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Show Results For
- All HBS Web
(9,721)
- People (40)
- News (3,024)
- Research (3,938)
- Events (38)
- Multimedia (125)
- Faculty Publications (2,721)
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- July 2010
- Case
Metabical: Positioning and Communications Strategy for a New Weight Loss Drug
By: John A. Quelch and Heather Beckham
Cambridge Sciences Pharmaceuticals (CSP) expects final approval for its revolutionary weight loss drug, Metabical. Metabical will be the only weight loss drug with FDA approval that is also clinically proven to be effective for moderately overweight people. Barbara... View Details
Keywords: Product Positioning; Marketing Communications; Product Launch; Consumer Behavior; Pharmaceutical Industry; United States
Quelch, John A., and Heather Beckham. "Metabical: Positioning and Communications Strategy for a New Weight Loss Drug." Harvard Business School Brief Case 104-240, July 2010.
- March 2023
- Module Note
Communication as a Trusted Advisor
By: David G. Fubini and Patrick Sanguineti
A module note for the Mastering Consulting and Advisory Skills (MCAS) course, "Communication as a Trusted Advisor" provides best practices for communicating as an advisor across multiple contexts. View Details
Keywords: Communication
Fubini, David G., and Patrick Sanguineti. "Communication as a Trusted Advisor." Harvard Business School Module Note 423-081, March 2023.
- 2007
- Working Paper
Ethnic Scientific Communities and International Technology Diffusion
By: William R. Kerr
Kerr, William R. "Ethnic Scientific Communities and International Technology Diffusion." Harvard Business School Working Paper, No. 06-022, April 2007. (forthcoming in The Review of Economics and Statistics.)
- 1972
- Book
Commitment and Community: Communes and Utopias in Sociological Perspective
By: R. M. Kanter
Kanter, R. M. Commitment and Community: Communes and Utopias in Sociological Perspective. Boston, MA: Harvard University Press, 1972. (Reprintings: chapter 2 in The Meaning of Sociology, edited by J.M Charn. Palo Alto, Calif.: Mayfield, 1985; portions in Small Groups and Social Interaction, edited by H.H. Blumberg et al., vol. 2. London: Wiley, 1983; portions in Sociology, edited by R. Perrucci. Minneapolis: Wets, 1983; chapter 3 in Perspectives on the American Community, edited by Roland Warren. Chicago: Rand McNally, 1973 and 1976; chapter 1 in The Family: Its Structure and Functions, edited by Rose Coser. New York: St. Martin's, 1974; chapter 1 in Sociology, Society, and People, edited by R.M. Koss. C.V. Mosby, 1975; and selections in Community and Education, edited by Donald Oliver. San Francisco, 1976.)
- June 2008
- Case
Threadless: The Business of Community
By: Karim R. Lakhani and Zahra Kanji
Threadless.com, the online, Chicago-based t-shirt company, was not your typical fashion apparel company. The company, run by Jake Nickell, Jacob DeHart, and Jeffrey Kalmikoff, turned the fashion business on its head by enabling anyone to submit designs for t-shirts and... View Details
Keywords: Business Model; Business Startups; Innovation and Invention; Product Design; Partners and Partnerships; Social and Collaborative Networks; Apparel and Accessories Industry
Lakhani, Karim R., and Zahra Kanji. "Threadless: The Business of Community." Harvard Business School Multimedia/Video Case 608-707, June 2008.
- 2019
- Working Paper
Why Do User Communities Matter for Strategy?
By: Sonali K. Shah and Frank Nagle
User communities represent a unique organizing structure for the exchange of ideas and knowledge. They are organizations composed primarily of users working collaboratively, voluntarily, and with minimal oversight to freely and openly develop and exchange knowledge... View Details
Keywords: Strategic Management; Knowledge Sharing; Collaborative Innovation and Invention; Organizations; Knowledge Use and Leverage; Strategy
Shah, Sonali K., and Frank Nagle. "Why Do User Communities Matter for Strategy?" Harvard Business School Working Paper, No. 19-126, June 2019.
- 2022
- Case
Marathon Petroleum and Southwest Detroit: The Intersection of Community and Environment
By: Andrew J. Hoffman
Environmental racism describes the unequal burden of environmental hazards placed on disadvantaged communities through systems, policies, and practices. In such a situation, these people disproportionately live close to sources of toxic waste-what are referred to as... View Details
Keywords: Environmental Regulation; Pollutants; Pollution; Equality and Inequality; Social Issues; Poverty; Race; Health Disorders; Ethics
Hoffman, Andrew J. "Marathon Petroleum and Southwest Detroit: The Intersection of Community and Environment." William Davidson Institute Case 2-652-482, 2022.
- December 2014
- Article
The Distinct Effects of Information Technology and Communication Technology on Firm Organization
By: Nicholas Bloom, Luis Garicano, Raffaella Sadun and John Van Reenen
Empirical studies on information communication technologies (ICT) typically aggregate the "information" and "communication" components together. We show theoretically and empirically that this is problematic. Information and communication technologies have very... View Details
Bloom, Nicholas, Luis Garicano, Raffaella Sadun, and John Van Reenen. "The Distinct Effects of Information Technology and Communication Technology on Firm Organization." Management Science 60, no. 12 (December 2014): 2859–2885.
