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  • All HBS Web  (176)
    • People  (1)
    • News  (64)
    • Research  (97)
    • Multimedia  (17)
  • Faculty Publications  (92)

Show Results For

  • All HBS Web  (176)
    • People  (1)
    • News  (64)
    • Research  (97)
    • Multimedia  (17)
  • Faculty Publications  (92)
← Page 6 of 176 Results →
  • October 2005
  • Supplement

Aqualisa Quartz: Harry Rawlinson (DVD)

By: Youngme E. Moon
Keywords: Construction Industry
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Moon, Youngme E. "Aqualisa Quartz: Harry Rawlinson (DVD)." Harvard Business School Video Supplement 506-706, October 2005.
  • August 2002 (Revised August 2003)
  • Case

Electronic Arts Introduces The Sims Online

By: Youngme E. Moon
Electronic Arts (EA), the world's largest independent game publisher, is preparing to launch an online, subscription-based version of the most popular PC game in history: The Sims. The new game is called "The Sims Online" and it differs from the original game in two... View Details
Keywords: Fair Value Accounting; Decision Making; Price; Product Launch; Market Entry and Exit; Internet; Entertainment and Recreation Industry
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Moon, Youngme E. "Electronic Arts Introduces The Sims Online." Harvard Business School Case 503-008, August 2002. (Revised August 2003.)
  • August 2001
  • Case

Charmed Technology

By: Youngme E. Moon
Charmed Technology, a California start-up known primarily for its high-profile fashion shows featuring "wearable" computers, has just released its first product. The "CharmIT" is being billed as the world's first affordable, wearable computer for consumers. The key... View Details
Keywords: Entrepreneurship; Resignation and Termination; Technological Innovation; Marketing Strategy; Product Development; Luxury; Information Infrastructure; Value Creation; Computer Industry; Fashion Industry
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Moon, Youngme E. "Charmed Technology." Harvard Business School Case 502-012, August 2001.
  • March 1999 (Revised January 2000)
  • Background Note

Network Technology and the Role of Intermediaries

By: Youngme E. Moon
Outlines some of the ways network technology is changing the role of intermediaries in the market. View Details
Keywords: Technology Networks
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Moon, Youngme E. "Network Technology and the Role of Intermediaries." Harvard Business School Background Note 599-102, March 1999. (Revised January 2000.)
  • March 1999 (Revised January 2000)
  • Background Note

Interactive Technologies and Relationship Marketing Strategies

By: Youngme E. Moon
Outlines the role of interactive technologies in the development of relationship marketing strategies. View Details
Keywords: Marketing Strategy; Customer Relationship Management; Technology
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Moon, Youngme E. "Interactive Technologies and Relationship Marketing Strategies." Harvard Business School Background Note 599-101, March 1999. (Revised January 2000.)
  • 01 Jun 2012
  • News

FIELD 3 Tests Students

practiced while working with global partner organizations during FIELD 2. “Our objective with FIELD 3 was to provide students with an opportunity to apply and integrate the knowledge, skills, and tools acquired in the first-year curriculum,” says Senior Associate Dean... View Details
Keywords: FIELD program
  • 01 Mar 2011
  • News

HBS Faculty Approves Curriculum Innovations

and resulted in the January 19 faculty vote. NOHRIA: "Now is the right time to act to take the Harvard Business School MBA Program to the next level." “We don’t do anything without a lot of thought and care. That’s what makes us who we are,” said View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • March 2006
  • Course Overview Note

Consumer Marketing: Rethinking the Core

By: Youngme E. Moon
Outlines the structure and content of an advanced MBA course entitled Consumer Marketing: Rethinking the Core. The course, which is part of the second-year curriculum at the Harvard Business School, focuses on a reexamination of several fundamental marketing paradigms... View Details
Keywords: Marketing; Consumer Behavior
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Moon, Youngme E. "Consumer Marketing: Rethinking the Core." Harvard Business School Course Overview Note 506-059, March 2006.
  • March 2006
  • Teaching Note

American Legacy: Beyond the Truth Campaign (TN)

By: Youngme E. Moon
Keywords: Advertising Campaigns
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Moon, Youngme E. "American Legacy: Beyond the Truth Campaign (TN)." Harvard Business School Teaching Note 506-056, March 2006.
  • July 2004 (Revised March 2006)
  • Teaching Note

The Birth of the Swatch (TN)

