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  • All HBS Web  (1,106)
    • News  (240)
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    • Multimedia  (2)
  • Faculty Publications  (238)

Show Results For

  • All HBS Web  (1,106)
    • News  (240)
    • Research  (677)
    • Events  (17)
    • Multimedia  (2)
  • Faculty Publications  (238)
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  • Web

Launching Tech Ventures | HBS Online

This course is part of the Entrepreneurship & Innovation track. Introduction to Launching Tech Ventures START NOW HBS Online now offers this course on-demand, allowing you to begin your learning anytime. No application needed—start your... View Details
  • Web

Cookie Information | HBS Online

Privacy Notice SMS Terms Terms of Use FERPA Community Values & Honor Code Trademark Notice Cookies HBS Online Q&A on Cookies and Similar Technologies What are cookies, pixel tags, scripts, log files, web beacons and similar technologies?... View Details
  • 16 Nov 2010
  • Lessons from the Classroom

Data.gov: Matching Government Data with Rapid Innovation

to post on the site any government data that does not have national security or privacy concerns. That's a lot of data. Anything that can be put online should be put online." Pros And Cons In class,... View Details
Keywords: by Martha Lagace; Technology
  • Web

Frequently Asked Questions | HBS Online

Leave blank For the program description on LinkedIn, please use the following: Business Analytics is an 8-week, 40-hour online certificate program from Harvard Business School. Business Analytics introduces quantitative methods used to... View Details
  • 28 Jul 2020
  • Research & Ideas

Racism and Digital Design: How Online Platforms Can Thwart Discrimination

Having uncovered the scope of discrimination taking place against Black guests and hosts on Airbnb, researcher Michael Luca and his colleagues put together a toolkit to aid managers in recognizing and mitigating discrimination on online... View Details
Keywords: by Kristen Senz; Travel; Entertainment & Recreation; Service
  • Web

Organizational Leadership Course | HBS Online

and less averse to having difficult conversations. Juliana Casale Head of Marketing at Crazy Egg Learn to lead at scale and mobilize your employees as you transition your business from a startup into a growth-stage company. "HBS Online... View Details
  • 03 Sep 2015
  • News

An Online Bank With a Personal Touch

  • Article

Online Experimentation: Benefits, Operational and Methodological Challenges, and Scaling Guide

By: Iavor Bojinov and Somit Gupta
In the past decade, online controlled experimentation, or A/B testing, at scale has proved to be a significant driver of business innovation. The practice was first pioneered by the technology sector and, more recently, has been adopted by traditional companies... View Details
Keywords: A/B Testing; Experimentation; Data-driven Culture; Product Development; Innovation and Invention; Digital Transformation
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Bojinov, Iavor, and Somit Gupta. "Online Experimentation: Benefits, Operational and Methodological Challenges, and Scaling Guide." Harvard Data Science Review, no. 4.3 (Summer, 2022).

    Online Experimentation: Benefits, Operational and Methodological Challenges, and Scaling Guide

    In the past decade, online controlled experimentation, or A/B testing, at scale has proved to be a significant driver of business innovation. The practice was first pioneered by the technology sector and, more recently, has been adopted by traditional companies... View Details
    • 30 Nov 2016
    • Op-Ed

    Where Could More Regulation Help Small Businesses? Online Lending.

    originations, rejections, and “any additional data that the Bureau determines would aid in fulfilling the purposes of this section.” We believe that CFPB should use this authority to shine a light on bad actors in small business lending,... View Details
    Keywords: by Karen Mills and Brayden McCarthy; Financial Services
    • July, 2024
    • Article

    Consumer Protection in an Online World: An Analysis of Occupational Licensing

    By: Chiara Farronato, Andrey Fradkin, Bradley Larsen and Erik Brynjolfsson
    We study the demand and supply implications of occupational licensing using transaction-level data from a large online platform for home improvement services. We find that demand is more responsive to a professional's reviews than to the professional's... View Details
    Keywords: Occupational Licensing; Consumer Protection; Perception; Experience and Expertise; Public Opinion; Governing Rules, Regulations, and Reforms; Demand and Consumers
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    Farronato, Chiara, Andrey Fradkin, Bradley Larsen, and Erik Brynjolfsson. "Consumer Protection in an Online World: An Analysis of Occupational Licensing." American Economic Journal: Applied Economics 16, no. 3 (July, 2024): 549–579.
    • 23 Sep 2017
    • Working Paper Summaries

    Nowcasting the Local Economy: Using Yelp Data to Measure Economic Activity at Scale

    Keywords: by Edward L. Glaeser, Hyunjin Kim, and Michael Luca
    • 09 Dec 2015
    • Research Event

    When Hosts Attack: The Competitive Threat of Online Platforms

    the competitive landscape of platforms, Zhu delved into data from Amazon.com, which serves both as the biggest online retailer in the United States and as a platform on which third-party retailers can sell... View Details
    Keywords: by Carmen Nobel; Retail; Technology; Web Services
    • Web

    Business Fundamentals Course - CORe | HBS Online

    Financial Accounting with a final exam. 10-17 weeks 8-15 hours per week 3 Courses plus exam Self-Paced with regular deadlines This course earns you a Credential of Readiness from HBS Online. What you earn . Overview Syllabus Enrollment Stories FAQs Apply Now Key... View Details
    • Web

    Terms of Use - HBS Online

    (11 August 2024) 1. Introduction; Changes Please read these Terms of Use and the other Agreements described immediately below before registering for, accessing or using any portion of the Harvard Business School Online website (the... View Details
    • 05 Mar 2018
    • Working Paper Summaries

    Nowcasting Gentrification: Using Yelp Data to Quantify Neighborhood Change

    Keywords: by Edward L. Glaeser, Hyunjin Kim, and Michael Luca
    • 18 Mar 2014
    • News

    The Oz of Data Opens the Curtain

    Scott Howe Nineteenth-century Philadelphia retailer John Wanamaker famously said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." Nearly 150 years later, Scott Howe (MBA 1994), president and CEO of Little Rock, Arkansas-based... View Details
    Keywords: Robert S. Benchley; Data Processing, Hosting, and Related Services; Data Processing, Hosting, and Related Services
    • 01 Dec 1997
    • News

    1997 Placement Data Reflect January Cohort's Success

    campus this year and enhances access to MBA students for firms that have not traditionally recruited at HBS; A new Web site for recruiters, with online tools, event listings, and other features to provide more efficient access to MBA... View Details
    • 2013
    • Working Paper

    Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising

    By: Sunil Gupta
    As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spend by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard online... View Details
    Keywords: Internet and the Web; Digital Marketing
    Citation
    Related
    Kireyev, Pavel, Koen Pauwels, and Sunil Gupta. "Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising." Harvard Business School Working Paper, No. 13-070, February 2013.
    • Web

    Sustainable Business Strategy Course | HBS Online

    Completion Boost your resume with a Certificate of Completion from HBS Online Earn by: completing this course Certificate of Specialization Prove your mastery of strategy or business in society Earn by: completing any three courses within... View Details
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