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  • 16 May 2005
  • Research & Ideas

Nonprofit Networking: The New Way to Grow

Whether their mission is to protect wildlife, help disabled people, or offer financial services in developing countries, nonprofit organizations often believe they need to grow big before they can achieve significant social impact. HBS... View Details
Keywords: by Martha Lagace
  • 27 May 2017
  • News

The Dumb Politics of Elite Condescension

    A New Approach to Building Your Personal Brand

    For better or worse, in today's world everyone is a brand. Whether you're applying for a job, asking for a promotion, or writing a dating profile, your success will depend on getting others to recognize your value. So, you need to get comfortable marketing yourself. In... View Details
    • December 2012
    • Article

    Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending

    By: Jill Avery
    I study the Porsche Cayenne SUV launch to ethnographically analyze how men consuming a gendered brand respond to perceived brand gender contamination. Consumers' communal gender work in a Porsche brand community is analyzed to uncover brand gender contamination's... View Details
    Keywords: Brands; Brand Building; Brand Equity; Brand Management; Brand Positioning; Marketing; Brands and Branding; Marketing Strategy; Product Marketing; Consumer Behavior; Gender; Identity; Customer Focus and Relationships; Auto Industry; Consumer Products Industry
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    • 2023
    • Working Paper

    Mapping Organizational-Level Networks Using Individual-Level Connections: Evidence from Online Professional Networks

    By: Shelley Xin Li, Frank Nagle and Aner Zhou
    Organization-level networks facilitate the flow of information and business activities in the economy. Prior research relies solely on high-level connections to measure these networks. Therefore, to understand the role of employee connections at all job levels in... View Details
    Keywords: Networks; Value; Social and Collaborative Networks; Innovation and Invention; Knowledge Sharing; Employees; Social Media
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    • January 2007 (Revised January 2008)
    • Case

    Amanco: Developing the Sustainability Scorecard

    By: Robert S. Kaplan and Ricardo Reisen de Pinho
    Describes the challenges of using the Balanced Scorecard to implement a triple-bottom-line strategy for delivering excellent economic, environmental, and social performance. The owners and senior executive team of Amanco, a producer of plastic pipe and complete water... View Details
    Keywords: Balanced Scorecard; Measurement and Metrics; Corporate Social Responsibility and Impact; Environmental Sustainability; Social Issues; Strategy; Construction Industry; Construction Industry; Latin America; Brazil
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    • 21 Sep 2020
    • Video

    Pedro Gómez

    Pedro Gómez, who founded the construction company Pedro Gómez y Cia in Colombia in 1968, discusses how he founded the Fundación Compartir in 1979 initially to help the victims of natural disasters, and how it evolved into first teaching micro-entrepreneurs, and later... View Details
    • September 2017 (Revised February 2018)
    • Case

    Becton Dickinson: Global Health Strategy

    By: Mark R. Kramer and Sarah Mehta
    Becton, Dickinson and Company (BD) was a medical technology firm headquartered in Franklin Lakes, New Jersey, with 43,000 employees and 2016 revenues of $12.5 billion. For several years, the company had pursued developing products that created shared value, defined as... View Details
    Keywords: Shared Value; Creating Shared Value; Odon Device; Medical Technology; Value Creation; Values and Beliefs; Philanthropy and Charitable Giving; Health; Health Care and Treatment; Health Testing and Trials; Emerging Markets; Social Issues; Competitive Strategy; Medical Devices and Supplies Industry; Africa; Asia; Middle East
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    • 2007
    • Book

    Global Accountabilities: Participation, Pluralism, and Public Ethics

    By: Alnoor Ebrahim and Edward Weisband
    This edited volume contributes analytical depth to the diverse debates on accountability in modern organizations. It explores the nature, forms and impacts of accountability efforts in civil society organizations, public and inter-governmental agencies, and private... View Details
    Keywords: Ethics; Globalized Firms and Management; Corporate Accountability; Business and Government Relations
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    • 2010
    • Book

