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- All HBS Web (789)
- Faculty Publications (151)
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- January 2015
- Article
Marketplace or Reseller?
By: Andrei Hagiu and Julian Wright
Intermediaries can choose between functioning as a marketplace (on which suppliers sell their products directly to buyers) or as a reseller (purchasing products from suppliers and selling them to buyers). We model this as a decision between whether control rights over... View Details
Hagiu, Andrei, and Julian Wright. "Marketplace or Reseller?" Management Science 61, no. 1 (January 2015): 184–203.
- 30 Jul 2013
- First Look
First Look: July 30
https://archive.harvardbusiness.org/cla/web/pl/product.seam?c=25120&i=25122&cs=0b17ff7f3d16c64e4a6b72b71b876054 2013 pub Information and Subsidies: Complements or Substitutes? By: Ashraf, Nava, B. Kelsey Jack, and Emir Kamenica... View Details
Keywords: Anna Secino
- 26 Mar 2013
- First Look
First Look: March 26
http://ssrn.com/abstract=2232177 How Elastic Are Preferences for Redistribution? Evidence from Randomized Survey Experiments By: Kuziemko, Ilyana, Michael I. Norton, Emmanuel Saez, and Stefanie Stantcheva Abstract—This paper analyzes the... View Details
Keywords: Sean Silverthorne
- 07 Jul 2009
- Research Event
Business Summit: Historical Roots of Globalization
this breakout session, panelists shared insights, informed by history, of the convergence that globalization promotes. Each focused on convergence from a different reference point: institutional convergence (in financial systems), policy... View Details
Keywords: Re: Multiple Faculty
- July 2023
- Case
Crocs: Using Community-Centric Marketing to Make Ugly Iconic
By: Ayelet Israeli and Anne V. Wilson
In 2022, the Crocs Classic Clog was the best-selling item of clothing on Amazon, the brand was one of the fastest growing brands in the U.S., and global net revenue had increased to approximately $3.6 billion. By most accounts, Crocs had become the “it” shoe. Crocs... View Details
Keywords: Brands and Branding; Product Development; Growth and Development; Customer Value and Value Chain; Digital Marketing; Digital Strategy; Segmentation; Advertising; Consumer Products Industry; Apparel and Accessories Industry; United States
Israeli, Ayelet, and Anne V. Wilson. "Crocs: Using Community-Centric Marketing to Make Ugly Iconic." Harvard Business School Case 524-006, July 2023.
- July 2024
- Article
Acceptance of Automated Vehicles Is Lower for Self than Others
By: Stuti Agarwal, Julian De Freitas, Anya Ragnhildstveit and Carey K. Morewedge
Road traffic accidents are the leading cause of death worldwide for people aged 2–59. Nearly all deaths are due to human error. Automated vehicles could reduce mortality risks, traffic congestion, and air pollution of human-driven vehicles. However, their adoption... View Details
Agarwal, Stuti, Julian De Freitas, Anya Ragnhildstveit, and Carey K. Morewedge. "Acceptance of Automated Vehicles Is Lower for Self than Others." Journal of the Association for Consumer Research 9, no. 3 (July 2024): 269–281.
- 2006
- Article
Capital Budgeting: The Role of Cost Allocations
By: Ian D. Gow and Stefan Reichelstein
A common issue for firms is how to allocate capital resources to various investment alternatives. An extensive and long-standing literature in finance has examined various aspects of capital budgeting, including capital constraints, the determination of discount rates,... View Details
Keywords: Capital Budgeting; Resource Allocation; Performance Evaluation; Cost Management; Research; Investment; Cash Flow; Risk Management; Performance Capacity
Gow, Ian D., and Stefan Reichelstein. "Capital Budgeting: The Role of Cost Allocations." Operations Research Proceedings (2006): 115–122.
- March 2022
- Article
Learning to Rank an Assortment of Products
By: Kris Ferreira, Sunanda Parthasarathy and Shreyas Sekar
We consider the product ranking challenge that online retailers face when their customers typically behave as “window shoppers”: they form an impression of the assortment after browsing products ranked in the initial positions and then decide whether to continue... View Details
Keywords: Online Learning; Product Ranking; Assortment Optimization; Learning; Internet and the Web; Product Marketing; Consumer Behavior; E-commerce
Ferreira, Kris, Sunanda Parthasarathy, and Shreyas Sekar. "Learning to Rank an Assortment of Products." Management Science 68, no. 3 (March 2022): 1828–1848.
- April 2001 (Revised July 2001)
- Case
Verge Software (A)
By: Dorothy A. Leonard and Elizabeth Kind
Scott Rozic, CEO of start-up Verge Software, has just told his board that he is taking the company in a totally new direction, moving from enterprise knowledge management software to Internet direct marketing. This case covers the start-up of the business, and Rozic's... View Details
Keywords: Venture Capital; Investment; Corporate Entrepreneurship; Business or Company Management; Business Strategy; Technological Innovation; Applications and Software; Management Teams; Governing and Advisory Boards; Business Startups; Decision Choices and Conditions; Product Development; Information Technology Industry; United States
Leonard, Dorothy A., and Elizabeth Kind. "Verge Software (A)." Harvard Business School Case 601-065, April 2001. (Revised July 2001.)
- May 2022
- Case
Rawbank's Illico Cash: Can 'Fast Money' Overcome Cash Dependency in the DRC?
