Filter Results:
(763)
Show Results For
- All HBS Web
(1,901)
- People (17)
- News (511)
- Research (763)
- Events (7)
- Multimedia (27)
- Faculty Publications (360)
Show Results For
- All HBS Web
(1,901)
- People (17)
- News (511)
- Research (763)
- Events (7)
- Multimedia (27)
- Faculty Publications (360)
Sort by
- September 2011 (Revised August 2013)
- Case
The Pepsi Refresh Project: A Thirst for Change
By: Michael I. Norton and Jill Avery
In 2010, for the first time in 23 years, PepsiCo did not invest in Superbowl advertising for its iconic brand. Instead, the company diverted this $20 million to the social media-fueled Pepsi Refresh Project: PepsiCo's innovative cause-marketing program in which... View Details
Keywords: Risk Management; Marketing Strategy; Customer Focus and Relationships; Advertising Campaigns; Investment Return; Brands and Branding; Marketing Communications; Social Marketing; Cost vs Benefits; Food and Beverage Industry
Norton, Michael I., and Jill Avery. "The Pepsi Refresh Project: A Thirst for Change." Harvard Business School Case 512-018, September 2011. (Revised August 2013.)
- June 2023
- Exercise
Successful Governance for the Family Enterprise
This exercise examines three different family enterprise scenarios to open a conversation on what makes them successful. We look at how there is no strategy that fits all for family businesses, but there are strategies that can influence both the business and the... View Details
Wing, Christina R. "Successful Governance for the Family Enterprise." Harvard Business School Exercise 623-083, June 2023.
- April 2022
- Case
The First Opium War and Global Free Trade
By: Jeremy Friedman and Allison Lazarus
The First Opium War (1839-1842) symbolized the peak of the era of European imperialism, with a political and cultural legacy that remains potent to this day. The British Empire, “acquired in a fit of absent-mindedness” as one observer famously claimed, seemed to be... View Details
Keywords: Imperialism; Narcotics; Importing; History; Globalized Markets and Industries; Trade; Social Issues
Friedman, Jeremy, and Allison Lazarus. "The First Opium War and Global Free Trade." Harvard Business School Case 722-052, April 2022.
- March 2022 (Revised November 2024)
- Case
Aldrich Capital Partners
By: Jo Tango and Alys Ferragamo
By July 2016, the Aldrich Capital Partners team had spent over two years trying to raise their inaugural growth-equity fund. They had pitched to over 140 investors, but none had committed. Managing Partners Mirza Baig and Raz Zia each had extensive experience in the... View Details
Keywords: Growth Equity; Investment Evaluation; Entrepreneurship; Private Equity; Investment; Strategy; Decision Making; United States
Tango, Jo, and Alys Ferragamo. "Aldrich Capital Partners." Harvard Business School Case 822-090, March 2022. (Revised November 2024.)
- October 1997 (Revised April 1998)
- Case
C-Car
By: V. Kasturi Rangan and Marie Bell
C-Car was the first automobile retailer in the United States to go public. Subsequently the owner, Mr. Gilliland, must decide how to invest the capital raised from the public ownership. This case describes in detail C-Car's highly profitable strategy of managing its... View Details
- July 2000
- Case
Patent & License Exchange, The: Enabling a Global IP Marketplace
The Patent & License Exchange (pl-x) is a start-up company seeking to create a market for intellectual property over the Web. The company has targeted the United States as its initial market and has developed its services and processes for the United States. Now it is... View Details
Chesbrough, Henry W., and Edward T Smith. "Patent & License Exchange, The: Enabling a Global IP Marketplace." Harvard Business School Case 601-019, July 2000.
- 18 Sep 2019
- Working Paper Summaries
Using Models to Persuade
Keywords: by Joshua Schwartzstein and Adi Sunderam
- July 1996
- Case
Craig Parks (A)
By: David A. Thomas and Lisa J. Chadderdon
Craig Parks is a 1992 HBS graduate who, without much deliberation, returns to work for his former employer, Taylor Burton on Wall Street. The choice proves to be a poor fit for Craig. The case documents his decision-making process, personal history, and the dilemma he... View Details
Thomas, David A., and Lisa J. Chadderdon. "Craig Parks (A)." Harvard Business School Case 497-013, July 1996.
