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Show Results For
- All HBS Web
(1,722)
- People (3)
- News (231)
- Research (1,322)
- Events (1)
- Multimedia (2)
- Faculty Publications (865)
- August 1990
- Case
Giovanni Buton: International Marketing Strategy
Describes the situation confronting Giovanni Buton, an Italian distiller and beverage distributor, in 1989. The market for distilled spirits was declining and the spirits industry was consolidating via mergers and acquisitions on a worldwide basis. "Global brands" such... View Details
Keywords: Marketing Strategy; Globalized Markets and Industries; Manufacturing Industry; Manufacturing Industry; Italy; European Union
Buzzell, Robert D. "Giovanni Buton: International Marketing Strategy." Harvard Business School Case 591-023, August 1990.
- January 2021 (Revised March 2021)
- Supplement
Toyota and Its Labor Union in Argentina (B)
By: Jorge Tamayo, Erik Snowberg and Jenyfeer Martinez Buitrago
Toyota Argentina (TASA) and the union representing automotive industry workers in the country had been working together since 2011 to address the challenges faced by Toyota’s manufacturing plant in Zárate (Argentina). The strategy for moving forward was built on an... View Details
Keywords: Manufacturing Performance; Production; Performance Improvement; Strategy; Labor Unions; Labor and Management Relations; Agreements and Arrangements; Strategic Planning; Factories, Labs, and Plants; Auto Industry; Argentina
Tamayo, Jorge, Erik Snowberg, and Jenyfeer Martinez Buitrago. "Toyota and Its Labor Union in Argentina (B)." Harvard Business School Supplement 721-412, January 2021. (Revised March 2021.)
- May 2003
- Background Note
Customer Management Strategy in Business Markets
By: Das Narayandas
Describes in detail customer management strategies in business markets, including selection decisions, design and management of customer relationship strategies, monitoring the health of customer relations, and linking the vendors' customer management effort to... View Details
Keywords: Customer Focus and Relationships; Customer Relationship Management; Decision Making; Networks; Customization and Personalization; Manufacturing Industry
Narayandas, Das. "Customer Management Strategy in Business Markets." Harvard Business School Background Note 503-060, May 2003.
- December 2011
- Supplement
Haier's U.S. Refrigerator Strategy
By: Pankaj Ghemawat, Thomas M. Hout and Jordan Siegel
- 23 Nov 1999
- Research & Ideas
What’s Your Strategy for Managing Knowledge?
Ernst & Young. Love was preparing an important bid for a large industrial manufacturer that needed help installing an enterprise resource planning system. He had already directed projects for implementing information systems for... View Details
- August 1989 (Revised November 1994)
- Case
Nissan Motor Co. Ltd.: Marketing Strategy for the European Market
By: John A. Quelch
Nissan executives are reviewing their European marketing strategy in light of the 1992 European Community (EC) market integration program and the likely end of bilateral import quotas on Japanese cars by some EC countries. Having recently established a manufacturing... View Details
Keywords: Marketing Strategy; Resource Allocation; Market Entry and Exit; Trade; Auto Industry; Japan; United Kingdom; Europe
Quelch, John A. "Nissan Motor Co. Ltd.: Marketing Strategy for the European Market." Harvard Business School Case 590-018, August 1989. (Revised November 1994.)
- 21 Jun 2010
- Research & Ideas
Strategy and Execution for Emerging Markets
financial crises, and weak intellectual property rights. HBS professors Tarun Khanna and Krishna G. Palepu, authors of the new book Winning in Emerging Markets: A Road Map for Strategy and Execution (Harvard Business Press), offer an... View Details
Keywords: by Martha Lagace
- February 2007 (Revised November 2011)
- Case
Esquel Group: Integrating Business Strategy and Corporate Social Responsibility
By: F. Warren McFarlan, William C. Kirby and Tracy Manty
Focuses on the experience of China's largest shirt manufacturer in managing various aspects of government relations in China. Identifies a wide variety of social initiatives it has undertaken. View Details
Keywords: Growth and Development Strategy; Corporate Social Responsibility and Impact; Business and Government Relations; Manufacturing Industry; Manufacturing Industry; China
McFarlan, F. Warren, William C. Kirby, and Tracy Manty. "Esquel Group: Integrating Business Strategy and Corporate Social Responsibility." Harvard Business School Case 307-076, February 2007. (Revised November 2011.)
- March 2013 (Revised March 2014)
- Case
Cummins, Inc.: Building a Home Community for a Global Company
By: Joseph L. Bower and Michael Norris
In 2010, Tom Linebarger, president and COO of Cummins, Inc., the Columbus, Indiana-based manufacturer of diesel engines, has to decide where to locate the company's new manufacturing line for high horsepower engines. He has three choices to decide from: Seymour,... View Details
Keywords: Manufacturing; Competitiveness; Competition; Education; Business and Community Relations; Manufacturing Industry; United States
Bower, Joseph L., and Michael Norris. "Cummins, Inc.: Building a Home Community for a Global Company." Harvard Business School Case 313-024, March 2013. (Revised March 2014.)
- October 1993 (Revised December 1997)
- Case
General Dynamics: Compensation and Strategy (A)
William Anders became CEO of defense giant General Dynamics in 1991 as the Cold War was ending and as the industry became saddled with excess capacity. Observing that the company was underserving shareholders and required a massive change in its culture, Anders brought... View Details
Keywords: Motivation and Incentives; Corporate Strategy; Executive Compensation; Manufacturing Industry; United States
Murphy, Kevin J. "General Dynamics: Compensation and Strategy (A)." Harvard Business School Case 494-048, October 1993. (Revised December 1997.)
