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Show Results For
- All HBS Web
(2,873)
- People (2)
- News (403)
- Research (2,082)
- Events (3)
- Multimedia (6)
- Faculty Publications (1,226)
- July 2017
- Case
Magpie: Developing and Using Buyer Personas
The founders of a start-up platform for publishers have developed preliminary personas of target customers and are evaluating the implications for initial target buyers, messaging, and marketing programs. The case is useful for discussing the process of developing... View Details
Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Fashion Industry; United States
Cespedes, Frank V. "Magpie: Developing and Using Buyer Personas." Harvard Business School Case 818-013, July 2017.
- 28 Jan 2014
- News
The Good Jobs Strategy
- 23 Nov 1999
- Research & Ideas
What’s Your Strategy for Managing Knowledge?
her team consulted with expert partners regularly in meetings and through phone calls and e-mail. In the process of developing a unique growth strategy, the team tapped into a worldwide network of colleagues' experience. To make their... View Details
- 11 Apr 2011
- Lessons from the Classroom
Teaching a ‘Lean Startup’ Strategy
we're learning in the course is that pivoting is really hard." Of course, in carving a path to the PMF, startups may find that they have to shift the company in a completely new direction. In lean startup lingo, it's a process known... View Details
- 09 Jan 2020
- Book
Rethinking Business Strategy in the Age of AI
more akin to an Apple, a Tesla, or a Nest, or a GoPro—where it’s a consumer product that has the foundation of sexy hardware technology and sexy software technology,” he is quoted in a book published today, Competing in the Age of AI: View Details
Keywords: by Dina Gerdeman
- January 2014
- Case
Social Strategy at Cisco Systems
By: Mikolaj Jan Piskorski, Daniel Malter and Aaron Smith
In April 2013, Jeanne Beliveau-Dunn, vice president and general manager for Learning@Cisco Systems, was planning the future of the Cisco Learning Network, an online platform hosted at Cisco.com. Since its launch in 2008, the Cisco Learning Network provided content to... View Details
Keywords: Networks; Digital Platforms; Internet and the Web; Competency and Skills; Learning; Web Services Industry
Piskorski, Mikolaj Jan, Daniel Malter, and Aaron Smith. "Social Strategy at Cisco Systems." Harvard Business School Case 714-475, January 2014.
- 2004
- Working Paper
The Accidental Entrepreneur: The Emergent and Collective Process of User Entrepreneurship
We develop a process model of how users, an understudied source of entrepreneurship, create, evaluate, share, and commercialize their ideas. We compare and contrast our model to the classic model of the entrepreneurial process, highlighting the emergent and collective... View Details
Shah, Sonali, and Mary Tripsas. "The Accidental Entrepreneur: The Emergent and Collective Process of User Entrepreneurship." Harvard Business School Working Paper, No. 04-054, March 2004. (Revised October 2007.)
- March 2010 (Revised April 2013)
- Module Note
Competing with Social Networks: Designing Social Strategy
By: Mikolaj Jan Piskorski
This note outlines the process of designing a social strategy. View Details
Piskorski, Mikolaj Jan. "Competing with Social Networks: Designing Social Strategy ." Harvard Business School Module Note 710-472, March 2010. (Revised April 2013.)
- 2012
- Chapter
Institutional Pressures and Organizational Characteristics: Implications for Environmental Strategy
By: Magali A. Delmas and Michael W. Toffel
A broad literature has emerged over the past decades demonstrating that firms' environmental strategies and practices are influenced by stakeholders and institutional pressures. Such findings are consistent with institutional sociology, which emphasizes the importance... View Details
Keywords: Management Practices and Processes; Corporate Social Responsibility and Impact; Business and Stakeholder Relations; Natural Environment; Business Strategy
Delmas, Magali A., and Michael W. Toffel. "Institutional Pressures and Organizational Characteristics: Implications for Environmental Strategy." In The Oxford Handbook of Business and the Natural Environment, edited by Pratima Bansal and Andrew J. Hoffman. Oxford University Press, 2012.
- 04 Aug 2010
- Working Paper Summaries
The Effect of Market Leadership in Business Process Innovation: The Case(s) of E-Business Adoption
- 2008
- Other Teaching and Training Material
A Problem-Solving Approach to Designing and Implementing a Strategy to Improve Performance
By: Stacey Childress and Geoff Marietta
This note helps teams work through a problem-solving process that facilitates the design and implementation of a strategy for continuous improvement. View Details
Childress, Stacey, and Geoff Marietta. "A Problem-Solving Approach to Designing and Implementing a Strategy to Improve Performance." Harvard Business School Publishing, 2008.
