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- Faculty Publications (346)
Show Results For
- All HBS Web (698)
- Faculty Publications (346)
- March 2022
- Article
Carbon Footprinting and Pricing under Climate Concerns
By: Marco Bertini, Stefan Buehler, Daniel Halbheer and Don Lehmann
This article studies how organizations should design a product by choosing the carbon footprint and price in a market with climate concerns. The authors first show how the cost and demand effects of reducing the product carbon footprint determine the profit-maximizing... View Details
Keywords: Carbon Footprint; Carbon Offsetting; Climate Impact; Net-zero Emissions; Pricing; Climate Change; Product Design; Price; Environmental Sustainability; Marketing
Bertini, Marco, Stefan Buehler, Daniel Halbheer, and Don Lehmann. "Carbon Footprinting and Pricing under Climate Concerns." Journal of Marketing 86, no. 2 (March 2022): 186–201.
- January 2011
- Case
Serious Materials
By: Thomas J. Steenburgh and Elizabeth A. Kind
Serious Materials is a start up who is moving into clean tech markets. The company's first product, QuietRock, originated the sound proofing drywall category and created a steady stream of revenue. It was now considering how to expand its product line to compete in the... View Details
Keywords: Business Startups; Entrepreneurship; Brands and Branding; Marketing Strategy; Product Launch; Product Positioning; Market Entry and Exit; Green Technology Industry
Steenburgh, Thomas J., and Elizabeth A. Kind. "Serious Materials." Harvard Business School Case 511-111, January 2011.
- October 2021
- Article
Can European Electric Utilities Manage Asset Impairments Arising from Net Zero Targets?
By: Conor Hickey, John O'Brien, Ben Caldecott, Celine McInerney and Brian O' Gallachoir
This paper develops a framework to assess the ability of electric utilities to sustain the forced impairment of carbon emitting power plants and applies it to the European market. We present a new method to measure asset impairment, for both the company and the... View Details
Hickey, Conor, John O'Brien, Ben Caldecott, Celine McInerney, and Brian O' Gallachoir. "Can European Electric Utilities Manage Asset Impairments Arising from Net Zero Targets?" Art. 102075. Journal of Corporate Finance 70 (October 2021).
- July 2023
- Supplement
Reimagining Enel: Enabling Sustainable Progress (A)
By: Michael Tushman and Kerry Herman
This case describes the transformation of Enel from a traditional “brown” or fossil fuel energy firm to a sustainable and green firm focused on renewables, and finally to an energy supplier and integrated energy services firm. It describes a set of capabilities... View Details
Keywords: Organizational Change and Adaptation; Innovation and Invention; Transformation; Green Technology; Renewable Energy; Energy Industry
Tushman, Michael, and Kerry Herman. "Reimagining Enel: Enabling Sustainable Progress (A)." Harvard Business School Multimedia/Video Supplement 423-724, July 2023.
- March 2006 (Revised April 2009)
- Case
Tecsis: A Global Cleantech Venture Based in Brazil
Bento Koike, founder and CEO of Tecsis Ltda., is facing a number of important decisions. With ups and downs typical of self-funded start-ups, Tecsis has grown to about 1,500 people and over $50 million in revenues with one major customer. Tecsis, located in Brazil, is... View Details
Keywords: Globalized Firms and Management; Cost vs Benefits; Diversification; Emerging Markets; Entrepreneurship; Environmental Sustainability; Volatility; Green Technology Industry; Brazil; United States
Isenberg, Daniel J., and Ventura Pobre. "Tecsis: A Global Cleantech Venture Based in Brazil." Harvard Business School Case 806-135, March 2006. (Revised April 2009.)
- 11 Jun 2013
- First Look
First Look: June 11
technological improvements to the original product. Publisher's link: http://hbr.org/2013/04/in-search-of-a-second-act/ar/1 2006 Harvard Business Review How to Profit from 'Lean Advertising' By: Teixeira, Thales S. Abstract—This article... View Details
Keywords: Carmen Nobel
- 21 Sep 2016
- HBS Seminar
Catherine Tucker, MIT Sloan School of Management
Ramana Nanda
Ramana Nanda is Professor of Entrepreneurial Finance and Academic Lead of the Institute for Deep Tech Entrepreneurship at Imperial College London. His research examines financing frictions facing new ventures, with an aim to help entrepreneurs with fundraising and... View Details
- September 2010 (Revised November 2010)
- Case
Ze-gen: Commercializing Clean Tech
By: Lynda M. Applegate, Kaitlyn Lyons and Scott Prozeller
The Ze-gen case covers the first five years in the life of a clean-tech start-up. Ze-gen had developed an innovative technology that converted solid waste into synthesis gas (called syngas). This technology was in testing at the company's pilot plant, built next to the... View Details
Keywords: Business Startups; Renewable Energy; Entrepreneurship; Financing and Loans; Environmental Sustainability; Commercialization; Green Technology Industry; New Bedford
Applegate, Lynda M., Kaitlyn Lyons, and Scott Prozeller. "Ze-gen: Commercializing Clean Tech." Harvard Business School Case 811-014, September 2010. (Revised November 2010.)
