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      • August 2024
      • Case

      Iogen: Decarbonizing Hard-to-Abate Sectors

      By: George Serafeim, Charlotte Foody and John Mulliken
      Brian Foody, CEO of Iogen Corporation, was an early leader in advanced biofuels, developing a range of technologies to transform agricultural waste into transportation fuel. With $100 million in revenue and 350 patents across various biofuel technologies, Iogen was... View Details
      Keywords: Technology; Biofuel; Market Attractiveness; Decarbonization; Technological Innovation; Climate Change; Energy; Environmental Sustainability; Transformation; Market Entry and Exit; Strategy; Energy Industry; United States; United Kingdom
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      Serafeim, George, Charlotte Foody, and John Mulliken. "Iogen: Decarbonizing Hard-to-Abate Sectors." Harvard Business School Case 125-037, August 2024.
      • August 2024 (Revised October 2024)
      • Case

      Discerene Group: Long-Term Public-Markets Investing

      By: Luis M. Viceira and Brent Schwarz
      This case discusses active investing based on fundamental valuations and price distortions created by market events, and whether contractual terms between investment managers and their investors can help align incentives between long-term investors and active managers.... View Details
      Keywords: Financial Strategy; Investment Funds; Valuation; Financial Markets; Financial Services Industry; Connecticut
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      Viceira, Luis M., and Brent Schwarz. "Discerene Group: Long-Term Public-Markets Investing." Harvard Business School Case 225-023, August 2024. (Revised October 2024.)
      • August 2024
      • Article

      How Do Copayment Coupons Affect Branded Drug Prices and Quantities Purchased?

      By: Leemore S. Dafny, Kate Ho and Edward Kong
      Drug copayment coupons to reduce patient cost-sharing have become nearly ubiquitous for high-priced brand-name prescription drugs. Medicare bans such coupons on the grounds that they are kickbacks that induce utilization, but they are commonly used by... View Details
      Keywords: Prescription Drugs; Coupons; Impact; Health Care and Treatment; Markets; Price; Spending; Pharmaceutical Industry; United States
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      Dafny, Leemore S., Kate Ho, and Edward Kong. "How Do Copayment Coupons Affect Branded Drug Prices and Quantities Purchased?" American Economic Journal: Economic Policy 16, no. 3 (August 2024): 314–346.
      • 2024
      • Working Paper

      Who Clears the Market When Passive Investors Trade?

      By: Marco Sammon and John J. Shim
      We find that firms are the primary sellers of shares when index funds are net buyers, providing shares at a nearly one-for-one rate. Rather than provide liquidity, most demand-side institutions trade in the same direction as index funds, especially over long horizons.... View Details
      Keywords: Investment Funds; Institutional Investing; Price; Investment Portfolio; Financial Institutions; Financial Instruments
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      Sammon, Marco, and John J. Shim. "Who Clears the Market When Passive Investors Trade?" Working Paper, August 2024.
      • July 2024 (Revised January 2025)
      • Case

      Dynamic Pricing at Wendy's: Where's the Beef?

      By: Elie Ofek, Alicia Dadlani and Martha Hostetter
      In early 2024, Wendy’s new CEO announced on an earnings call that the company would install digital menus in its US locations so it could begin testing dynamic pricing—changing prices up or down in response to shifts in supply and demand – as well as allow engaging in... View Details
      Keywords: Dynamic Pricing; Marketing Strategy; Price; Technology Adoption; Consumer Behavior; AI and Machine Learning; Customer Focus and Relationships; Policy; Food and Beverage Industry
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      Ofek, Elie, Alicia Dadlani, and Martha Hostetter. "Dynamic Pricing at Wendy's: Where's the Beef?" Harvard Business School Case 525-010, July 2024. (Revised January 2025.)
      • July 2024
      • Case

      “In That Crucible, You Find Innovation”: Public Safety Transformation in Albuquerque

      By: Hise O. Gibson and Antonio Manuel Oftelie
      “In That Crucible, You Find Innovation”: Public Safety Transformation in Albuquerque" centers on Mayor Tim Keller’s leadership during the social justice protests in 2020 and his efforts to reinvent Albuquerque’s public safety model. Faced with both a federal consent... View Details
      Keywords: Change Management; Government Administration; Leading Change; Safety; Social Issues; Governing Rules, Regulations, and Reforms; Ethics; Public Administration Industry; New Mexico
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      Gibson, Hise O., and Antonio Manuel Oftelie. "“In That Crucible, You Find Innovation”: Public Safety Transformation in Albuquerque." Harvard Business School Case 625-026, July 2024.
      • 2024
      • Chapter

