Publications

February 2007
Course Overview Note

Instructor's Guide to Globalization of Emerging Markets (GEM)

By: Tarun Khanna and Krishna G. Palepu

Outlines the conceptual approach, thematic focus, and course materials of Globalization of Emerging Markets, a second-year elective MBA course at Harvard Business School. View Details

Keywords: Globalization; Emerging Markets; Curriculum and Courses

13 Oct 2008 - 14 Oct 2008
Conference Presentation

Future of Market Capitalism: Global Growth

By: Joseph L. Bower

Keywords: Economic Systems; Markets; Global Range; Growth and Development

February 2008
Article

Blonde and Blue-eyed?: Globalizing Beauty, c.1945–c.1980

By: Geoffrey Jones

This article examines the globalization of the beauty industry between 1945 and 1980. The industry grew quickly. Firms employed marketing and marketing strategies to diffuse products and brands internationally, despite business, economic, and cultural obstacles to... View Details

Keywords: Cross-Cultural and Cross-Border Issues; Globalized Markets and Industries; Product Marketing; Standards; Beauty and Cosmetics Industry

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September 1998
Case

Anheuser-Busch and the U.S. Brewing Industry

Presents an analytical report on the company's competitive position and on the industry structure in 1991. Used to show how a company can generate value through steady, incremental investment over a long period in a business model tailored to the industry context. Also... View Details

Keywords: Competition; Industry Structures; Growth and Development Strategy; Food and Beverage Industry; United States

2003
Other Unpublished Work

Scale and Scope Economies in the Global Advertising and Marketing Services Business

By: Alvin J. Silk and Ernst R. Berndt

Keywords: Globalized Firms and Management; Advertising; Marketing; Advertising Industry

November 2019 (Revised October 2022)
Case

GOAT Group: Jordans, Yeezys, and the Global Secondary Sneaker Market

By: Jeffrey F. Rayport, Spencer Rascoff and George Gonzalez

Keywords: Internet; Nike; Adidas; E-commerce

March 2023
Article

Not from Concentrate: Collusion in Collaborative Industries

By: Jordan M. Barry, John William Hatfield, Scott Duke Kominers and Richard Lowery

The chief principle of antitrust law and theory is that reducing market concentration—having more, smaller firms instead of fewer, bigger ones—reduces anticompetitive behavior. We demonstrate that this principle is fundamentally incomplete.

In many... View Details

SSRN

October 2017
Case

The Market for Justice: Burford Capital and the Litigation Finance Industry

By: Lauren Cohen, Christopher Malloy and William Powley

14 Apr 2020
News

COVID-19, Global Markets, and Global Macroeconomic Policy Responses: Financial Markets and the Fed in the COVID-19 Pandemic

13 Jan 2010
Working Paper Summaries

Private Equity and Industry Performance

Keywords: by Shai Bernstein, Josh Lerner, Morten Sørensen & Per Strömberg

November 2004
Article

Globalization and Convergence in Corporate Governance: Evidence from Infosys and the Indian Software Industry

By: Tarun Khanna and Krishna G. Palepu

Keywords: Globalization; Corporate Governance; Computer Industry; India

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September 20, 2004
Comment

How Consumers Value Global Brands

By: Douglas Holt, John A. Quelch and Earl L. Taylor

In 2002, we carried out a two-stage research project in partnership with the market research company Research International/USA to find out how consumers in different countries value global brands. First, we conducted a qualitative study in forty-one countries to... View Details

Keywords: Global Brands; Brand Value; Multi-national Brands; Social Responsibility; Global Range; Multinational Firms and Management; Globalized Markets and Industries; Brands and Branding; Social Marketing; Corporate Social Responsibility and Impact

December 2013 (Revised November 2015)
Case

(Re)Building a Global Team: Tariq Khan at Tek

By: Tsedal Neeley

Tariq Khan arrived home after a nearly 16-hour meeting. He was grappling with whether to take the global sales and marketing team manager position that had been offered to him, and had spent the entire day with the senior leadership of his potential new team. He wanted... View Details

Keywords: Global Teams; Language; Personal Development and Career; Decision Making; Problems and Challenges

2012
Working Paper

Entrepreneurship in the Natural Food and Beauty Categories Before 2000: Global Visions and Local Expressions

By: Geoffrey Jones

This working paper examines the creation of the global natural food and beauty categories before 2000. This is shown to have been a lengthy process of new category creation involving the exercise of entrepreneurial imagination. Pioneering entrepreneurs faced little... View Details

Keywords: Marketing; Consumer Goods; Entrepreneurs; Environment; Food; Globalization; Business History; Agribusiness; Agriculture and Agribusiness Industry; Beauty and Cosmetics Industry; Consumer Products Industry; Food and Beverage Industry; Asia; Europe; Latin America; Middle East; North and Central America

2007
Book

Entrepreneurship and Global Capitalism

By: G. Jones and Rohit Daniel Wadhwani

These volumes demonstrates the importance of historical perspectives in the study of entrepreneurship. By exploring the role of entrepreneurship in the history of global capitalism, the authors show that historical knowledge can challenge widely accepted... View Details

Keywords: History; Diasporas; Economic Systems; Globalized Economies and Regions; Globalized Firms and Management; Cultural Entrepreneurship; Entrepreneurship; Cross-Cultural and Cross-Border Issues

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10 Sep 2010
News

Emerging markets new global playgrounds for growing MNCs

August 2006
Article

Global Integration ≠ Global Concentration

There is a widespread belief that increases in the cross-border integration of markets are associated with increases in global concentration along various dimensions. This article reviews the available evidence and presents new data, indicating that increasing global... View Details

Keywords: Globalized Markets and Industries

May 2015 (Revised May 2017)
Case

Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste

By: John A. Quelch and Margaret L. Rodriguez

In October 2013, Colgate-Palmolive Company, the world's leading oral care company, was about to launch its new Colgate® Maximum Cavity Protection™ plus Sugar Acid Neutralizer™ toothpaste in Brazil. Oral care category accounted for 46 percent of Colgate's $17.4 billion... View Details

Keywords: New Product Management; Consumer Segmentation; Global Marketing; Corporate Social Responsibility; Healthcare; Sustainability; Health Care and Treatment; Environmental Sustainability; Marketing; Segmentation; Product Development; Product Launch; Corporate Social Responsibility and Impact; Product Positioning; Consumer Products Industry; Brazil; United States