Product Portfolio Management - Publications - Faculty & Research

September–October 1996
Article

A Strategic Approach to Managing Product Recalls

By: N. Craig Smith, Robert J. Thomas and John A. Quelch

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March–April 1987
Article

Ideas for Action: The Product Management Audit

By: J. Quelch, P. Farris and J. Olver

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Summer 2021
Article

The Origin and Development of Firm Management

By: Michela Giorcelli

This paper examines the historical origin and diffusion of management practices. Despite their centrality in the modern world, the concepts of ‘management’ developed fairly recently. Only with the Industrial Revolution, due to the increased firm size, owners needed a... View Details

Keywords: Productivity; Kaizen; Management; Management Practices and Processes; History; Performance Productivity; Technology

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1994
Article

A Multi-Project Management Framework for New Product Development

By: Roberto Verganti

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November 2022
Teaching Note

Topgolf International (A): Architecting The Product Portfolio and Topgolf International (B): Merger with Callaway Golf

By: Robert J. Dolan

Teaching Note for HBS Case Nos. 522-019 and 523-056. View Details

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October 2020
Article

IQ from IP: Simplifying Search in Portfolio Choice

By: Huaizhi Chen, Lauren Cohen, Umit Gurun, Dong Lou and Christopher J. Malloy

Using a novel database that tracks web traffic on the SEC’s EDGAR servers between 2004 and 2015, we show that mutual fund managers gather information on a very particular subset of firms and insiders, and their surveillance is very persistent over time. This tracking... View Details

Keywords: Tracked Trades; Return Predictability; Institutional Trading; Insider Trading; Institutional Investing; Information; Investment Portfolio; Decisions; Management

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2024
Working Paper

How Do Global Portfolio Investors Hedge Currency Risk?

By: Robin Greenwood and Alex Cheema-Fox

We use monthly portfolio data from one of the world’s largest custodian banks, with over $40 trillion assets under custody, to study how global portfolio investors hedge foreign exchange risk in their equity and fixed income portfolios over the past 25 years. The data... View Details

Keywords: Investment Portfolio; Investment Funds; Currency; Risk and Uncertainty

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This paper proposes a new approach to social cost-benefit analysis using a model in which a benevolent government chooses risky projects in the presence of market failures and tax distortions. The government internalizes market failures and therefore perceives project... View Details

September 2020 (Revised June 2021)
Case

Eaton Corporation: Portfolio Transformation and The Cost of Capital

By: Benjamin C. Esty, E. Scott Mayfield and Daniel Fisher

In 2000, Eaton Corporation was a broadly diversified industrial conglomerate. But its strategy was evolving and its focus was narrowing around “power management” and more recently on “intelligent power,” the use of digitally enabled products and services designed to... View Details

Keywords: Mergers and Acquisitions; Business Conglomerates; Business Divisions; Cost of Capital; Corporate Finance; Value; Valuation; Industrial Products Industry; United States; Denmark; Republic of Ireland

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Article

The Product Management Audit: Design and Survey Findings

By: John A. Quelch, Paul Farris and James Olver

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1993
Book

Managing New Product and Process Development: Text and Cases

By: K. B. Clark and S. C. Wheelwright

Keywords: Management; Product Development

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August 2017 (Revised January 2020)
Case

PFA Pension: Expansion of Alternatives Portfolio

By: Victoria Ivashina, Federica Gabrieli and Jérôme Lenhardt

PFA Pension was the biggest commercial pension provider in Denmark. At the end of 2015, the company had decided to boost its investments into the alternative asset class, an area where it was lagging behind its competitors. The aim was to privilege direct investments... View Details

Keywords: Asset Management; Private Equity; Investment; Denmark; Europe

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May 2013 (Revised September 2013)
Case

The Kashagan Production Sharing Agreement (PSA)

By: Benjamin C. Esty and Florian Bitsch

When discovered in the 1990s, the Kashagan oil field was the second largest oil field in the world. The project sponsors (equity investors) signed a 40-year production sharing agreement (PSA) with the Kazakh government in 1997, with the expectation the field would... View Details

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February 1983
Case

Managing Product Safety: The Case of the Procter & Gamble Rely Tampon

Presents an accounting of Procter & Gamble's handling of a product safety controversy (1980) surrounding its Rely tampon. May be used as part of a series, Managing Product Safety, that provides an opportunity to compare and contrast the social response strategies... View Details

Keywords: Safety; Crisis Management; Product; Consumer Products Industry; Consumer Products Industry

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2006
Casebook

Managing Product and Service Development: Text and Cases

By: Stefan Thomke

Keywords: Management; Product; Growth and Development; Information; Cases

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fall 1995
Article

Shooting the Rapids: Managing Product Development in Turbulent Environments

By: Marco Iansiti

Keywords: Management; Product; Research and Development

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January 2011
Case

Clean Edge Razor: Splitting Hairs in Product Positioning

By: John A. Quelch and Heather Beckham

After three years of development, Paramount Health and Beauty Company is preparing to launch a new technologically advanced vibrating razor called Clean Edge. The innovative new design of Clean Edge provides superior performance by stimulating the hair follicles to... View Details

Keywords: Project Management; Interdepartmental Relations; Organizational Change; Organizational Change and Adaptation; Leadership; Conflict Management; Product Positioning; Marketing Strategy; Relationships; Product Development; Consumer Products Industry; Consumer Products Industry

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April 2010 (Revised November 2011)
Case

Soren Chemical: Why Is the New Swimming Pool Product Sinking?

By: V. Kasturi Rangan and Sunru Yong

Topics include distribution channels, pricing, and new product marketing. Jen Moritz, the marketing manager for Soren Chemical Co. is struggling with the poor sales performance of Coracle, a new clarifier for residential swimming pools. The performance is puzzling... View Details

Keywords: Marketing Mix; New Product Marketing; Pricing; Branding; Price; Marketing Strategy; Marketing Channels; Product Launch; Brands and Branding; Communication Strategy; Chemical Industry

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May 2018 (Revised February 2020)
Case

Jason Blum's Blumhouse Productions

By: Anita Elberse

In March 2017, Jason Blum, the founder and chief executive officer of film and television production company Blumhouse Productions, has another blockbuster on his hands with the movie Get Out, produced for just $4.5 million. Remarkable returns for its micro-budget... View Details