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- All HBS Web
(891)
- People (1)
- News (187)
- Research (565)
- Events (4)
- Multimedia (1)
- Faculty Publications (226)
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- 01 Jun 1996
- News
Keepers of the Flame
world-class athletes. Successful marketing of the Olympics - which is essential for financing the Games - depends on the Olympic movement's continued integrity, reputation for excellence, and "goodwill." That inherent value, Frazier... View Details
Keywords: Garry Emmons
- 30 Nov 2017
- News
Happy Meals (Are Here Again)
exactly had happened to the 62-year-old icon. It was a massive professional challenge: Morgan Flatley (MBA 2004), who was hired as chief marketing officer last April, says that part of the reason she was excited about the gig was the... View Details
- 01 Mar 2010
- News
Eric Schiffer
comes in a bit light or damaged. If we get an overshipment, we call right away and say, “You may not know this, but you sent us ten extra cases which you did not bill us for. We’ll gladly pay for them.” We don’t have buying committees,... View Details
- 12 Nov 2019
- News
Seismic Shift
years ago that the approach to inclusion in business was flawed. As a former marketing expert and growth strategist who helped clients find new business opportunities—largely in nonwhite, affluent markets—she was called in to create... View Details
Keywords: Maureen Harmon
- 01 Jun 2007
- News
The Show Goes On
hoping to sell 2,000 tickets at $30 each. That’s close to our $70,000 operating budget. This year, we had some savvy negotiators who bargained with our lighting and sound vendors and managed to get a 10 percent reduction in price. Another... View Details
- 01 Jun 2016
- News
How Do We Win the Cyberwar?
the mafia. Every criminal trope imaginable is trying to get a piece of this. All told, online crime inflicted $445 billion in damage to the global economy in 2014, according to a study by the Center for Strategic and International Studies. A $75 billion cyberdefense... View Details
Keywords: Dan Morrell; illustrations by Victo Ngai
- 24 Apr 2014
- News
Helping India’s energy crisis, one bulb at a time
experience with Motorola Mobility, Yarlagadda saw a safe and economical solution. Yarlagadda developed a solar-powered LED lantern that turns a few hours of sunlight into more than double the lighting power. “I priced my lanterns at $25... View Details
- 01 Feb 1999
- News
Fred Lazarus: Art Work at the Office
in the Fogg Museum was my favorite," Lazarus recalls with a grin. "I dodged the question." He acknowledges that his lack of artistic background may seem unusual, especially in light of the fact that he is the first nonartist to hold the... View Details
Keywords: Jeffrey Lazar
- 01 Sep 2003
- News
These Are the Good Old Days
the Bulletin about her experiences as an executive, a woman, a mother, and a New Yorker. In doing so, she shed light on some major social and business developments that have shaped — and been enriched by — the lives and careers of her... View Details
- 01 Jun 2003
- News
Male Consumers as Man-of-Action Heroes
be like the man–of–action heroes they find everywhere in the mass media. For the white working– and middle–class men in the study, these are the most potent role models — heroic figures who defy institutions but, in the end, actually outdo the “organization men” in... View Details
- 01 Dec 2006
- News
HBS Celebrates Wyss Gift
that the gift would have a lasting impact. “Philanthropy in my definition is something that brings change and influences people,” he said. That’s precisely what the gift will do for the School’s Doctoral Programs, Dean Jay Light said in... View Details
- 31 Jan 2023
- News
Female Founders' Dilemmas; UK Tech Startups
leading a class of 32 HBS students in an Immersive Field Course (IFC) on the Tech Startup Ecosystem in the UK and Europe. The featured panel of UK-based HBS alumni entrepreneurs, who shared actionable insights on how to overcome challenges amid View Details
Keywords: Margie Kelley
- 01 Oct 2002
- News
Dean Clark on Leadership, Educational Priorities, and Funding the Future
— because that's really what HBS is about. Has the School's mission changed in light of recent developments? No, our mission remains the same: to educate leaders who will make a difference in the world. This is not mere rhetoric, but... View Details
- 01 Mar 2010
- News
Sole Mates
economy to a market economy. Many foreign investors have expressed renewed interest in Mongolia due to its rich natural resources (e.g., copper, gold, coal, uranium) and its strategic geographic location relative to its neighbors, China... View Details
- 01 Dec 2001
- News
BOOK: Creating Value through Corporate Restructuring
by Stuart C. Gilson (John Wiley & Sons) News of major job cuts, bankruptcies, mergers, and buyouts seems to dominate the headlines these days, as global economic forces put pressure on companies to adapt in pursuit of higher market value.... View Details
Keywords: Margie Kelley
- 01 Dec 2008
- News
No Easy Fix for the Financial Crisis
Street, raising the specter of a credit market collapse that would cripple the economy. “It is an anxious time. It is probably even a dangerous time. It is a historic time. And it is a time that we’re going to be teaching about in our... View Details
- 01 Sep 2012
- News
Who Owns Yoga?
Annelena Lobb, Deshpandé examines the paths of two successful yoga teachers, each with a different approach to practicing and marketing the ancient discipline of yoga. There’s Bikram Choudhury, the founder of Bikram Yoga in America, who... View Details
- 01 Dec 1999
- News
From the Editors
it wasn't until this fall, when we began a somewhat systematic review of the magazine's past, that we came to realize the extent to which the Bulletin has served as a chronicle of the School's life and times. Our research for this special anniversary issue has brought... View Details
Keywords: Deborah Blagg
- 01 Oct 2001
- News
HBS Press Books in Brief
Reichheld, maintains that it isn't new market forces that make loyalty so elusive in the digital arena — it's faulty leadership. Applying his breakthrough loyalty theories to the digital economy, the author shows that the Web can actually... View Details
- 01 Sep 2004
- News
Survey Spotlights HBS Experience
average of 2.4 firms each. These are among the preliminary findings of a survey conducted early this year to shed light on the impact that HBS has had on helping MBA Program graduates along their diverse career paths. The survey, a first... View Details