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  • All HBS Web  (1,958)
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    • News  (215)
    • Research  (1,360)
    • Events  (15)
    • Multimedia  (13)
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  • 24 Jul 2018
  • First Look

New Research and Ideas, July 24, 2018

postadoption behavior varies depending on customer acquisition method and dynamic states. At the total usage level, in one context (an annotation and note-taking service), customers who heard about the service through search and... View Details
Keywords: Dina Gerdeman
  • 05 Mar 2019
  • First Look

New Research and Ideas, March 5, 2019

future research on the joint pursuit of financial and social goals in organizations. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55763 forthcoming Organization Science Coupling Labor Codes of Conduct and Supplier... View Details
Keywords: Dina Gerdeman
  • 15 Jan 2019
  • First Look

New Research and Ideas, January 15, 2019

Human Decision Processes Seeker Beware: The Interpersonal Costs of Ignoring Advice By: Blunden, Hayley, Jennifer M. Logg, Alison Wood Brooks, Leslie John, and Francesca Gino Abstract—Prior advice research has focused on understanding when... View Details
Keywords: Dina Gerdeman
  • 03 Oct 2017
  • First Look

First Look at Research and Ideas, October 3, 2017

to shape the use of commercial activity by social venture founders, our findings contribute to research on hybrid organizations in the social sector, communities as a context for the enactment of gender, and the enactment of gender in... View Details
Keywords: by Sean Silverthorne
  • 2020
  • Working Paper

Machine Learning for Pattern Discovery in Management Research

Supervised machine learning (ML) methods are a powerful toolkit for discovering robust patterns in quantitative data. The patterns identified by ML could be used as an observation for further inductive or abductive research, but should not be treated as the result of a... View Details
Keywords: Machine Learning; Theory Building; Induction; Decision Trees; Random Forests; K-nearest Neighbors; Neural Network; P-hacking; Analytics and Data Science; Analysis
Citation
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Choudhury, Prithwiraj, Ryan Allen, and Michael G. Endres. "Machine Learning for Pattern Discovery in Management Research." Harvard Business School Working Paper, No. 19-032, September 2018. (Revised June 2020.)
  • 2023
  • Chapter

Marketing Through the Machine’s Eyes: Image Analytics and Interpretability

By: Shunyuan Zhang, Flora Feng and Kannan Srinivasan
he growth of social media and the sharing economy is generating abundant unstructured image and video data. Computer vision techniques can derive rich insights from unstructured data and can inform recommendations for increasing profits and consumer utility—if only the... View Details
Keywords: Transparency; Marketing Research; Algorithmic Bias; AI and Machine Learning; Marketing
Citation
Related
Zhang, Shunyuan, Flora Feng, and Kannan Srinivasan. "Marketing Through the Machine’s Eyes: Image Analytics and Interpretability." Chap. 8 in Artificial Intelligence in Marketing. 20, edited by Naresh K. Malhotra, K. Sudhir, and Olivier Toubia, 217–238. Review of Marketing Research. Emerald Publishing Limited, 2023.
  • January 2021
  • Article

Machine Learning for Pattern Discovery in Management Research

By: Prithwiraj Choudhury, Ryan Allen and Michael G. Endres
Supervised machine learning (ML) methods are a powerful toolkit for discovering robust patterns in quantitative data. The patterns identified by ML could be used for exploratory inductive or abductive research, or for post-hoc analysis of regression results to detect... View Details
Keywords: Machine Learning; Supervised Machine Learning; Induction; Abduction; Exploratory Data Analysis; Pattern Discovery; Decision Trees; Random Forests; Neural Networks; ROC Curve; Confusion Matrix; Partial Dependence Plots; AI and Machine Learning
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Choudhury, Prithwiraj, Ryan Allen, and Michael G. Endres. "Machine Learning for Pattern Discovery in Management Research." Strategic Management Journal 42, no. 1 (January 2021): 30–57.
  • 31 Oct 2017
  • First Look

New Research and Ideas, October 31, 2017

issues in business history concerned how business enterprises innovated and created wealth as well as patterns of success and failure in that process. There now exists, after a lag, a compelling stream of research focused on the... View Details
Keywords: by Sean Silverthorne
  • April 2014
  • Tutorial

Conjoint Analysis: Online Tutorial

By: Elie Ofek and Olivier Toubia
The Conjoint Analysis: Online Tutorial is an interactive pedagogical vehicle intended to facilitate understanding of one of the most popular market research methods in academia and practice, namely conjoint analysis. The aim is to provide students or executives going... View Details
Keywords: Market Research; Conjoint Analysis; Market Segmentation; Pricing; Marketing Strategy
Citation
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Ofek, Elie, and Olivier Toubia. Conjoint Analysis: Online Tutorial. Harvard Business School Tutorial 514-712, April 2014.
  • May 2020
  • Article