- July 2010
- Case
Metabical: Positioning and Communications Strategy for a New Weight Loss Drug
By: John A. Quelch and Heather Beckham
Cambridge Sciences Pharmaceuticals (CSP) expects final approval for its revolutionary weight loss drug, Metabical. Metabical will be the only weight loss drug with FDA approval that is also clinically proven to be effective for moderately overweight people. Barbara... View Details
Keywords: Product Positioning; Marketing Communications; Product Launch; Consumer Behavior; Pharmaceutical Industry; United States
Quelch, John A., and Heather Beckham. "Metabical: Positioning and Communications Strategy for a New Weight Loss Drug." Harvard Business School Brief Case 104-240, July 2010.
- February 2007 (Revised November 2007)
- Case
Latvia: Economic Strategy after EU Accession
By: Michael E. Porter and Christian H.M. Ketels
Describes the economic development of Latvia, a small eastern European country on the shores of the Baltic Sea, from regaining independence in 1991 to European Union (EU) accession in 2004 and is set on May 1st, 2004, the day Latvia became an EU member. Latvia had... View Details
Keywords: Developing Countries and Economies; Economic Growth; Policy; Business and Government Relations; European Union; Latvia
Porter, Michael E., and Christian H.M. Ketels. "Latvia: Economic Strategy after EU Accession." Harvard Business School Case 707-515, February 2007. (Revised November 2007.)
- 21 Jun 2010
- Research & Ideas
Strategy and Execution for Emerging Markets
financial crises, and weak intellectual property rights. HBS professors Tarun Khanna and Krishna G. Palepu, authors of the new book Winning in Emerging Markets: A Road Map for Strategy and Execution (Harvard Business Press), offer an... View Details
Keywords: by Martha Lagace
- 22 Aug 2008
- News
New Book Examines How to Execute Strategy
- December 2009
- Article
Hiding the Evidence of Valid Theories: How Coupled Search Processes Obscure Performance Differences Among Organizations
By: Nicolaj Siggelkow and Jan Rivkin
Theorists argue that an organization's high-level choices, such as its organizational design or the attributes of its top management team, should influence its performance, yet empirical researchers have struggled to detect such influence. The impact of high-level... View Details
Keywords: Decision Choices and Conditions; Management Teams; Organizational Design; Performance Effectiveness; Power and Influence; Balance and Stability
Siggelkow, Nicolaj, and Jan Rivkin. "Hiding the Evidence of Valid Theories: How Coupled Search Processes Obscure Performance Differences Among Organizations." Administrative Science Quarterly 54, no. 4 (December 2009): 602 – 634.
- September–October 2024
- Article
Why Multibusiness Strategies Fail and How to Make Them Succeed
By: Bharat Anand and David J. Collis
Enterprises that own multiple businesses often have a flawed approach to strategy: They focus too much on the makeup of their portfolios and too little on enhancing the businesses in them.
Strategies for adding value to a corporation’s businesses fall on a... View Details
Strategies for adding value to a corporation’s businesses fall on a... View Details
Anand, Bharat, and David J. Collis. "Why Multibusiness Strategies Fail and How to Make Them Succeed." Harvard Business Review 102, no. 5 (September–October 2024): 138–149.
- October 1997 (Revised September 2003)
- Case
Eli Lilly and Company: Drug Development Strategy (A)
By: Stefan H. Thomke, Ashok Nimgade and Paul Pospisil
Describes how Eli Lilly and Co. tries to accelerate its new drug development process with the aid of "combinatorial chemistry"--a rapidly emerging and revolutionary approach to preclinical drug discovery. The product manager of a potential blockbuster migraine drug... View Details
Keywords: Chemicals; Finance; Innovation and Invention; Time Management; Markets; Product Development; Organizations; Business Processes; Problems and Challenges; Business and Stakeholder Relations; Competition; Pharmaceutical Industry
Thomke, Stefan H., Ashok Nimgade, and Paul Pospisil. "Eli Lilly and Company: Drug Development Strategy (A)." Harvard Business School Case 698-010, October 1997. (Revised September 2003.)
- September 2018
- Case
OYO: Creating Effective Spaces
By: Das Narayandas, Sunil Gupta, Rachna Tahilyani and Mahima Rao-Kachroo
Twenty-four-year old Ritesh Agarwal, founder and CEO of India-based online hotel branding network OYO Rooms, has tackled the issue of unreliability in India's highly fragmented budget hotel industry. In 2018, OYO branded 8,500 properties across 200 cities and managed... View Details
Keywords: Technology; Accomodation; App Development; Operations And Processes; Innovation; Strategy; Change Management; Entrepreneurship; Information Technology; Research; Marketing; Operations; Innovation Strategy; Sales; Accommodations Industry; India; South Asia
Narayandas, Das, Sunil Gupta, Rachna Tahilyani, and Mahima Rao-Kachroo. "OYO: Creating Effective Spaces." Harvard Business School Case 519-023, September 2018.