Publications

13 Nov 2013
Research & Ideas

Should Men’s Products Fear a Woman’s Touch?

really goes away. Since the dawn of advertising, retailers have made a point of marketing separate lines of branded products for men and women in many categories, even in cases where their functions are essentially the same. It's a... View Details

Keywords: by Carmen Nobel; Consumer Products; Consumer Products; Consumer Products

September 2021
Supplement

The Boston Beer Company (B): Growth and Uncertainty

By: Christina R. Wing and John Masko

The first three years of CEO Dave Burwick’s tenure were tumultuous for the Boston Beer Company. The company’s hard seltzer products continued to grow unexpectedly quickly, eclipsing the company’s legacy Samuel Adams beer products. Meanwhile, a polarizing political... View Details

Keywords: Entrepreneurship; Leadership; Strategy; Growth Management; Food and Beverage Industry; Boston; United States

June 2023 (Revised August 2023)
Background Note

Subscription Models: Recurring Revenues for Lasting Growth

By: Elie Ofek and Amy Konary

This note offers a comprehensive exposition to subscription revenue models and aims to explain their recent rise. It covers the advantages to firms of employing a subscription-based approach to monetization (as opposed to “one-off” upfront payment), as well as the... View Details

Keywords: Business Model; Revenue; Product Design

November 1997 (Revised December 2000)
Case

Corn Products International, Inc.

By: Ray A. Goldberg and Tom Clay

A firm that started in corn processing and moved up the value-added food chain decides to spin-off the original commodity part of the business. How does the new spin-off survive and how does it develop a strategy? Firms in the food system are separating out their... View Details

Keywords: Transformation; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Product Development; Service Delivery; Vertical Integration; Food and Beverage Industry

September 2023
Supplement

Accelerating with Caution: Forecasting and Managing birddogs’ Growth (B)

By: Mark Egan

As 2017 was drawing to a close, birddogs’ founder and CEO, Peter Baldwin, was working with his CFO Jack Sullivan to prepare for 2018. Their task at hand? To predict the demand for their product in the coming season, determine the appropriate investments in working... View Details

Keywords: Working Capital; Forecasting and Prediction; Expansion; Production; Apparel and Accessories Industry

2025
Working Paper

CEO-Firm Matches and Productivity in 42 Countries

By: Amanda Dahlstrand, Dávid László, Helena Schweiger, Oriana Bandiera, Andrea Prat and Raffaella Sadun

Firms are key to economic development, and CEOs are key to firm productivity. Are firms in countries at varying stages of development led by the right CEOs, and if not, why? We develop a parsimonious measure of CEO time use that allows us to differentiate CEOs into... View Details

Keywords: Training; Management Skills; Economic Growth; Leadership Development

Read Now

April 1997 (Revised May 1997)
Case

Mercer Management Consulting's "Grow to Be Great" (A): The Growth Initiative

By: Dorothy A. Leonard and Carin-Isabel Knoop

In late 1994, James Down, member of Mercer's Executive Committee, has to decide whether or not he should push ahead with the writing and publication of a book on growth--at a time when the more successful business publications focus on reengineering and cost cutting.... View Details

Keywords: Technological Innovation; Organizational Culture; Business Growth and Maturation; Knowledge Management; Product Development; Information Publishing; Books; Consulting Industry; Publishing Industry

January 2014
Case

Maricopa, Inc.: Finding the Right Treatment for Growth

By: William A. Sahlman, Thomas R. Eisenmann, Joseph B. Fuller and Shikhar Ghosh

The founders of Maricopa, Inc., a startup that sold proprietary hair-care products directly to salons, were preparing a board presentation to address the young company's inability to meet financial projections. While the products had caught on with customers, the... View Details

Keywords: Business Startups; Financial Condition; Venture Capital; Financial Strategy; Financing and Loans; Expansion; Planning; Fashion Industry; Iowa

28 May 2019
News

Planting the Seeds of Positive Growth

Governor of Kaduna State Malam Nasir AHMAD El-Rufai (left) and Mira Mehta (right) meet with Nigerian government officials (photo courtesy of Tomato Jos) Mira Mehta (MBA 2014) didn’t set out to become a farmer in northern Nigeria, but today, the company she cofounded,... View Details

Keywords: April White; Crop Production; Crop Production

30 Jan 2024
Cold Call Podcast

Can Second-Generation Ethanol Production Help Decarbonize the World?

Keywords: Re: Gunnar Trumbull; Energy

October 2015
Teaching Note

Molycorp: Financing the Production of Rare Earth Minerals (A)

By: Benjamin C. Esty and E. Scott Mayfield

Molycorp, the western hemisphere's only producer of rare earth minerals, was in the middle of a $1 billion capital expenditure project in its effort to become a vertically integrated supplier of rare earth minerals, oxides, and metals. Yet it had just reported lower... View Details

Web

Managing Customers for Growth - Course Catalog

companies on customer acquisition, retention, and monetization strategies. Investors and Analysts evaluating business growth trajectories and customer lifetime value. Product Managers and Marketing... View Details

16 May 2018
Blog Post

Internship Success: Mutual Growth Brings Intern and Enterprise Together

At HBS, Fernando Czapski, MBA 2019, was seeking an internship that would help him fulfill his career transition from engineering to product development. At Zillow, Melissa Tran, University Recruiting Programs Specialist, was responsible... View Details

Keywords: Technology

2008
Case

Corning Inc.: The Growth and Strategy Council

By: Rebecca Henderson and C. Reavis

Keywords: Expansion; Business Growth and Maturation; Consumer Products Industry

08 Jan 2014
What Do You Think?

Do Productivity Increases Contribute to Social Inequality?

that assumption hold? Increased productivity from whatever source—investments in technology, better methods, or just more effort—without compensating growth will naturally lead to fewer labor inputs (and... View Details

Keywords: by James Heskett

August 2023
Case

Quotient

By: Thomas R. Eisenmann and Matt Higgins

The founders of Quotient, a web-based service for onboarding new engineers, face decisions about how to bring their nascent product to market amidst a tech sector contraction. View Details

Keywords: Engineers; Entrepreneurial Management; Growth; Go-to-market; Product Management; Entrepreneurship; Business Startups; Product Launch; Market Entry and Exit; Strategy; New York (city, NY); San Francisco

13 Oct 2003
Research & Ideas

How to Pick Managers for Disruptive Growth

eight months, and quickly established offices in Europe and Asia. Within a year it had announced forty strategic partnerships with companies such as Compaq, Hewlett-Packard, and Citibank. Pandesic executives boldly announced their first View Details

Keywords: by Michael Raynor

TeachingInterests

Executive Education: Leading Growth through Customer Centricity — India

By: Rajiv Lal

Establishing a strategic advantage in India's highly competitive marketplace requires a systemic shift in focus—away from selling products and toward meeting the needs of customers. But how many companies are prepared to carry out such fundamental change? By... View Details

May 2021 (Revised November 2024)
Case

Colombia: An Economic Premium to Peace?

By: Richard Vietor

Colombia, once the fastest growing country in Latin America, continues to struggle with productivity. Both labor productivity and total factor productivity have been low for the past decade, despite economic growth of 4.7% annually. Many factors contribute, which... View Details