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- 30 Apr 2013
- First Look
First Look: April 30
intermediary to divert consumers to its favored destinations. Applied to Internet search engines, we investigate a diversion mechanism based on Google's exclusive award of preferential placement to its own services. Using web traffic data... View Details
Keywords: Sean Silverthorne
- 28 Nov 2018
- HBS Case
On Target: Rethinking the Retail Website
mistake of treating their online unit as a mere add-on to the store. Target, by contrast, spent much time focusing on how data could be used specifically to help build its web arm. And the retailer was careful to establish the value of... View Details
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
In 1994, the World Wide Web was not yet a household name. A new company called Yahoo! had just developed a way to look for sites on the Internet—the search engine. HotWired debuted as the first online... View Details
Keywords: by Susan Young
- 25 Mar 2015
- HBS Case
Tate’s Digital Makeover Transforms the Traditional Museum
Twitter' but when asked why or to what end, often there isn't a lot of strategic thinking behind their decision to be in social media." As apps, blogs, and social media have transformed the Internet in the past decade from the static content environment of View Details
- 17 Aug 2009
- Research & Ideas
Quantifying the Economic Impact of the Internet
Older Internet users may remember the battles over the commercialization of the Web in the early 1990s, when the first Mosaic browser was introduced. Back then, pioneering adopters passionately condemned the first View Details
- September 2019 (Revised September 2019)
- Case
Facebook Fake News in the Post-Truth World
By: John R. Wells, Carole A. Winkler and Benjamin Weinstock
In August 2019, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The first major storm of protest followed the surprise election of Donald Trump as President of the United States on November 8, 2016; many put the blame at the door of fake... View Details
Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Social Networking; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Communication; Communication Technology; Forms of Communication; Interactive Communication; Interpersonal Communication; Talent and Talent Management; Crime and Corruption; Voting; Demographics; Entertainment; Games, Gaming, and Gambling; Moral Sensibility; Values and Beliefs; Initial Public Offering; Profit; Revenue; Geography; Geographic Location; Global Range; Local Range; Country; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Government and Politics; International Relations; National Security; Political Elections; Business History; Recruitment; Selection and Staffing; Information Management; Information Publishing; News; Newspapers; Innovation and Management; Innovation Strategy; Technological Innovation; Knowledge Dissemination; Human Capital; Law; Leadership Development; Leadership Style; Leading Change; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Management Style; Management Systems; Management Teams; Managerial Roles; Marketing Channels; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Marketplace Matching; Industry Growth; Industry Structures; Monopoly; Media; Product Development; Service Delivery; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Public Ownership; Problems and Challenges; Business and Community Relations; Business and Government Relations; Groups and Teams; Networks; Rank and Position; Opportunities; Behavior; Emotions; Identity; Power and Influence; Prejudice and Bias; Reputation; Social and Collaborative Networks; Status and Position; Trust; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Societal Protocols; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customization and Personalization; Diversification; Expansion; Horizontal Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Applications and Software; Information Infrastructure; Valuation; Advertising Industry; Communications Industry; Entertainment and Recreation Industry; Information Industry; Information Technology Industry; Journalism and News Industry; Media and Broadcasting Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; California; Sunnyvale; Russia
Wells, John R., Carole A. Winkler, and Benjamin Weinstock. "Facebook Fake News in the Post-Truth World." Harvard Business School Case 720-373, September 2019. (Revised September 2019.)
- 13 Sep 2010
- Research & Ideas
The Consumer Appeal of Underdog Branding
Brands such as Google, Clif Bar, and Apple celebrate their garage origins. Hewlett-Packard recently bought, and has a whole section on its Web site dedicated to, the garage in which it started. It is now a... View Details
Keywords: by Martha Lagace
- 23 Jan 2013
- Research & Ideas
Three-Dimensional Strategy: Winning the Multisided Platform
long-tail products); it is a reseller for items that it sells under its own name and guarantee (these are more likely to be popular products). And Amazon also functions as an input supplier when it offers web hosting and data-processing... View Details
Keywords: by Julia Hanna
- 16 Dec 2022
- Research & Ideas
Why Technology Alone Can't Solve AI's Bias Problem
human toll to letting algorithms do the work. “Maybe there is a bias from people who have been traditionally hiring men.” Searches on popular recruiting sites might seem like a neutral way to find prospective candidates, but their... View Details
- 12 Oct 2022
- Research & Ideas
When Design Enables Discrimination: Learning from Anti-Asian Bias on Airbnb
Airbnb hosts of Asian descent had significantly fewer stays early in the COVID-19 pandemic—and the design of the travel site may have inadvertently enabled discrimination that shut Asians out, says new research by Harvard Business... View Details
- 31 Oct 2011
- Research & Ideas
The Most Powerful Workplace Motivator
academic paper repository, with more than 100,000 authors and 500,000 registered users who have the opportunity to view or download every paper on the site. For each paper, SSRN creates a web page that includes statistics on how many... View Details
Keywords: by Carmen Nobel
- 02 Aug 2020
- What Do You Think?
Is the 'Experimentation Organization' Becoming the Competitive Gold Standard?
Korrawin SUMMING UP Will Digital Experimentation Take Hold in Industies Outside High Tech? The several responses to this month’s column generally were favorable to the notion that experimentation is gaining momentum as an everyday habit in many organizations,... View Details
- 11 May 2009
- Research & Ideas
The IT Leader’s Hero Quest
change in the presentation?" "Nothing like that. We're experiencing an outage this morning, for about the last forty minutes. Customer Service is down. None of the call center systems are working, and the Web View Details
Keywords: by Martha Lagace
- 02 Apr 2007
- Lessons from the Classroom
Making the Move to General Manager
make." Students can continue to personalize their education as much as possible by accessing a proprietary Web site called Transition to General Manager. There they read interviews on forty topical... View Details
Keywords: by Martha Lagace
- 30 Mar 2018
- What Do You Think?
What Should Mark Zuckerberg Do?
many users like Judy who, having archived her data and deleted her account, found that, “The interesting thing is that I only missed the site for one or two days.” Dyl suggested that the company should move on several fronts, including... View Details
- 09 Dec 2015
- Research Event
When Hosts Attack: The Competitive Threat of Online Platforms
run on Microsoft’s Windows platform, was the dominant web browser in the 1990s until squashed by Microsoft’s own Internet Explorer. In February 2015 there was the launch of Meerkat, an app that lets users broadcast live streaming video... View Details
- 25 Apr 2007
- Research & Ideas
Feeling Stuck? Getting Past Impasse
are trying to emerge at this particular moment in his or her life. Another exercise called Image Gathering is a guided exercise by me on the Web site associated with the book. The fifth phase of the impasse... View Details
Keywords: by Martha Lagace
- 10 Oct 2011
- Research & Ideas
Retailing Revolution: Category Killers on the Brink
example, the success of Gilt Groupe and other high-fashion flash sale sites has proven that younger shoppers are willing to buy these categories online. They are also comfortable purchasing high-fashion designer shoes on the web, given... View Details
- 07 Oct 2009
- Research Event
HBS Past and Present
Editor's Note: This is a summary of an HBS Business Summit presentation. View a full summary and video of the event on the HBS Centennial Web site linked below. Date of Event: October 12, 2008 Speakers: Jay... View Details
- 15 Apr 2002
- Research & Ideas
In the Virtual Dressing Room Returns Are A Real Problem
choices.— Jan Hammond & Kristin Kohler The accuracy of color on the Web is of particular concern to consumers. A Web-based survey conducted by InfoTrends Research Group indicated that 88 percent of consumers would prefer to shop at an... View Details