- July 2012 (Revised July 2014)
- Case
Warby Parker: Vision of a 'Good' Fashion Brand
By: Christopher Marquis and Laura Velez Villa
In its third year of existence and poised to double its workforce, Warby Parker attributed its success to an innovative approach in the eyewear industry and to the company culture that supported it. With a mission combining social and business goals, the company had... View Details
Keywords: Entrepreneurship; Innovation; Business And Society; Social Responsiblity; Organizational Behavior; Social Entrepreneurship; Growth Management; Corporate Social Responsibility and Impact; Brands and Branding; Organizational Culture; Marketing Strategy; Innovation and Invention; Apparel and Accessories Industry; Health Industry; United States
Marquis, Christopher, and Laura Velez Villa. "Warby Parker: Vision of a 'Good' Fashion Brand." Harvard Business School Case 413-051, July 2012. (Revised July 2014.)
- May 1992 (Revised August 1996)
- Supplement
NIKE in Transition (C): A Second COO
After two years of stunning financial results, Knight again appoints a new COO, Dick Donahue. Are Knight and Nike ready for a new COO? How does Donahue differ from Woodell? Will his personality, style, and agenda fit with the new Nike Knight has created? Also describes... View Details
Keywords: Policy; Growth and Development; Leadership Style; Management Succession; Managerial Roles; Organizational Structure; Strategy; Apparel and Accessories Industry
Bartlett, Christopher A. "NIKE in Transition (C): A Second COO." Harvard Business School Supplement 392-107, May 1992. (Revised August 1996.)
- February 1998 (Revised May 2007)
- Case
Airborne Express
By: Jan W. Rivkin
In the wake of a highly successful quarter, senior managers of Airborne Express, the third largest player in the express mail industry, review the firm's competitive position. Airborne has survived, and recently prospered, in an industry with significant economies of... View Details
Keywords: Competition; Business Strategy; Partners and Partnerships; Global Strategy; Rank and Position; Service Industry
Rivkin, Jan W. "Airborne Express." Harvard Business School Case 798-070, February 1998. (Revised May 2007.)
- November 2018 (Revised December 2020)
- Technical Note
Initial Coin Offerings in 2018
By: Jeffrey J. Bussgang, Ramana Nanda, Robert F. White and Nathaniel Schwalb
In 2018, Initial Coin Offerings (ICOs) were an emerging fundraising method for blockchain-based projects. As the ecosystem grew, there were many open questions on regulation, pricing, and even which projects were a good fit for blockchain. However, there was already... View Details
Keywords: Blockchain; Initial Coin Offerings; ICO; Decentralization; Networks; Protocols; Entrepreneurship; Project Finance
Bussgang, Jeffrey J., Ramana Nanda, Robert F. White, and Nathaniel Schwalb. "Initial Coin Offerings in 2018." Harvard Business School Technical Note 819-057, November 2018. (Revised December 2020.)
- June 1991 (Revised March 1995)
- Case
Becton Dickinson (A): Corporate Strategy
By: Michael Beer
This case series introduces the strategic human resource management (SHRM) process. SHRM is an action research program designed to align the organization and management of human resources with strategy. This case describes the health care industry, Becton Dickinson's... View Details
Keywords: Business or Company Management; Corporate Strategy; Alignment; Human Resources; Health Industry
Beer, Michael. "Becton Dickinson (A): Corporate Strategy." Harvard Business School Case 491-151, June 1991. (Revised March 1995.)
- August 2009 (Revised April 2012)
- Case
Genzyme's CSR Dilemma: How to Play its HAND
By: Christopher A. Bartlett, Tarun Khanna and Prithwiraj Choudhury
Genzyme, a global biotechnology company, launches a program to develop therapies for neglected diseases (e.g., malaria, TB), giving away the intellectual property. This case focuses on the decision of which diseases, which partnerships, and which markets should... View Details
Keywords: Global Strategy; Health Care and Treatment; Intellectual Property; Corporate Social Responsibility and Impact; Partners and Partnerships; Research and Development; Biotechnology Industry
Bartlett, Christopher A., Tarun Khanna, and Prithwiraj Choudhury. "Genzyme's CSR Dilemma: How to Play its HAND." Harvard Business School Case 910-407, August 2009. (Revised April 2012.)
