Manufacturing Strategy - Publications - Faculty & Research - Harvard Business School

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May 2003
Background Note

Customer Management Strategy in Business Markets

By: Das Narayandas

Describes in detail customer management strategies in business markets, including selection decisions, design and management of customer relationship strategies, monitoring the health of customer relations, and linking the vendors' customer management effort to... View Details

Keywords: Customer Focus and Relationships; Customer Relationship Management; Decision Making; Networks; Customization and Personalization; Manufacturing Industry

25 Apr 2013
News

The business strategy in plausible deniability

February 2021 (Revised September 2021)
Case

Taiwan Semiconductor Manufacturing Company Limited: Global Leadership in Chipmaking

By: William C. Kirby, John P. McHugh and Noah B. Truwit

Keywords: Semiconductors; Geopolitics; Industrial Policy; Information Technology; Innovation Strategy; Competition; Strategy; Semiconductor Industry; Taiwan

December 2011
Supplement

Haier's U.S. Refrigerator Strategy

By: Pankaj Ghemawat, Thomas M. Hout and Jordan Siegel

Keywords: Marketing Strategy; Manufacturing Industry; United States

23 Nov 1999
Research & Ideas

What’s Your Strategy for Managing Knowledge?

Ernst & Young. Love was preparing an important bid for a large industrial manufacturer that needed help installing an enterprise resource planning system. He had already directed projects for implementing information systems for... View Details

Keywords: by Morten T. Hansen, Nitin Nohria & Thomas Tierney; Consulting

October 2023 (Revised January 2024)
Case

Ball: EVA Driving the World's Leading Can Manufacturer (A)

By: Jonas Heese and Susan Pinckney

The case describes Ball’s multi decade history of using Economic Value Added to drive decision making and workforce compensation. In 2016, the company acquired Rexam PLC and became the world’s leading metal beverage container company. Consumer demand for varied... View Details

August 1989 (Revised November 1994)
Case

Nissan Motor Co. Ltd.: Marketing Strategy for the European Market

By: John A. Quelch

Nissan executives are reviewing their European marketing strategy in light of the 1992 European Community (EC) market integration program and the likely end of bilateral import quotas on Japanese cars by some EC countries. Having recently established a manufacturing... View Details

Keywords: Marketing Strategy; Resource Allocation; Market Entry and Exit; Trade; Auto Industry; Japan; United Kingdom; Europe

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March 2013 (Revised March 2014)
Case

Cummins, Inc.: Building a Home Community for a Global Company

By: Joseph L. Bower and Michael Norris

In 2010, Tom Linebarger, president and COO of Cummins, Inc., the Columbus, Indiana-based manufacturer of diesel engines, has to decide where to locate the company's new manufacturing line for high horsepower engines. He has three choices to decide from: Seymour,... View Details

Keywords: Manufacturing; Competitiveness; Competition; Education; Business and Community Relations; Manufacturing Industry; United States

November 2018
Case

Komatsu Komtrax: Asset Tracking Meets Demand Forecasting

By: Willy Shih, Paul Hong and YoungWon Park

Komatsu's Komtrax system started as a way of remotely monitoring and tracking equipment for the purpose of improving operational efficiency. This case follows its evolution towards other uses including demand forecasting for its sales, marketing, and production... View Details

Keywords: Big Data; Manufacturing; Manufacturing Industry; Data Strategy; Internet Of Things; Construction; Production; Analytics and Data Science; Strategy; Performance Efficiency; Forecasting and Prediction; Industrial Products Industry; Construction Industry; Japan

Summer 2018
Article

Why High-Tech Commoditization Is Accelerating

By: Willy C. Shih

Knowledge embedded within state-of-the-art production and design tools is a powerful force that is leveling the global technology playing field. It democratizes innovation and makes future competition more challenging. This paper describes the knowledge flows through... View Details

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November 2016
Supplement

Alnylam Pharmaceuticals: Building Value from the IP Estate (B)

By: Vicki Sato, Willy Shih and Matt Higgins

The leader of a pioneering biotech company in the siRNA space weighs his options for scaling production capacity in advance of an anticipated commercial launch. Operational complexity and relative merits of in-house manufacturing versus a contractor model are... View Details

Keywords: Pharmaceutical Companies; Pharmaceutical Industry; Biotech; Biotechnology; Operational Complexity; Strategy; Manufacturing; Production; Strategic Planning; Intellectual Property; Biotechnology Industry; United States

February 2007 (Revised November 2011)
Case

Esquel Group: Integrating Business Strategy and Corporate Social Responsibility

By: F. Warren McFarlan, William C. Kirby and Tracy Manty

Focuses on the experience of China's largest shirt manufacturer in managing various aspects of government relations in China. Identifies a wide variety of social initiatives it has undertaken. View Details

Keywords: Growth and Development Strategy; Corporate Social Responsibility and Impact; Business and Government Relations; Manufacturing Industry; Manufacturing Industry; China

October 1993 (Revised December 1997)
Case

General Dynamics: Compensation and Strategy (A)

William Anders became CEO of defense giant General Dynamics in 1991 as the Cold War was ending and as the industry became saddled with excess capacity. Observing that the company was underserving shareholders and required a massive change in its culture, Anders brought... View Details

Keywords: Motivation and Incentives; Corporate Strategy; Executive Compensation; Manufacturing Industry; United States

21 Jun 2010
Research & Ideas

Strategy and Execution for Emerging Markets

financial crises, and weak intellectual property rights. HBS professors Tarun Khanna and Krishna G. Palepu, authors of the new book Winning in Emerging Markets: A Road Map for Strategy and Execution (Harvard Business Press), offer an... View Details

Keywords: by Martha Lagace

February 1995 (Revised January 1996)
Teaching Note

Newell Company: Acquisition Strategy TN

By: David J. Collis

Teaching Note for (9-794-066). View Details

Keywords: Manufacturing Industry

February 2003 (Revised December 2005)
Case

Susan Griffin: Formulation of a Long-Term Investment Strategy

By: Dwight B. Crane and Julia Stevens

Susan Griffin, owner and cofounder of a small manufacturing company, is formulating a long-term investment strategy. Griffin plans to sell her $10 million company and invest the revenue. She must decide how to allocate her investment so that she can rely entirely on... View Details

Keywords: Strategy; Business Exit or Shutdown; Investment

November 2016 (Revised October 2018)
Case

Formlabs: Selling a New 3D Printer

By: Frank V. Cespedes, Olivia Hull and Amram Migdal

Headquartered in Somerville, Massachusetts, Formlabs manufactures 3D printers used to print everything from prototypes and models to jewelry, dental, and sculpture molds. As Formlabs prepares to ship its latest model, the Form 2, Head of Customer Development and... View Details

April 1995 (Revised January 1996)
Teaching Note

Asahi Glass Company: Diversification Strategy TN

By: David J. Collis

Teaching Note for (9-794-113). View Details

Keywords: Manufacturing Industry; Japan

08 Dec 2014
Research & Ideas

A Manager’s Guide to International Strategy

multinational firms, then a framework for how to craft an international strategy that creates shareholder value, Collis provides students and new managers with an integrated perspective on international strategy, drawing on earlier work... View Details

Keywords: by Julia Hanna

October 1995
Case

Otis Elevator Company (B): China Strategy

By: Michael Y. Yoshino and Thomas W. Malnight

Examines the conflict Otis faces with its joint venture partner as it seeks to expand into Southern China. View Details

Keywords: Management; Conflict and Resolution; Joint Ventures; Expansion; Growth and Development Strategy; Business Strategy; Globalization; Manufacturing Industry; Manufacturing Industry; China

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