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  • August 2021 (Revised September 2022)
  • Case

Patch Technology: Making It Easy to Do the Right Thing

By: Tomomichi Amano, Robert J. Dolan and Carol Zhang
In 2021, the growing threat of climate change pushed companies around the world to understand that significant behavioral change was necessary. While many recognized that decreasing emissions was critical, more sophisticated players such as Microsoft began to recognize... View Details
Keywords: Environmental Management; Marketing; Digital Platforms; Climate Change
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Amano, Tomomichi, Robert J. Dolan, and Carol Zhang. "Patch Technology: Making It Easy to Do the Right Thing." Harvard Business School Case 522-037, August 2021. (Revised September 2022.)
  • 2003
  • Chapter

Right versus Right: Dealing with Ethical Dilemmas in Business

By: Joseph L. Badaracco Jr.
Keywords: Ethics; Decision Choices and Conditions
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Badaracco, Joseph L., Jr. "Right versus Right: Dealing with Ethical Dilemmas in Business." In How to Run a Company, edited by Dennis C. Carey and Marie-Caroline von Weichs, pp. 271–280. New York: Crown Business, 2003.
  • July 2017
  • Article

Intellectual Property Rights Protection, Ownership, and Innovation: Evidence from China

By: Lily Fang, Josh Lerner and Chaopeng Wu
Using a difference-in-difference approach, we study how intellectual property right (IPR) protection affects innovation in China in the years around the privatizations of state-owned enterprises (SOEs). Innovation increases after SOE privatizations, and this increase... View Details
Keywords: Patents; Privatization; State Ownership; Trademarks; Copyright; Innovation and Invention; China
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Fang, Lily, Josh Lerner, and Chaopeng Wu. "Intellectual Property Rights Protection, Ownership, and Innovation: Evidence from China." Review of Financial Studies 30, no. 7 (July 2017): 2446–2477.
  • 22 Jul 2002
  • Research & Ideas

Is Performance-Based Pricing the Right Price for You?

Because pricing is such a difficult and complex arena, it has confounded sales and marketing executives and scholars for centuries. In no other marketing element is the two-sided conflict and cooperation nature of the buyer-seller relationship made so clear. Part of... View Details
Keywords: by Benson Shapiro; Manufacturing
  • 2005
  • Contribution

Property Rights in Crisis: Managers and Rescue

By: Nien-he Hsieh
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Hsieh, Nien-he. "Property Rights in Crisis: Managers and Rescue." Contribution to Ethics and the Pharmaceutical Industry, edited by Michael Santoro and Thomas Gorrie, 379–385. Cambridge, UK: Cambridge University Press, 2005.
  • September 1993
  • Supplement

Manufacturing at ALZA: The Right Prescription? (C)

By: Dorothy A. Leonard
ALZA, a drug delivery company, considers marketing its own and other companies' products. The primary issue is whether to build an internal sales force focused on a few niche markets, to finance a sales force through alliances, or to acquire a marketing company. View Details
Keywords: Mergers and Acquisitions; Product Marketing; Alliances; Research and Development; Salesforce Management; Business Strategy; Pharmaceutical Industry
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Leonard, Dorothy A. "Manufacturing at ALZA: The Right Prescription? (C)." Harvard Business School Supplement 694-021, September 1993.
  • June 2004
  • Article

Mapping Backward: Negotiating in the Right Sequence

By: James K. Sebenius
Keywords: Negotiation
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Sebenius, James K. "Mapping Backward: Negotiating in the Right Sequence." Negotiation 7, no. 6 (June 2004). (Reprinted as "A Better Way to Negotiate: Backward" in Working Knowledge, July 26, 2004.)
  • March 1994
  • Article

Expropriation and Inventions: Appropriable Rents in the Absence of Property Rights

