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Show Results For
- All HBS Web
(12,100)
- People (60)
- News (2,828)
- Research (6,163)
- Events (72)
- Multimedia (107)
- Faculty Publications (4,138)
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- 10 May 2019
- Working Paper Summaries
Consumer Inertia and Market Power
Keywords: by Alexander MacKay and Marc Remer
- Article
New Interest in Incentive Financing
By: Samuel Hayes
The article presents the findings of a study on incentive financings as they apply to institutional investors, particularly life insurance company investors. The author made contact with investment officers in 29 insurance companies, and have collected a considerable... View Details
Hayes, Samuel. "New Interest in Incentive Financing." Harvard Business Review 44, no. 4 (July–August 1966): 99–112. (Reprinted: Brigham, Earl, Ricks, R. B., Readings in the Essentials of Managerial Finance. Holt, Rhinehart and Winston, 1968.)
- June 1985 (Revised August 1994)
- Background Note
U.S. Government Debt Market and the Structure of Interest Rates, The
Concerns U.S. Government Debt Market and various conventions used to depict the structure of interest rates. View Details
Mason, Scott P. "U.S. Government Debt Market and the Structure of Interest Rates, The." Harvard Business School Background Note 285-186, June 1985. (Revised August 1994.)
- Research Summary
Creating and Consuming Brand Meaning
By: Jill J. Avery
This vibrant stream explores how managers build meaning into their brands through narrative stories, and nurture, leverage, and maintain meaning over time. It also explores how consumers use this meaning embedded in brands to construct their identities and live their... View Details
- June 2018
- Article
Deviations from Covered Interest Rate Parity
By: Wenxin Du, Alexander Tepper and Adrien Verdelhan
We find that deviations from the covered interest rate parity (CIP) condition imply large, persistent, and systematic arbitrage opportunities in one of the largest asset markets in the world. Contrary to the common view, these deviations for major currencies are not... View Details
Du, Wenxin, Alexander Tepper, and Adrien Verdelhan. "Deviations from Covered Interest Rate Parity." Journal of Finance 73, no. 3 (June 2018): 915–957.
- August 2008 (Revised May 2009)
- Case
Consumer Payment Systems — Japan
By: Benjamin Edelman and Andrei Hagiu
In 2008, the Japanese consumer payments landscape featured ongoing widespread use of cash, limited use of credit cards and rapid rise of e-money systems based on contactless technology embedded in cards and especially mobile phones. The case details the alliances that... View Details
Keywords: Personal Finance; Governing Rules, Regulations, and Reforms; Digital Platforms; Alliances; Competitive Strategy; Information Infrastructure; Mobile and Wireless Technology; Japan
Edelman, Benjamin, and Andrei Hagiu. "Consumer Payment Systems — Japan." Harvard Business School Case 909-007, August 2008. (Revised May 2009.) (request a courtesy copy.)
- March 1999 (Revised December 2001)
- Background Note
Analyzing Consumer Preferences
By: Robert J. Dolan
Presents a non-traditional description of the conjoint analysis methodology. Discusses the process by which a study is done and cites areas of application. View Details
Dolan, Robert J. "Analyzing Consumer Preferences." Harvard Business School Background Note 599-112, March 1999. (Revised December 2001.)
- October 1995 (Revised October 1996)
- Case
Disney Consumer Products in Lebanon
By: John A. Quelch
The managing director of Disney Consumer Products for Europe and the Middle East is reviewing recent market research in Lebanon regarding the sales potential of Disney licensed products and assessing the pros and cons of several distribution options. View Details
Keywords: Distribution; Multinational Firms and Management; Market Entry and Exit; Brands and Branding; Consumer Products Industry; Lebanon
Quelch, John A. "Disney Consumer Products in Lebanon." Harvard Business School Case 596-060, October 1995. (Revised October 1996.)
- 28 Oct 2009
- Lessons from the Classroom
HBS Begins Teaching Consumer Finance
Tufano recently talked about the course and his determination to make consumer finance a broadly accepted academic pursuit. Roger Thompson: Why did you want to teach a course in consumer finance? Peter... View Details
- 2010
- Chapter
Consumer Policy: Business and the Politics of Consumption
By: Gunnar Trumbull
Trumbull, Gunnar. "Consumer Policy: Business and the Politics of Consumption." Chap. 27 in The Oxford Handbook of Business and Government, edited by David Coen, Wyn Grant, and Graham Wilson, 622–642. Oxford: Oxford University Press, 2010.
- September 20, 2004
- Comment
How Consumers Value Global Brands
By: Douglas Holt, John A. Quelch and Earl L. Taylor
In 2002, we carried out a two-stage research project in partnership with the market research company Research International/USA to find out how consumers in different countries value global brands. First, we conducted a qualitative study in forty-one countries to... View Details
Keywords: Global Brands; Brand Value; Multi-national Brands; Social Responsibility; Global Range; Multinational Firms and Management; Globalized Markets and Industries; Brands and Branding; Social Marketing; Corporate Social Responsibility and Impact
Holt, Douglas, John A. Quelch, and Earl L. Taylor. "How Consumers Value Global Brands." Harvard Business School Working Knowledge (September 20, 2004).