      Broadening Ownership for a Responsible Digital Revolution

      By: Nien-hê Hsieh
      The chapter explores how broadening ownership of business enterprises provides a response to three concerns raised by the digital revolution. The first is the potential for widespread job displacement and unemployment due to automation. The second relates to the harms... View Details
      Keywords: Digital; Industrial Policy; Work; Ownership; Technology Adoption; Job Cuts and Outsourcing
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      Hsieh, Nien-hê. "Broadening Ownership for a Responsible Digital Revolution." In Sustainable by Design—Industrial Policy for Long-Term Competitiveness in the EU, by Marija Bartl, Rutger Claassen, and Nena van der Horst, 30–33. Amsterdam, Netherlands: European Research Council, 2024. (White Paper.)
      • July, 2024
      • Article

      Consumer Protection in an Online World: An Analysis of Occupational Licensing

      By: Chiara Farronato, Andrey Fradkin, Bradley Larsen and Erik Brynjolfsson
      We study the demand and supply implications of occupational licensing using transaction-level data from a large online platform for home improvement services. We find that demand is more responsive to a professional's reviews than to the professional's... View Details
      Keywords: Occupational Licensing; Consumer Protection; Perception; Experience and Expertise; Public Opinion; Governing Rules, Regulations, and Reforms; Demand and Consumers
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      Farronato, Chiara, Andrey Fradkin, Bradley Larsen, and Erik Brynjolfsson. "Consumer Protection in an Online World: An Analysis of Occupational Licensing." American Economic Journal: Applied Economics 16, no. 3 (July, 2024): 549–579.
      • 2024
      • Chapter

      Corporations as the Central Institutions of Society

      By: Joseph L. Badaracco
      Mark Twain observed that, “Prediction is very difficult—particularly when it involves the future,” and he was right. One way to reduce the risk of becoming an infamous forecaster—like the experts who told us the Internet would quickly collapse, that Apple would never... View Details
      Keywords: Trends; Business and Government Relations; Organizations; Power and Influence; Society
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      Badaracco, Joseph L. "Corporations as the Central Institutions of Society." Chap. 4 in Justifying Next Stage Capitalism: Exploring a Hopeful Future, edited by Michel Dion and Moses Pava, 87–106. Springer, 2024.
      • July–August 2024
      • Article

      Disclosing Downstream Emissions

      By: Robert S. Kaplan and Karthik Ramanna
      An increasing number of companies are using the E-liability carbon-accounting method as an important tool for tracking progress toward reducing global emissions in their supply chains. The system does not require formal accounting for downstream emissions—those... View Details
      Keywords: Carbon Emissions; Environmental Accounting; Corporate Accountability; Corporate Social Responsibility and Impact; Corporate Disclosure; Environmental Sustainability
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      Kaplan, Robert S., and Karthik Ramanna. "Disclosing Downstream Emissions." Harvard Business Review 102, no. 4 (July–August 2024): 124–133.
      • 2024
      • Working Paper

      Navigating Software Vulnerabilities: Eighteen Years of Evidence from Medium and Large U.S. Organizations

      By: Raviv Murciano-Goroff, Ran Zhuo and Shane Greenstein
      How prevalent are severe software vulnerabilities, how fast do software users respond to the availability of secure versions, and what determines the variance in the installation distribution? Using the largest dataset ever assembled on user updates, tracking server... View Details
      Keywords: Cybersecurity; Applications and Software; Technology Adoption; Consumer Behavior
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      Murciano-Goroff, Raviv, Ran Zhuo, and Shane Greenstein. "Navigating Software Vulnerabilities: Eighteen Years of Evidence from Medium and Large U.S. Organizations." NBER Working Paper Series, No. 32696, July 2024.
      • May 14, 2024
      • Article

      One Way to Help Employees Build Emergency Savings

      By: Timothy Flacke and Peter Tufano
      Intentional cooperation between two organizations — BlackRock, a major asset management firm, and national non-profit, Commonwealth — created the conditions for the nation’s largest payroll processor, multiple U.S. employers, retirement record keepers, and others to... View Details
      Keywords: Saving; Personal Finance; Income; Nonprofit Organizations; Corporate Social Responsibility and Impact; Partners and Partnerships
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      Flacke, Timothy, and Peter Tufano. "One Way to Help Employees Build Emergency Savings." Harvard Business Review (website) (May 14, 2024).
      • July–August 2024
      • Article

      The Middle Path to Innovation

      By: Regina E. Herzlinger, Duke Rohlen, Ben Creo and Will Kynes
      Too many companies are failing to innovate. One reason, say the authors, is the polarized approach companies take to innovation. At one end of the spectrum, corporate R&D efforts tend to focus on product refreshes and incremental line upgrades that generate modest... View Details
      Keywords: Innovation Strategy; Medical Devices and Supplies Industry
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      Herzlinger, Regina E., Duke Rohlen, Ben Creo, and Will Kynes. "The Middle Path to Innovation." Harvard Business Review 102, no. 4 (July–August 2024): 134–145.
      • June 2024 (Revised January 2025)
      • Background Note

