Filter Results:
(4,067)
Show Results For
- All HBS Web
(4,067)
- People (5)
- News (810)
- Research (2,690)
- Events (20)
- Multimedia (48)
- Faculty Publications (1,851)
Show Results For
- All HBS Web
(4,067)
- People (5)
- News (810)
- Research (2,690)
- Events (20)
- Multimedia (48)
- Faculty Publications (1,851)
- Apr 12 2018
- Interview
The Path to High-Performance Sales
- May 2011
- Case
Baria Planning Solutions, Inc.: Fixing the Sales Process
By: Steven C. Wheelwright and William Schmidt
Baria Planning Solutions (BPS) is a consulting firm that specializes in using spend analysis to help companies identify savings through reduced procurement costs and improved supplier performance. Management is concerned about the disappointing performance of the sales... View Details
Keywords: Quantitative Analysis; Technology; Operations Management; Product Lines; Manufacturing; Capacity Planning; Production Planning; Production; Management Practices and Processes; Service Operations; Supply Chain Management; Salesforce Management; Planning; Consulting Industry; North and Central America
Wheelwright, Steven C., and William Schmidt. "Baria Planning Solutions, Inc.: Fixing the Sales Process." Harvard Business School Brief Case 114-568, May 2011.
- summer 1992
- Article
Sales Coordination: An Exploratory Study
By: Frank V. Cespedes
Keywords: Sales
Cespedes, Frank V. "Sales Coordination: An Exploratory Study." Journal of Personal Selling & Sales Management 12 (summer 1992): 13–29.
- July 1992
- Background Note
Managing Sales Interfaces: Organizational Factors
By: Frank V. Cespedes
Keywords: Salesforce Management
Cespedes, Frank V. "Managing Sales Interfaces: Organizational Factors." Harvard Business School Background Note 593-001, July 1992.
- May 1988 (Revised July 1989)
- Case
Chicago Bond Sales Department
Donnellon, Anne. "Chicago Bond Sales Department." Harvard Business School Case 488-020, May 1988. (Revised July 1989.)
- 2022
- Chapter
Coordinating Marketing and Sales in B2B Organizations
By: Frank V. Cespedes
This chapter focuses on the topic of coordinating marketing and sales in Business-to-Business (B2B) organizations. It provides an historical overview, indicating that this is not a new issue facing firms, that the business press has outlined a recurring set of... View Details
Cespedes, Frank V. "Coordinating Marketing and Sales in B2B Organizations." In Handbook of Business-to-Business Marketing, edited by Gary L. Lilien and Rajdeep Grewal. Edward Elgar Publishing, 2012.
- 02 Oct 2014
- News
Does Your Sales Team Know Your Strategy?
- February 2011 (Revised June 2013)
- Case
Businesses for Sale by Briggs Capital, 2010
By: Richard S. Ruback and Royce Yudkoff
Briggs Capital was a regional mergers and acquisitions advisory firm that helped owners to sell their small firms. The case presents a company that was for sale in the fall of 2010—a troubled manufacturer of post and beam style homes and log homes. Using the actual... View Details
Keywords: Mergers and Acquisitions; Business Exit or Shutdown; Entrepreneurship; Financial Condition; Investment; Financial Services Industry; Boston
Ruback, Richard S., and Royce Yudkoff. "Businesses for Sale by Briggs Capital, 2010." Harvard Business School Case 211-088, February 2011. (Revised June 2013.)
- July 2012
- Case
El Paso's Sale to Kinder Morgan
By: John Coates, Clayton Rose and David Lane
On October 16, 2011, El Paso agreed to sell itself to Kinder Morgan for just over $21 billion. Shareholders filed suit, arguing that the process was tainted by conflict and that a higher price could be obtained. Delaware Chancellor Leo Strine agreed with the plaintiffs... View Details
Keywords: El Paso; Kinder Morgan; Goldman Sachs; Leo Strine; Conflicts Of Interest; Corporate Governance; Relationships; Lawsuits and Litigation; Energy Industry; Banking Industry; United States
Coates, John, Clayton Rose, and David Lane. "El Paso's Sale to Kinder Morgan." Harvard Business School Case 313-021, July 2012.
