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- All HBS Web
(2,291)
- People (14)
- News (500)
- Research (1,123)
- Events (9)
- Multimedia (9)
- Faculty Publications (660)
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- Forthcoming
- Article
The Effect of a System for Sharing Best Practices Within Pre-existing Peer Networks
By: Shelley Xin Li and Tatiana Sandino
Peer networks, such as enterprise social networks (ESNs), can facilitate knowledge transfer across employees. However, such systems can also lead to information overload or difficulty in finding useful information. We examine data from a natural field experiment where... View Details
- August 2022 (Revised February 2023)
- Case
Braintrust: The Blockchain-Powered Talent Network
By: Christopher Stanton, Joseph B. Fuller and George Gonzalez
A San Francisco startup seeks to disrupt the freelancing industry through its user-owned talent network powered by the cryptocurrency, BTRST. View Details
Keywords: Freelancers; Blockchain; Cryptocurrency; Social and Collaborative Networks; Talent and Talent Management; Consulting Industry; Technology Industry; United States
Stanton, Christopher, Joseph B. Fuller, and George Gonzalez. "Braintrust: The Blockchain-Powered Talent Network." Harvard Business School Case 823-039, August 2022. (Revised February 2023.)
- March 2010 (Revised October 2011)
- Background Note
Social Media
By: Sunil Gupta, Kristen Amalie Bozzone Armstrong and Zachary Scott Clayton
This note describes the rapidly changing environment of social media and how managers can leverage it. View Details
Keywords: Framework; Knowledge Use and Leverage; Situation or Environment; Social and Collaborative Networks
Gupta, Sunil, Kristen Amalie Bozzone Armstrong, and Zachary Scott Clayton. "Social Media." Harvard Business School Background Note 510-095, March 2010. (Revised October 2011.)
- August 2012 (Revised October 2015)
- Case
LinkedIn Corporation, 2012
By: David Yoffie and Liz Kind
Since its inception in 2003, LinkedIn had become a leading Silicon Valley institution with a brand name that was recognizable throughout the U.S. and in many countries overseas. As of March 2012, LinkedIn was the world's largest professional network on the Internet... View Details
Keywords: Social Networking; Media; Technology; Strategy; Growth Management; Internet and the Web; Corporate Strategy; Social and Collaborative Networks; Brands and Branding; Social Media; Service Industry; Media and Broadcasting Industry; California
Yoffie, David, and Liz Kind. "LinkedIn Corporation, 2012." Harvard Business School Case 713-420, August 2012. (Revised October 2015.)
- January 2021 (Revised March 2022)
- Case
Arçelik: From a Dealer Network to an Omnichannel Experience
By: Ayelet Israeli and Fares Khrais
Arçelik Turkey, the country’s market leader in household appliances, was at an omnichannel crossroads in January 2020. Arçelik was a B2B player utilizing a dealership network with an umbrella of brands and had one of the largest brick-and-mortar store networks in... View Details
Keywords: Digital Marketing; Bricks And Mortar; Franchise Management; Franchising; Dealer Network; Dealers; B2B; B2B2C; Tradition; Culture Change; Cultural Adaptation; Omnichannel; Omnichannel Retail; Omni-channel; Omnichannel Retailing; Sales Channels; Sales Channel Development; Channel Management; Channels Of Distribution; Marketplace; Platforms; Collaboration; Online Channel; Online Data; Online Sales; Online Shopping; Online; Retail; Retailing; Disruption; Transformation; Franchise Ownership; Change Management; Partners and Partnerships; Consumer Behavior; Sales; Internet and the Web; Marketing Strategy; Conflict and Resolution; Conflict Management; Organizational Culture; Distribution Channels; Digital Transformation; Digital Platforms; Electronics Industry; Retail Industry; Consumer Products Industry; Turkey
Israeli, Ayelet, and Fares Khrais. "Arçelik: From a Dealer Network to an Omnichannel Experience." Harvard Business School Case 521-067, January 2021. (Revised March 2022.)
