Great Britain - Publications - Faculty & Research

16 Apr 2001
Research & Ideas

Brand Power from Wedgwood to Dell: Part One

consumers had initially tried their product or service, earning their repeat business and their loyalty by creating trust between the product, the company, and the consumer. To me, that is the strategic essence of a great brand: For a... View Details

Keywords: by Martha Lagace

01 Mar 2017
News

A Summit Higher Than Everest

recently moved into its eight-story home on West 110th Street, the room already had an air of timelessness. The wood-paneled walls were lined with portraits of great American adventurers and the trophies they had brought back from the... View Details

Keywords: April White; mountain; climb; climbing; adventure

16 Mar 2010
First Look

First Look: March 16

and scale of this unique global corporation. Geoffrey Jones, a leading business historian from the Harvard Business School, takes us inside this corporation, which from its origins in Britain and the Netherlands has become a worldwide... View Details

Keywords: Martha Lagace

22 Feb 2022
News

March 2022 Alumni and Faculty Books

Change, and Making Good Things Happen By Zoe Chance (DBA 2011) Random House You were born influential. But then you were taught to suppress that power, follow the rules, wait your turn, not make waves. Yale professor Zoe Chance will show you how to rediscover the... View Details

05 Oct 2010
First Look

First Look: October 5, 2010

sent his brothers to open businesses in Great Britain and Russia, and the case explores the advantages and disadvantages of family business as a form of organization, as well as the challenges growing it... View Details

Keywords: Sean Silverthorne

01 Dec 2022
News

December 2022 Alumni and Faculty Books and Podcasts

caregiving, and the hearts of caregivers. The Long Shot: The Inside Story of the Race to Vaccinate Britain By Kate E. Bingham (MBA 1991) and Tim Hames Oneworld Publications As chair of the UK’s task force charged with developing an... View Details

01 Dec 2012
News

From Where We Stand

the UK. When I met with Ms. Jackson at the taping, I began by asking her about women's leadership. She responded, "Well, the first thing is that I am bitterly, bitterly disappointed that the first woman prime minister of Great View Details

01 Dec 2016
News

Alumni Books of 2016

young British Muslims, frank interviews with intelligence and police officers, and frontline reports from across the Middle East to offer answers to one of the biggest challenges of our time. Dragons: 10 Entrepreneurs Who Built Britain by... View Details

03 Mar 2009
First Look

First Look: March 3, 2009

was in crisis—with bank suspensions running at near record levels. At the same time, the broader economy was sputtering, and U.S. gold reserves had come under severe pressure after Britain abandoned its gold standard in mid-September. As... View Details