      Politics Comes to ESG Investing

      By: Shawn Cole and Jonah Zahnd
      While the past decade has seen a dramatic increase in the incorporation of Environmental, Social and Governance (ESG) standards into investor practices, this momentum has shifted recently in the United States, as some politicians argued that ESG investing practices... View Details
      Keywords: Investment; Corporate Social Responsibility and Impact; United States
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      Cole, Shawn, and Jonah Zahnd. "Politics Comes to ESG Investing." Harvard Business School Background Note 224-107, June 2024. (Revised January 2025.)
      • June 2024
      • Case

      Tremblant Capital: Launching an Active ETF

      By: Robin Greenwood, Luis M. Viceira and Robert Ialenti
      The case highlights deliberations led by Brett Barakett, CEO and chief investment officer of Tremblant Capital, just months prior to launching an actively managed ETF, Tremblant Global (TOGA). However, his team continued to have reservations around the launch. On the... View Details
      Keywords: Asset Management; Investment Funds; Product Launch; Risk and Uncertainty; Financial Services Industry
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      Greenwood, Robin, Luis M. Viceira, and Robert Ialenti. "Tremblant Capital: Launching an Active ETF." Harvard Business School Case 224-112, June 2024.
      • 2025
      • Working Paper

      Investor Influence on Media Coverage: Evidence from Venture Capital-Backed Startups

      By: Brian K. Baik and Albert Shin
      We examine whether and how investors influence media coverage of their private portfolio companies. Using a stacked difference-in-differences design, we find that media coverage of startups increases significantly following venture capital (VC) investment. The effect... View Details
      Keywords: Venture Capital; Entrepreneurship; Media; Reputation; Information
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      Baik, Brian K., and Albert Shin. "Investor Influence on Media Coverage: Evidence from Venture Capital-Backed Startups." Harvard Business School Working Paper, No. 24-073, May 2024. (Revised April 2025.)
      • 2024
      • Working Paper

      Advancing Personalization: How to Experiment, Learn & Optimize

      By: Aurelie Lemmens, Jason M.T. Roos, Sebastian Gabel, Eva Ascarza, Hernan Bruno, Elea McDonnell Feit, Brett Gordon, Ayelet Israeli, Carl F. Mela and Oded Netzer
      Personalization has become the heartbeat of modern marketing. Advances in causal inference and machine learning enable companies to understand how the same marketing action can impact the choices of individual customers differently. This article provides an academic... View Details
      Keywords: Personalization; Targeting; Experiments; Observational Studies; Policy Implementation; Policy Evaluation; Customization and Personalization; Marketing Strategy; AI and Machine Learning
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      Lemmens, Aurelie, Jason M.T. Roos, Sebastian Gabel, Eva Ascarza, Hernan Bruno, Elea McDonnell Feit, Brett Gordon, Ayelet Israeli, Carl F. Mela, and Oded Netzer. "Advancing Personalization: How to Experiment, Learn & Optimize." Working Paper, July 2024. (Revised March 2025.)
      • June 2024
      • Article

      Defining Who You Are by Whom You Serve? Strategies for Prosocial–Professional Identity Integration with Clients

      By: Lakshmi Ramarajan and Julie Yen
      Many professionals want to both achieve professional success and contribute to society. Yet, in some professional contexts, these aims are in tension because serving elite clients is considered the pinnacle of professional success, but professionals themselves may view... View Details
      Keywords: Identity; Experience and Expertise; Corporate Social Responsibility and Impact; Behavior; Social Entrepreneurship
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      Ramarajan, Lakshmi, and Julie Yen. "Defining Who You Are by Whom You Serve? Strategies for Prosocial–Professional Identity Integration with Clients." Administrative Science Quarterly 69, no. 2 (June 2024): 515–567.
      • June 2024 (Revised September 2024)
      • Case

      Sequoia Capital

      By: Jo Tango, Christina Wallace, Srimayi Mylavarapu and Johnson Elugbadebo
      Sequoia Capital, a venture capital firm founded in 1972, quickly grew to become one of the most storied venture capital firms in the world. Fueled by a strong culture, Sequoia's investment track record included the names of some of the largest global successes.... View Details
      Keywords: Venture Capital; Organizational Culture; Organizational Change and Adaptation; Restructuring; Corporate Strategy; Financial Services Industry
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      Tango, Jo, Christina Wallace, Srimayi Mylavarapu, and Johnson Elugbadebo. "Sequoia Capital." Harvard Business School Case 824-212, June 2024. (Revised September 2024.)
      • June 2024
      • Article

      Stereotypes and Belief Updating

      By: Katherine B. Coffman, Manuela Collis and Leena Kulkarni
      We explore how feedback shapes, and perpetuates, gender gaps in self-assessments. Participants in our experiment take tests of their ability across different domains. We elicit their beliefs of their performance before and after feedback. We find that, even after the... View Details
      Keywords: Beliefs; Stereotypes; Self-assessment; Performance Evaluation; Gender; Cognition and Thinking; Perception; Knowledge Sharing
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      Coffman, Katherine B., Manuela Collis, and Leena Kulkarni. "Stereotypes and Belief Updating." Journal of the European Economic Association 22, no. 3 (June 2024): 1011–1054.
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