Publications

July 2017
Case

Magpie: Developing and Using Buyer Personas

By: Frank V. Cespedes

The founders of a start-up platform for publishers have developed preliminary personas of target customers and are evaluating the implications for initial target buyers, messaging, and marketing programs. The case is useful for discussing the process of developing... View Details

Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Fashion Industry; United States

22 Nov 2010
Research & Ideas

Seven Strategy Questions: A Simple Approach for Better Execution

their planning processes and make smart choices. Here's an excerpt outlining the seven questions every manager should ask. 1. Who Is Your Primary Customer? The first imperative—and the heart of every successful View Details

Keywords: by Robert Simons

March 2010 (Revised April 2013)
Module Note

Competing with Social Networks: Designing Social Strategy

By: Mikolaj Jan Piskorski

This note outlines the process of designing a social strategy. View Details

Keywords: Social Enterprise; Strategy; Planning

23 Nov 1999
Research & Ideas

What’s Your Strategy for Managing Knowledge?

her team consulted with expert partners regularly in meetings and through phone calls and e-mail. In the process of developing a unique growth strategy, the team tapped into a worldwide network of colleagues' experience. To make their... View Details

Keywords: by Morten T. Hansen, Nitin Nohria & Thomas Tierney; Consulting

2008
Other Teaching and Training Material

A Problem-Solving Approach to Designing and Implementing a Strategy to Improve Performance

By: Stacey Childress and Geoff Marietta

This note helps teams work through a problem-solving process that facilitates the design and implementation of a strategy for continuous improvement. View Details

Keywords: Business Processes; Performance Improvement; Problems and Challenges; Strategy

11 Apr 2011
Lessons from the Classroom

Teaching a ‘Lean Startup’ Strategy

we're learning in the course is that pivoting is really hard." Of course, in carving a path to the PMF, startups may find that they have to shift the company in a completely new direction. In lean startup lingo, it's a process known... View Details

Keywords: by Carmen Nobel; Technology; Computer

2012
Chapter

Institutional Pressures and Organizational Characteristics: Implications for Environmental Strategy

By: Magali A. Delmas and Michael W. Toffel

A broad literature has emerged over the past decades demonstrating that firms' environmental strategies and practices are influenced by stakeholders and institutional pressures. Such findings are consistent with institutional sociology, which emphasizes the importance... View Details

Keywords: Management Practices and Processes; Corporate Social Responsibility and Impact; Business and Stakeholder Relations; Natural Environment; Business Strategy

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21 Jun 2010
Research & Ideas

Strategy and Execution for Emerging Markets

financial crises, and weak intellectual property rights. HBS professors Tarun Khanna and Krishna G. Palepu, authors of the new book Winning in Emerging Markets: A Road Map for Strategy and Execution (Harvard Business Press), offer an... View Details

Keywords: by Martha Lagace

December 2009
Article

Hiding the Evidence of Valid Theories: How Coupled Search Processes Obscure Performance Differences Among Organizations

By: Nicolaj Siggelkow and Jan Rivkin

Theorists argue that an organization's high-level choices, such as its organizational design or the attributes of its top management team, should influence its performance, yet empirical researchers have struggled to detect such influence. The impact of high-level... View Details

Keywords: Decision Choices and Conditions; Management Teams; Organizational Design; Performance Effectiveness; Power and Influence; Balance and Stability

February 2007 (Revised November 2007)
Case

Latvia: Economic Strategy after EU Accession

By: Michael E. Porter and Christian H.M. Ketels

Describes the economic development of Latvia, a small eastern European country on the shores of the Baltic Sea, from regaining independence in 1991 to European Union (EU) accession in 2004 and is set on May 1st, 2004, the day Latvia became an EU member. Latvia had... View Details

Keywords: Developing Countries and Economies; Economic Growth; Policy; Business and Government Relations; European Union; Latvia

04 Aug 2010
Working Paper Summaries

The Effect of Market Leadership in Business Process Innovation: The Case(s) of E-Business Adoption

Keywords: by Kristina McElheran; Technology

22 Aug 2008
News

New Book Examines How to Execute Strategy

2013
Working Paper

Helping You Help Me: The Role of Diagnostic (In)congruence in the Helping Process within Organizations

By: Colin M. Fisher, Julianna Pillemer and Teresa M. Amabile

Through an inductive, multi-method field study at a major design firm, we investigated the helping process in project work and how that process affects the success of a helping episode, as perceived by help-givers and/or -receivers. We used daily diary entries and... View Details

Keywords: Groups and Teams; Knowledge Management; Performance; Cooperation

SSRN

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September–October 2024
Article

Why Multibusiness Strategies Fail and How to Make Them Succeed

By: Bharat Anand and David J. Collis

Enterprises that own multiple businesses often have a flawed approach to strategy: They focus too much on the makeup of their portfolios and too little on enhancing the businesses in them.
Strategies for adding value to a corporation’s businesses fall on a... View Details

Keywords: Value Creation; Corporate Strategy; Organizational Structure; Management Systems

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October 1997 (Revised September 2003)
Case

Eli Lilly and Company: Drug Development Strategy (A)

By: Stefan H. Thomke, Ashok Nimgade and Paul Pospisil

Describes how Eli Lilly and Co. tries to accelerate its new drug development process with the aid of "combinatorial chemistry"--a rapidly emerging and revolutionary approach to preclinical drug discovery. The product manager of a potential blockbuster migraine drug... View Details

Keywords: Chemicals; Finance; Innovation and Invention; Time Management; Markets; Product Development; Organizations; Business Processes; Problems and Challenges; Business and Stakeholder Relations; Competition; Pharmaceutical Industry

July 2010
Case

Metabical: Positioning and Communications Strategy for a New Weight Loss Drug

By: John A. Quelch and Heather Beckham

Cambridge Sciences Pharmaceuticals (CSP) expects final approval for its revolutionary weight loss drug, Metabical. Metabical will be the only weight loss drug with FDA approval that is also clinically proven to be effective for moderately overweight people. Barbara... View Details

Keywords: Product Positioning; Marketing Communications; Product Launch; Consumer Behavior; Pharmaceutical Industry; United States

September–October 2022
Article

Seeking Purity, Avoiding Pollution: Strategies for Moral Career Building

By: Erin Reid and Lakshmi Ramarajan

This study builds theory on how people construct moral careers. Analyzing interviews with 102 journalists, we show how people build moral careers by seeking jobs that allow them to fulfill both the institution’s moral obligations and their own material aims. We... View Details

Keywords: Personal Development and Career; Moral Sensibility