Publications

Teaching Note to (9-502-077). View Details

Keywords: Apparel and Accessories Industry

June 2002 (Revised September 2002)
Case

Pokemon: Gotta Catch 'Em All (Abridged)

Pokemon, the colloquial name given to a collection of 150 fantastic, animal-inspired creatures with organic powers and the capacity to evolve, are the stars of video games, trading card games, and TV cartoons. Conceived in Japan in 1996, Pokemon quickly became that... View Details

Keywords: Brands and Branding; Age; Business or Company Management; Marketing Strategy; Product Launch; Cross-Cultural and Cross-Border Issues; Copyright; Video Game Industry; Entertainment and Recreation Industry; Japan; Asia; United States

January 2000
Teaching Note

Autobytel.com (TN)

Teaching Note for (9-500-015). View Details

Keywords: Auto Industry

01 Sep 2007
News

Unexpected Advice from Am Ex’s Chenault

of 2007 honored four faculty members for excellence in teaching: Professor David Moss (Business, Government, and the International Economy), Professor André Perold (Finance), Professor Bharat Anand (Corporate Strategy), and Professor View Details

Keywords: commencement; speech; Colleges, Universities, and Professional Schools; Educational Services

March 2006 (Revised March 2006)
Teaching Note

Cabo San Viejo: Rewarding Loyalty (TN)

December 2005 (Revised March 2006)
Module Note

Rethinking Customer Satisfaction

Outlines the structure and content of a six-session module that explores the negative dynamics that can result when firm profitability becomes disconnected from customer satisfaction. View Details

Keywords: Customer Satisfaction

November 2005 (Revised February 2006)
Module Note

Rethinking Branding

The classical branding paradigm assumes that brands should be built to last and that the role of the brand manager is to protect the long-term sustainability of the brand. Outlines the structure and content of an eight-session module that offers a more expansive... View Details

Keywords: Brands and Branding

October 2005
Supplement

Aqualisa Quartz: Harry Rawlinson (DVD)

Keywords: Construction Industry

August 2002 (Revised August 2003)
Case

Electronic Arts Introduces The Sims Online

Electronic Arts (EA), the world's largest independent game publisher, is preparing to launch an online, subscription-based version of the most popular PC game in history: The Sims. The new game is called "The Sims Online" and it differs from the original game in two... View Details

Keywords: Fair Value Accounting; Decision Making; Price; Product Launch; Market Entry and Exit; Internet; Entertainment and Recreation Industry

August 2001
Case

Charmed Technology

Charmed Technology, a California start-up known primarily for its high-profile fashion shows featuring "wearable" computers, has just released its first product. The "CharmIT" is being billed as the world's first affordable, wearable computer for consumers. The key... View Details

Keywords: Entrepreneurship; Resignation and Termination; Technological Innovation; Marketing Strategy; Product Development; Luxury; Information Infrastructure; Value Creation; Computer Industry; Fashion Industry

Find at Harvard

March 1999 (Revised January 2000)
Background Note

Network Technology and the Role of Intermediaries

Outlines some of the ways network technology is changing the role of intermediaries in the market. View Details

Keywords: Technology Networks

March 1999 (Revised January 2000)
Background Note

Interactive Technologies and Relationship Marketing Strategies

Outlines the role of interactive technologies in the development of relationship marketing strategies. View Details

Keywords: Marketing Strategy; Customer Relationship Management; Technology

01 Mar 2011
News

HBS Faculty Approves Curriculum Innovations

and resulted in the January 19 faculty vote. NOHRIA: "Now is the right time to act to take the Harvard Business School MBA Program to the next level." “We don’t do anything without a lot of thought and care. That’s what makes us who we are,” said View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

01 Jun 2012
News

FIELD 3 Tests Students

practiced while working with global partner organizations during FIELD 2. “Our objective with FIELD 3 was to provide students with an opportunity to apply and integrate the knowledge, skills, and tools acquired in the first-year curriculum,” says Senior Associate Dean... View Details

Keywords: FIELD program

Profile

Patrick Connolly

thereafter. More than mere functional expertise and ability, however, HBS has imbued me with a more finely honed ability to see the big picture in the face of a great deal of disparate (and often conflicting) information and uncertainty. This was one of the promises... View Details

Keywords: Investment Banking; Venture Capital / Private Equity; Financial Services; Other Financial Services

21 Mar 2019
News

Helping Veterans Build Careers

Goldenberg’s experience. He still recalls lessons from Professor Youngme Moon on discontinuous thinking, from her course on consumer marketing. He also remembers a welcome message from then-Dean Kim B. Clark... View Details

Keywords: Jill Radsken

June 2007
Article

Companies and the Customers Who Hate Them

By: Gail McGovern and Youngme Moon

Keywords: Customers; Business Ventures

Find at Harvard

20 Oct 2015
Blog Post

Alumni: Where Are They Now? Featuring Bryan Guerra...

widely available to others outside HBS who would benefit most. During my EC year, HBX was only just launching. In fact, Youngme Moon made the announcement during a class I was attending. I immediately... View Details

Keywords: Technology

1999
Working Paper

Machines and Mindlessness: Social Responses to Computers

By: Clifford Nass and Youngme Moon