- Article
Does 'Liking' Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes
Does “liking” a brand on Facebook cause a person to view it more favorably? Or is “liking” simply a symptom of being fond of a brand? We disentangle these possibilities and find evidence for the latter: brand attitudes and purchasing are predicted by consumers’... View Details
Keywords: Brands; Marketing Effectiveness; Brand Evaluation; Peer Influence; Brands and Branding; Social and Collaborative Networks; Social Media
John, Leslie K., Oliver Emrich, Sunil Gupta, and Michael I. Norton. "Does 'Liking' Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes." Journal of Marketing Research (JMR) 54, no. 1 (February 2017): 144–155.
- 2012
- Working Paper
With Us or Against Us? Networks, Identity and Order in a Virtual World
By: Magnus Thor Torfason
Social networks and social groups have both been seen as important to discouraging malfeasance and supporting the global pro-social norms that underlie social order, but have typically been treated either as pure substitutes or as having completely independent effects.... View Details
Keywords: Social Norms; Social Networks; Triadic Closure; Social Groups; Group Identity; Groups and Teams; Boundaries; Organizations; Identity; Social and Collaborative Networks; Societal Protocols
Torfason, Magnus Thor. "With Us or Against Us? Networks, Identity and Order in a Virtual World." Harvard Business School Working Paper, No. 13-019, August 2012. (Revise and Resubmit, American Journal of Sociology.)
- April 2012 (Revised March 2014)
- Case
Social Strategy at Nike
By: Mikolaj Jan Piskorski and Ryan Johnson
Nike, which first started experimenting with social media and networking in 2004, has been consistently reducing its spending on traditional advertising. Yet, Nike has not pulled back on its overall marketing budget, instead opting to focus on "nontraditional"... View Details
Keywords: Strategy; Advertising Campaigns; Social and Collaborative Networks; Online Advertising; Apparel and Accessories Industry; Sports Industry
Piskorski, Mikolaj Jan, and Ryan Johnson. "Social Strategy at Nike." Harvard Business School Case 712-484, April 2012. (Revised March 2014.)
- Research Summary
Dynamics of Network Formation
By: Ranjay Gulati
An ongoing research project with my doctoral students extends my previous line of inquiry by examining some of the evolutionary dynamics of small-world networks. Diverging from recent research that has analyzed static small worlds, we have adopted a dynamic view of the... View Details
- January 2014
- Case
Social Strategy at Cisco Systems
By: Mikolaj Jan Piskorski, Daniel Malter and Aaron Smith
In April 2013, Jeanne Beliveau-Dunn, vice president and general manager for Learning@Cisco Systems, was planning the future of the Cisco Learning Network, an online platform hosted at Cisco.com. Since its launch in 2008, the Cisco Learning Network provided content to... View Details
Keywords: Networks; Digital Platforms; Internet and the Web; Competency and Skills; Learning; Web Services Industry
Piskorski, Mikolaj Jan, Daniel Malter, and Aaron Smith. "Social Strategy at Cisco Systems." Harvard Business School Case 714-475, January 2014.
- August 2007 (Revised July 2008)
- Background Note
Take Advantage of Your Diaspora Network
By: William R. Kerr and Daniel J. Isenberg
Diaspora networks (DNs) are an important resource for global entrepreneurs. Discusses several features of DNs, combining both academic and practitioner perspectives. Describes the history and prevalence of DNs in many ethnicities, documents the broad resources DNs can... View Details
Keywords: Business Startups; Diasporas; Entrepreneurship; Globalized Markets and Industries; Social and Collaborative Networks
Kerr, William R., and Daniel J. Isenberg. "Take Advantage of Your Diaspora Network." Harvard Business School Background Note 808-029, August 2007. (Revised July 2008.) (Featured in a 2008 Harvard Business Review write-up.)
- 2021
- Working Paper
The Old Boys' Club: Schmoozing and the Gender Gap
By: Zoë B. Cullen and Ricardo Perez-Truglia
Offices are social places. Employees and managers take breaks together and talk about
family and hobbies. In this study, we show that employees’ social interactions with their managers
can be advantageous for their careers, and that this phenomenon contributes to the... View Details
Keywords: Career; Promotions; Social Interactions; Networking; Gender; Personal Development and Career; Wages; Social and Collaborative Networks
Cullen, Zoë B., and Ricardo Perez-Truglia. "The Old Boys' Club: Schmoozing and the Gender Gap." Working Paper, June 2021. (American Economic Review 2023, 113(7): 1703–1740. https://doi.org/10.1257/aer.20210863.)
