Publications

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March 1999 (Revised January 2000)
Background Note

Network Technology and the Role of Intermediaries

Outlines some of the ways network technology is changing the role of intermediaries in the market. View Details

Keywords: Technology Networks

March 1999 (Revised January 2000)
Background Note

Interactive Technologies and Relationship Marketing Strategies

Outlines the role of interactive technologies in the development of relationship marketing strategies. View Details

Keywords: Marketing Strategy; Customer Relationship Management; Technology

21 Mar 2019
News

Helping Veterans Build Careers

Goldenberg’s experience. He still recalls lessons from Professor Youngme Moon on discontinuous thinking, from her course on consumer marketing. He also remembers a welcome message from then-Dean Kim B. Clark... View Details

Keywords: Jill Radsken

01 Sep 2007
News

Unexpected Advice from Am Ex’s Chenault

of 2007 honored four faculty members for excellence in teaching: Professor David Moss (Business, Government, and the International Economy), Professor André Perold (Finance), Professor Bharat Anand (Corporate Strategy), and Professor View Details

Keywords: commencement; speech; Colleges, Universities, and Professional Schools; Educational Services

March 2006
Teaching Note

Alessi: Evolution of an Italian Design Factory (A)-(D) (TN)

Keywords: Fashion Industry; Italy

July 2004 (Revised November 2005)
Teaching Note

Burberry (TN)

Teaching Note to (9-504-048). View Details

Keywords: Apparel and Accessories Industry

June 2004 (Revised November 2004)
Case

Birth of the Swatch, The

In 1993, the Swatch is the best-selling watch in history. Traces the history of the watch industry up to the early 1980s, when the Swatch was introduced. Describes the various elements that made the Swatch different from any watch the industry had ever seen. Also... View Details

Keywords: History; Management; Product Positioning; Marketing Strategy; Business Startups; Brands and Branding; Manufacturing Industry

April 2004 (Revised November 2005)
Teaching Note

Microsoft: Positioning the Tablet PC (TN)

Teaching Note to (9-502-051). View Details

Keywords: Product Positioning; Computer Industry

April 2003 (Revised November 2005)
Teaching Note

Sony AIBO: The World's First Entertainment Robot (TN)

Teaching Note for (9-502-010). View Details

Keywords: Technology Industry; Japan; United States

February 2001
Teaching Note

BizRate.com

Teaching Note for (9-501-024). View Details

Keywords: Retail Industry

October 1999 (Revised October 2005)
Case

Autobytel.com

Autobytel enjoys first-mover advantage in the Internet new car buying space. According to a number of metrics, it is the online leader in this category. However, a number of competitors have sprung up, raising questions about the long-term viability of Autobytel's... View Details

Keywords: Growth and Development Strategy; Internet and the Web; Marketing Channels; Strategy; Internet and the Web; Competition; Business Model; Service Operations; Budgets and Budgeting; Growth and Development; Auto Industry

Web

Impact & Testimonials | Information Technology

I’ve experienced in other remote settings. And the attention to detail the HBS Live Online Classrooms team brings to each session elevates the experience even further. It’s been a game-changer for us. Youngme View Details

January 2007
Class Lecture

Brand Positioning (FSS)

Keywords: Brands and Branding; Product Positioning

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July 2004 (Revised March 2006)
Teaching Note

Vans: Skating on Air (TN)

Teaching Note to (9-502-077). View Details

Keywords: Apparel and Accessories Industry

June 2002 (Revised September 2002)
Case

Pokemon: Gotta Catch 'Em All (Abridged)

Pokemon, the colloquial name given to a collection of 150 fantastic, animal-inspired creatures with organic powers and the capacity to evolve, are the stars of video games, trading card games, and TV cartoons. Conceived in Japan in 1996, Pokemon quickly became that... View Details

Keywords: Brands and Branding; Age; Business or Company Management; Marketing Strategy; Product Launch; Cross-Cultural and Cross-Border Issues; Copyright; Video Game Industry; Entertainment and Recreation Industry; Japan; Asia; United States

January 2000
Teaching Note

Autobytel.com (TN)

Teaching Note for (9-500-015). View Details

Keywords: Auto Industry