    Government and Markets: Toward a New Theory of Regulation

    By: Edward J. Balleisen and David A. Moss
    After two generations of emphasis on governmental inefficiency and the need for deregulation, we now see growing interest in the possibility of constructive governance, alongside public calls for new, smarter regulation. Yet there is a real danger that regulatory... View Details
    Keywords: Governing Rules, Regulations, and Reforms; Government and Politics; Markets; Business and Government Relations; Research
    Related
    • 2016
    • Article

    The Dynamic Componential Model of Creativity and Innovation in Organizations: Making Progress, Making Meaning

    By: Teresa M. Amabile and Michael G. Pratt
    Leveraging insights gained through a burgeoning research literature over the past 28 years, this paper presents a significant revision of the model of creativity and innovation in organizations published in Research in Organizational Behavior in 1988. This... View Details
    Keywords: Progress; Meaningful Work; Affect; Creativity; Organizations; Innovation and Invention; Motivation and Incentives
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    • Research Summary

    My research draws upon social and cultural theories to address three important topics in marketing: branding strategy, organizing to deliver creative content, and cultural consumer behavior:

    1)Branding Strategy: How are iconic brands built?

    I have... View Details

    • 08 Dec 2020
    • Research & Ideas

    Why Companies Hunt for Talent on Digital Platforms, Not in Resume Piles

    to use social media platforms to proactively seek out talent. This is especially true for technology-focused firms. This trend doesn’t seem to be slowing. Digital employment platforms have emerged that allow companies to pinpoint... View Details
    Keywords: by Michael Blanding; Employment
    • Research Summary

    Formulating technology commercialization strategies

    Even if young organizations succeed in acquiring the specialized talent necessary to further develop a recently-discovered technology, they may face an uncertain path in commercializing the original invention. Initial conceptions of what might constitute a useful... View Details

    • 2015
    • Working Paper

    The Market That Wasn't: The Non-Emergence of the Online Grocery Category.

    By: C. Navis, G. Fisher, Ryan Raffaelli and Mary Ann Glynn
    In this paper, we examine the non-emergence of a potential new market category. In the late 1990s, the entrepreneurial firms that attempted to sell groceries online in the US attracted significant resources, made impressive technological advancements, and generated... View Details
    Keywords: Emerging Markets; Failure; Food; Online Technology; Food and Beverage Industry; Web Services Industry
    Related
    • Other Article

    The Market That Wasn't: The Non-emergence of the Online Grocery Category

    By: Chad Navis, Greg Fisher, Ryan Raffaelli and Mary Ann Glynn
    We examine the non-emergence of a potential new market category. In the late 1990s the entrepreneurial firms that attempted to sell groceries online attracted significant resources, made meaningful technological advancements and generated immense publicity, yet online... View Details
    Keywords: Internet and the Web; Food; Emerging Markets; Service Industry; Food and Beverage Industry
    Related
    • August 2021
    • Article

    Multiple Imputation Using Gaussian Copulas

    By: F.M. Hollenbach, I. Bojinov, S. Minhas, N.W. Metternich, M.D. Ward and A. Volfovsky
    Missing observations are pervasive throughout empirical research, especially in the social sciences. Despite multiple approaches to dealing adequately with missing data, many scholars still fail to address this vital issue. In this paper, we present a simple-to-use... View Details
    Keywords: Missing Data; Bayesian Statistics; Imputation; Categorical Data; Estimation
    Related
    • 28 Sep 2007
    • Working Paper Summaries

    Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers

    Keywords: by John A. Deighton & Leora Kornfeld
    • 02 Nov 2006
    • Working Paper Summaries

    Managing Functional Biases in Organizational Forecasts: A Case Study of Consensus Forecasting in Supply Chain Planning

    Keywords: by Rogelio Oliva & Noel H. Watson

      Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending

      I study the Porsche Cayenne SUV launch to ethnographically analyze how men consuming a gendered brand respond to perceived brand gender contamination. The consumers' communal gender work in a Porsche brand community is analyzed to uncover brand gender contamination's... View Details