Facebook - Publications - Faculty & Research

28 Mar 2014
News

Facebook's Big Bet on Virtual Reality

Keywords: Google; Facebook; mobile technology; disruptive innovation; Telecommunications; Information

01 Sep 2023
News

3-Minute Briefing: Frances Haugen: (MBA 2011)

I went to a Montessori preschool. My parents were very big on the idea that children are people and treated me with great seriousness. If they asked me to do something, I was allowed to ask why. Debate was a big part of my high school experience. Coaching debate... View Details

Keywords: Julia Hanna; whistle blower; Facebook; leadership; social media

March 2018 (Revised June 2018)
Case

Knowledge Sharing at REMA 1000 (A)

By: Tatiana Sandino and Olivia Hull

A year after Norwegian grocery chain REMA 1000 adopted Workplace, Facebook’s enterprise social network, Chief Human Resource Officer Tore Høylie is asked to evaluate its impact on company culture and communication. Almost 90% of the workforce is engaged with the... View Details

Keywords: Social Network; Enterprise Social Media; Facebook; Workplace; Social and Collaborative Networks; Communication Technology; Performance Improvement; Organizational Culture; Knowledge Sharing; Social Media; Retail Industry; Norway

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April 2013 (Revised June 2018)
Teaching Note

Amazon, Apple, Facebook, and Google 2018

By: John Deighton and Leora Kornfeld

Keywords: Amazon; Apple; Facebook; Google; Online Platforms; Marketing; E-commerce; Digital Platforms; Digital Marketing

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26 Nov 2019
News

Apple Has Survived Backlash to the Tech World While Amazon, Google, Facebook and Other Tech Giants Struggle — An Expert on Trust Explains Why

June 2018
Supplement

Knowledge Sharing at REMA 1000 (B)

By: Tatiana Sandino and Olivia Hull

Supplement to HBS No. 118-007, "Knowledge Sharing at REMA 1000 (A)." Chief Human Resources Officer Tore Høylie was proud of REMA 1000 (REMA)’s strong employee engagement with Workplace, Facebook’s corporate social media platform; however, some users complained that the... View Details

Keywords: Social Network; Enterprise Social Media; Facebook; Workplace; Social and Collaborative Networks; Communication Technology; Problems and Challenges; Social Media; Retail Industry; Norway

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01 Sep 2017
News

Read All About It: Journalism Can Be Profitable

You have access to a wider diversity of ideas than you ever had before. But it’s up to the consumer whether to take advantage of that. Facebook and Twitter don’t cause the filter bubble—even though they provide the tools that make it easy... View Details

Keywords: April White; New York Times; newspapers; Google; Wirecutter; social media; Facebook; News, Library, Internet, and Other Services; Information

February 2019 (Revised June 2019)
Case

Where to Grow Next at Online Marketplace OLX

By: Thales Teixeira, Leandro A. Guissoni and Samy Dana

The CEO of OLX Brazil, an online classifieds platform business, is debating among multiple paths to grow sustainably (i.e., profitably) without the need for investor money. The options under consideration are (1) penetration growth by focusing on the core, (2) new... View Details

Keywords: Online Marketplace; Growth; Customer Acquisition; Facebook; Two-sided Network; E-commerce; Classifieds; Naspers; Schibsted; Innovation; Startup; Digital Platforms; Internet and the Web; Growth and Development Strategy; Business Model; Innovation and Invention; Business Startups; Decision Choices and Conditions; Brazil

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Editorial

What Mark Zuckerberg Understands About Corporate Purpose

By: George Serafeim

Keywords: Leadership; Facebook; Corporate Purpose; Mission; Mission And Purpose; Vision; Employee Engagement; Globalization; Inclusion; Capitalism

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24 Apr 2018
Op-Ed

Op-Ed: What Mark Zuckerberg Can Learn About Crisis Leadership from Starbucks

crisis. Now, we have a new exemplar: Starbucks CEO Kevin Johnson. His response to the eviction of two African American men from a Starbucks store in Philadelphia will define for today’s leaders how to respond to crisis. Facebook founder... View Details

Keywords: by Bill George; Technology; Food & Beverage

03 Mar 2014
Research & Ideas

Facebook’s Future

recently celebrated its tenth anniversary, and for much of that time, Facebook's stunning growth—more than 1.2 billion users worldwide—has been the story. That said, the core Facebook functionalities have remained essentially unchanged... View Details

Keywords: by Mikolaj Piskorski

October 2019 (Revised January 2020)
Case

Fixing Facebook: Fake News, Privacy, and Platform Governance

By: David Yoffie and Daniel Fisher

Mark Zuckerberg founded Facebook based on the idea that connecting people was a fundamentally good thing—and a way to turn a handsome profit. But from the beginning, Facebook received criticism both for how it handled user privacy and how it curated user-generated... View Details

Keywords: Platform; Governance; Privacy; Internet and the Web; Corporate Governance; Ethics; Business and Government Relations; Strategy; Digital Platforms; Web Services Industry

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30 Mar 2018
What Do You Think?

What Should Mark Zuckerberg Do?

amesy SUMMING UP: Should Facebook Change Its Business Model? Facebook’s CEO, Mark Zuckerberg, received a great deal of advice from respondents to this month’s column. It included ideas that haven’t gained much attention in the press.... View Details

Keywords: by James Heskett; Web Services; Information Technology

July 13, 2023
Article

Threads Foreshadows a Big—and Surprising—Shift in Social Media

By: Scott Duke Kominers and Liang Wu

Threads, Meta’s Twitter competitor, has become the fastest downloaded app in history. One of the reasons for this is because it allows users to port over their profiles and follows from the already popular social media platform Instagram, also owned by Meta—a feature... View Details

Keywords: Decentralization; Twitter; Facebook; Instagram; Crypto Economy; Blockchain; Network; Industrial Organization; Competition; Open Innovation; Open Platforms; Open Source Innovation; Social Networks; Social Media; Applications and Software; Information Technology Industry

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06 Dec 2017
What Do You Think?

Is It Time To Break Up Amazon, Apple, Facebook, or Google?

Can a Platform-Based Tech Giant Be Broken Up? The answer to this month’s question of whether platform-based tech giants Amazon, Apple, Facebook, or Google should be broken up was a resounding “no.” “TD in FL” put it succinctly with one of the age-old defenses of... View Details

Keywords: by James Heskett; Technology; Web Services

Winter 2014
Article

Strategic Decisions for Multisided Platforms

By: Andrei Hagiu

Multisided platforms such as eBay and Facebook create value by enabling interactions between two or more customer groups. But building and managing a winning platform isn’t easy. View Details

Keywords: Value Creation; Multi-Sided Platforms; Business Strategy

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