By: J. Anton and Dennis Yao
We analyze the problem faced by a financially weak independent inventor when selling a valuable, but easily imitated, invention for which no property rights exist. The inventor can protect his or her intellectual property by negotiating a contingent contract (with a... View Details
Keywords: Innovation and Invention; Intellectual Property; Rights; Sales; Contracts; Negotiation
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Anton, J., and Dennis Yao. "Expropriation and Inventions: Appropriable Rents in the Absence of Property Rights." American Economic Review 84, no. 1 (March 1994): 190–209. (reprinted in Z. Acs, ed., The Knowledge Spillover Theory of Entrepreneurship, Elgar, 2010). Harvard users click here for full text.)
  • 14 Apr 2008
  • Research & Ideas

The Surprising Right Fit for Software Testing

If there is one job that many software analysts and programmers cannot stand, it is testing software on the path to launch. The grinding concentration and repetitive nature of the tasks serve to drive many techies around the bend. Testing—due in no small part to the... View Details
Keywords: by Martha Lagace; Video Game; Web Services; Computer
  • November 2021 (Revised May 2022)
  • Case

West Virginia: Finding the Right Path Forward

By: Matthew C. Weinzierl, Christine Keung and Reggie Smith
Once at the center of the American economy, the state of West Virginia had seen decades of decline as its coal industry fell on hard times. With beautiful but challenging topography, a proud but shrinking population, and a new scourge of the opioid epidemic, the... View Details
Keywords: Population Health; Geographic Location; Economic Slowdown and Stagnation; Problems and Challenges; Social Issues; West Virginia
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Weinzierl, Matthew C., Christine Keung, and Reggie Smith. "West Virginia: Finding the Right Path Forward." Harvard Business School Case 722-024, November 2021. (Revised May 2022.)
  • September 1993
  • Case

Manufacturing at ALZA: The Right Prescription? (A)

By: Dorothy A. Leonard
ALZA, a company specializing in drug delivery systems such as transdermal patches, considers manufacturing its own products. Until now, the company has conducted research and development on its patented system but has then licensed the technology to client-partner... View Details
Keywords: Business or Company Management; Technological Innovation; Innovation and Management; Growth and Development Strategy; Problems and Challenges; Production; Research and Development; Organizational Change and Adaptation; Pharmaceutical Industry; Medical Devices and Supplies Industry
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Leonard, Dorothy A. "Manufacturing at ALZA: The Right Prescription? (A)." Harvard Business School Case 694-019, September 1993.
  • August 25, 2022
  • Article

Find the Right Pace for Your AI Rollout

By: Rebecca Karp and Aticus Peterson
Implementing AI can introduce disruptive change and disfranchise staff and employees. When members are reluctant to adopt a new technology, they might hesitate to use it, push back against its deployment, or use it in limited capacity — which affects the benefits an... View Details
Keywords: AI and Machine Learning; Technology Adoption; Change Management
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Karp, Rebecca, and Aticus Peterson. "Find the Right Pace for Your AI Rollout." Harvard Business Review Digital Articles (August 25, 2022).
  • Article

Selecting the Right Growth Metrics: Fewer but Better

By: Leonard A. Schlesinger
Keywords: Supply Chains; Big Data; Corporations; Franchising; Performance Metrics; Analytics and Data Science
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Schlesinger, Leonard A. "Selecting the Right Growth Metrics: Fewer but Better." Stanford Social Innovation Review (website) (April 21, 2017).
  • March 2015
  • Case

Guiding Professional Accountants to Do the Right Thing

By: Paul Healy, V.G. Narayanan and Penelope Rossano
The Ethics Advisory Committee of the Institute of Chartered Accountants in England and Wales (ICAEW) provides training and support for member Chartered Accountants to help them deal with difficult professional situations. Members can seek help through call centers and... View Details
Keywords: Accounting; Ethics; Professional Conduct
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Healy, Paul, V.G. Narayanan, and Penelope Rossano. "Guiding Professional Accountants to Do the Right Thing." Harvard Business School Case 115-028, March 2015.
  • Article

