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Show Results For
- All HBS Web
(552)
- People (1)
- News (308)
- Research (150)
- Multimedia (13)
- Faculty Publications (14)
- 05 May 2015
- News
Alumni in London Connect Around a ‘Vision’ for the New HBS
Scott D. Malkin (MBA 1983), vice chair for Europe and a member of the Global Leaders Circle delivered remarks at The HBS Campaign London Regional Event, May 5, 2015. Alumni and friends of Harvard Business... View Details
- 08 Feb 2016
- News
Alumni in Mexico City Connect Around a ‘Vision’ for the New HBS
Alejandro Ramirez Magana (MBA 2001) delivered remarks at The HBS Campaign Mexico City Regional Event, February 8, 2016 Alejandro Ramirez Magana (MBA 2001) delivered remarks at The View Details
- 17 Sep 2015
- News
Seattle and Cleveland Alumni Connect Around a ‘Vision’ for the New HBS
Joan P. Schaefer (MBA 1997) delivered remarks at The HBS Campaign Cleveland Regional Event, September 17, 2015. Alumni and friends of Harvard Business School from the Seattle, Washington and Cleveland, Ohio... View Details
- 30 Mar 2016
- News
Alumni in Middle East Connect Around a ‘Vision’ for the New HBS
Ali Y. Koç (MBA 1997) delivered remarks at The HBS Campaign Istanbul Regional Event, March 30, 2016. Ali Y. Koç (MBA 1997) delivered remarks at The HBS View Details
- 14 May 2013
- Blog Post
“What does it take for us to support our beliefs?” – Johnny Bowman
Before HBS I helped run digital campaigns for a labor union, the Green Bay Packers, and Lady Gaga’s non-profit at Blue State Digital. Blue State Digital made its name helping design Barack Obama’s 2008 and... View Details
Keywords: Technology
- 25 Aug 2010
- Working Paper Summaries
Managerial Practices That Promote Voice and Taking Charge among Frontline Workers
Jim Matheson
Jim joined the HBS Faculty in 2019 and teaches the EC courses Entrepreneurial Finance and Tough Tech Ventures and is a faculty affiliate of the Business & Environment Initiative. He is an active investor, and Board director & advisor for... View Details
- 09 May 2008
- News
New Book Looks at Deep Metaphors and the Minds of Consumers
- 03 Dec 2007
- Research & Ideas
Authenticity over Exaggeration: The New Rule in Advertising
The past 10 years have seen some level of this direct marketing model bear out. But according to an HBS working paper to be published in the Journal of Interactive Marketing, consumers are using technology to learn about marketers, rather... View Details
- June 2018
- Teaching Note
Sandra Brown Goes Digital
By: Rosabeth Moss Kanter and Jonathan Cohen
As a middle manager at a biotechnology company, Sandra Brown harnessed digital tools and social media to engage others and build campaigns for change in the company. This Teaching Note presents strategies for teaching the Sandra Brown case series, which follows Brown's... View Details
- 30 Aug 2010
- Research & Ideas
Turning Employees Into Problem Solvers
annually in the United States equaled the crash of one fully loaded 747 airplane every one-and-a-half days. “At first, these campaigns are great—they bolster the frequency with which solutions are shared by a significant margin....[But]... View Details
- March 2018
- Teaching Note
Making Target the Target: Boycotts and Corporate Political Activity (A) and (B)
By: Nien-hê Hsieh and Victor Wu
Through the challenges facing Target, the case examines the ways in which corporations can become involved in political and legislative debates and processes, ranging from campaign contributions to lobbying. In 2016, Target CEO Brian Cornell must determine how to... View Details
Keywords: Public Opinion; Social Issues; Corporate Social Responsibility and Impact; Mission and Purpose; Problems and Challenges; Laws and Statutes; Rights; Crisis Management; Risk Management; Media; Political Elections; Taxation; Corporate Accountability; Values and Beliefs; Fairness; Diversity; Customers; Communication; Business and Government Relations; Retail Industry; United States
- February 2018 (Revised March 2018)
- Case
Kickstarting Tomato Jos in Nigeria
By: Sophus A. Reinert and Risa Kavalercik
In the spring of 2016, Mira Mehta (HBS 2014), faced a difficult decision. Following a successful Kickstarter campaign and winning the second place in the HBS New Venture Competition—Social Enterprise Track, she had moved to Northern Nigeria, where she founded the... View Details
Keywords: Nigeria; Entrepreneurs; Import Substitution; China In Africa; Killer Tomato Paste; Mira Mehta; Tomato Jos; Developing Countries and Economies; Social Entrepreneurship; Cross-Cultural and Cross-Border Issues; Government Legislation; Business History; Emerging Markets; Business and Government Relations; Agriculture and Agribusiness Industry; Nigeria
Reinert, Sophus A., and Risa Kavalercik. "Kickstarting Tomato Jos in Nigeria." Harvard Business School Case 718-027, February 2018. (Revised March 2018.)
- 02 Apr 2001
- Research & Ideas
What Makes a Good Leader?
sometimes guilty of using the dichotomy in an effort at simplification. "It's much better to think in terms of measuring people on a zero-to-ten scale for each quality." HBS professor Joe Badaracco agrees that the traditional... View Details
Keywords: by Deborah Blagg & Susan Young
- 10 Oct 2007
- Research & Ideas
“Blank” Inside: Branding Ingredients
Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.Why do we pay more for an orange with a Sunkist sticker?... View Details
- 08 Sep 2008
- HBS Case
The Value of Environmental Activists
There are many methods, most financial, to measure the success of companies in meeting goals. But the question becomes a lot harder at Harvard Business School when MBAs are challenged to measure the efforts of environmental organizations like Greenpeace and the World... View Details
- January 2023
- Teaching Note
The Opioid Settlement and Executive Pay at AmerisourceBergen
By: Suraj Srinivasan and Li-Kuan Ni
Teaching Note for HBS Case No 122-014. In 2020, AmerisourceBergen Corporation, a Fortune 50 company in the drug distribution industry, agreed to settle thousands of lawsuits filed nationwide against the company for its opioid distribution practices that critics alleged... View Details
Keywords: Opioids; Shareholder Activism; Investment Activism; Corporate Accountability; Corporate Governance; Governance Compliance; Governance Controls; Executive Compensation; Risk Management; Corporate Social Responsibility and Impact; Business and Shareholder Relations; Business and Stakeholder Relations; Distribution Industry; Health Industry; Pharmaceutical Industry; United States; West Virginia; Tennessee; Ohio; Pennsylvania
- 04 Sep 2001
- Research & Ideas
Is Government Just Stupid? How Bad Decisions Are Made
everyone—can learn from incorporating a search for wise tradeoffs into their decision making. This excerpt is from the book's introduction. Imagine that you are listening to a series of campaign announcements, each made by a different... View Details
- May 2020 (Revised July 2020)
- Teaching Note
Brand Activism: Nike and Colin Kaepernick
By: Jill Avery and Koen Pauwels
Teaching Note for HBS Case No. 519-046. Nike’s selection of politically polarizing Colin Kaepernick as the spokesperson for the thirtieth anniversary of its iconic “Just Do It” campaign catapulted the brand into the media spotlight and made it a political flashpoint... View Details
- September 2023
- Teaching Note
Esquel Group
By: William C. Kirby and Noah B. Truwit
Teaching Note for HBS Case Nos. 307-076 and 322-058. These cases focus on the experience of China's largest shirt manufacturer, Esquel Group, and how it manages various aspects of government relations in China and abroad. The A case identifies a wide variety of social... View Details