Publications

January 2021 (Revised March 2022)
Case

Arçelik: From a Dealer Network to an Omnichannel Experience

By: Ayelet Israeli and Fares Khrais

Arçelik Turkey, the country’s market leader in household appliances, was at an omnichannel crossroads in January 2020. Arçelik was a B2B player utilizing a dealership network with an umbrella of brands and had one of the largest brick-and-mortar store networks in... View Details

November 1994 (Revised February 1997)
Case

Levi Strauss & Co.: Global Sourcing (A)

By: Lynn S. Paine and Jane Palley Katz

In 1993, senior managers at Levi Strauss & Co., the world's largest brand-name apparel manufacturer, were deciding whether the company should have a business presence in China, given the human rights and other problems there. The China Policy Group has been asked to... View Details

Keywords: Management Teams; Decisions; Management Skills; Trade; Brands and Branding; Rights; Ethics; Foreign Direct Investment; Apparel and Accessories Industry; China

08 Aug 2016
News

Just The Existence Of First Class Can Cause Air Rage, Says HBS Professor

29 Oct 2009
Working Paper Summaries

Estimating the Effects of Large Shareholders Using a Geographic Instrument

Keywords: by Bo Becker, Henrik Cronqvist & Rüdiger Fahlenbrach

2015
Working Paper

'Be Careless with That!' Availability of Product Upgrades Increases Cavalier Behavior Toward Possessions

By: Silvia Bellezza, Joshua M. Ackerman and Francesca Gino

Consumers are often faced with the opportunity to purchase a new, enhanced product (e.g., a new phone), even though the device they currently own is still fully functional. We propose that consumers act more recklessly with their current products and are less concerned... View Details

Keywords: Carelessness; Product Upgrade; Justification; Loss; Consumer Behavior; Attitudes; Product; Ownership

SSRN

June 1996
Case

Siemens Corporation (B): Corporate Advertising for 1996

By: Stephen A. Greyser and Norman Klein

Describes the television advertising and presents examples of the comparable print ads, then documents new measurement tools and presents the results of key surveys that address audience awareness. Also includes other relevant activities to support Siemens USA's... View Details

Keywords: Advertising Campaigns; Learning; Balanced Scorecard; Operations; Outcome or Result; Advertising Industry

Article

Trust: The Foundation of Leadership

By: Frances Frei and Anne Morriss

The authors contend that if leadership is about empowering others, in your presence and your absence, then trust is the emotional framework that allows that service to be freely exchanged. Based on their experiences advising individuals and organizations, their basic... View Details

Keywords: Trustworthiness; Authenticity; Empathy; Trust; Leadership; Competency and Skills; Behavior

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Research Summary

An Empirical Approach to Understanding Privacy Valuation

The purpose of this research is to detect the presence of sophisticated economic motives behind individual concerns for privacy. Recent theories of privacy demands in commercial contexts have assumed an economically aware and sophisticated consumer, capable of... View Details

June 2020 (Revised August 2020)
Case

Majid Al Futtaim Retail Geographic Expansion: Brick or Click?

By: Juan Alcácer and Alpana Thapar

This case illustrates the challenges that retailers face when they aggressively pursue geographical growth by expanding both their physical store network and their online presence. It features Majid Al Futtaim (MAF) Retail, a franchisee of Carrefour hypermarkets in the... View Details

Keywords: Stores; Ecommerce; Strategy; Expansion; Geographic Location; Decision Making; Internet and the Web; Digital Transformation; E-commerce; Retail Industry; Middle East

2020
Working Paper

Party-State Capitalism in China

By: Margaret Pearson, Meg Rithmire and Kellee Tsai

The “state capitalism” model, in which the state retains a dominant role as owner or investor-shareholder amidst the presence of markets and private firms, has received increasing attention, with China cited as the main exemplar. Yet as models evolve, so has China’s... View Details

Keywords: Capitalism; State Capitalism; Economic Systems; China

Read Now

November 1999 (Revised November 2000)
Background Note

Economic Liberalization and Industry Dynamics

Programs of economic liberalization often lead to dramatic changes in industry structure. This note presents excerpts from several research papers that summarize findings on how industries evolve following abrupt policy reforms. The note is organized into seven... View Details

Keywords: Industry Structures

19 Feb 2020
News

Why real-life places still matter in the age of texting and Twitter

29 Sep 2020
News

Do debates matter? Do they change minds about elections? Here’s what the data say

20 Nov 2007
Working Paper Summaries

The “Fees → Savings” Link, or Purchasing Fifty Pounds of Pasta

Keywords: by Michael I. Norton & Leonard Lee; Retail

February 2018
Case

Whole Foods and JANA Partners

By: Suraj Srinivasan and Quinn Pitcher

In 2017, JANA Partners decided to launch an activist campaign at struggling supermarket chain Whole Foods Market. The company had struggled for the past several years, and JANA thought the presence of new directors could help turn around its operations, while Whole... View Details

Keywords: Corporate Governance; Information Technology; Institutional Investing; Investment Activism; United States

November 1990 (Revised June 1993)
Background Note

Price-Quantity Determination

Examines the important economic considerations affecting a firm's price-quantity decision for a product. Begins with a discussion of the appropriate decision criterion. Next, it motivates the concept of a demand curve for a product and defines demand elasticity.... View Details

Keywords: Price; Accounting

June 2024
Case

Growing Foodology into Latin America's Largest Platform for Virtual Restaurants

By: Jorge Tamayo, Rembrand Koning and Jenyfeer Martinez Buitrago

This case delves into the expansion strategy of Foodology, a cloud kitchen startup based in Bogotá that operated across four Latin American countries (Colombia, Brazil, Mexico, and Peru). Co-founders Daniela Izquierdo and Juan Guillermo Azuero (both HBS, 2019) grappled... View Details

Keywords: Entrepreneurship; Food; Digital Platforms; Product Launch; Growth and Development Strategy; Business Strategy; Business Model; Business Startups; Profit; Marketing Strategy; Expansion; Diversification; Food and Beverage Industry; Latin America; South America; Colombia; Brazil; Mexico; Peru

May 2004 (Revised March 2005)
Case

Instant Messaging

By: David B. Yoffie and Deborah Freier

Explores the usage and technology of instant messaging (IM). IM enables two or more users to communicate almost instantaneously over the Internet with short, private text messages. Most IM service providers chose to remain proprietary and, therefore, a user of most IM... View Details

Keywords: Network Effects; Standards; Communication Technology; Mobile and Wireless Technology; Internet and the Web; Web Services Industry

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March 2013
Article

Advertising's New Medium: Human Experience

By: Jeffrey F. Rayport

Standard ad messaging and conventional creative executions and placements are rapidly becoming outmoded. To win consumers' attention and trust, marketers must think less about what advertising says to its targets and more about what it does for them. Rather than... View Details

Keywords: Customers; Advertising