- January 2021 (Revised March 2021)
- Supplement
E-Commerce Analytics for CPG Firms (A): Estimating Sales
By: Ayelet Israeli and Fedor (Ted) Lisitsyn
The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for... View Details
Keywords: Data Analysis; Data Analytics; CPG; Consumer Packaged Goods (CPG); Estimation; Online Channel; Retail Analytics; Retail; Retailing Industry; Data; Data Sharing; Bricks And Mortar; Ecommerce; Analytics and Data Science; Analysis; Sales; Goods and Commodities; Retail Industry; Consumer Products Industry; United States
- March 1990 (Revised October 1999)
- Case
Mary Kay Cosmetics: Sales Force Incentives (A)
By: Robert L. Simons and Hilary Weston
Describes the incentive system by which Mary Kay Cosmetics motivates the sales force of 200,000 independent agents who comprise the firm's only distribution channel. Illustrates the powerful effect on sales-force behavior that results when creative types of employee... View Details
Keywords: Motivation and Incentives; Cost Management; Salesforce Management; Distribution Channels; Beauty and Cosmetics Industry; United States
Simons, Robert L., and Hilary Weston. "Mary Kay Cosmetics: Sales Force Incentives (A)." Harvard Business School Case 190-103, March 1990. (Revised October 1999.)
- February 1990 (Revised March 1992)
- Supplement
Automobile Dealer Sales and Service: Critical Incidents
To be used in conjunction with Ford Motor Co.: Dealer Sales and Service. View Details
Schlesinger, Leonard A. "Automobile Dealer Sales and Service: Critical Incidents." Harvard Business School Supplement 690-061, February 1990. (Revised March 1992.)
- September–October 2016
- Article
What Senior Executives Should Know About Sales
By: Frank V. Cespedes
Business is more complex, data more abundant, and more specialists are needed to stay up-to-date with functional best practices. As a senior executive, you can worry all you want about disruption, but you need a salesforce aligned with strategy to do something about... View Details
Cespedes, Frank V. "What Senior Executives Should Know About Sales." European Business Review (September–October 2016): 10–13.
- April 2018
- Article
Effective Sales Training: What Are the Foundational Elements?
By: Frank V. Cespedes
Across industries, turnover in sales positions averages about 25–30% annually. This means that, at many firms, the equivalent of the entire sales force must be replaced and trained every four years or so. No other function has an ongoing talent management task of that... View Details
Cespedes, Frank V. "Effective Sales Training: What Are the Foundational Elements?" Top Sales Magazine (April 2018), 22–23.
- 22 Feb 2021
- Book
Reaching Today's Omnichannel Customer Takes a New Sales Strategy
Selling is changing, but broad generalizations and false dichotomies about ecommerce, big data, and other trends—hallmarks of current sales advice—are keeping business leaders from making sound decisions, says Frank Cespedes, author of a... View Details
Keywords: by Kristen Senz
- January 2020 (Revised March 2020)
- Teaching Note
Commercial Sales Transformation at Microsoft
By: Doug J. Chung
Teaching Note for HBS No. 519-054. View Details
- May 1988
- Case
Capital Cities/ABC, Inc: Spot Sales
By: Frank V. Cespedes
Cespedes, Frank V. "Capital Cities/ABC, Inc: Spot Sales." Harvard Business School Case 588-071, May 1988.
- 16 Sep 2008
- News
Palin 'phenomenon' hijacks online sales
- November 2006 (Revised December 2006)
- Module Note
Personal Selling and Sales Management
Develop a better understanding of what salespeople do, what motivates them to succeed, and how to effectively manage their efforts. View Details
Keywords: Salesforce Management
"Personal Selling and Sales Management." Harvard Business School Module Note 507-039, November 2006. (Revised December 2006.)
- 03 Dec 2016
- News