Publications

12 Nov 2008
First Look

First Look: November 12, 2008

Working Papers Direct versus Indirect Colonial Rule in India: Long-term Consequences (revised) Author: Lakshmi Iyer Abstract This paper compares economic outcomes across areas in India which were under direct British colonial rule with areas which were under indirect... View Details

Keywords: Martha Lagace

June 2004 (Revised September 2005)
Case

Cox Communications, Inc.

By: Thomas R. Eisenmann and Jonathan Gibbons

Cox Communications, the third largest U.S. cable television system operator, is confronting strategy decisions in mid-2004. Cox managers must decide whether to speed its deployment of Voice over Internet Protocol (VoIP), which offers capital and operating costs savings... View Details

Keywords: Customers; Information Technology; Competition; Product Development; Media and Broadcasting Industry; Telecommunications Industry; United States

07 Oct 2008
First Look

First Look: October 7, 2008

Working PapersSpanning the Institutional Abyss: The Intergovernmental Network and the Governance of Foreign Direct Investment Authors:Juan Alcacer and Paul Ingram Abstract Global economic transactions such as foreign direct investment must extend over an... View Details

Keywords: Martha Lagace

Research Summary

Advertising and the Economics of Attention

Using novel technologies, such as eye- and face-tracking, to gauge attentional and emotional (facial) reactions to advertising, Professor Teixeira studies how advertising effectiveness can be optimized. Through complex statistical models of consumer response, he... View Details

May–June 2015
Article

Television Advertising and Online Shopping

By: Jura Liaukonyte, Thales Teixeira and Kenneth Wilbur

Media multitasking competes with television advertising for consumers' attention, but it also may facilitate immediate and measurable response to some advertisements. This paper explores whether and how television advertising influences online shopping. We construct a... View Details

Keywords: Content Analysis; Difference-in-differences; Internet; Media Multitasking; Online Purchases; Advertising; Advertising Industry; United States

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20 May 2014
First Look

First Look: May 20

channels. But it still struggled when it came to capturing advertising dollars to its online video platform. The social video website wants to be a "brand-safe" platform that major marketers use to advertise their video ads. Should major brands switch a... View Details

Keywords: Sean Silverthorne

June 2002 (Revised September 2002)
Case

Pokemon: Gotta Catch 'Em All (Abridged)

By: Youngme E. Moon

Pokemon, the colloquial name given to a collection of 150 fantastic, animal-inspired creatures with organic powers and the capacity to evolve, are the stars of video games, trading card games, and TV cartoons. Conceived in Japan in 1996, Pokemon quickly became that... View Details

Keywords: Brands and Branding; Age; Business or Company Management; Marketing Strategy; Product Launch; Cross-Cultural and Cross-Border Issues; Copyright; Video Game Industry; Entertainment and Recreation Industry; Japan; Asia; United States

31 May 2007
Working Paper Summaries

Extremeness Seeking: When and Why Consumers Prefer the Extremes

Keywords: by John T. Gourville & Dilip Soman

November 2000 (Revised June 2001)
Case

Pokemon: Gotta Catch 'Em All

Pokemon, the colloquial name given to a collection of 150 fantastic, animal-inspired creatures with organic powers and the capacity to evolve, are the stars of video games, trading card games, and TV cartoons. Conceived in Japan in 1996, Pokemon quickly became that... View Details

Keywords: Age; Entertainment; Ethics; Cross-Cultural and Cross-Border Issues; Brands and Branding; Entertainment and Recreation Industry; Japan; United States

30 Apr 2021
Research & Ideas

Why Anger Makes a Wrongly Accused Person Look Guilty

from anger. Then, they looked at whether displays of anger related to actual guilt. Anger isn’t a good look The authors conducted several studies to examine these questions. In one experiment, the researchers showed participants clips from the courtroom reality View Details

Keywords: by Michael Blanding

29 Mar 2011
First Look

First Look: March 29

PublicationsEthical Breakdowns: Good People often Let Bad Things Happen. Why? Authors:Max H. Bazerman and Ann E. Tenbrunsel Publication:Harvard Business Review 89, no. 4 (April 2011) An abstract is unavailable at this time. Read the paper:... View Details

Keywords: Sean Silverthorne

Research Summary

Social Learning

One major area of my research is social learning: the ways and extent to which people discover what they want and need from the behavior and opinions of others. Social learning takes many forms. Probably most obvious is word of mouth—the advice and... View Details

June 2004 (Revised June 2006)
Case

Scientific-Atlanta, Inc.

By: Thomas R. Eisenmann

Scientific-Atlantia (S-A), a leading manufacturer of cable TV equipment, is confronting strategic challenges in mid-2004. For decades, cable operators have faced high switching costs that have locked them into exclusive supply relationships with either S-A or its... View Details

Keywords: Technological Innovation; Competition; Industry Structures; Television Entertainment; Duopoly and Oligopoly; Manufacturing Industry; Media and Broadcasting Industry