Publications

January 2011
Case

AIC Netbooks: Optimizing Product Assembly

By: Steven C. Wheelwright and Sunru Yong

AIC Systems, located in Taichung, Taiwan, is a manufacturer of printed circuit boards, primarily for motherboards and video cards for personal computers. The firm is considered an original design manufacturer (ODM) and takes an active role in innovating and designing... View Details

Keywords: Performance Management; Quantitative Analysis; Manufacturing; Production Planning; Production Management; Diversification; Production; Performance Efficiency; Product Design; Performance Improvement; Mobile Technology; Manufacturing Industry; Electronics Industry; Taiwan

1994
Article

Accelerating the Design-build-test Cycle for Effective Product Development

By: S. C. Wheelwright and K. B. Clark

Keywords: Design; Product; Research and Development

Research Summary

Managing Processes

David A. Garvin is examining the nature and use of managerial and organizational processes—the means by which work is accomplished—including strategic processes that chart corporate direction, resource allocation processes that distribute funds,... View Details

November 2011 (Revised December 2011)
Case

PerkinElmer Developing Products in China for China

By: Vicki Sato, Christoph Jaeker and Kareem Reda

Keywords: Product Development; Developing Countries and Economies; Medical Devices and Supplies Industry; China

July 1988 (Revised July 1990)
Case

Xerox Corp.: Information Technology Support of Product Development

By: James I. Cash Jr. and Donna B. Stoddard

Keywords: Product Development; Information Technology

2022
Working Paper

Responding Strategically to Competitors' Failures: Evidence from Medical Device Recalls & New Product Submissions

By: George P. Ball, Jeffrey T. Macher and Ariel Dora Stern

Medical device firms operate at the frontiers of innovation. When functioning properly, innovative medical devices can prolong and improve lives; when malfunctioning, the same devices may harm patients and lead to product recalls. Product recalls create significant... View Details

Keywords: New Product Development; Recalls; Product Failures; Medical Devices; FDA; Health Care; Product Development; Product; Failure; Competition; Opportunities; Medical Devices and Supplies Industry

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1995
Working Paper

Learning Before Doing in the Development of New Process Technology

By: Gary P. Pisano

March 1996 (Revised April 1996)
Case

State Street Bank and Trust Company: New Product Development

By: Gary P. Pisano and Maryam Golnaraghi

Portrays the dilemma faced by Marsh Carter, CEO and chairman of the board of State Street Bank, in May 1995. For the past decade, the bank earned continually expanding earnings through its rapidly growing custody business. Now, as that business matures and custodial... View Details

Keywords: Product Development; Finance; Problems and Challenges; Management Teams; Organizational Change and Adaptation; Change Management; Strategy; Banking Industry

2004
Working Paper

Inter-firm Modularity and the Implications for Product Development

Working Paper

The Evolution of Entrepreneurial Spirit and the Process of Development

By: Stelios Michalopoulos and Oded Galor

March 1990
Teaching Note

Operations Strategy, Module Overview: Competing on New Products and Processes

By: David A. Garvin

October 2009
Teaching Note

Medisys Corp.: The IntensCare Product Development Team (Brief Case)

By: Anne Donnellon and Joshua D. Margolis

Teaching Note for 094059 View Details

Keywords: Project Management; Conflict Management; Interdepartmental Relations; Organizational Change And Transformation; Organizational Change and Adaptation; Management; Leadership; Organizational Structure; Projects; Conflict and Resolution; Product Development

May 2011
Case

Baria Planning Solutions, Inc.: Fixing the Sales Process

By: Steven C. Wheelwright and William Schmidt

Baria Planning Solutions (BPS) is a consulting firm that specializes in using spend analysis to help companies identify savings through reduced procurement costs and improved supplier performance. Management is concerned about the disappointing performance of the sales... View Details

Keywords: Quantitative Analysis; Technology; Operations Management; Product Lines; Manufacturing; Capacity Planning; Production Planning; Production; Management Practices and Processes; Service Operations; Supply Chain Management; Salesforce Management; Planning; Consulting Industry; North and Central America

1994
Article

A Multi-Project Management Framework for New Product Development

By: Roberto Verganti

Summer 2021
Article

The Origin and Development of Firm Management

By: Michela Giorcelli

This paper examines the historical origin and diffusion of management practices. Despite their centrality in the modern world, the concepts of ‘management’ developed fairly recently. Only with the Industrial Revolution, due to the increased firm size, owners needed a... View Details

Keywords: Productivity; Kaizen; Management; Management Practices and Processes; History; Performance Productivity; Technology

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December 2022
Article

I Don't 'Recall': The Decision to Delay Innovation Launch to Avoid Costly Product Failure

By: Byungyeon Kim, Oded Koenigsberg and Elie Ofek

Innovations embody novel features or cutting-edge components aimed at delivering desired customer benefits. Oftentimes, however, we observe the need to recall new products shortly after their introduction. Indeed, a firm may rush an innovation to market in an attempt... View Details

Keywords: Innovation Management; Innovation And Strategy; Product Development Strategy; Product Introduction; Quality Control; Product Recalls; Game Theory; Market Timing; Innovation Strategy; Product Launch; Product Development

fall 1995
Article

Shooting the Rapids: Managing Product Development in Turbulent Environments

By: Marco Iansiti

Keywords: Management; Product; Research and Development