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Show Results For
- All HBS Web
(5,799)
- People (4)
- News (1,257)
- Research (3,426)
- Events (83)
- Multimedia (189)
- Faculty Publications (2,836)
- 23 Aug 2016
- News
Harvard Business School Announces 2016 Kaplan Life Sciences Fellows
- 12 Oct 2022
- Video
James Mickens: Why All Data Science is Political
- February 2018 (Revised October 2019)
- Technical Note
The Art and Science of Brand Valuation
By: Jill Avery
Brand valuation, the art and science of calculating the economic value accruing to a firm from its use of an intangible brand asset, yields frustratingly inconsistent, discrepant, and, therefore, controversial results. While it is widely accepted that brands are... View Details
Keywords: Brand Valuation; Brand Value; Brand; Brand Management; Marketing ROI; Brand Equity; Analytics; Return On Investment; Brands and Branding; Valuation; Marketing; Marketing Strategy; Investment Return; Consumer Behavior; Advertising Industry; Consumer Products Industry; Apparel and Accessories Industry; Auto Industry; Beauty and Cosmetics Industry; Electronics Industry; Fashion Industry; Food and Beverage Industry
Avery, Jill. "The Art and Science of Brand Valuation." Harvard Business School Technical Note 518-086, February 2018. (Revised October 2019.)
- 24 Aug 2018
- Blog Post
Meet the MS/MBA: Engineering Sciences Class of 2020
about the new program and this is what we learned: What excites you most about the MS/MBA: Engineering Sciences Program? Adar Anon BS, Computer Science, Hebrew University of Jerusalem "I am most excited about studying and working... View Details
- October 2012 (Revised March 2022)
- Case
Kleiner-Perkins and Genentech: When Venture Capital Met Science
By: Felda Hardymon and Tom Nicholas
Genentech is a rare success story in the biotechnology industry. Hundreds of billions of dollars of venture capital have been invested without the expected transformational effects. Established in 1976, Genentech was to develop the new science of recombinant DNA into... View Details
Keywords: Innovation ＆ Entrepreneurship; Venture Capital; Innovation and Invention; Entrepreneurship; Information Technology; Science; Biotechnology Industry; United States
Hardymon, Felda, and Tom Nicholas. "Kleiner-Perkins and Genentech: When Venture Capital Met Science." Harvard Business School Case 813-102, October 2012. (Revised March 2022.)
- 07 Sep 2016
- News
2016-2017 Blavatnik Fellows in Life Sciences Enterpreneurship
- 17 Oct 2019
MS/MBA Biotechnology: Life Sciences Event
Join us for an event at Evelo Biosciences to learn more about Harvard's new MS/MBA Biotechnology: Life Sciences joint degree. View Details
- 08 Jul 2021
MS/MBA: Engineering Sciences Virtual Event
Join us for a virtual event with program faculty, Admissions staff, students and alumni to learn more about Harvard's MS/MBA: Engineering Sciences program. Prospective students must have an undergraduate degree in engineering, computer... View Details
- 18 Sep 2015
- News
Why the U.S. Government Is Embracing Behavioral Science
- February 2024
- Teaching Note
Data Science at the Warriors
By: Iavor I Bojinov and Jessie Li
Teaching Note for HBS Case No. 622-048. View Details
- 12 Feb 2015
- Video
Happy Money, The Science Of Smarter Spending
- 14 Nov 2019
- Blog Post
Future Leaders Dive into the MS/MBA: Engineering Sciences Program
Lying in bed each morning, Emily Batt (MS/MBA 2020) yearned to sleep a little longer, but had no way of knowing when her roommate would finish her seemingly endless shower. That frustration inspired a team project in the new MS/MBA: Engineering View Details
- December 1998 (Revised September 1999)
- Case
Novartis: Betting on Life Sciences
By: Ray A. Goldberg, Carin-Isabel Knoop and Srinivas Sunder
The merger of Ciba-Geigy and Sandoz produced genomic-based synergies for health care, agribusiness, and nutritional supplements. How to build on the strength of the individual divisions and provide synergies that would continue Novartis' leadership role is the question... View Details
Keywords: Mergers and Acquisitions; Business Divisions; Health Care and Treatment; Leadership; Product Positioning; Science-Based Business; Corporate Strategy; Pharmaceutical Industry
Goldberg, Ray A., Carin-Isabel Knoop, and Srinivas Sunder. "Novartis: Betting on Life Sciences." Harvard Business School Case 599-076, December 1998. (Revised September 1999.)
- October 2006
- Article
Can Science be a Business?
By: Gary P. Pisano
Pisano, Gary P. "Can Science be a Business?" Harvard Business Review 84, no. 10 (October 2006).
- 01 Aug 2019
MS/MBA Biotechnology: Life Sciences Webinar
This webinar provides insight into the new MS/MBA Biotechnology: Life Sciences degree. View Details
- May 1986
- Case
Science Technology Co., Software Case
By: Thomas R. Piper
Piper, Thomas R. "Science Technology Co., Software Case." Harvard Business School Case 286-081, May 1986.
- March 2021 (Revised May 2021)
- Case
Managing Science Communication at Bayer
By: Joshua Schwartzstein and Adi Sunderam
Schwartzstein, Joshua, and Adi Sunderam. "Managing Science Communication at Bayer." Harvard Business School Case 921-045, March 2021. (Revised May 2021.)
- March 1998
- Teaching Note
Orbital Sciences Corporation: ORBCOMM TN
By: Das Narayandas
Teaching Note for (9-598-027). View Details
Keywords: Telecommunications Industry