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  • Web

Frequently Asked Questions | HBS Online

General Questions Have questions about the Harvard Business School Online learning model, admission and enrollment process, payment options, or course platform? Start here! If you have a question about a particular program, you can jump... View Details
  • 26 Jul 2022
  • Research & Ideas

Burgers with Bugs? What Happens When Restaurants Ignore Online Reviews

restaurants, causing consumers to avoid those with bad ratings. Restaurants, in turn, often respond by cleaning up their act, according to an analysis of Yelp reviews, OpenTable reservations, and data from the New York City Department of... View Details
Keywords: by Kara Baskin; Entertainment & Recreation; Food & Beverage; Retail
  • Web

Organizational Leadership Course | HBS Online

and less averse to having difficult conversations. Juliana Casale Head of Marketing at Crazy Egg Learn to lead at scale and mobilize your employees as you transition your business from a startup into a growth-stage company. "HBS Online... View Details
  • 15 May 2017
  • Sharpening Your Skills

The Promises and Limitations of Big Data

Source: peterhowell Although many people claim we have entered the era of big data, research firms tell us that most collected information is never used. It sits uncleaned, unanalyzed, unused in databases.  But when data analytics is used... View Details
Keywords: by Sean Silverthorne; Financial Services; Utilities; Public Administration; Health
  • Web

Design Thinking Course | HBS Online

courses from HBS Online because they’re either directly applicable to my career (like this course) or can help me get to where I want to be. This particular course has been the best among them all." Yashvardhan Gusani Design Thinking and... View Details
  • 28 Jul 2020
  • Research & Ideas

Racism and Digital Design: How Online Platforms Can Thwart Discrimination

Having uncovered the scope of discrimination taking place against Black guests and hosts on Airbnb, researcher Michael Luca and his colleagues put together a toolkit to aid managers in recognizing and mitigating discrimination on online... View Details
Keywords: by Kristen Senz; Travel; Entertainment & Recreation; Service
  • 03 Sep 2015
  • News

An Online Bank With a Personal Touch

  • 09 Dec 2015
  • Research Event

When Hosts Attack: The Competitive Threat of Online Platforms

the competitive landscape of platforms, Zhu delved into data from Amazon.com, which serves both as the biggest online retailer in the United States and as a platform on which third-party retailers can sell... View Details
Keywords: by Carmen Nobel; Retail; Technology; Web Services
  • Web

Sustainable Investing Course | HBS Online

online course on Sustainable Investing.” Andrew Buks Instructor of Management & Business Policy and Strategy at School of Business, Black Hills State University Develop practical skills you can apply to one of the fastest-growing fields... View Details
  • 2022
  • Working Paper

Getting on the Map: The Impact of Online Listings on Business Performance

By: Michael Luca, Abhishek Nagaraj and Gauri Subramani
We evaluate the extent to which small businesses maintain an online presence, looking at restaurant listings on a major online review platform. While the majority of restaurants have an online presence, we find that roughly 18 percent in our sample have no presence as... View Details
Keywords: Small Business; Internet and the Web; Revenue; Digital Marketing; Food and Beverage Industry
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  • Web

Launching Tech Ventures | HBS Online

This course is part of the Entrepreneurship & Innovation track. Introduction to Launching Tech Ventures START NOW HBS Online now offers this course on-demand, allowing you to begin your learning anytime. No application needed—start your... View Details
  • 16 Nov 2010
  • Lessons from the Classroom

Data.gov: Matching Government Data with Rapid Innovation

to post on the site any government data that does not have national security or privacy concerns. That's a lot of data. Anything that can be put online should be put online." Pros And Cons In class,... View Details
Keywords: by Martha Lagace; Technology

    Online Experimentation: Benefits, Operational and Methodological Challenges, and Scaling Guide

    In the past decade, online controlled experimentation, or A/B testing, at scale has proved to be a significant driver of business innovation. The practice was first pioneered by the technology sector and, more recently, has been adopted by traditional companies... View Details
    • November 2000
    • Case

    Wit Capital: Evolution of the Online Investment Bank (B)

    Describes the evolution of Wit Capital from its origins as a small brewery to an online investment bank advising both small technology-based companies seeking to raise capital and large companies seeking to acquire Internet companies, as well as offering retail... View Details
    Keywords: Internet and the Web; Disruptive Innovation; Service Delivery; Investment Banking; Entrepreneurship
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    • 30 Nov 2016
    • Op-Ed

    Where Could More Regulation Help Small Businesses? Online Lending.

    originations, rejections, and “any additional data that the Bureau determines would aid in fulfilling the purposes of this section.” We believe that CFPB should use this authority to shine a light on bad actors in small business lending,... View Details
    Keywords: by Karen Mills and Brayden McCarthy; Financial Services
    • March 27, 2017
    • Article

    How the Water Industry Learned to Embrace Data

    By: Frank V. Cespedes and Amir Peleg
    Most current talk about “big data” seems to assume the disintermediation or replacement of physical assets by digital technologies. But a bigger and more impactful trend is the use of online tools to improve physical asset utilization in many traditional off-line... View Details
    Keywords: Information Technology; Analytics and Data Science; Organizational Change and Adaptation; Utilities Industry
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    • Article

    Online Experimentation: Benefits, Operational and Methodological Challenges, and Scaling Guide

    By: Iavor Bojinov and Somit Gupta
    In the past decade, online controlled experimentation, or A/B testing, at scale has proved to be a significant driver of business innovation. The practice was first pioneered by the technology sector and, more recently, has been adopted by traditional companies... View Details
    Keywords: A/B Testing; Experimentation; Data-driven Culture; Product Development; Innovation and Invention; Digital Transformation
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    • January 2021 (Revised March 2021)
    • Exercise

    E-Commerce Analytics for CPG Firms (C): Free Delivery Terms

    By: Ayelet Israeli and Fedor (Ted) Lisitsyn
    The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for... View Details
    Keywords: Data; Data Analysis; Data Analytics; Data Sharing; CPG; Consumer Packaged Goods (CPG); Delivery Planning; Customer Lifetime Value; Online Channel; Retail; Retail Analytics; Retailing Industry; Ecommerce; Grocery; Grocery Delivery; Margins; Analytics and Data Science; Retention; E-commerce; Retail Industry; Consumer Products Industry; United States
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    • July, 2024
    • Article

    Consumer Protection in an Online World: An Analysis of Occupational Licensing

    By: Chiara Farronato, Andrey Fradkin, Bradley Larsen and Erik Brynjolfsson
    We study the demand and supply implications of occupational licensing using transaction-level data from a large online platform for home improvement services. We find that demand is more responsive to a professional's reviews than to the professional's... View Details
    Keywords: Occupational Licensing; Consumer Protection; Perception; Experience and Expertise; Public Opinion; Governing Rules, Regulations, and Reforms; Demand and Consumers
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    • Web

    Harvard Business School Online Courses & Learning Platforms

    GenAI Bonus Bundle Harvard Business School Online is collaborating with the Digital Data Design Institute at Harvard to offer access to generative AI lessons—for a limited time. Learn More Enroll Now To... View Details