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Show Results For
- All HBS Web
(1,510)
- People (3)
- News (209)
- Research (1,015)
- Events (9)
- Multimedia (4)
- Faculty Publications (462)
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- 01 Jun 2005
- News
New Magazine Makes Its Mark
Phillips and Nelson: Book reviews are their business. Courtesy Allison Nelson and Jon Phillips Three years after launching Bookmarks magazine, a bimonthly guide to new books, Allison Nelson and Jon Phillips (both MBA ’95) are still refining their View Details
- 01 Apr 1999
- News
Q & A: Confronting New Technologies: When Doing Right Is Wrong
service targeted at an established market, then rapid market entry and a quick sellout provide the best chances for success. For an entrepreneur wanting to build a business over time, the odds can be... View Details
- 01 Feb 2001
- News
HBS Alumni Association Board of Directors: President's Report
Shanghai. As we look forward to those upcoming events with anticipation, let me give you a quick status report on the important, ongoing work that our Alumni Board committees are undertaking this year. The Communications Committee, chaired by John B. Hoffmann (MBA... View Details
- 01 Feb 2001
- News
New Fitzhugh Professorship Celebrated
department, served as an advisor to a number of business and marketing clubs, and organized the school's Small Business Center. In 1965, Fitzhugh left Howard to accept a position at Pepsi-Cola, where he developed the first View Details
- 01 Jun 1997
- News
MBA Program:Rapid Innovation in '96
we want to convey." Marketing efforts will include creating new publications targeted at specific audiences, as well as sending HBS representatives to colleges and universities to discuss business-education... View Details
- 01 Dec 2004
- News
HBS to Release 2004 Annual Report
exceed our targeted cash from operations.” This year, alumni will receive details of the School’s financial performance in an expanded, annual report format, which will offer a better sense of how HBS financial resources — including gifts... View Details
- 01 Dec 2006
- News
Over 50 and Job Hunting?
improving market share, for example, might target a company where sales have been stagnant for a couple of quarters. Demonstrated profitability is a key competitive asset for older MBAs. “You may be looking... View Details
- 01 Dec 2009
- News
Robert Goodwin
marketing, five days from your head IT person, and so on. Why is this approach an advantage? Three reasons: First, the organizations we partner with get more diverse expertise targeted at their specific needs. Second, for individual... View Details
- 15 Jun 2021
- News
Turning Point: Tell Me More
and so on. My pivot from the business world to journalism happened in 2016, when a friend who was working for Hillary Clinton’s presidential campaign called. At the time, I was CEO of an education startup, but I’d spent 14 years building C Space, a next-generation... View Details
- 11 Jan 2019
- News
Case Study: Beating Bias
establishing an audience, then adding targeted ads and affiliate marketing, Patel aims to build a “commenting platform 2.0,” he says: Media companies could license the product to enable more robust user-generated discussion within the... View Details
Keywords: Jen McFarland Flint
- 01 Mar 2012
- News
Get Creative
21st century. —JH —Carliss Baldwin is the William L. White Professor of Business Administration. She studies the process of design and its impact on firm strategy and the structure of business ecosystems. How do you successfully market an... View Details
- 01 Mar 2004
- News
Job Hunting in a Tight Market: Strength in Numbers
quickly, a job hunter should target two hundred positions. These are not job openings, but two hundred positions you think may be right for you. For example, if there were thirty appropriate sales positions (not openings) at a certain... View Details
- 01 Mar 2015
- News
Case Study: The Speed of Light
(Photo courtesy of KDC Solar) Launched in 2011, QE solar is an operations and maintenance company focused on servicing large-scale, commercial solar energy structures—the kind typically owned by large utility companies. The company is based in New Jersey, the... View Details
- 01 Mar 2004
- News
Toy Story
one was surprised. On the retail side, the large discount chains — WalMart and Target in particular — had steadily taken market share from specialty toy stores, in some cases using toys as a loss leader to... View Details
- 25 Jan 2016
- News
Helping Young African Managers Find Their Way Home
the school was,” he recalls. “They were all going after the same target audience, the same speakers, the same sponsors. It just wasn’t very efficient. So I thought, Why don’t we put something together that’s agnostic of which school you... View Details
Keywords: Constantine von Hoffman
- 01 Mar 2018
- News
Case Study: On the Record
Above: photo by Sarah Frankie Linder Vinyl is back. The once-anachronistic segment of the music industry was on target for its seventh straight year of double-digit growth in 2017, according to a Deloitte Global forecast, selling an... View Details
Keywords: April White
- 04 Sep 2019
- News
Case Study: Up in the Air
role of your suppliers’ resources? End users are paranoid about being left with customized code that they are highly dependent upon and no one to turn to if that supplier somehow disappears or goes out of business. Credibility is imperative here. As you View Details
- 01 Jun 2015
- News
Case Study: Sneak Peak
to help launch the product once they created a commercially viable recipe. In January 2013, they debuted their chocolate milk shake in the natural grocery channel (including Whole Foods Market and Sprouts Farmers Market). Over the course... View Details
- 01 Dec 2016
- News
The Future of Books
Traditionally, publishing has been a business-to-business industry, selling books to retailers. At Penguin Random House, our greatest priority now is marketing our books directly to readers and getting to know their habits and... View Details
- 01 Apr 2002
- News
HBS Alumni Association Board of Directors: President's Report
electronic newsletter for alumni as well as to revamp the Web site, a project that has already begun. Finally, the committee has offered critical feedback in the area of targeted marketing that will help the... View Details