- March 2006
- Course Overview Note
Consumer Marketing: Rethinking the Core
By: Youngme E. Moon
Outlines the structure and content of an advanced MBA course entitled Consumer Marketing: Rethinking the Core. The course, which is part of the second-year curriculum at the Harvard Business School, focuses on a reexamination of several fundamental marketing paradigms... View Details
- December 2012
- Article
Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending
By: Jill Avery
I study the Porsche Cayenne SUV launch to ethnographically analyze how men consuming a gendered brand respond to perceived brand gender contamination. Consumers' communal gender work in a Porsche brand community is analyzed to uncover brand gender contamination's... View Details
Keywords: Brands; Brand Building; Brand Equity; Brand Management; Brand Positioning; Marketing; Brands and Branding; Marketing Strategy; Product Marketing; Consumer Behavior; Gender; Identity; Customer Focus and Relationships; Consumer Products Industry; Consumer Products Industry
Avery, Jill. "Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending." International Journal of Research in Marketing 29, no. 4 (December 2012): 322–336. (Article was awarded the Marketing Science Institute's Best Paper Award.)
- Research Summary
Quality disclosure and consumer behavior
Professor Luca has investigated the relationship among quality disclosure, salience, and consumer behavior. He has found that when colleges are presented by rank in U.S. News & World Report, a one-rank improvement for an institution causes nearly a... View Details
- Article
The Consumer Financial Protection Bureau: Financial Regulation for the Twenty-First Century
By: Leonard J. Kennedy, Patricia A. McCoy and Ethan S. Bernstein
After existing regulatory systems failed to prevent the recent financial crisis, Congress passed the Dodd-Frank Wall Street Reform and Consumer Protection Act, a sweeping reform designed to alleviate the crisis and prevent its recurrence. Out of this Act, the Consumer... View Details
Keywords: Consumer Financial Protection Bureau; Dodd-Frank; CFPB; Financial Crisis; Reform; New Agency; Market-based Approach; Evidence-based Analysis; Innovative Technologies And Transparency Policies; BEST Practices; Government and Politics; Government Administration; Finance; Financial History; Law; Markets; Organizations; Organizational Design; Business and Government Relations; Balance and Stability; Strategy; Financial Services Industry; Banking Industry; United States
Kennedy, Leonard J., Patricia A. McCoy, and Ethan S. Bernstein. "The Consumer Financial Protection Bureau: Financial Regulation for the Twenty-First Century." Cornell Law Review 97, no. 5 (July 2012): 1141–1176.
- October 2008 (Revised September 2009)
- Case
Consumer Lending in Japan: Citi CFJ (A)
By: J. Gunnar Trumbull and Akiko Kanno
Despite a tradition of high household savings, Japan has supported a dynamic and technically sophisticated consumer-lending sector. The high profitability of the sector has periodically attracted interest from domestic banks as well as international investors. Most... View Details
Keywords: Mergers and Acquisitions; Financing and Loans; Foreign Direct Investment; Personal Finance; Courts and Trials; Business and Government Relations; Banking Industry; Japan
Trumbull, J. Gunnar, and Akiko Kanno. "Consumer Lending in Japan: Citi CFJ (A)." Harvard Business School Case 709-017, October 2008. (Revised September 2009.)
- Article
The Effects of Interest Rates on Mortgage Prepayments
By: Jerry R. Green and John B. Shoven
Green, Jerry R., and John B. Shoven. "The Effects of Interest Rates on Mortgage Prepayments." Journal of Money, Credit & Banking 18, no. 1 (February 1986): 41–59.
- January 1984
- Article
Stability and Polarization of Interests in Job Matching
By: A. E. Roth
Keywords: Employment
Roth, A. E. "Stability and Polarization of Interests in Job Matching." Econometrica 52, no. 1 (January 1984): 47–57.
- November 2017
- Teaching Note
Predicting Consumer Tastes with Big Data at Gap
By: Ayelet Israeli and Jill Avery
CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big... View Details
Keywords: Brands; Brand ＆ Product Management; Big Data; ＂Marketing Analytics＂; Consumer Behavior; Predictive Analytics; Forecasting; Preferences; Operation Management; Distribution Channels; Marketing; Marketing Channels; Marketing Strategy; Brands and Branding; Forecasting and Prediction; Data and Data Sets; Retail Industry; Fashion Industry; Apparel and Accessories Industry; United States; North America
- August 2008 (Revised July 2011)
- Case
Consumer Payment Systems — United States
By: Benjamin Edelman and Andrei Hagiu
In 2008, the U.S. consumer payments landscape was characterized by the ongoing prevalence of credit and debit card networks, the decline of checks, the rise of stored value cards, and the growth of new payment methods such as PayPal, Bill Me Later, and decoupled debit.... View Details
Keywords: Borrowing and Debt; Financial Management; Personal Finance; Digital Platforms; Motivation and Incentives; Competitive Strategy; Internet and the Web; United States
Edelman, Benjamin, and Andrei Hagiu. "Consumer Payment Systems — United States." Harvard Business School Case 909-006, August 2008. (Revised July 2011.) (request a courtesy copy.)