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Show Results For
- All HBS Web
(368)
- News (123)
- Research (229)
- Events (1)
- Multimedia (2)
- Faculty Publications (18)
- 20 Dec 2010
- Research & Ideas
Panama Canal: Troubled History, Astounding Turnaround
2010 terms, as a share of national income) were scheduled to revert to Colombian ownership in that year. The money to buy them for the new canal effort, then, would have gone to Bogotá instead of the shareholders in the moribund French... View Details
- 19 Mar 2014
- Research & Ideas
A Brand Manager’s Guide to Losing Control
communities of like-minded people. Sometimes the like-mindedness centers on a brand; think Facebook fan pages or Twitter rants. "Consumers have always had the ability to boycott brands—or to 'buy-cott' brands they like by buying and... View Details
- 18 Nov 2022
- HBS Case
What Does It Take to Safeguard a Legacy in Asset Management?
coining the popular term in investing “growth at a reasonable price,” or GARP. Research can take months before the team considers adding a holding to its portfolio, a multi-round process. Once it buys a... View Details
- 21 Feb 2023
- Research & Ideas
Are Your Employees Passing Up Incentives? Try Promoting the Programs More
everything from working out at the gym to turning off the lights at home. Yet, despite the brainpower devoted to devising creative rewards and fine-tuning offerings, employees don’t always buy in. “All this money and time and smart people... View Details
Keywords: by Scott Van Voorhis
- 24 Jul 2017
- Research & Ideas
People Have an Irrational Need to Complete 'Sets' of Things
Credit: Martin Barraud Here’s a tip for persuading people to finish more tasks, buy more products, or donate more money: Simply present assignments, requests, or items as arbitrary sets, rather than as individual units. New research... View Details
Keywords: by Carmen Nobel
- Web
Negotiation Course Online | HBS Online
a raise to buying a car. I am paying more attention to how my clients perceive the value of my services. I find myself rephrasing their statements to confirm their true needs. Peggy Dau Founder & Managing Partner at MAD Perspectives LLC... View Details
- 01 Dec 2019
- News
Bridging the Gap
adding that YALPers across the city, both from her cohort and earlier years, made what would become Velocity 2040 a recurring touchpoint for the community as a whole. “We could’ve pushed this out through the chamber, but then it would... View Details
- 22 Nov 2004
- Research & Ideas
Side Effects: The Case of Propecia
professor Marta Wosinska led the conversation. The Propecia launch came at a time of regulatory change, which made advertising of prescription drugs to consumers more feasible. But Casola had to consider three limitations on such advertising: A "product... View Details
- 01 Jan 2005
- News
Joseph J. O'Donnell, MBA 1971
in the Northeast, responsible for everything from running the projectors to selling more than 1 million pounds of popcorn each year. To help Hollywood fill seats, O'Donnell bought Allied Advertising, which, with the clout befitting the nation's third-largest print... View Details
- 06 Oct 2020
- Sharpening Your Skills
18 Tips Managers Can Use to Lead Through COVID's Rising Waters
address concerns, and ultimately get everyone back on the same track to achieve team goals. Team leaders should focus their relaunch in four key areas. Revisit your shared purpose. A relaunch ensures that every team member understands and View Details
Keywords: by Sean Silverthorne
- 24 Apr 2019
- Research & Ideas
The 'Amazon Effect' Is Changing Online Price Competition—and the Fed Needs to Pay Attention
locations. “It’s not about just the markup, which, to some extent, is just a temporary effect,” Cavallo says. “If competition with Amazon changes the way firms such as Walmart or Best Buy make pricing decisions, it can have much... View Details
- 05 Mar 2012
- Research & Ideas
Is JC Penney’s Makeover the Future of Retailing?
execute a strategy.” Penney will be able to move more merchandise off the floor faster, Lal adds, quickly making room for fresh items. This strategy could bring customers into the store more frequently and buying when they find a... View Details
- 05 Dec 2016
- Research & Ideas
How The 2016 Presidential Candidates Misled Us With Truthful Statements
Medicare to negotiate lower prices with drug companies and allow Americans to buy drugs at more affordable prices. The facts: Some of the information in the claim was true. The prices of brand-name drugs have more than doubled during that... View Details
Keywords: by Dina Gerdeman
- 13 Nov 2019
- Research & Ideas
Don't Turn Your Marketing Function Over to AI Just Yet
customer exposed to three different ads for a cell phone—on a bus, on TV, and online—talks to his or her friends about cell phones and then buys the phone from the ads a week... View Details
Keywords: by Kristen Senz
- Web
Credential of Leadership, Impact, and Management in Business | HBS Online
initiatives for the greatest business impact. Highlights The Value Stick Value Creation at Best Buy Discerning Complements from Substitutes Show Hide Details Modules Creating Value for Customers Adding Value... View Details
- 01 Apr 2000
- News
Highly Recommended: Leah Modigliani
analysts say, because I want to keep track of the stocks they like and get ideas to put on our list," says Modigliani, poised, relaxed, and making it all sound quite simple. But when she announces a new addition every week or so to the top-ten or "fresh money" View Details
Keywords: Julia Hanna
- 13 Nov 2013
- Research & Ideas
Should Men’s Products Fear a Woman’s Touch?
"Another twisted branch on the family tree," proclaimed a full-page magazine advertisement. A separate ad stated, "If you lose it in the parking lot, everyone can direct you to it," while a third told readers that... View Details
- 13 Sep 2021
- Research & Ideas
Science: The Unlikely Frontier for New Business Ideas
intensity,” followed by patent filings that didn’t cite papers but referenced another patent that did. The least science-based products offered no connections to past research in their filings. "The added uncertainties and costs of tough... View Details
Keywords: by Avery Forman
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
marketers are feeling pressure to show ROI.” Still, since those first Facebook ads were posted in 2004, social media has proven itself a valuable tool for helping companies create consumer perceptions about particular brands (Old Spice)... View Details
- 20 Feb 2017
- Research & Ideas
Having No Life is the New Aspirational Lifestyle
coined the term “conspicuous consumption”) to television shows such as Lifestyles of the Rich and Famous. And if you didn’t actually have a life of leisure, you could pretend you did by buying increasingly affordable luxury brands like... View Details
Keywords: by Michael Blanding