Publications

05 May 2008
Research & Ideas

Connecting with Consumers Using Deep Metaphors

varied the set of customers or consumers being studied were in other ways. It was as if we had identified a secret code of thought. The seven deep metaphors discussed in Marketing Metaphoria are those appearing most often across a variety... View Details

Keywords: by Martha Lagace; Consumer Products

April 1999
Case

Inktomi: Scaling the Internet

By: Marco Iansiti, Myra M. Hart and Richard Bergin

Presents the early months of Inktomi, a company that invented the world's first truly scalable architecture for the Internet. This core technology provides a platform for a variety of innovative applications. The company must decide the direction it wants to take. View Details

Keywords: Technological Innovation; Leadership; Corporate Strategy; Internet

10 May 2010
Research & Ideas

What Top Scholars Say About Leadership

Q: The Handbook of Leadership Theory and Practice grew out of a conference of top scholars held at Harvard Business School in 2008 as part of the School's Centennial celebration. How did you bring people together? A: Despite the fragmentation I've just mentioned, a... View Details

Keywords: by Martha Lagace; Education

09 Feb 2017
Cold Call Podcast

Black Business Leaders Series: Putting Diversity to Work

Keywords: Re: Robin J. Ely

13 Jul 2021
Blog Post

A View from the Horizon

Rene Jones, Chairman and CEO of M&T Bank, Harvard Business School, Summer Venture in Management (SVMP) alumnus 1985 In April, I was honored to join over 70 Black leaders from a variety of industries who signed a letter that supported... View Details

V. Kasturi Rangan

Kash Rangan is the Malcolm P. McNair Professor of Marketing at the Harvard Business School. Formerly the chairman of the Marketing Department (1998-2002), he is now the co-chairman of the school's Social Enterprise Initiative. He has taught in a wide variety of MBA... View Details

Keywords: advertising; agribusiness; apparel; automobiles; computer; consumer products; e-commerce industry; high technology; industrial goods; marketing industry; pharmaceuticals

Research Summary

Personal Selling and Sales Management

By: Das Narayandas

Das is currently investigating benchmark practices in personal selling and sales management across a variety of industries. He is also conducting field studies to understand how firms are leveraging interactive technologies to support their field sales efforts. View Details

April 2006 (Revised July 2006)
Case

Managing National Intelligence (A): Before 9/11

By: Jan W. Rivkin, Michael Roberto and Erika Ferlins

Examines the management of national intelligence prior to the terrorist attacks of September 11, 2001. Describes the actions taken by a variety of government agencies, including the FBI, the CIA, the FAA, and the Department of Defense, to detect and deter such attacks. View Details

Keywords: War; National Security; Organizational Design; Organizational Structure; Crisis Management; Management Systems; Public Administration Industry; United States

23 Jun 2008
Research & Ideas

Innovative Ways to Encourage Personal Savings

this work was published in the Harvard Business Review. My colleagues and I looked at a full range of financial services that were—and were not—available in South Central and communities like it, including payment services, savings, credit, and insurance. For a View Details

Keywords: by Martha Lagace; Financial Services

March 1994 (Revised September 1995)
Case

Enron Gas Services

By: Peter Tufano

The CEO of Enron Gas Services (EGS), a subsidiary of the largest U.S. integrated natural gas firm, considers the risks and opportunities of selling a variety of natural gas derivatives, both embedded in gas delivery contracts and as free-standing financial contracts.... View Details

Keywords: Risk Management; Energy Sources; Financial Services Industry; Energy Industry

Dennis W. Campbell is currently the Dwight P. Robinson Jr. Professor of Business Administration at Harvard Business School. His research and teaching activities focus broadly on how management control systems can be designed to balance short-term strategy execution... View Details

Keywords: financial services; service industry; hotels ＆ motels; consumer products; restaurant; manufacturing; professional services

Clubs

Finance Club

Keywords: Investment Banking / Sales & Trading

December 2004 (Revised November 2006)
Case

Esrey & LeMay Sprint Options, The

By: Henry B. Reiling and Kevin Wall

Sprint's outside auditor simultaneously provided tax advice--including the recommendation of tax shelters related to Sprint options--to senior Sprint officers. These tax structures were called into question amid circumstances that raise a variety of conflicting issues... View Details

Keywords: Taxation; Conflict of Interests; Governing and Advisory Boards; Decision Choices and Conditions; Personal Development and Career; Telecommunications Industry

Research Summary

Overview

My background is rooted in mathematics and science, so I am interested in strategy theory. I have a broad interest in a variety of fields, and am open to research topics. My senior thesis was on copula modelling of heating oil and natural gas futures. View Details

September 2000 (Revised July 2001)
Case

Chapters.ca

By: Michael J. Roberts, Rajiv Lal and Walter J. Salmon

Describes the challenges facing the online site associated with Canada's largest bricks-and-mortar bookseller. Presents a variety of lenses for examining the economic model of the online versus traditional book-selling business, and asks students to identify the... View Details

Keywords: Marketing Strategy; Internet and the Web; Business Model; Entrepreneurship; Product Marketing; Business Strategy; Technological Innovation; Canada

12 Dec 2013
News

New Research: Rituals Make Us Value Things More

February 2001 (Revised April 2001)
Case

Warnaco Group, Inc. (A)

By: David F. Hawkins

Warnaco's history of nonrecurring charges is traced from 1990 through 2000 along with the stock market and security analysts' response to these charges. Teaching Purpose: To expose students to the accounting for a variety of new recurring accounting items. View Details

Keywords: Financial Statements; Financial Reporting; Restructuring; Apparel and Accessories Industry; Retail Industry

April 1995 (Revised March 1996)
Background Note

Framing and Negotiation

How can framing--alternative description of an object, event, or situation--can be used effectively in negotiation? A real estate dialog is used to illustrate three common varieties of framing: losses versus gains; short and long horizons; and aggregation and... View Details

Keywords: Negotiation Tactics

January 1983 (Revised July 2007)
Case

Mat MacGregor (A)

Mat MacGregor took charge of a failing project but failed to turn it around because of a variety of personal, technical, cultural, and political reasons. The purpose of the case is to understand the underlying dynamics and their implications. View Details

Keywords: Management Skills; Management Style; Organizational Culture; Failure; Projects; Personal Characteristics