- May 2007 (Revised September 2007)
- Case
Cleveland Clinic
By: Frances X. Frei, Amy C. Edmondson, Christine van Keuren and Eliot Sherman
Cleveland Clinic is consistently ranked among the nation's most eminent hospitals, and for decades has been a leader in pioneering cardiac care. This case evaluates the methods, processes, and personnel that the hospital has cultivated over the years in order to... View Details
Keywords: Health Care and Treatment; Medical Specialties; Innovation and Invention; Service Delivery; Expansion; Health Industry; Cleveland
Frei, Frances X., Amy C. Edmondson, Christine van Keuren, and Eliot Sherman. "Cleveland Clinic." Harvard Business School Case 607-143, May 2007. (Revised September 2007.)
- November 2006 (Revised August 2007)
- Case
Chongqing Tiandi
By: Arthur I Segel, Nicolas P. Retsinas, Joshua A. Katzin, Nadeem Meghji and Cindy Yan
In late 2000, Vincent Lo, a prominent Hong Kong developer was invited by the Deputy Mayor of Chongqing, China to undertake a major redevelopment of the urban core. Lo had previously successfully developed the landmark Xintiandi retail and entertainment district in... View Details
Keywords: Demand and Consumers; Emerging Markets; Business and Government Relations; Urban Development; Real Estate Industry; Chongqing (municipality, China); Hong Kong
Segel, Arthur I., Nicolas P. Retsinas, Joshua A. Katzin, Nadeem Meghji, and Cindy Yan. "Chongqing Tiandi." Harvard Business School Case 207-019, November 2006. (Revised August 2007.)
- June 1989 (Revised May 1993)
- Case
Fairfield Inn (A)
By: James L. Heskett
The Fairfield Inn, an economy hotel venture by the Marriott Corp., has developed a novel method for selecting and measuring the performance of its hotel personnel that fits the company's strategy. Because it faces the need to grow rapidly, questions have arisen as to... View Details
Keywords: Selection and Staffing; Innovation and Invention; Growth and Development Strategy; Franchise Ownership; Performance Evaluation; Corporate Strategy; Accommodations Industry
Heskett, James L. "Fairfield Inn (A)." Harvard Business School Case 689-092, June 1989. (Revised May 1993.)
- April 2008
- Case
A Day in the Life of Alex Sander: Driving in the Fast Lane at Landon Care Products
By: Larry E. Greiner and Elizabeth Collins
Alex Sander is a new product manager whose drive and talents are attractive to management, but whose intolerant style has alienated employees. This tension is presented against the backdrop of a 360° performance review process. Sander works in the Toiletries Division... View Details
Keywords: Management Style; Conflict Management; Behavior; Management Practices and Processes; Talent and Talent Management; Mergers and Acquisitions; Problems and Challenges; Consumer Products Industry; United States; Europe
Greiner, Larry E., and Elizabeth Collins. "A Day in the Life of Alex Sander: Driving in the Fast Lane at Landon Care Products." Harvard Business School Brief Case 082-177, April 2008.
- Article
Neurodiversity as a Competitive Advantage
By: Robert D. Austin and Gary P. Pisano
Many people with neurological conditions such as autism spectrum disorder and dyslexia have extraordinary skills, including those in pattern recognition, memory, and mathematics. Yet they often struggle to fit the profiles sought by employers. A growing number of... View Details
Austin, Robert D., and Gary P. Pisano. "Neurodiversity as a Competitive Advantage." Harvard Business Review 95, no. 3 (May–June 2017): 96–103.
- June 2014
- Case
Starbucks Coffee Company: Transformation and Renewal
By: Nancy F. Koehn, Kelly McNamara, Nora N. Khan and Elizabeth Legris
Starbucks Coffee Company: Transformation and Renewal analyzes the turnaround and reconstruction of Starbucks Coffee Company from 2008 to 2014 as led by CEO and co-founder Howard Schultz. The case offers executives and students an opportunity to examine in depth how... View Details
Keywords: Howard Schultz; Starbucks; Transformation; Turnaround; Change; Decision Making; Entrepreneurship; Growth and Development; Leadership; Organizations; Problems and Challenges; Risk and Uncertainty; Strategy; Value; Consumer Products Industry; Food and Beverage Industry; Retail Industry; North and Central America; Europe; Asia; South America; Middle East; Latin America
Koehn, Nancy F., Kelly McNamara, Nora N. Khan, and Elizabeth Legris. "Starbucks Coffee Company: Transformation and Renewal." Harvard Business School Case 314-068, June 2014.