- February 1995 (Revised January 1996)
- Teaching Note
Newell Company: Acquisition Strategy TN
By: David J. Collis
Teaching Note for (9-794-066). View Details
Keywords: Manufacturing Industry
- November 2018
- Case
Komatsu Komtrax: Asset Tracking Meets Demand Forecasting
By: Willy Shih, Paul Hong and YoungWon Park
Komatsu's Komtrax system started as a way of remotely monitoring and tracking equipment for the purpose of improving operational efficiency. This case follows its evolution towards other uses including demand forecasting for its sales, marketing, and production... View Details
Keywords: Big Data; Manufacturing; Manufacturing Industry; Data Strategy; Internet Of Things; Construction; Production; Analytics and Data Science; Strategy; Performance Efficiency; Forecasting and Prediction; Industrial Products Industry; Construction Industry; Japan
Shih, Willy, Paul Hong, and YoungWon Park. "Komatsu Komtrax: Asset Tracking Meets Demand Forecasting." Harvard Business School Case 619-022, November 2018.
- February 2003 (Revised December 2005)
- Case
Susan Griffin: Formulation of a Long-Term Investment Strategy
By: Dwight B. Crane and Julia Stevens
Susan Griffin, owner and cofounder of a small manufacturing company, is formulating a long-term investment strategy. Griffin plans to sell her $10 million company and invest the revenue. She must decide how to allocate her investment so that she can rely entirely on... View Details
Crane, Dwight B., and Julia Stevens. "Susan Griffin: Formulation of a Long-Term Investment Strategy." Harvard Business School Case 203-072, February 2003. (Revised December 2005.)
- 08 Dec 2014
- Research & Ideas
A Manager’s Guide to International Strategy
multinational firms, then a framework for how to craft an international strategy that creates shareholder value, Collis provides students and new managers with an integrated perspective on international strategy, drawing on earlier work... View Details
Keywords: by Julia Hanna
- November 2016
- Supplement
Alnylam Pharmaceuticals: Building Value from the IP Estate (B)
By: Vicki Sato, Willy Shih and Matt Higgins
The leader of a pioneering biotech company in the siRNA space weighs his options for scaling production capacity in advance of an anticipated commercial launch. Operational complexity and relative merits of in-house manufacturing versus a contractor model are... View Details
Keywords: Pharmaceutical Companies; Pharmaceutical Industry; Biotech; Biotechnology; Operational Complexity; Strategy; Manufacturing; Production; Strategic Planning; Intellectual Property; Biotechnology Industry; United States
Sato, Vicki, Willy Shih, and Matt Higgins. "Alnylam Pharmaceuticals: Building Value from the IP Estate (B)." Harvard Business School Supplement 617-022, November 2016.
- October 1995
- Case
Otis Elevator Company (B): China Strategy
By: Michael Y. Yoshino and Thomas W. Malnight
Examines the conflict Otis faces with its joint venture partner as it seeks to expand into Southern China. View Details
Keywords: Management; Conflict and Resolution; Joint Ventures; Expansion; Growth and Development Strategy; Business Strategy; Globalization; Manufacturing Industry; Manufacturing Industry; China
Yoshino, Michael Y., and Thomas W. Malnight. "Otis Elevator Company (B): China Strategy." Harvard Business School Case 396-099, October 1995.
- April 1994 (Revised April 1995)
- Case
Volkswagen de Mexico's North American Strategy (A)
In 1988, Volkswagen (VW) consolidated its North American operations in Puebla, Mexico, after shutting down its plant in Pennsylvania. Volkswagen de Mexico had been in operation since the 1960s, but produced almost exclusively for the Mexican market. In the late 1980s,... View Details
Keywords: Organizational Change and Adaptation; Trade; Manufacturing Industry; Manufacturing Industry; Canada; Germany; United States; Mexico
Shapiro, Helen. "Volkswagen de Mexico's North American Strategy (A)." Harvard Business School Case 794-104, April 1994. (Revised April 1995.)
- Summer 2018
- Article
Why High-Tech Commoditization Is Accelerating
By: Willy C. Shih
Knowledge embedded within state-of-the-art production and design tools is a powerful force that is leveling the global technology playing field. It democratizes innovation and makes future competition more challenging. This paper describes the knowledge flows through... View Details
Keywords: Product Design; Product Commercialization; Product Development; Product Development Strategy; Production; Manufacturing Tools; Manufacturing; Manufacturing Industry; Engineering; Globalization; Goods and Commodities; Knowledge; Commercialization; Business Strategy; Corporate Strategy; Information Infrastructure; Technology Adoption; Consumer Products Industry; Auto Industry; Semiconductor Industry; Electronics Industry; Industrial Products Industry; Information Technology Industry; North America; Asia
Shih, Willy C. "Why High-Tech Commoditization Is Accelerating." Art. 59420. MIT Sloan Management Review 59, no. 4 (Summer 2018): 53–58.
- February 2009
- Teaching Note
Pitney Bowes: Employer Health Strategy (TN)
By: Michael E. Porter and Jennifer F Baron
Teaching Note for 709458. View Details
- August 1984
- Case
Competitive Positioning in the Dishwasher Industry (B): Design and Manufacturing Co. (D&M)
By: Joseph L. Bower
Bower, Joseph L. "Competitive Positioning in the Dishwasher Industry (B): Design and Manufacturing Co. (D&M)." Harvard Business School Case 385-046, August 1984.