Publications
Publications
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- All HBS Web
(1,835)
- Faculty Publications (848)
- 2016
- Book
Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business
By: John A. Quelch
The public health footprint associated with corporate behavior has come under increased scrutiny in the last decade, with an increased expectation that private profit not come at the expense of consumer welfare.
Consumers, Corporations, and Public... View Details
Consumers, Corporations, and Public... View Details
Keywords: Consumer; Corporate Culture; Public Health; Consumer Behavior; Marketing Strategy; Corporate Strategy; Health; Innovation and Invention; Innovation and Management; Supply Chain Management; Advertising Industry; Apparel and Accessories Industry; Biotechnology Industry; Communications Industry; Consumer Products Industry; Distribution Industry; Entertainment and Recreation Industry; Food and Beverage Industry; Health Industry; Information Industry; Information Technology Industry; Insurance Industry; Manufacturing Industry; Media and Broadcasting Industry; Medical Devices and Supplies Industry; Pharmaceutical Industry; Retail Industry; Technology Industry; Tourism Industry; Transportation Industry; Travel Industry; Asia; Oceania; North and Central America; Middle East; Latin America; Europe
- October 2015
- Case
DPDHL Group: Employee Safety and Wellbeing
By: John A. Quelch and Carin-Isabel Knoop
Management at Deutsche Post DHL Group is designing a three-country test of investment in a new health and wellbeing strategy. View Details
Keywords: Health; Wellbeing; Wellness; Safety; Risk; Employees; Human Resources; Risk Management; Service Industry; China; Mexico; Middle East
- September 2015
- Case
Eco7: Launching a New Motor Oil
By: John Quelch and Sunru Yong
Aaron Jonnerson, vice president of marketing at the automotive division of Avellin, must make marketing mix decisions for the launch of Eco7, a new environmentally-friendly motor oil. The company's performance has been mediocre, shareholder pressure is increasing, and... View Details
- September 2015
- Teaching Note
Eco7: Launching a New Motor Oil (Brief Case)
By: John A. Quelch and Sunru Yong
- September 2015
- Supplement
Eco7: Launching a New Motor Oil, Spreadsheet for Instructors (Brief Case)
By: John Quelch and Sunru Yong
- September 2015
- Supplement
Eco7: Launching a New Motor Oil, Spreadsheet for Students (Brief Case)
By: John Quelch and Sunru Yong
- September 2015 (Revised May 2017)
- Case
Merieux NutriSciences: Marketing Food Safety Testing
By: John A. Quelch and Margaret L. Rodriguez
- August 2015
- Teaching Note
Rana Plaza (C): Primark and Victim Compensation
By: John A. Quelch
- August 2015 (Revised March 2016)
- Supplement
Rana Plaza (C): Primark and Victim Compensation
By: John A. Quelch and Margaret L. Rodriguez
- June 2015 (Revised May 2017)
- Teaching Note
Philips Healthcare: Marketing the HealthSuite Digital Platform
By: John A. Quelch
- June 2015
- Teaching Note
AIP Healthcare Japan: Investing in Japan's Retirement Home Market
By: John A. Quelch
- June 2015 (Revised May 2017)
- Teaching Note
Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste
By: John A. Quelch
- June 2015
- Supplement
Ethiopia: An Emerging Market Opportunitiy? Spreadsheet for Instructors (Brief Case)
By: John A. Quelch and Sunru Yong
- June 2015
- Case
Ethiopia: An Emerging Market Opportunity?
By: John A. Quelch and Sunru Yong
This case centers on the potential and challenges of entering an emerging market. It provides a brief overview of the Ethiopian market, market reforms and policies, and the business environment faced by foreign companies. Three multinational businesses, CareCo, ShoeCo,... View Details
- June 2015
- Teaching Note
Ethiopia: An Emerging Market Opportunity? (Brief Case)
By: John A. Quelch and Sunru Yong
- May 2015 (Revised September 2015)
- Case
Philips Healthcare: Marketing the HealthSuite Digital Platform
By: John A. Quelch and Margaret L. Rodriguez
In June 2014, leading healthcare and consumer technology company, Royal Philips ("Philips"), announced its HealthSuite Digital Platform to house healthcare data and enable applications used by physicians and patients. Philips had strong equity in the healthcare... View Details
- May 2015 (Revised May 2017)
- Case
Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste
By: John A. Quelch and Margaret L. Rodriguez
In October 2013, Colgate-Palmolive Company, the world's leading oral care company, was about to launch its new Colgate® Maximum Cavity Protection™ plus Sugar Acid Neutralizer™ toothpaste in Brazil. Oral care category accounted for 46 percent of Colgate's $17.4 billion... View Details
Keywords: New Product Management; Consumer Segmentation; Global Marketing; Corporate Social Responsibility; Healthcare; Sustainability; Health Care and Treatment; Environmental Sustainability; Marketing; Segmentation; Product Development; Product Launch; Corporate Social Responsibility and Impact; Product Positioning; Consumer Products Industry; Brazil; United States
- May 2015 (Revised September 2015)
- Case
AIP Healthcare Japan: Investing in Japan's Retirement Home Market
By: John A. Quelch and Qing Xia
The CEO of a health care-based REIT is considering alternative nursing home investment strategies. Students must consider macro-industry trends, scale and scope issues and consumer segmentation data in making their recommendations. View Details