In 1628, the royal warship Vasa was launched. It was Sweden's most expensive naval vessel ever built, costing over 5% of GNP. On its maiden voyage, the ship sailed 1,400 yards in its own harbor, heeled over to the side, and then sank. One third of the 150 crew and... View Details

Keywords: History; Risk and Uncertainty; Technological Innovation; Ship Transportation; Product Design; Technology Adoption; Failure; Business and Government Relations; Product Development; Sweden

October 2018 (Revised July 2023)
Case

Innovation at Uber: The Launch of Express POOL

By: Chiara Farronato, Alan MacCormack and Sarah Mehta

Set in March 2018, the case follows ride-sharing company Uber as it develops and launches a new product called Express POOL. This product offers a reduced price to riders willing to carpool, walk a short distance to/from their pick-up and drop-off points, and wait a... View Details

Keywords: Innovation and Management; Innovation Leadership; Innovation Strategy; Technological Innovation; Information Technology; Mobile and Wireless Technology; Applications and Software; Digital Platforms; Decision Making; Technology Industry; California; San Francisco

February 2023 (Revised February 2025)
Case

Doing Business in Athens, Greece

By: Alan D. MacCormack, Carlota Moniz and Emilie Billaud

This case examines the challenges and opportunities of doing business in Greece. It highlights Greece's economic transformation in the decades leading up to 2023 in the context of its history, culture, and politics. The case gives an overview of some of the main... View Details

Keywords: Business and Government Relations; Technological Innovation; Foreign Direct Investment; Economic Growth; Financial Crisis; Technology Industry; Tourism Industry; Shipping Industry; Greece; Athens