Publications
Publications
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- All HBS Web
(561)
- Faculty Publications (140)
- March 2001 (Revised August 2001)
- Case
Virgin.com
By: Alan D. MacCormack and Kerry Herman
Describes the evolution of Virgin's dot-com organization and the decision it faced in mid-2000--whether to consolidate several separate dot-com ventures into one larger venture or, instead, to allow each to run independently. Also contains a history of Virgin's... View Details
- February 2001 (Revised August 2001)
- Case
Dialpad Communications (A)
By: Alan D. MacCormack and Kerry Herman
Describes the evolution of Dialpad, a voice-over-Internet-protocol telephony company. Set in September 2000, CEO Brad Garlinghouse faces a dilemma: what to do about the large number of international users who use Dialpad to call the United States for free. He must also... View Details
- November 2000 (Revised December 2001)
- Case
Alibaba.com
By: F. Warren McFarlan, Carin-Isabel Knoop and David Lane
This case focuses on the strategic issues of an emerging dot-com in a rapidly emerging Internet nation-China. Alibaba, a bulletin board company based in Hangzhou, China, is trying to carve out a niche in the B-to-B e-commerce world. It also shows the speed and... View Details
- November 2000
- Case
FireDrop
By: William A. Sahlman and Michael J. Roberts
Describes the evolution of FireDrop, a new venture-backed company that has developed a new platform for e-mail communication. The FireDrop application--called a Zaplet--allows for e-mails to be continually updated so they are current when read (rather than when sent).... View Details
- July 2000 (Revised August 2000)
- Case
AllHerb.com: Evolution of an E-tailer
By: Teresa M. Amabile and Christina L. Darwall
Serial entrepreneur Ken Hakuta, in the second year of his latest venture, reconsiders his original strategy of maintaining an independent, self-funded, self-led company. His Internet herbal remedy company, AllHerb.com, has already enjoyed considerable success with its... View Details
- June 2000 (Revised June 2000)
- Case
Microsoft Office 2000
By: Alan D. MacCormack and Kerry Herman
Describes the history of Microsoft's Office product suite. Discusses evolution of the Office 2000 project. Set at the end of the project when Steven Sinofsky, Office vice president, must decide upon the direction for the next version of Office, as well as make changes... View Details
- March 2000 (Revised January 2001)
- Case
Microsoft's Vega Project: Developing People and Products
By: Christopher A. Bartlett and Meg Wozny
With a focus on Matt MacLellan and his careful development as a project manager under his boss and mentor, Jim Kaplan, the case describes the evolution of Microsoft's human-resource philosophies and policies and illustrates how they work in practice to provide the... View Details
- March 2000 (Revised June 2000)
- Case
Microsoft Office 2000: Multimedia
By: Alan D. MacCormack and Kerry Herman
Describes the history of Microsoft's Office product suite. Discusses evolution of the Office 2000 project. Set at the end of the project when Steven Sinofsky, Office vice president, must decide upon the direction for the next version of Office, as well as make changes... View Details
- March 2000
- Case
Heartport, Inc.
By: Gary P. Pisano and Shoshana Dobrow
Heartport, an entrepreneurial medical device maker, has introduced several innovative systems for conducting less-invasive cardiac surgery. Despite initially high expectations, the company has struggled to get its technology adopted by cardiac surgeons. The company's... View Details
- 2000
- Book
Merchants to Multinationals
By: Geoffrey Jones
This book examines the evolution of multinational trading companies from the eighteenth century to the present day. During the Industrial Revolution, British merchants established overseas branches which became major trade intermediaries, and later engaged in foreign... View Details
- November 1999 (Revised June 2000)
- Case
FairMarket: Managing Business Development
By: William A. Sahlman, Michael J. Roberts and Cathy Taylor
Describes the evolution of FairMarket, a provider of turnkey auction services to community and merchant Web sites. Describes several deals that the CEO must negotiate, requiring a view of the company's valuation. View Details
- February 1999 (Revised March 2001)
- Case
Egghead to Egghead.com (A)
By: V. Kasturi Rangan and Marie Bell
Over the course of 12 months in 1997 and 1998, Egghead senior management decided to shut down its 180 brick-and-mortar retail stores and move to an electronic store. The case describes the evolution of that process, and the role of its CEO George Orban, and poses... View Details
- October 1998 (Revised May 2001)
- Case
Preview Travel (A)
By: William A. Sahlman, Nicole Tempest, Daniel H Case III and Robert Keller
Preview Travel was a leader in the online travel industry, having generated $80 million in bookings in 1997 and growing at a 34% compound annual growth rate per quarter. This case describes the evolution of Preview Travel's business plan and financing strategy and... View Details
- March 1998 (Revised December 2000)
- Case
Siebel Systems (A)
By: Michael J. Roberts, Joseph B. Lassiter III and Nicole Tempest
The case describes the early evolution of Siebel Systems, a sales force automation software company, focusing on issues surrounding Siebel's use of systems integrators as implementation partners and the relationship between implementation and the selling function. View Details
- June 1997
- Background Note
A Note on the Internet
By: Paul A. Gompers and Jeffrey A. Farrell
Examines the evolution and structure of the Internet. A particular focus is placed on various business segments and possible applications of Internet technology. View Details
- January 1997 (Revised November 1997)
- Case
IBM and Siemens: Revitalizing the Rolm Division (A)
By: Ashish Nanda, Antonio Davila and Georgia Levenson
The case opens with a discussion of the evolution of the private branch exchange industry in the 1970s and 1980s. It follows the path of Rolm from an independent company to an IBM acquisition and its problem as an IBM division. Then describes Siemens' growing interest... View Details
- November 1995
- Article
Racing Behavior: Technological Evolution in the High-end Computer Industry
By: T. Khanna
- October 1995 (Revised October 1996)
- Case
Singapore Unlimited: Building the National Information Infrastructure
By: Lynda M. Applegate, John L. King, Soon-Siong Neo and Carin-Isabel Knoop
Describes the actions taken by the government of Singapore to enable the country to survive and prosper after it achieved independence in the late 1960s. Recognizing that its small size, limited natural resources, but excellent location placed it in a vulnerable... View Details