Publications

Web

Managing the Business | Working Knowledge

07 Nov 2019
News

Growing Our Food: Making Agriculture More Sustainable

March 11, 2020
Editorial

A Bolder Vision for Business Schools

By: P. Tufano

Business schools teach to a model that dates back to the 1950s. Given the growing demands on business to take a lead in confronting societal challenges, business schools need to update how they train business leaders and how they compete, argues Oxford’s Saïd School... View Details

Keywords: Business Schools; Business And Society; Business Education; Leadership Development; Business and Stakeholder Relations

Find at Harvard

Register to Read

September 2019 (Revised June 2020)
Case

Othellonia: Growing a Mobile Game

By: Eva Ascarza, Tomomichi Amano and Sunil Gupta

In the summer of 2019, Yu Sasaki, Head of the Game Division of DeNA, a Japanese mobile gaming company, is evaluating various growth strategies for its recent game Othellonia. Sasaki needs to decide if he should focus on customer acquisition, retention, or monetization. View Details

Keywords: Targeting; Retention/churn; Freemium; Monetization; Customer Relationship Management; Games, Gaming, and Gambling; Mobile and Wireless Technology; Growth and Development Strategy; Marketing; Customers; Marketing Strategy; Retention; Acquisition; Entertainment and Recreation Industry; Japan

30 Jul 2012 - 1 Aug 2012
Talk

Managing Intellectual Property in Business Ecosystems

By: Carliss Y. Baldwin

May 2017
Teaching Note

Hilti Fleet Management (A) and (B)

By: Ramon Casadesus-Masanell, Oliver Gassmann and Roman Sauer

These notes are meant to accompany Hilti Fleet Management (A): Turning a Successful Business Model on Its Head (717-427) and Hilti Fleet Management (B): Towards a New Business Model (717-465).
This case explores the introduction of fleet management in the... View Details

May 2012
Course Overview Note

Managing Stakeholders with Corporate Social Responsibility

By: Christopher Marquis and Laura Velez Villa

This note articulates the ways in which strong stakeholder-company relationships developed through corporate social responsibility initiatives and other types of social strategies deliver bottom line benefits. The analysis follows stakeholder logic models connecting... View Details

Keywords: Business And Society; Social Responsibility; Stakeholder Management; Government And Business; Philanthropy; Business and Stakeholder Relations; Corporate Social Responsibility and Impact; Philanthropy and Charitable Giving; Revenue

October 2012 (Revised February 2014)
Teaching Note

Logoplaste: Global Growing Challenges (TN)

By: Juan Alcacer

The case follows Logoplaste in its transformation from a small player in the plastic container industry in Portugal to a mid-sized global firm with operations in 11 countries. The case summarizes Logoplaste's history, with an emphasis on the milestones of its global... View Details

Keywords: R＆D; Innovation; Competitive Advantage; Operations Strategy; Global Strategy; Competition; Operations; Strategy; Manufacturing Industry

15 Feb 2000
Research & Ideas

Growing Pains: Prescriptions for U.S. Health Care

We know the symptoms all too well. We wait months to see a doctor. Office visits end, it seems, just moments after they begin. Managed care firms hold sway over doctors' treatment plans, and health insurance premiums are heading for the... View Details

Keywords: by Staff; Health

September 2015 (Revised September 2020)
Case

Gap Inc.: Refashioning Performance Management

By: Joshua Margolis, Paul McKinnon and Michael Norris

In 2014, clothing retailer Gap Inc. rolled out a new performance management process for headquarters staff that did away with a traditional rating and ranking system. The new process involved informal monthly meetings between managers and their reports, and it more... View Details

Keywords: Performance Management; Retail; HR; Motivation and Incentives; Performance; Management; Human Resources; Performance Evaluation; Apparel and Accessories Industry; Retail Industry

01 Sep 2023
News

Money Does Grow on (Family) Trees

business opportunity. In just 30 years—the span of a single generation—genealogy has grown from the domain of historical societies, microfilm, and the Mormon church to big data, artificial intelligence, DNA testing, and staggering private... View Details

Keywords: April White; Illustrations by Fabio Consoli; News, Library, Internet, and Other Services; Information

May 2025
Case

Fidji Simo: Growing the Pie at Instacart

By: Hubert Joly, Leonard A. Schlesinger and James Barnett

In January 2025, Instacart CEO Fidji Simo considers strategies for continuing to grow Instacart from a grocery delivery platform to a holistic grocery technology company, including in-store grocery technology and expanding partnerships across the grocery sector. View Details

Keywords: Change Management; Transformation; Customers; Food; Health; Working Conditions; Leading Change; Operations; Going Public; Strategy; Growth and Development Strategy; Business or Company Management; Food and Beverage Industry; Technology Industry; United States; Canada

17 Nov 2003
Research & Ideas

The Business Case for Diabetes Disease Management

analyze the complexities of disease management and check all avenues for potential business opportunities. The participants, almost all of them health professionals, sorted through the risks and benefits of... View Details

Keywords: by Martha Lagace; Health

December 2013 (Revised July 2015)
Case

VP Group: Vegpro Grows Beyond Kenya

By: Jose Alvarez and Natalie Kindred

In 2013, Kenyan horticulture producer and exporter VP Group is weighing potential expansion opportunities against the growing risks in its production and export markets. With $121 million in 2012 revenues, VP Group has grown rapidly in recent years by expanding its... View Details

August 2003 (Revised December 2003)
Background Note

Formalizing Business Relationships: Note on Contract Formation for Managers

Equips managers with a basic understanding of how to use contracts to define, formalize, and strengthen business relationships. Explains how managers can use properly structured contracts to increase predictability; to create or preserve valuable legal, financial, and... View Details

Keywords: Contracts; Relationships

2017
Book

Managing Risk in Reinsurance: From City Fires to Global Warming

By: Niels Viggo Hauter and Geoffrey Jones

This is the first book to provide a comprehensive history of the reinsurance industry from the nineteenth century to the present day. Reinsurance developed at the fringe of financial services and, for most of its existence, was largely unnoticed outside the expert... View Details

Keywords: Insurance; Risk Management; Business History; Globalization; Risk and Uncertainty; Financial Services Industry; Insurance Industry; Africa; Europe; Latin America; North and Central America; Asia

Find at Harvard

03 Feb 2014
Research & Ideas

The Tricky Business of Managing Web Advertising Affiliates

When the FBI charged Shawn Hogan and two others with defrauding eBay of about $21 million in affiliate marketing sales, Benjamin G. Edelman was watching closely behind the scenes. Edelman's name rarely came up at the time of the 2010 arrests, but the Harvard View Details

Keywords: by Kim Girard; Advertising; Publishing

14 Nov 2007
Research & Ideas

Growing CEOs from the Inside

leadership, to draw on his 40 years of research and teaching experience at Harvard Business School to discuss the issues surrounding CEO succession. Sean Silverthorne: What's wrong with the way most companies today pick CEOs? Joseph... View Details

Keywords: by Sean Silverthorne; Employment

April 2013 (Revised April 2014)
Case

Transitions Asia: Managing Across Cultures

By: Roy Y.J. Chua and Dawn H. Lau

The director of an interim executive search firm, Chee Lung Tham, faced a clash of culture and management styles when his mainland Chinese client threatened to fire the American interim manager that Tham had assigned. The client, Wong Lung, ran a family-owned garment... View Details

Keywords: China; Cross-cultural Management; Management Style; Conflict Management; Family Business; Cross-Cultural and Cross-Border Issues; Service Industry; China