Publications

The public release of Large Language Models (LLMs) has sparked tremendous interest in how humans will use Artificial Intelligence (AI) to accomplish a variety of tasks. In our study conducted with Boston Consulting Group, a global management consulting firm, we examine... View Details

March–April 2025
Article

Getting Value from Digital Technologies

By: Frank Cespedes and Georg Krentzel

Companies need digital technologies in an omni-channel buying world where online and in-person interactions are complements, not either/or substitutes. Multi-channel hybrid sales solutions are required, but what are the key requirements for using the available... View Details

Keywords: Sales; Technology Adoption; Competitive Advantage

Read Now

2003
Case

Corning Microarray Technologies

By: Vijay Govindarajan, Chris Trimble and Gautam Bellur

In mid-2000, the scientific community reached a momentous milestone—the complete mapping of the human genome. Researchers in the field of genomics were anxious to dig into a tremendous array of newly possible scientific inquiries, and needed efficient experimental... View Details

Keywords: Expansion; Genetics; Industrial Products Industry; Industrial Products Industry

05 Jul 2006
Working Paper Summaries

Information Technology Ecosystem Health and Performance

Keywords: by Marco Iansiti & Gregory L. Richards; Technology

January 2018
Case

Environmental Technology Fund Partners and E-Leather

By: Vikram S. Gandhi and Aldo Sesia

It is 2014 and Environmental Technologies Fund (ETF) Partners, a UK-based venture capital firm, has an opportunity to invest in a privately held UK company that manufactured engineered composition leather extracted from waste leather using an environmentally friendly... View Details

Keywords: Sustainability; Venture Capital; Investment Strategy; Investment; Strategy; Ownership; Valuation; Energy Conservation; Equity; Technological Innovation; Environmental Sustainability; Performance Efficiency; Manufacturing Industry; Financial Services Industry; United Kingdom

February 2018
Case

Vodafone: Managing Advanced Technologies and Artificial Intelligence

By: William R. Kerr and Emer Moloney

Vodafone was operating in the fast-moving telecommunications market where innovation and scale were key. Faced with an onslaught of technological advances—big data, automation, and artificial intelligence—CEO Vittorio Colao reflected on how he should change the... View Details

Keywords: Technological Innovation; Management; Organizational Change and Adaptation; Corporate Social Responsibility and Impact; Opportunities; Telecommunications Industry

25 Oct 2013
News

The Benefits of a Productive Cocoon

28 May 2015
News

Breaking the Death Grip of Legacy Technologies

January 2017 (Revised September 2017)
Case

Sales Razor Technologies

By: Paul Gompers and Noam Wasserman

Describes the issues facing a founder-CEO regarding building a board of directors, assembling an executive team, managing tension between co-founders, and outsourcing system development work. View Details

Keywords: Information Technology; Job Cuts and Outsourcing; Conflict Management; Governing and Advisory Boards; Employees; Management Teams; Product Development; Technology Industry

March 1992 (Revised June 1992)
Background Note

Strategic Industry Model: Emergent Technologies

By: Robert J. Dolan

Describes computer model and output from conjoint analysis and perceptual mapping for product line planning. View Details

Keywords: Mathematical Methods; Product Marketing

24 Jul 2017
Blog Post

Transitioning to Product Management at HBS

project 15% yoy growth in excel’ kind of way). In researching a role that might be best fit for me, I more or less stumbled upon product management, and once I had a rudimentary understanding of how multi-faceted the role can be, I was... View Details

02 Mar 2016
News

Coveted Job Title for M.B.A.s: Product Manager

Teaching Interest

Technology and Operations Management - MBA Required Curriculum

This course enables students to develop the skills and concepts needed to ensure the ongoing contribution of a firm's operations to its competitive position. It helps them to understand the complex processes underlying the development and manufacture of products as... View Details

05 Dec 2013
Working Paper Summaries

Heterogeneous Technology Diffusion and Ricardian Trade Patterns

Keywords: by William R. Kerr

November 2002 (Revised June 2003)
Case

Corning, Inc.: Technology Strategy in 2003

By: Rebecca Henderson

Corning, Inc. has a 150-year history of building a strategy around innovation. Founded as a glass manufacturer in 1851, the company quickly established itself as a maker of specialty glass products and over the next 100 years diversified into light bulbs, television,... View Details

Keywords: Information Technology; Strategy; Innovation Strategy; Situation or Environment; Research and Development; Consumer Products Industry; United States