Public Opinion - Publications - Faculty & Research

April 2017 (Revised March 2024)
Case

Making Target the Target: Boycotts and Corporate Political Activity

Through the challenges facing Target, the case examines ways in which corporations can become involved in political and legislative debates and processes, ranging from campaign contributions to lobbying to political activism. In 2016, Target CEO Brian Cornell must... View Details

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MBA Voices

and continues its historical and ongoing commitment to military and public service, as well as its academic contributions in areas like technology, defense, and diplomacy. In honor of Veterans Day, we checked in with the HBS Armed Forces... View Details

Research Summary

Profitable Souls: Foreign Investment and the Fate of Human Rights

By: Debora L. Spar

This is a project about foreign investment, about what happens when big multinational firms invest in small, poor, and often nasty places. Typically, most observers assume that this is a largely negative relationship: that multinationals exploit the local population,... View Details

October 2020 (Revised April 2022)
Case

When Institutions Fail: HIV/AIDS in the 1980s

By: Tom Nicholas and Christian Godwin

During the early 1980s, young gay men in urban centers such as San Francisco and New York City began contracting a mysterious illness that would come to be known as HIV/AIDS. A diagnosis meant almost certain death, with a less than 1% survival rate. Conflicting... View Details

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2012
Book

Restoring Trust in Organizations and Leaders: Enduring Challenges and Emerging Answers

By: Roderick Kramer and Todd Lowell Pittinsky

Recent events around the world, especially in the financial sector and with respect to government performance, have severely undermined people’s trust in both private organizations and public institutions. In no small measure, these substantial and enduring declines in... View Details

Keywords: Trust; Leadership; Public Opinion; Social Psychology; Public Administration Industry; Public Administration Industry

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24 Apr 2007
First Look

First Look: April 24, 2007

Student Outcomes in U.S. Public Education Harvard Business School Note 307-068 Surveys educational outcomes among public school students in the United States. Educational outcomes are categorized as... View Details

Keywords: Sean Silverthorne

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Curriculum - Case Method Project

major infrastructure spending and fiscal crises in New York State in the first half of the 1800s, and it describes how reformers sought to address the issue of mounting public debt in the 1840s, following the Panic of 1837. In particular,... View Details

20 Jun 2023
Cold Call Podcast

Elon Musk’s Twitter Takeover: Lessons in Strategic Change

Keywords: Re: Andy Wu; Technology

September 2010 (Revised April 2012)
Case

Better World Books

By: Michael I. Norton, Fiona Wilson, Jill Avery and Thomas J. Steenburgh

Better World Books, a young start-up, provides a socially conscious alternative to Amazon, collecting and selling used books to keep them out of the waste stream, while donating a portion of their profits to support global literacy efforts. The case presents an... View Details

Keywords: Business Model; For-Profit Firms; Marketing Strategy; Social Marketing; Corporate Social Responsibility and Impact; Public Opinion; Social Issues; Online Technology; Retail Industry

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2012
Article

Do Voters Demand Responsive Governments? Evidence from Indian Disaster Relief

By: Shawn Cole, Andrew Healy and Eric Werker

Using rainfall, public relief, and election data from India, we examine how governments respond to adverse shocks and how voters react to these responses. The data show that voters punish the incumbent party for weather events beyond its control. However, fewer voters... View Details

Keywords: Political Elections; System Shocks; Natural Disasters; Policy; Motivation and Incentives; Public Opinion; India

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February 2023 (Revised March 2023)
Case

Twitter Turnaround and Elon Musk

By: Andy Wu and Goran Calic

Late afternoon on Friday, October 27th, 2022, Elon Musk was the center of attention at Twitter’s San Francisco headquarters. The night before, Musk officially took the company private and became Twitter’s majority shareholder, finally ending a months-long acquisition... View Details

Keywords: Elon Musk; Twitter; Acquisition; Revenue; Advertising; Social Media; Business or Company Management; Public Opinion; Job Cuts and Outsourcing

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Entrepreneurial Management - Faculty & Research

Bias ; Race ; Immigration ; Public Opinion Citation Read Now Related Bai, John (Jianqui), William R. Kerr, Chi Wan, and Alptug Yorulmaz. "Everyone Steps Back? The Widespread Retraction of Crowd-Funding... View Details

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Business, Government & the International Economy - Faculty & Research

Organizational Culture ; Reputation ; Public Opinion ; Air Transportation Industry ; Fashion Industry ; Transportation Industry ; Travel Industry ; Italy ; Europe Citation Educators Related Montgomery,... View Details

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Women’s health is more than female anatomy and our reproductive system—it’s about unraveling centuries of inequities due to living in a patriarchal healthcare system. - Blog: Health Supplement

Topics Biotech/pharma Care Delivery Clinical Trials Digital Health Global Health Health Care Entrepreneurship Health Care Innovation Health Care Investment Health Care at HBS Insurance/payor Medical devices/diagnostics Precision Medicine View Details

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Strategy - Faculty & Research

Communication Strategy ; Crisis Management ; Management Style ; Change Management ; Asset Management ; Management Succession ; Private Equity ; Corporate Governance ; Organizational Culture ; Reputation ; Public View Details

01 Jun 2023
News

Curb Appeal

solid waste is managed in the Big Apple. “I think you have with her a very creative and innovative public servant,” says Steven A. Cohen, an authority on waste management in New York City who is the former director of the Research Program... View Details

Keywords: Alexander Gelfand; photography by Vance Jacobs; Justice, Public Order, and Safety Activities; Justice, Public Order, and Safety Activities

October 1999
Case

Royal Dutch/Shell in Transition (A)

By: Lynn S. Paine

After the Brent Spar episode and the 1995 events in Nigeria, Shell undertakes an intensive review of its values and business principles. At the same time, it conducts the largest multi-stakeholder consultation in its history in an effort to better understand society's... View Details

Keywords: Corporate Governance; Corporate Accountability; Corporate Social Responsibility and Impact; Social Issues; Public Opinion; Moral Sensibility; Values and Beliefs; Transformation; Environmental Accounting; Energy Industry

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31 Jan 2022
Research & Ideas

Where Can Digital Transformation Take You? Insights from 1,700 Leaders

Customers demand more value and innovation than ever before, but they’re not always willing to pay more for that product or service. In fact, thanks to social media, dissatisfied customers can amplify their opinions about a company’s long... View Details

Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards

01 Dec 2023
News

The Imposter Among Us

resulted in success. It taught me that I may not be the smartest person in the room, but few people could outwork me. The HBS classroom structure was an ideal demonstration for me that there is often more than one right answer to any problem; prior to HBS, I held back... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

July 2021
Case

Amazon HQ2

By: James K. Sebenius and Ben Cook

Amazon’s failed bid for a second headquarters location (“HQ2”) in Long Island City, New York offers many lessons for negotiators looking to avoid similar high-profile defeats in strategically important deals. The company’s project – which promised to bring billions of... View Details

Keywords: Buildings and Facilities; Negotiation; Public Opinion; Governing Rules, Regulations, and Reforms; Problems and Challenges

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