- October 1986
- Supplement
American Communications (B)
By: D. Quinn Mills and G Bruce Friesen
Mills, D. Quinn, and G Bruce Friesen. "American Communications (B)." Harvard Business School Supplement 487-031, October 1986.
- 2019
- Working Paper
The Impact of Professionals' Contributions to Online Knowledge Communities on Their Workplace Knowledge Work
By: Hila Lifshitz - Assaf and Frank Nagle
Knowledge work is becoming increasingly challenging as pace of change in the knowledge frontier is increasing. Organizations have created multiple mechanisms to minimize knowledge gaps and increase learning such internal training, mentorship programs as well as... View Details
Keywords: Open Source; Future Of Work; Software Development; Knowledge Work; Online Community; Learning; Knowledge Sharing; Applications and Software; Open Source Distribution; Performance Productivity
Lifshitz - Assaf, Hila, and Frank Nagle. "The Impact of Professionals' Contributions to Online Knowledge Communities on Their Workplace Knowledge Work." Working Paper, April 2019.
- winter 1979
- Article
Managing Communication Networks in Research and Development Laboratories
By: Michael Tushman
Tushman, Michael. "Managing Communication Networks in Research and Development Laboratories." MIT Sloan Management Review 20, no. 2 (winter 1979): 37–49.
- October 2010 (Revised January 2011)
- Case
Charter Communications Bankruptcy
By: Paul A. Gompers and Emily Weisburst
Charter Communications' bankruptcy presents an opportunity for some of its creditors to convert their debt holdings into equity. A mutual fund manager must determine how to maximize his debt investment in Charter given the restructuring and decide whether to... View Details
- 2011
- Working Paper
Organizations in the Shadow of Communities
By: Siobhan O'Mahony and Karim R. Lakhani
The concept of a community form is drawn upon in many subfields of organizational theory. Although there is not much convergence on a level of analysis, there is convergence on a mode of action that is increasingly relevant to a knowledge-based economy marked by porous... View Details
Keywords: Knowledge Sharing; Organizational Culture; Civil Society or Community; Boundaries; Information Technology; Theory; Value Creation
O'Mahony, Siobhan, and Karim R. Lakhani. "Organizations in the Shadow of Communities." Harvard Business School Working Paper, No. 11-131, June 2011.
- February 1986 (Revised March 1986)
- Case
American Communications (A)
By: D. Quinn Mills and G. Bruce Friesen
Mills, D. Quinn, and G. Bruce Friesen. "American Communications (A)." Harvard Business School Case 486-088, February 1986. (Revised March 1986.)
- May 2018
- Exercise
Data Visualization & Communication Exercise
By: Srikant M. Datar and Caitlin N. Bowler
This exercise uses the 1986 Challenger shuttle disaster to explore the relationship between data visualization, effective communication, and decision-making. Students review and analyze excerpts from the 13 charts engineers presented to NASA executives the night before... View Details
Keywords: Visualization; Data; Analytics and Data Science; Communication; Performance Effectiveness; Decision Making; Analysis
Datar, Srikant M., and Caitlin N. Bowler. "Data Visualization & Communication Exercise." Harvard Business School Exercise 118-107, May 2018.
- October 26, 2015
- Article
Measuring and Communicating Health Care Value with Charts
By: Robert S. Kaplan, Robin P. Blackstone, Derek A. Haas and Nikhil G. Thaker
The goal of a health care system should be to deliver the most value to patients: the outcomes achieved for treating a medical condition relative to the costs incurred over a complete care cycle. We have found that a radar (spider web) chart is an effective means to... View Details
Kaplan, Robert S., Robin P. Blackstone, Derek A. Haas, and Nikhil G. Thaker. "Measuring and Communicating Health Care Value with Charts." Harvard Business Review (website) (October 26, 2015). (A collaboration of the editors of Harvard Business Review and the New England Journal of Medicine.)
- 2001
- Book
Communications Policy in Transition: The Internet and Beyond
By: Benjamin M. Compaine and Shane Greenstein
Compaine, Benjamin M., and Shane Greenstein. Communications Policy in Transition: The Internet and Beyond. MIT Press, 2001.
- June 1994 (Revised August 1994)
- Case
Cunard Line Ltd.: Managing Integrated Marketing Communications
Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional... View Details
Keywords: Advertising Campaigns; Marketing Communications; Marketing Strategy; Product Positioning; Consumer Behavior; Organizational Structure; Identity; Balance and Stability; Shipping Industry
Greyser, Stephen A. "Cunard Line Ltd.: Managing Integrated Marketing Communications." Harvard Business School Case 594-046, June 1994. (Revised August 1994.)
- June 1999 (Revised May 2001)
- Teaching Note
Private Communications Corporation (A), (B), and (C) TN
Teaching Note for (9-899-032), (9-899-030), and (9-899-031). View Details