By: Lauren Cohen and Grace Headinger
Thomas de Dreux-Brézé, the Head of Strategy and Project Management at Rawbank Congo in the Democratic Republic of the Congo (DRC), was perplexed as he reviewed annual adoption rates for the bank’s launch of Illico Cash 2.0. As the bank’s mobile money app, Illico Cash... View Details
Keywords: Fintech; Inflation; Deflation; Rural; Urban; Emerging Market; Mobile Technology; Finance; Money; Inflation and Deflation; Business Growth and Maturation; Decision Choices and Conditions; Demographics; Developing Countries and Economies; Corporate Entrepreneurship; Behavioral Finance; Currency; Banks and Banking; Commercial Banking; Financial Strategy; Rural Scope; Urban Scope; Innovation Strategy; Emerging Markets; Network Effects; Consumer Behavior; Mobile and Wireless Technology; Technology Adoption; Banking Industry; Financial Services Industry; Technology Industry; Congo, Democratic Republic of the
Cohen, Lauren, and Grace Headinger. "Rawbank's Illico Cash: Can 'Fast Money' Overcome Cash Dependency in the DRC?" Harvard Business School Case 222-084, May 2022.
- December 2023
- Case
TikTok: The Algorithm Will See You Now
By: Shikhar Ghosh and Shweta Bagai
In a world where attention is a scarce commodity, this case explores the meteoric rise of TikTok—an app that transformed from a niche platform for teens into the most visited domain by 2021—surpassing even Google. Its algorithm was a sophisticated mechanism for... View Details
Keywords: Social Media; Applications and Software; Disruptive Innovation; Business and Government Relations; International Relations; Cybersecurity; Culture; Technology Industry; China; United States; India
Ghosh, Shikhar, and Shweta Bagai. "TikTok: The Algorithm Will See You Now." Harvard Business School Case 824-125, December 2023.
- 21 Sep 2010
- First Look
First Look: September 21, 2010
http://www.people.hbs.edu/mnorton/norton%20ariely%20in%20press.pdf Working PapersThe Distinct Effects of Information Technology and Communication Technology on Firm Organization Authors:Nicholas Bloom, Luis Garicano, Raffaella Sadun,... View Details
Keywords: Sean Silverthorne
- January 2018 (Revised February 2018)
- Technical Note
Making Markets
Explains how to identify and capitalize on marketplace design opportunities. Defines markets and marketplaces and describes the basic functions of each. Discusses attributes (e.g., heterogeneity of participants' preferences and asymmetry in available information) that... View Details
Keywords: Marketplaces; Two-Sided Markets; Entrepreneurship; Market Design; Digital Platforms; Marketplace Matching; Market Participation; Market Transactions; Market Entry and Exit; Digital Platforms; Auctions
Eisenmann, Thomas R., and Scott Duke Kominers. "Making Markets." Harvard Business School Technical Note 818-096, January 2018. (Revised February 2018.)
- 1998
- Working Paper
Some Evidence on the Optimal Welfare State Based on Subjective Data
By: Rafael Di Tella and Robert MacCulloch
It is often difficult to evaluate all the costs and benefits of the welfare state. This paper suggests an alternative approach based on surveys of citizen satisfaction with welfare programs. In the first part of the paper we estimate the level of unemployment benefits... View Details
- October 2021
- Article
Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach
By: Nicolas Padilla and Eva Ascarza
The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details
Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Programs; Consumer Behavior; Analysis
Padilla, Nicolas, and Eva Ascarza. "Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach." Journal of Marketing Research (JMR) 58, no. 5 (October 2021): 981–1006.
- 30 Mar 2009
- Research & Ideas
Professional Networks in China and America
competent and reliable. It is a judgment that one makes from information about the other's behavior in specific situations. In contrast, affect-based trust refers to trust from the heart, a bond that arises from one's own emotions and a... View Details
Keywords: by Sean Silverthorne
- 22 Dec 2003
- Research & Ideas
Why Negotiation is Like Jazz
it's unlikely you've ever put them together just like this, with this same person acting and reacting in quite the same way. Negotiation is a particularly high-stakes form of communication, one that requires the lightning-quick, informed... View Details
Keywords: by Kathleen L. McGinn
- 2020
- Working Paper
Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach
By: Eva Ascarza
The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details
Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Customer Value and Value Chain; Consumer Behavior; Analytics and Data Science; Mathematical Methods; Retail Industry
Padilla, Nicolas, and Eva Ascarza. "Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach." Harvard Business School Working Paper, No. 19-091, February 2019. (Revised May 2020. Accepted at the Journal of Marketing Research.)
- 2013
- Working Paper
What Makes a Critic Tick? Connected Authors and the Determinants of Book Reviews
By: Loretti I. Dobrescu, Michael Luca and Alberto Motta
This paper investigates the determinants of expert reviews in the book industry. Reviews are determined not only by the quality of the product, but also by the incentives of the media outlet providing the review. For example, a media outlet may have the incentive to... View Details
Dobrescu, Loretti I., Michael Luca, and Alberto Motta. "What Makes a Critic Tick? Connected Authors and the Determinants of Book Reviews." Harvard Business School Working Paper, No. 12-080, March 2012. (Revise and Resubmit, Journal of Economic Behavior & Organization; Revised August 2013.)
- May 1992
- Article
Coordination in Split-Award Auctions
By: James J. Anton and Dennis Yao
We analyze split award procurement auctions in which a buyer divides full production between two suppliers or awards all production to a single supplier, and suppliers have private cost information. An intriguing feature of split awards is that the equilibrium bids are... View Details
Keywords: Supply Chain Management; Balance and Stability; Cost; Auctions; Bids and Bidding; Production; Five Forces Framework; Supply and Industry; Situation or Environment; Information; Manufacturing Industry
Anton, James J., and Dennis Yao. "Coordination in Split-Award Auctions." Quarterly Journal of Economics 107, no. 2 (May 1992): 681–707. (Reprinted in P. Klemperer, ed., The Economic Theory of Auctions, Elgar, 2000.) Harvard users click here for full text.)