- February 2008 (Revised June 2011)
- Background Note
Social Networks: The Portals of Web 2.0
By: Stephen P. Bradley and Nancy Bartlett
Social networks have evolved into influential, compelling and persuasive systems, the portals of Web 2.0 and one of the most powerful media phenomena in 2008. This note provides a brief background and description of various social network sites including MySpace,... View Details
Bradley, Stephen P., and Nancy Bartlett. "Social Networks: The Portals of Web 2.0." Harvard Business School Background Note 708-488, February 2008. (Revised June 2011.)
- June 1993
- Article
Power, Social Influence, and Sense Making: Effects of Network Centrality and Proximity on Employee Perceptions
By: H. Ibarra and S. Andrews
Ibarra, H., and S. Andrews. "Power, Social Influence, and Sense Making: Effects of Network Centrality and Proximity on Employee Perceptions." Administrative Science Quarterly 38, no. 2 (June 1993): 277–303.
- January 2006 (Revised October 2007)
- Background Note
Managing Networked Businesses: Course Overview for Students
Provides an overview for students of the MBA elective course Managing Networked Businesses (MNB). MNB focuses on management challenges in businesses that exhibit network effects. The first section of the note explains that such businesses comprise a large and growing... View Details
Keywords: Business Model; Capital Structure; Business or Company Management; Network Effects; Organizational Design; Business and Government Relations; Social and Collaborative Networks; Competitive Strategy
Eisenmann, Thomas R. "Managing Networked Businesses: Course Overview for Students." Harvard Business School Background Note 806-103, January 2006. (Revised October 2007.)
- 04 Dec 2006
- Research & Ideas
The Money Connection—Understanding VC Networks
essential to the functioning of VC and the technology-based industries in which VCs often invest. And in addition to person-to-person social networks, firm-to-firm networks are vital in both contexts.... View Details
- 2016
- Chapter
User-Generated Content and Social Media
By: Michael Luca
This paper documents what economists have learned about user-generated content (UGC) and social media. A growing body of evidence suggests that UGC on platforms ranging from Yelp to Facebook has a large causal impact on economic and social outcomes ranging from... View Details
Keywords: User-generated Content; Crowdsourcing; Design Economics; Internet and the Web; Marketing; Economics; Media; Social Media
Luca, Michael. "User-Generated Content and Social Media." Chap. 12 in Handbook of Media Economics. Vol. 1B, edited by Simon Anderson, Joel Waldfogel, and David Strömberg. North-Holland Publishing Company, 2016.
- Research Summary
On the Origins of Brokerage in Intraorganizational Networks
While we have ample empirical evidence linking brokerage in intraorganizational social networks to both individual and firm-level benefits, we know little about its origins. Prior research describes correlations between rough demographic categories and network... View Details
- September 16, 2022
- Article
A Causal Test of the Strength of Weak Ties
By: Karthik Rajkumar, Guillaume Saint-Jacques, Iavor I. Bojinov, Erik Brynjolfsson and Sinan Aral
The authors analyzed data from multiple large-scale randomized experiments on LinkedIn’s People You May Know algorithm, which recommends new connections to LinkedIn members, to test the extent to which weak ties increased job mobility in the world’s largest... View Details
Rajkumar, Karthik, Guillaume Saint-Jacques, Iavor I. Bojinov, Erik Brynjolfsson, and Sinan Aral. "A Causal Test of the Strength of Weak Ties." Science 377, no. 6612 (September 16, 2022).
- October 1999 (Revised October 2000)
- Case
Women's World Banking: Catalytic Change Through Networks
By: James E. Austin and Susan Hamerling
Describes the evolution of Women's World Banking, an international microfinance nonprofit promoting financial access for poor women. Explores the organization's development of different types of networks to achieve its mission. View Details
Keywords: Mission and Purpose; History; Networks; Microfinance; Nonprofit Organizations; Gender; Growth and Development Strategy
Austin, James E., and Susan Hamerling. "Women's World Banking: Catalytic Change Through Networks." Harvard Business School Case 300-050, October 1999. (Revised October 2000.)