On Making the Right Choice: The Deliberation-without-attention Effect

Keywords: Decision Choices and Conditions
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Dijksterhuis, Ap, Maarten W. Bos, Loran F Nordgren, and Rick B. Van Baaren. "On Making the Right Choice: The Deliberation-without-attention Effect." Science 311, no. 5763 (February 17, 2006): 1005–1007.
  • February 2007
  • Module Note

Endurance Summary: The Challenge of Right Versus Wrong

By: Sandra J. Sucher
A summary of the major themes discussed in the first class of The Moral Leader (EC curriculum). View Details
Keywords: Moral Sensibility; Leadership; Curriculum and Courses
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Sucher, Sandra J. "Endurance Summary: The Challenge of Right Versus Wrong." Harvard Business School Module Note 607-065, February 2007.
  • April 2004 (Revised September 2005)
  • Case

China and the WTO: Doing the Right Thing?

In late 2001, the People's Republic of China joined the World Trade Organization (WTO). Sets the terms of China's accession agreement against its compliance record some two years later. Discusses why key actors, such as business, organized labor, and other governments,... View Details
Keywords: Management; History; International Relations; Judgments; Trade; Business and Government Relations; Development Economics; Governance Compliance; Emerging Markets; Global Strategy; China
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Abrami, Regina M. "China and the WTO: Doing the Right Thing?" Harvard Business School Case 704-041, April 2004. (Revised September 2005.)
  • March 2018 (Revised August 2020)
  • Case

Alaska Airlines: Empowering Frontline Workers to Make It Right

By: Ranjay Gulati, Andrew O'Connell and Caroline de Lacvivier
This case documents the ongoing efforts by Alaska Airlines to enhance its efforts to become more customer centric by empowering its employees using a service framework. It explores how the airline starts with a completely hands-off approach to empowerment in which... View Details
Keywords: Employee Empowerment; Customer Focus and Relationships; Employees; Service Delivery; Organizational Culture; Integration; Air Transportation Industry
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Gulati, Ranjay, Andrew O'Connell, and Caroline de Lacvivier. "Alaska Airlines: Empowering Frontline Workers to Make It Right." Harvard Business School Case 418-063, March 2018. (Revised August 2020.)
  • October 13, 2021
  • Editorial

How Companies Can Improve Employee Engagement Right Now

By: Daniel Stein, Nick Hobson, Jon M. Jachimowicz and Ashley Whillans
A year and a half into the pandemic, employees’ mental “surge capacity” is likely diminished. Managers must take proactive steps to increase employee engagement, or risk losing their workforce. Engaged employees perform better, experience less burnout, and stay in... View Details
Keywords: Employee Retention; Employee Engagement; Employee Relationship Management; Work-Life Balance
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Stein, Daniel, Nick Hobson, Jon M. Jachimowicz, and Ashley Whillans. "How Companies Can Improve Employee Engagement Right Now." Harvard Business Review (website) (October 13, 2021).
  • October 2007 (Revised May 2009)
  • Case

Offering the Right Service in the Right Place: Growing Orthopedics at the Brigham and Women's/Faulkner (BW/F) Hospitals

By: V.G. Narayanan, Michael G. Wilson and Rachel Gordon
After the merger of two local hospitals, hospital leaders much decide how to reorganize services to take advantage of newly created efficiencies. Focuses on the Orthopedics department at one of the hospitals. View Details
Keywords: Cost Accounting; Mergers and Acquisitions; Cost vs Benefits; Service Operations; Organizational Structure; Performance Efficiency; Competitive Advantage; Health Industry
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Narayanan, V.G., Michael G. Wilson, and Rachel Gordon. "Offering the Right Service in the Right Place: Growing Orthopedics at the Brigham and Women's/Faulkner (BW/F) Hospitals." Harvard Business School Case 108-016, October 2007. (Revised May 2009.)
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