- October 2013 (Revised November 2016)
- Case
Carbon Engineering
By: Joseph B. Lassiter III and Sid Misra
Dr. David Keith, President of Carbon Engineering, a company based in Calgary, Alberta, is commercializing a technology to capture carbon dioxide (CO2) from the atmosphere. The company plans to market the captured CO2 to produce low carbon transportation fuels in... View Details
Keywords: Entrepreneurship; Government Legislation; Technological Innovation; Climate Change; Environmental Sustainability; Risk and Uncertainty; Research and Development; Transportation; Information Infrastructure; Energy; Forecasting and Prediction; Energy Industry; Green Technology Industry; Industrial Products Industry; Transportation Industry; Utilities Industry; Technology Industry; Canada; United States; China; India
Lassiter, Joseph B., III, and Sid Misra. "Carbon Engineering." Harvard Business School Case 814-040, October 2013. (Revised November 2016.)
Joseph B. Lassiter
Joe is the Senator John Heinz Professor of Management Practice in Environmental Management, Retired. He focuses on one of the world’s most pressing problems: developing clean, secure and carbon-neutral supplies of reliable, low-cost energy all around the world. He... View Details
- February 2020 (Revised March 2020)
- Case
Prime Coalition: Catalytic Capital for Climate Innovation
By: Ramana Nanda, Benjamin N. Roth and Olivia Hull
With long development timelines and high risk, new energy technologies were often left to languish in the “valley of death,” unable to raise enough funds to bring a product to market. In 2014, Sarah Kearney founded the nonprofit Prime Coalition to solve this problem.... View Details
Keywords: Energy Conservation; Renewable Energy; Social Entrepreneurship; Venture Capital; Investment; Innovation and Invention; Technological Innovation; Mission and Purpose; Science-Based Business; Nonprofit Organizations; Social Enterprise; Energy Industry; Technology Industry; Green Technology Industry; United States
Nanda, Ramana, Benjamin N. Roth, and Olivia Hull. "Prime Coalition: Catalytic Capital for Climate Innovation." Harvard Business School Case 820-007, February 2020. (Revised March 2020.)
- 2010
- Working Paper
Accelerating Energy Innovation: Insights from Multiple Sectors
By: Rebecca Henderson and Richard G. Newell
A combination of concerns about climate change and energy security has recently led to significant increases in public funding for energy R&D. Some commentators are suggesting that these increases need to be sustained, and are advocating for increases of as much as... View Details
Keywords: Innovation and Management; Technological Innovation; Knowledge Use and Leverage; Research and Development; Pollutants; Climate Change; Energy Industry
Henderson, Rebecca, and Richard G. Newell. "Accelerating Energy Innovation: Insights from Multiple Sectors." Harvard Business School Working Paper, No. 10-067, February 2010. (Revised February 2011.)
- September 2022 (Revised November 2023)
- Case
Wordle
After sourdough bread, countertop chive gardens, and vaccine selfies came a pandemic-era trend that everyone seemed to be in on: one daily chance to guess a five-letter word and crow about your success on social media via little green and yellow squares. From a... View Details
- Teaching Interest
Immersive Field Course: Decarbonization and Sustainable Production
By: Willy C. Shih
A course looking at pioneering efforts in sustainable production methods and technologies supporting the energy transition. View Details
- Research Summary
Papers in progress
- “The ‘Carbon Club’: Oil Companies, Climate Change & the Shaping of Public Policy”. Conspiracy theories abound, but the roles of the major oil companies in influencing public policy on climate change remain largely obscure. This... View Details
- 2011
- Other Unpublished Work
From Farms to Fuel Tanks: Collective Actors and New-Venture Innovation in the U.S. Biodiesel Fuel Sector
By: Shon R. Hiatt
Little is known about the influence of collective actors on innovative technological recombinations by new ventures. Using data from U.S. biodiesel producers, I examine how the efforts of multiple collective actors (farm associations) to promote varying types of... View Details
- March 2024 (Revised January 2025)
- Case
Hippo: Weathering the Storm of the Home Insurance Crisis
By: Lauren Cohen, Grace Headinger and Sophia Pan
Rick McCathron, CEO of Hippo, considered how the firm’s underwriting model could account for the effects of climate change. Along with providing smart home packages, targeting risk-friendly customers, and using data-driven pricing, the Insurtech used technologically... View Details
Keywords: Fintech; Underwriters; Big Data; Insurance Companies; Business Model Design; Weather Insurance; Business Model; Forecasting and Prediction; Climate Change; Environmental Sustainability; Green Technology; Technological Innovation; Natural Environment; Natural Disasters; Weather; Business Strategy; Competitive Advantage; Business Earnings; Insurance; Social Issues; Insurance Industry; United States; California
- 27 Feb 2024
- Cold Call Podcast
How Could Harvard Decarbonize Its Supply Chain?
- May 2023 (Revised June 2023)
- Case
Harvard University and Urban Mining Industries: Decarbonizing the Supply Chain
By: Shirley Lu and Robert S. Kaplan
The case describes Harvard University’s consideration to decarbonize its supply chain by replacing cement with a low-carbon substitute called Pozzotive®. Developed and produced by Urban Mining Industries, Pozzotive® is a ground-glass material made with post-consumer... View Details
Keywords: Carbon Emissions; Blockchain; Supply Chain; Green Technology; Climate Change; Environmental Sustainability
Lu, Shirley, and Robert S. Kaplan. "Harvard University and Urban Mining Industries: Decarbonizing the Supply Chain." Harvard Business School Case 123-076, May 2023. (Revised June 2023.)