Into the Fray: Adaptive Approaches to Studying Novel Teamwork Forms

By: Michaela Kerrissey, Patricia Satterstrom and Amy C. Edmondson
Novel forms of teamwork—created by rapid change and growing diversity among collaborators—are increasingly common, and they present substantial methodological challenges for research. We highlight two aspects of new team forms that challenge conventional methods.... View Details
Keywords: Team Member Fluidity; Temporary Teams; Knowledge Diversity; Entitativity; Concordance; Methods; Groups and Teams; Problems and Challenges; Research
Citation
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Kerrissey, Michaela, Patricia Satterstrom, and Amy C. Edmondson. "Into the Fray: Adaptive Approaches to Studying Novel Teamwork Forms." Special Issue on The Challenges of Working with "Real" Teams. Organizational Psychology Review 10, no. 2 (May 2020): 62–86.
  • Teaching Interest

Overview

Michaela teaches management, healthcare and research methods courses across the undergraduate, master and executive levels. Her recent courses include organizational behavior, negotiation, research in health policy, and social entrepreneurship. View Details
Keywords: Organization Behavior; Health Care; Negotiation; Field Research
  • 2014
  • Chapter

Building an Infrastructure for Empirical Research on Social Enterprise: Challenges and Opportunities

By: Matthew Lee, Julie Battilana and Ting Wang
Purpose: Despite the increase in empirical studies of social enterprise in management and organization research, the lack of a cohesive knowledge base in this area is concerning. In this chapter, we propose that the underdevelopment of the attendant research... View Details
Keywords: Social Entrepreneurship
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Lee, Matthew, Julie Battilana, and Ting Wang. "Building an Infrastructure for Empirical Research on Social Enterprise: Challenges and Opportunities." In Social Entrepreneurship and Research Methods. Vol. 9, edited by Jeremy C. Short, David J. Ketchen, and Donald D. Bergh, 241–264. Research Methodology in Strategy and Management. Emerald Group Publishing, 2014.
  • 30 May 2017
  • First Look

First Look at New Research and Ideas, May 30

Despite recent advances in our understanding of how locations impact the creation and appropriation of value by firms, the speed of these changes has often surpassed the speed of research on the connections between geography and firms.... View Details
Keywords: Sean Silverthorne
  • 27 Feb 2018
  • First Look

First Look at New Research and Ideas, February 27, 2018

December 2017 Journal of Creative Behavior In Pursuit of Everyday Creativity By: Amabile, Teresa M. Abstract—Creativity researchers have long paid careful attention to individual creativity, beginning with studies of well-known geniuses... View Details
Keywords: Sean Silverthorne
  • 01 Aug 2017
  • First Look

First Look at New Research and Ideas, August 1

cybersecurity. Revenues declined, criticism grew, and challenges of change remained. Watson businesses were new, unproven, and required change in nearly every aspect of legacy operations and culture. To increase speed and agility, Rometty used View Details
Keywords: Sean Silverthorne
  • 05 Dec 2017
  • First Look

First Look at New Research and Ideas, December 5, 2017

S. Fader, Sunil Gupta, Bruce Hardie, Aurelie Lemmens, Barak Libai, David T. Neal, Foster Provost, and Rom Schrift Abstract—In today’s turbulent business environment, customer retention presents a significant challenge for many service companies. Academics have... View Details
Keywords: Sean Silverthorne
  • 18 Apr 2018
  • First Look

First Look at New Research and Ideas, April 18, 2018

forthcoming Academy of Management Journal Ideological Misfit? Political Affiliation and Employee Departure in the Private-Equity Industry By: Bermiss, Y. Sekou, and Rory McDonald Abstract—Though organizations are increasingly active participants in the political realm,... View Details
Keywords: Sean Silverthorne
  • 09 Jan 2018
  • First Look

First Look at New Research and Ideas, January 9, 2018

type of entrepreneurial population studied (e.g., Main Street vs. those backed by venture capital) to identify interesting and irreducible parts of this heterogeneity, while also identifying places where we anticipate future large-scale View Details
Keywords: Sean Silverthorne
  • 06 Feb 2018
  • First Look

First Look at New Research and Ideas: February 6, 2018

history? American Capitalism presents a sampling of cutting-edge research from prominent scholars. These broad-minded and rigorous essays venture new angles on finance, debt, and credit; women’s rights; slavery and political economy; the... View Details
  • 06 Jun 2017
  • First Look

First Look at New Research and Ideas: June 6, 2017

forthcoming American Economic Journal: Economic Policy Selection and Market Reallocation: Productivity Gains from Multinational Production By: Alfaro, Laura, and Maggie X. Chen Abstract—Assessing the productivity gains from multinational production has been a vital... View Details
Keywords: Sean Silverthorne
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