Publications

October 1976 (Revised June 1993)
Case

Sunkist Growers, Inc.

By: Stephen A. Greyser and John A. Quelch

A new media strategy for lemon advertising involving the concentration of the entire budget in a single-print vehicle, is under consideration. View Details

Keywords: Marketing Strategy; Marketing Communications; Advertising

25 Apr 2014
Video

Howard Stevenson - Making A Difference

August 2016 (Revised July 2017)
Background Note

Brand Portfolio Strategy and Brand Architecture

By: Jill Avery

While companies choose to brand their products and services in many different ways, there are some central tenets that help define an optimal brand portfolio and associated brand architecture. Brand portfolio strategy involves the design, deployment, and management of... View Details

Keywords: Brand Management; Brand Portfolio; Brand Extension; Brand Portfolio Strategy; Brand Architecture; Consumer Behavior; Marketing; Brands and Branding; Marketing Strategy

Research Summary

Tom's current research interests involve the role of accounting information in contracting, particularly in the setting of accounting based covenants in debt contracts. View Details

November 1999 (Revised November 2003)
Background Note

Perspective, Institutions and Basic Issues

By: David F. Hawkins

This case describes the basic institutions involved in the setting of generally accepted accounting principles and the fundamental issues that institutions must address. View Details

Keywords: Financial Reporting

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November 2017
Case

The Digital Factory – Siemens: Electronic Works Amberg

By: Rajiv Lal and Scott F. Johnson

The Electronic Works Amberg (EWA) was Siemens' most advanced factory. The plant built industrial automation equipment using state-of-the-art manufacturing techniques. Siemens was considering creating a consulting business for its manufacturing clients. Given the EWA's... View Details

Keywords: Siemens; Internet Of Things; Industrie 4.0; Manufacturing; Consulting; Digital Factory; Ewa; Amberg; Electronic Works Amberg; Information Technology; Mobile and Wireless Technology; Applications and Software; Internet and the Web; Production; Manufacturing Industry; Industrial Products Industry; Technology Industry; Germany

23 Feb 2017
News

Why the iPhone can't be made in the US

April 1993
Supplement

McCaw Cellular Communications, Inc. (C)

Describes events in 1991 involving Fleet Call, Inc., a potential competitor who plans to introduce an alternative form of mobile communication. View Details

Keywords: Business or Company Management; Competitive Strategy; Telecommunications Industry

June 2014
Article

Get Excited: Reappraising Pre-Performance Anxiety as Excitement

By: A.W. Brooks

Individuals often feel anxious in anticipation of tasks such as speaking in public or meeting with a boss. I find that an overwhelming majority of people believe trying to calm down is the best way to cope with pre-performance anxiety. However, across several studies... View Details

Keywords: Opportunities; Attitudes; Performance

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Read Now

10 Mar 2002
Research & Ideas

Breakthrough Negotiation: Don’t Leave It On the Table

as preordained or fixed. They understand that they cannot afford to get mired down in reacting to counterparts' moves; they must shape their situations. So they work to mold the basic structure of the negotiation by involving the right... View Details

Keywords: by Michael Watkins

21 Mar 2024
Blog Post

SVMP Gave Me the Courage to Fail

vulnerability involved in the process prompted me to reflect and truly determine my motivation and what I hoped to gain from the experience. Throughout the program, we were encouraged to take risks and recalibrate through internal case... View Details

October 2001
Background Note

A Note on Team Process

By: Linda A. Hill and Maria Farkas

When tasks are highly complex, demand a diversity of skills, or require a commitment from the involved parties, teams are usually the most effective way to approach them. But a group of people working together does not automatically equally a team, and groups are often... View Details

Keywords: Competency and Skills; Decision Making; Management; Business Processes; Performance Effectiveness; Performance Efficiency; Groups and Teams; Conflict and Resolution

April 2004 (Revised September 2007)
Case

Accounting Fraud at WorldCom

By: Robert S. Kaplan and David Kiron

The principal players in WorldCom's accounting fraud included CFO Scott Sullivan, the General Accounting and Internal Audit departments, external auditor Arthur Andersen, and the board of directors. The case provides sufficient detail to allow for a full discussion of... View Details

Keywords: Governance Controls; Governing and Advisory Boards; Crime and Corruption; Ethics; Financial Reporting; Organizational Culture; Corporate Governance; Accounting Audits

Ashley Whillans is the Volpert Family Associate Professor of Business Administration at the Harvard Business School, where she teaches the Motivation and Incentives course to MBA students. Professor Whillans earned her PhD in Social Psychology from the University of... View Details

25 Apr 2014
Video

James Robinson - Making A Difference

June 2003
Case

In-N-Out Burger

By: Youngme E. Moon, Lucy Cummings, Sonali Sampat, Sam Thakarar and Kerry Herman

In-N-Out Burger is a fast-food chain with 171 company-owned locations in three states--California, Nevada, and Arizona. It has an extremely hardcore customer base and the company appears to be in good financial health. The primary issue in this case concerns expansion:... View Details

Keywords: Customer Relationship Management; Profit; Leadership Development; Brands and Branding; Product Marketing; Distribution; Expansion; Food and Beverage Industry; Arizona; California; Nevada

Article

Reimagining the Balanced Scorecard for the ESG Era

By: Robert S. Kaplan and David McMillan

Companies are increasingly aware that their customers and society in general expect businesses to adopt and work towards social and environmental objectives as well as the traditional financial ones. This involves not only re-evaluating firms’ models but re-imagining... View Details

Keywords: ESG (Environmental, Social, Governance) Performance; Business Ecosystems; Balanced Scorecard; Adaptation; Business Model; Business and Stakeholder Relations