By: Youngme E. Moon
Teaching Note to (2-504-096). View Details
Keywords: History; Fashion Industry
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Moon, Youngme E. "The Birth of the Swatch (TN)." Harvard Business School Teaching Note 505-010, July 2004. (Revised March 2006.)
  • July 2004 (Revised February 2005)
  • Teaching Note

Marketing Antidepressants: Prozac and Paxil (TN)

By: Youngme E. Moon
Teaching Note to (9-502-055). View Details
Keywords: Marketing; Pharmaceutical Industry
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Moon, Youngme E. "Marketing Antidepressants: Prozac and Paxil (TN)." Harvard Business School Teaching Note 505-009, July 2004. (Revised February 2005.)
  • April 2004 (Revised March 2006)
  • Teaching Note

Ikea Invades America (TN)

By: Youngme E. Moon
Teaching Note to (2-504-094). View Details
Keywords: Retail Industry; Consumer Products Industry
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Moon, Youngme E. "Ikea Invades America (TN)." Harvard Business School Teaching Note 504-095, April 2004. (Revised March 2006.)
  • May 2003 (Revised January 2006)
  • Teaching Note

NTT DoCoMo: Marketing i-mode (TN)

By: Youngme E. Moon
Teaching Note for (9-502-031). View Details
Keywords: Telecommunications Industry; Japan
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Moon, Youngme E. "NTT DoCoMo: Marketing i-mode (TN)." Harvard Business School Teaching Note 503-097, May 2003. (Revised January 2006.)
  • June 2002 (Revised July 2002)
  • Case

NTT DoCoMo: Marketing i-mode

By: Youngme E. Moon
i-mode is a wireless Internet service offered in Japan by NTT DoCoMo. In just three years, the service has won over 30 million subscribers and achieved a 60% share of Japan's mobile Internet market, making it the most successful mobile data service in the world. It is... View Details
Keywords: Price; Marketing; Marketing Channels; Market Entry and Exit; Market Participation; Success; Competition; Internet and the Web; Technology Adoption; Mobile and Wireless Technology; Telecommunications Industry; Japan
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Moon, Youngme E. "NTT DoCoMo: Marketing i-mode." Harvard Business School Case 502-031, June 2002. (Revised July 2002.)
  • October 2000 (Revised March 2001)
  • Case

BizRate.com

By: Youngme E. Moon
BizRate is a market research firm that collects point-of-purchase customer feedback data from retailing merchants. It then makes its findings available to consumers in the form of "BizRate star ratings," which are displayed on its website. To date, its primary revenue... View Details
Keywords: Business Education; Marketing Channels; Internet and the Web; Customer Relationship Management; Trust; Business Model; Marketing Strategy; Internet and the Web; Business Divisions; Debates; Retail Industry
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Moon, Youngme E. "BizRate.com." Harvard Business School Case 501-024, October 2000. (Revised March 2001.)
  • February 1999 (Revised May 1999)
  • Case

Onsale, Inc.

By: Youngme E. Moon
Onsale has been a pioneer in electronic commerce, offering excess and refurbished goods using an online auction format. The company is now planning to become a player in the highly competitive world of first-run computer merchandise as well. However, unlike other... View Details
Keywords: Business Model; Transformation; Customers; Brands and Branding; Auctions; Network Effects; Strategic Planning; Competitive Strategy; Internet and the Web; Retail Industry
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Moon, Youngme E. "Onsale, Inc." Harvard Business School Case 599-091, February 1999. (Revised May 1999.)
  • Profile

Patrick Connolly

thereafter. More than mere functional expertise and ability, however, HBS has imbued me with a more finely honed ability to see the big picture in the face of a great deal of disparate (and often conflicting) information and uncertainty. This was one of the promises... View Details
Keywords: Investment Banking; Venture Capital / Private Equity; Financial Services; Other Financial Services
  • 21 Mar 2019
  • News

Helping Veterans Build Careers

Goldenberg’s experience. He still recalls lessons from Professor Youngme Moon on discontinuous thinking, from her course on consumer marketing. He also remembers a welcome message from then-Dean Kim B. Clark... View Details
Keywords: Jill Radsken
  • 1999
  • Working Paper

Machines and Mindlessness: Social Responses to Computers

By: Clifford Nass and Youngme Moon
Citation
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Nass, Clifford, and Youngme Moon. "Machines and Mindlessness: Social Responses to Computers." Harvard Business School Working Paper, No. 99-085, December 1999.
  • 26 Aug 2015
  • News

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