Publications

November 1976 (Revised September 1986)
Case

General Cinema Corp. (A)

By: Hugo Uyterhoeven

Keywords: Motion Pictures and Video Industry

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Fall 2021
Article

Emboldening and Contesting Gender and Skin Color Stereotypes in the Film Industry in India, 1947–1991

By: Sudev Sheth, Geoffrey Jones and Morgan Spencer

This article examines how the film industry influenced prevailing gender and skin color stereotypes in India during the first four decades after Independence in 1947. It shows that Bollywood, the mainstream cinema in India, shared Hollywood's privileging of paler skin... View Details

Keywords: Bollywood; Film Industry; Hollywood; Tamil Cinema; Male Gaze; Stereotypes; Social Impact; Gender; Race; Ethnicity; Film Entertainment; Motion Pictures and Video Industry; India; United States

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March 2009 (Revised January 2010)
Supplement

The Walt Disney Company and Pixar Inc.: To Acquire or Not to Acquire? An Update

By: Juan Alcacer, David J. Collis and Mary Furey

This four-page update to the case, "The Walt Disney Company and Pixar Inc.: To Acquire or Not to Acquire?" details the Walt Disney Company's acquisition of Pixar, including deal terms, executive appointments, and operating guidelines for the two studios. View Details

Keywords: Mergers and Acquisitions; Managerial Roles; Negotiation Deal; Operations; Motion Pictures and Video Industry

August 2005
Teaching Note

Tax-Motivated Film Financing at Rexford Studios (TN)

By: Mihir A. Desai, Gabriel L. Loeb, Mark Veblen and Kathleen Luchs

Keywords: Taxation; Finance; Motion Pictures and Video Industry

February 2002 (Revised May 2002)
Background Note

That's a Wrap: The Dynamics of the Video Rental Industry

By: V.G. Narayanan and Lisa Brem

The history, current dynamics, and future trends of the $10 billion home video rental industry provides a platform to discuss revenue-sharing contracts between suppliers of home videocassettes and retailers. View Details

Keywords: Contracts; Motivation and Incentives; Supply Chain Management; Revenue; Financial Strategy; Motion Pictures and Video Industry

Web

Trade Publications - Bubbles, Panics & Crashes – Historical Collections – Harvard Business School

World (Later Exhibitors’ Herald World and Motion Picture Herald) (New York: Chalmers Pub. Co, 1907-1972). Note: issues from January – June, 1909 online with Google Spice Mill (New York: The Spice Mill... View Details

01 Dec 2005
News

One-on-One with Peter Cuneo

from screenwriting to casting to choosing the director. In effect, they’ve been apprenticing for this change over eight or nine years. We will need to add five to ten permanent employees to help support the new filmmaking effort, although most of the people who produce... View Details

Keywords: Julia Hanna; comic books; Publishing Industries (except Internet); Information; Management of Companies and Enterprises; Management

February 1995 (Revised May 1996)
Teaching Note

Arundel Partners: The Sequel Project (TN)

By: Timothy A. Luehrman

Teaching Note for (9-292-140). View Details

Keywords: Motion Pictures and Video Industry; California

October 1989 (Revised May 1996)
Teaching Note

Walt Disney Co.'s Yen Financing, Teaching Note

By: W. Carl Kester

Teaching Note for (9-287-058). View Details

Keywords: Finance; Motion Pictures and Video Industry

2019
Working Paper

Judgment Aggregation in Creative Production: Evidence from the Movie Industry

By: Hong Luo, Jeffrey T. Macher and Michael Wahlen

This paper studies a novel, light-touch approach to aggregate judgment from a large number of industry experts on ideas that they encounter in their normal course of business. Our context is the movie industry, in which customer appeal is difficult to predict and... View Details

Keywords: Judgment Aggregation; Creativity; Film Entertainment; Judgments; Motion Pictures and Video Industry

SSRN

February 2015 (Revised April 2018)
Supplement

Dalian Wanda Group: The AMC Entertainment Acquisition (B)

By: Willy Shih

When Dalian Wanda Group of China announced its plan to acquire the AMC Entertainment theatrical exhibition chain in the United States, many people in the U.S were mystified. Unlike China where theatrical exhibition was experiencing rapid growth, the U.S. market was... View Details

Keywords: AMC Entertainment; Wanda Group; Wang Jianlin; Theater Entertainment; Film Entertainment; Acquisition; Mergers and Acquisitions; Foreign Direct Investment; Cross-Cultural and Cross-Border Issues; Growth and Development Strategy; Business Strategy; Expansion; Motion Pictures and Video Industry; China; United States

February 2010 (Revised October 2010)
Case

YouTube: Time to Charge Users?

By: Anita Elberse and Sunil Gupta

In January 2010, YouTube, the world's largest online video aggregator, was still seeking to become profitable. Was the time right for Google, YouTube's parent company, to charge users seeking to upload content, as some analysts had suggested—and if so, who should be... View Details

Keywords: Digital Marketing; Business Model; Cost; Profit; Revenue; Consumer Behavior; Internet and the Web; Motion Pictures and Video Industry

March 2009 (Revised January 2010)
Case

DreamWorks SKG Inc.: To Distribute or Not to Distribute?

By: Juan Alcacer, David J. Collis and Mary Furey

Keywords: Film Entertainment; Distribution; Strategy; Motion Pictures and Video Industry

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Nov 2008
Conference Presentation

Metro-Goldwyn-Mayer (MGM), United Artists, and Tom Cruise: A Case Study.

By: Anita Elberse

Keywords: Film Entertainment; Motion Pictures and Video Industry

October 2006 (Revised March 2007)
Case

Production I.G: Challenging the Status Quo

By: Andrei Hagiu, Tarun Khanna, Felix Oberholzer-Gee, Masako Egawa and Chisato Toyama

In July 2006, Mitsuhisa Ishikawa wondered how he could further enhance the success and visibility of his animation production company headquartered in Tokyo, Production I.G. For the year ended May 2006, Production I.G. had sales of 5,439 million yen ($47.3 million),... View Details

Keywords: Business Growth and Maturation; Competitive Advantage; Markets; Animation Entertainment; Going Public; Growth and Development Strategy; Motion Pictures and Video Industry; Tokyo

August 2005 (Revised July 2014)
Case

Can Bollywood Go Global?

By: Geoffrey Jones, Namrata Arora, Surachita Mishra and Alexis Lefort

Considers the opportunities and challenges facing Indian film producers in accessing the global film market. Provides a historical context by describing the history of the cinema and the rise of Hollywood to global dominance by the 1920s. Although film industries... View Details

Keywords: History; Competition; Film Entertainment; Globalized Markets and Industries; Product Development; Motion Pictures and Video Industry; India

September 2004 (Revised February 2010)
Case

The Passion of the Christ (A)

By: John A. Quelch, Anita Elberse and Anna Harrington

Bob Berney, president of Newmarket Films, must decide on a distribution and marketing strategy for Mel Gibson's controversial new movie, The Passion of the Christ. Fueled by Gibson's star power as well as an extensive prescreening campaign among Christian leaders and... View Details

Keywords: Advertising Campaigns; Film Entertainment; Marketing Strategy; Product Launch; Product Positioning; Distribution Channels; Religion; Motion Pictures and Video Industry